This document outlines Joseph Kilgore's personal brand exploration project. It provides biographical details on Kilgore, noting his passion for college football stemmed from growing up in Knoxville, TN. It identifies his potential job titles in broadcasting, producing, or hosting. The target audience is described as mostly female ages 35-45 interested in football. Goals include landing an entry-level NFL job and creating a unique football discussion show. Skills, credentials, competitors, and a brand position for "The Football Guy" are presented.