Design Principles 2017 August
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Breaking down the elements and principles of design
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Design Principles 2017 August
- 1. ELEMENTS AND PRINCIPLES OF DESIGN
- 3. Elements of Design // Color COLORUse of visual hue
- 4. Elements of Design // Value VALUESATURATION/ How light or how dark an area looks.
- 5. Elements of Design // Line A form with width and length, but no depth. LINE This is a
- 6. Elements of Design // Shape A two-dimensional contour that characterizes an object or area SHAPE
- 7. Elements of Design // TextureElements of Design // Texture TEXTURE The feel or appearance of an object or surface.
- 8. SPACE Elements of Design // Space Areas that create defined sections.
- 9. Elements of Design // Form A shape with depth and volume. FORM
- 11. Theories of visual perception of how people organize visual elements into groups. Proximity Similarity Continuation Repetition Gestalt Principles UNITY Principles of Design // Unity
- 12. UNITY Proximity A sense of the distance between elements. Principles of Design // Unity // Proximity
- 13. UNITY Proximity A sense of the distance between elements. Principles of Design // Unity // Proximity
- 14. UNITY Proximity Proximity example shows how a close distance will make things associated with each other. This is a box Principles of Design // Unity // Proximity Counterexample
- 15. UNITY Proximity Proximity counter-example shows how too much distance will make things not seem related This is a box Principles of Design // Unity // Proximity Counterexample
- 16. Principles of Design // Unity // Similarity UNITY Similarity Ability to seem repeatable with other elements.
- 17. Principles of Design // Unity // Similarity UNITY Similarity Ability to seem repeatable with other elements.
- 18. UNITY Continuation Principles of Design // Unity // Continuation The sense of having a line or pattern extend.
- 19. UNITY Continuation Principles of Design // Unity // Continuation The sense of having a line or pattern extend.
- 20. UNITY Repetition Principles of Design // Unity // Repetition Elements being copied or mimicked numerous times.
- 21. Principles of Design // Unity // Repetition UNITY Repetition Elements being copied or mimicked numerous times.
- 22. The equal distribution of visual weight in a design. BALANCE Symmetry <> Asymmetry Principles of Design // Balance
- 23. Principles of Design // Balance // Symmetry BALANCE Symmetry Elements on either side of the axis are arranged similarly.
- 24. Principles of Design // Balance // Symmetry
- 25. Principles of Design // Balance // Asymmetry BALANCE Asymmetry Elements on each side differ in shape but still are in visual equilibrium.
- 26. Principles of Design // Balance // Asymmetry
- 27. Principles of Design // Balance // Asymmetry UNBALANCED Example of Asymmetry Elements are visually imbalanced towards one side of the axis.
- 28. Principles of Design // Unbalanced
- 29. Elements arranged and classified according to relative importance HIERARCHY Principles of Design // Hierarchy
- 30. Principles of Design // Hierarchy
- 31. SCALE Principles of Design // Scale Elements of different sizes in relationships with each other.
- 32. SCALE Principles of Design // Scale Elements of different sizes in relationships with each other.
- 33. EMPHASIS Principles of Design // Emphasis To distinguish between elements in a series of similar forms
- 34. EMPHASIS Principles of Design // Emphasis To distinguish between elements in a series of similar forms
- 35. SIMILARITY & CONTRAST Principles of Design // Similarity/Contrast Contrast between similar elements focuses on distinct elements within a sequence
- 36. SIMILARITY & CONTRAST Principles of Design // Similarity/Contrast Contrast between similar elements focuses on distinct elements within a sequence
- 37. THE END You can be a designer too! Questions?