Gabrielle Wright is pursuing a degree in sportscasting at Full Sail University. She grew up playing and watching sports and wants to become a sports anchor or reporter. Her skills include video production, public speaking, and creative writing. Her goals are to intern at FOX Sports and eventually start her own sports media business to promote diversity in the field. She outlines her experience, skills, competition and plans to network and develop professionally to achieve her dream career in sports media.

1. PERSONAL BRAND EXPLORATION
Gabrielle Wright
Project & Portfolio I: Week 3
November , 2019

2. After being raised around nothing but boys,
sports was and still is Gabrielle’s priority. Wether
she played it or narrated it, It was a part of her.
She grew up in Richmond, Va and her dream of
reporting what the fans try sorting became her
motto. As of the age 10 Gabrielle knew exactly
what she wanted to be and where she wanted
to start her career. So, after resting a few years
following High School Graduation she decided to
go after her dream and enrolled in the
Sportscasting Degree Program at Full Sail
where she will strengthen her knowledge in
Sports Media & Broadcast Writing in hopes of
making it the National Football League.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Anchor
• Videographer
• Sports Official
Hero Archetype -producing and
creating content that inspires and
motivates other to take on any
challenge one is faced
with.Producing and bringing forth
new media content and ideas with
confidence and strength.
Sports Writer & Video Producer for FOX Sports

4. • DEMOGRAPHICS:90.1% Male,
35-55 years old, 78%
Predominately White Men, College
Educated, Located in the U.S.
• PSYCHOGRAPHICS:Values
family time and enjoys classical
music. Loves mini vacations
and group dialogue.
• IDEAL AUDIENCE MEMBERS:
Casey Buscher, Sports Sideline
Reporter, Josh Sims, Sports
Producer & Editor , Erin Hartigan,
Sports Host, David Tishelman,
Associate Producer, Andrew
Kristy, Video Producer
Mentors, Executive Producers, & Hiring Managers at FOX
Sports Studio
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Come in as an Intern Sports Anchor at FOX Sports.
‣ Email and Connect with at least 5 Sports
Anchors whom have been with the Fox Sports
company for over 10 years.
Mid Term: (2025)
• Run a small Sports Business studio that anchors
local and Tri-City sports.
‣ Expand the diversity when it comes to woman
in a male dominant career field by 10% by
hiring 50 young woman between the age of
25-35
Long Term: (2040)
• Create and establish a business that hires and
mentors entry level sportscasters
‣ Have 2 sports media and reporter studios
‣ Increase the percentage of diversity in the
Sports Anchor career field.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Analytical Software 78%
Data Base user interface 61%
Creative Writing 70%
Oral Presentation 60%
SOFTHARD
Video & Camera editing software 10%
Desktop Publishing 10%
Reading Comprehension 60%
Public Speaking 50%
SOFTHARD

7. I compare and contrast sports media to help viewers
understand its value and differences through digital
media production.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 year of interning in High School as a
Sports play maker
• 1 year of Sports Broadcasting via
Personal Youtube
Education:
• High School Diploma (2015)
• Sportscasting B.S. Full Sail University (exp.2021)
Awards:
• Intern of the Month 3 times in a 2 year
span

9. COMPETITION
Scott Koral
Industry Experience:
• Director of Community Outreach’
• News Producer
• Sports Writer & Editor
Education:
• Full Sail 2019-2020
• University of California (Sociology) 1989-1993
• Collins College 2009-2012
Leadership Experience:
• Helped serve food & beverages for the homeless on
Wednesday evening.
• Assistant director
Skills and Proficiencies:
• Broadcast- 2 Endorsements
• Breaking News -2 Endorsements
• Final Cut Pro- 4 Endorsements
Gabrielle Wright
Overall Online Presence:
• Professional Headshot, detailed work experience, over
100 Skills and proficiencies, Very educated and
experienced
Industry Experience:
• 2 years of broadcast intern work
Education:
• Current student enrolled in Sportscasting b.S. degree
program at Full Sail University
Leadership Experience:
• Lead and was responsible for a entire Battalion in
Military School 2011-2015
Skills and Proficiencies:
• Video and Camera productions- 2 Endorsements
• Public Media Writing - 2 Endorsements
• Public Speaking- 5 Endorsements
Overall Online Presence:
• Professional Headshot, detailed educational
background, work and volunteer experience

10. COMPETITION
Samantha Donelson
Industry Experience:
• 16 years in Live game calling, Event
coordinator, and live sport events
entertainer
Education:
• Full Sail University- Entertainment Business & Sports
Communications
• Valencia College( Associates Degree)
•
Noteworthy Experience:
• Media Assistant and Hospitality Greeter
• Marching Band Photographer
• Social Media Photographer
• Live Event Assistant
Skills and Proficiencies:
• Photography - 3 endorsements
• Digital Photography- 4 endorsements
• Social Media - 19 endorsements
Gabrielle Wright
Overall Online Presence:
• Lengthy Skills set
• Loads of Volunteer work
• 3 Degrees under education
• Professional headshot
Industry Experience:
• 2 years of broadcast Intern work
Education:
• Current student enrolled in Sportscasting B.S. Degree
program at Full Sail University
Leadership Experience:
• Lead & was responsible of a entire Battalion Company
in Military School (2011-2015)
Skills and Proficiencies:
• Video & Camera Productions- 2 endorsements
• Public Media Writing - 2 endorsements
• Public Speaking - 5 endorsements
Overall Online Presence:
• Professional Headshot, detailed educational
background, work and volunteer experience In Sports
media and Sports Narrative

11. Sports Anchor
Motivating and Encouraging fans and
audience to visualize sports through a
competitive respectable eye and getting down
to the “knitty gritty” of the content so its
delivered thoroughly.
GABRIELLE “KNITTY GRITTY” WRIGHT
Gabrielle earned the
nickname “Knitty Gritty” in
the High School often
because she Never
stopped until she knew
everything and anything
about the topic at hand.
She ALWAYS got down to
the “Knitty Gritty”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Eagles & Cowboys NFL Game
‣ December 22,2019 Philadelphia, PA
• Key Executive Mega Conference
‣ February 12,2020 Houston, TX
• Media and Journalism Track
‣ March 13,2020 Austin,TX
Digital Marketing
• Primary Content: Youtube channel airing 3 videos per week
(Sunday,Monday, & Thursday) Narrate and breakdown NFL
Content for that day
• Primary Tools: Youtube and Facebook will take place for
promotion platforms. Promote through Links of the youtube
channel and direct video content on youtube. Video lengths
will be 40 min per video
• Website: Use my Full Sail Digital Portfolio to upload content to
increase views, perspective, and professional ratings via
LinkedIn & use Youtube to promote personal broadcasting
content for that current week

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking Expert Level Sports Reporter with at least 20
years in Tv, Radio, & or Live Sports Production
experience
Formal Education
• Graduate Full Sail With a Degree In Sportscasting
Technical Skills
• Create a Panopto account to increase knowledge in
Camera and Video Software, April 2020
• Visit Lifewire and educate myself on Desktop
Publishing, February 2020
Soft Skills
• Reading Comprehension - Lynda.com, January 2020
• Creative Writing - lynda.com, January 2020
• Join groups at the Local Library that host Public
Speaking Seminars February, 2020
• Oral Presentations - lynda.com December 2019

14. Gabrielle Wright
You know how Sports are told with a purpose
and straight to the point most times? Well, what
I do is cast and develop sports content that gets the
people going and more involved. In fact, after being a strong
company leader in Military School and an Office Instructor as well I help
keep Inspection numbers and ratings at an all time high with motivation
skills and an abundance of group cooperation. Cadets and Instructors often
looking at my leadership skills and commanded I mentor others to help lead
the way.
“

15. REFERENCES
Koral Scott . (2019). Scott Koral LinkedIn Profile. Retrieved
November 17, 2019, from https://www.linkedin.com/in/sdkoral/
Donelson Samantha , (2019). Samantha Donelson LinkedIn
Profile. Retrieved November 17, 2019, from https://
www.linkedin.com/in/samantha-donelson-826310b8/
ONETOnLine.org. (2019). Summary Report for: 27-3022.0
Searching Reporters and Correspondents Retrieved November
17, 2019 fromhttps://www.onetonline.org/link/summary/
27-3022.00
Video Editor and Camera Operator (2019). Video Editor on
Glassdoor. Retrieved November 17, 2019, from https://
www.glassdoor.com/Salaries/philadelphia-camera-and-video-
operator-salary-SRCH_IL.0,12_IM676_KO13,38.htm
Fourth Estate Conference site . (2019).News and Journalism
Events Retrieved November 17, 2019, from https://
www.fourthestate.org/events/search/?page=2
Stars Group. (2019). SportsBook Specialist - Job Description.
Retrieved November 17, 2019,
fromhttp://www.starsgroup.com/careers/job/Sportsbook-
Content-Specialist-o9qoafwR
Sports Official (2019). Company name ,Sports Official Salaries
on Glassdoor Retrieved April 14, 2019,https://
www.glassdoor.com/Salaries/philadelphia-sports-official-salary-
SRCH_IL.0,12_IM676_KO13,28.htm