Aaron Halfon is pursuing a Bachelor of Science in Sportscasting at Full Sail University. He was born and raised in New York where he developed a passion for sports. His goal is to land an entry-level associate producer position at ESPN upon graduating in 2020. He owns a promotion company called Party with Gatsby and has a year of experience in baseball player development. His skills include social media marketing, public speaking, and active listening.

1. PERSONAL BRAND EXPLORATION
Aaron Halfon
Project & Portfolio I: Week 3
November 15, 2019

2. Aaron Halfon was born and raised in New York,
New York and graduated from Rollins College with
a degree in Communication and a discipline of
Public Relations. Growing up a passionate and
enthusiastic kid in New York, Aaron had an
unmatched love for sport constantly playing or
engaging anyone he could to talk about his love. His
passion and abilities reached far beyond just the
classroom as he is an avid collector of sports
memorabilia and creator of the promotion
company Party with Gatsby. At Full Sail University,
Aaron is pursuing a Bachelor of Science in
Sportscasting and is expected to graduate in the fall
of 2020.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Anchor
•Announcer
•Sports Director
Entertainer Archetype - producing
and showcasing brand stories that are
comical and entertaining. Allowing
others to enjoy the product being
produced by using personality and
dedication to the work. I will bring a
passionate yet relatable side to any
TV production allowing all to enjoy.
Play by Play Broadcaster for Sports Television

4. • DEMOGRAPHICS: 65% Female,
26-40 years old, Predominately
White, Married, College Educated,
Located in Northeastern United
States.
• PSYCHOGRAPHICS: Enjoys
classic core four sports (MLB, NBA,
NHL, NFL), spends free time
watching or consuming sports,
outdoorsy style of life enjoying the
occasional hike or excursion.
• IDEAL AUDIENCE MEMBERS:
Enrique G. Washington, Head of
Executive Talent Acquisition
(ESPN), Brittany Kelley, Senior
Recruiter (ESPN), Amy Riley, Senior
Recruiter (ESPN)
Recruiters & Hiring at ESPN, MLB, and Barstool Sports
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
•Land an entry-level associate producer position at
ESPN.
‣Connect with, and send a personal LinkedIn
message to 15 ESPN Recruiters team by
December 31, 2019.
Mid Term: (2025)
•Promoted to on camera anchor role, deliver first play-
by-play game for major sporting event.
‣Increase viewership on games broadcasted by
25% by December 31, 2025.
Long Term: (2040)
•Broadcast hundreds of multiple types of sporting events
and host newly created television show “The Witching
Hours”
‣Host one television show, secure one weekly
broadcast and host west coast SportsCenter
three times by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 83%
Active Listening 72%
Social Perceptiveness 70%
Public Speaking 90%
SOFTHARD
Active Listening 70%
Word Processing 50%
Public Speaking 90%
Monitoring 52%
SOFTHARD

7. Using a combination of quick wit and passion, I
produce high quality broadcasts that enthrall
and engage the audience both at home and on
television
PROMISE

8. CREDENTIALS
Work Experience:
•7 years service owning and operating
promotion company (Party with Gatsby)
•1 year in baseball player development
working with ages 8-15
Education:
•Communication, B.A., Rollins College
(2018)
•Sportscasting, B.S., Full Sail University (Exp. 2020)
Awards:
•4x Dean’s List Award Recipient, Rollins
College

9. COMPETITION
Kenny Kelly
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• Shift Manager at McDonald’s
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Communication - 0 endorsements
• Management - 0 endorsements
Aaron Halfon
Overall Online Presence:
• No current connections, banner image customized to field
desired, amateur headshot, lack of details throughout
profile, no articles published, inactive on social media, URL
not yet fully customized
• Grade: Poor, 10 out of 100
Industry Experience:
• 1 year baseball player development for
ages 8-15
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
• Communication B.S., Rollins College (2018)
Leadership Experience:
• Owner and Operator of Party with Gatsby
Skills and Proficiencies:
• Social Media - 4 endorsements
• Event Planning- 3 endorsements
• Microsoft Word- 2 endorsements
Overall Online Presence:
• 170+ connections, banner image customized, semi-
professional headshot, varying detailed summaries
throughout profile, no articles published, sporadically
active on personal social media accounts, URL customized
• Grade: Average, 46 out of 100

10. COMPETITION
Rich Hollenberg
Industry Experience:
• ~25years of on camera experience, 10
years as a sportscaster at ESPN
Education:
• Broadcast Journalism B.A., Syracuse University (1993)
Noteworthy Experience:
• Sportscasting - Tampa Bay Rays Pre/Post game Studio
Host for over 5 years
• Sportscasting - Play-by-Play Announcer and Studio Host
for ESPN Networks for nearly 10 years
Skills and Proficiencies:
• Broadcasting - 96 endorsements
• Television- 86 endorsements
• Editing - 43 endorsements
Aaron Halfon
Overall Online Presence:
• 500+ connections, banner image customized, semi-
polished headshot, detailed profile summaries, Over 20
recommendations received and given, URL customized,
• Grade: Good, 74 out of 100
Industry Experience:
• 1 year baseball player development for
ages 8-15
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
• Communication B.S., Rollins College (2018)
Leadership Experience:
• Owner and Operator of Party with Gatsby
Skills and Proficiencies:
• Social Media - 4 endorsements
• Event Planning- 3 endorsements
• Microsoft Word- 2 endorsements
Overall Online Presence:
• 170+ connections, banner image customized, semi-
professional headshot, varying detailed summaries
throughout profile, no articles published, sporadically
active on personal social media accounts, URL customized
• Grade: Average, 46 out of 100

11. BRAND POSITION
Delivering humor, entertainment, and
intelligence to the world of sports by utilizing
comical and pop-culture laden stories to relate
to the audience
AARON “STOCKTON” HALFON
Aaron earned the nickname
“Stockton” for his fundamental
style of athleticism and calm
demeanor

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Sportscasting Hall of Fame
‣ December 17 | New York, NY
• 2019 Baseball Winter Meetings
‣ December 8-12 | San Diego, CA
• Camping World Bowl
‣ December 28 | Orlando, FL
Digital Marketing
• Primary Content: create podcast called “The Reference Section”;
20 min. episodes telling personal stories of gambling and sports
lore; 3 episode per week; host and syndicate through Soundcloud
• Primary Tools: Youtube and Instagram - promote podcast through
30 sec. promo videos; Twitter to establish a direct connection
with people currently in the industry and fans gained through
promotion
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase sportscasting knowledge and embed
podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level sportscaster with at least 25 yrs of
experience in baseball or basketball industry; northeastern
roots with passion for baseball, Dec. 2020
Formal Education
• Complete Sportscasting, B.S. by expected graduation date
in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2020
• Effective Listening - Lynda.com, May 2020
• WordPress 5 Essential Training - Lynda.com, January 2020
Soft Skills
• Public Speaking: Energize and Engage Your Audience-
Lynda.com, February 2020
• Hyper-syndication: Maximizing Your Web Video and
Podcast Audience - Lynda.com, March 2020
• Attend local Improv studio once a month - Orlando March
2020
• Impromptu Speaking - Lynda.com, Nov. 2020

14. Aaron Halfon
You know how baseball viewership has seen a
steady decline over the past 10 years? Well what I do is
create and deliver engaging broadcasts that are both relatable and humorous by
using a strong history of pop-culture. In fact, many of my recent broadcasts for
Rollins College sports can be seen on their website where I have been
broadcasting games for the past several months.
“

15. REFERENCES
Associate, Baseball Operations with New York Yankees in Bronx · NY. (n.d.). Retrieved from
https://www.teamworkonline.com/baseball-jobs/baseballjobs/new-york-yankees/associate-baseball-operations-1962929.
Entertainer Brand Archetype - Kaye Putnam: Psychology Brand Strategy. (n.d.). Retrieved from
https://www.kayeputnam.com/brandality-archetype-entertainer/.
ESPNTogether We Triumph. (n.d.). Retrieved from
https://jobs.espncareers.com/job/los-angeles/project-talent-producer/5216/14093475.
Kenny Kelly. (n.d.). Retrieved from
https://www.linkedin.com/in/kenny-kelly-280075197/.
Rich Hollenberg. (n.d.).
Retrieved from https://www.linkedin.com/in/richholl/.
Social Media Specialist - NBC Sports Philadelphia - NBC Universal, Inc. - Job Details. (n.d.). Retrieved from
https://sjobs.brassring.com/TGnewUI/Search/home/HomeWithPreLoad?PageType=JobDetails&partnerid=25354&siteid=5108&jobid=468877#jobDetails=468877_5108.
Sports Broadcasting Hall of Fame. (n.d.). Retrieved from
https://www.sportsbroadcastinghalloffame.org/.
Summary Report for: 27-3011.00 - Radio and Television Announcers. (n.d.). Retrieved from
https://www.onetonline.org/link/summary/27-3011.00.