This document outlines Joseph Kilgore's personal brand exploration project. It provides biographical details on Kilgore, noting his passion for college football stemmed from growing up in Knoxville, TN. It identifies his potential job titles in broadcasting, producing, or hosting. The target audience is described as mostly female ages 35-45 interested in football. Goals include landing an entry-level NFL job and creating a unique football discussion show. Skills, credentials, competitors, and a brand position for "The Football Guy" are presented.

1. PERSONAL BRAND EXPLORATION
James Kilgore
Project & Portfolio I:Week 3
September 20,2019

2. IDENTITY
Born in Knoxville,TN. Joseph grew up in a town
where college football is life.This is what started
to the passion for him. Not only in the sport
but how a community can be effected by the
sport. He has moved around for many years
fromTN, to FL, and too CO. With this he was
able to see how it can affect different areas like
how it affected his own town.With moving
around he also had a more open personality
that made him easier to talk to. For years he
became lost in not knowing what to do but
after talking with friends he found Full Sail and is
now studying how to follow his passion.

3. PROFESSION
Potential Job Titles:
Broadcaster
Producer
Host
Magician Archetype - Producing football
content that helps fans connect or gather info
on their favorite teams.Also help create future
players.
Football Content Creator

4. TARGET AUDIENCE
DEMOGRAPHICS: 75% Female, 35-45
years old, Predominately White, Married,
College Educated, Located in middle-
America.
PSYCHOGRAPHICS: Enjoys spends free
time playing with kids outside, watch
football, creating football content, and
helping further players.
IDEAL AUDIENCE MEMBERS: Rich
Esien (NFL), Dan Patrick (DPS), and any
company with the same ideals.

5. Goals
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level at NFL.
‣ Connect and create a
Mid Term: (2025)
• Create an unique discussion show on football & a “How To” for future
players
‣ Hopefully after a years time I would have increased kids
playing in High School by 5%.
Long Term: (2040)
• Help Produce a show that has the same ideas as me.

6. SKILLS ANALYSIS
Broadcasting
Writing
Adobe
Camera
Production
0 9 18 27 36
Current Skills
0
10
20
30
40
Broadcasting Writing Abode Camera Production
How much I need to Improve

7. Promise
I will help the people grow their
love of the game, and help
improve for the future.

8. CREDENTIALS
Work Experience:
10 years Line Cook
2 years Lifeguard
Education:
Full Sail University:
Sports Broadcasting
B.S, (Exp.2021)

9. COMPETITION
Skills and Proficiencies:
Film Production of 100+ videos
Camera Operating skills
Education:
Associate of Science, Film andVideo 2002 -2003
Bachelor’s Degree
Skills and Proficiencies:
Lead Cook through majority of my cooking
career.
Learning Adobe and new writing styles
Leadership Experience:
Lead Cook
Pizza Gallery
2010-2014
Lead Cook
Uno’s
2014-2016/2018
Kitchen Manager
Ryan’s Pizza
2016-2018
Lead Cook
Compass Group
2018-2019
Shipping & Receiving
2019-present
Overall Online Presence:
None Existing
Education:
Sports Broadcasting B.S Degree (Exp. 2021)
Leadership Experience:
HD Lab Specialist
Full Sail University
Jun 2012-Present
High Light Producer
Disney and ESPN Media Network
Oct 2010-Dec 2012
Editor
Litigation Solutions
2010-2011
Camera Operator
Fox News Channel
Feb 2007-Nov 2009
Lead Tech
PSAV Caribe Royal
2004-2006
Overall Online Presence:
500+ Connection
Has great Networking Skills
Steven Astacio

10. COMPETITION
Education:
Sports Broadcasting B.S Degree (Exp. 2021)
Leadership Experience:
Lead Cook
Pizza Gallery
2010-2014
Lead Cook
Uno’s
2014-2016/2018
Kitchen Manager
Ryan’s Pizza
2016-2018
Lead Cook
Compass Group
2018-2019
Shipping & Receiving
2019-present
Skills and Proficiencies:
Lead Cook through majority of my cooking
career.
Learning Adobe and new writing styles
Overall Online Presence:
None Existing
Education:
Full Sail University
Master’s Degree, Entertainment Business
Bachelor’s Degree, Cinematography and Film/Video Production
Leadership Experience:
Camera-Grip & Utility
Orlando Magic
Sep 2014-Present
Technician
ESPN Wide World of Sports Complex
Dec 2014-Feb 2018
Entertainment Technician
The Walt Disney Company
Dec 2014-Feb 2018
Camera Utility (Intern)
A Sort of Homecoming (Feature Film)
Feb 2014- Mar 2014
Camera & Utility
WWE
Apr 2012 - Jul 2013
Skills and Proficiencies:
Camera Operation,Adobe Creative
Suite, and Commercials
Overall Online Presence:
199 Connections
Even though not as much as Steve.You can still see he has
great networking
Ryan Neacosia

11. BRAND POSITION
Joseph “The Football Guy” Kilgore
Bring a new outlook
on the great game of
football with personal
connecting stories.
Joseph got the nickname “The Football Guy” from fellow
friends because of his knowledge of the game.

12. Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”; 15 min. episodes going over
that weeks games and tell a personal story from the past; 1 episode per week; host and
syndicate through Joseph
• Primary Tools: FB and Instagram - promote podcast through 30 sec. promo videos;
LinkedIn - network with industry pros and publish monthly articles highlighting some of
the podcast stories
• Website: Full Sail digital portfolio site to showcase school work; use the blog to help
show the connection of the game.
Industry Events & Organizations
• United Play 60.
• NFL Games
• Press Events
Networking & Marketing

13. Professional Development
Mentor
• Seeking senior-level marketing pro with at least 25 yrs of
experience in NFL industry; family man that upholds to a
high stander, Jan. 2021
Formal Education
• Complete SportsBroadcasting,
B.S. by expected graduation date
in 2021
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
March 2020
• Business Writing Principles - Lynda.com, Jan. 2020
Technical Skills
• Created a Youtube Channel January, 2020
• WordPress 5 Essential Training - Lynda.com, May
2020

14. Joseph Kilgore
I want people who have the
same passion as I do to have a
safe place to be. I want to help
future players learn the correct
way to do drills so they can
make a better future. I want to
do as much as I can for the
game that has helped me get
through touch times.“
“

15. Reference
www.google.com - Images
www.fullsail.com - Student/Class Informations
www.linkdin.com - Networking
Steven Astacio Retrieved September 21, 2019, https://www.linkedin.com/in/
stevenastacio/
Ryan Neacosia Retrieved September 21,2019 https://www.linkedin.com/in/ryan-
neacosia-a83449102/