This is a project that I completed on behalf of my portfolio 1 course at Full Sail University. This was completed on Dec. 4th, 2020

1. PERSONAL BRAND EXPLORATION
Fuad Turay
Project & Portfolio I: Week 1
November 26, 2020

2. The eldest of seven siblings, Fuad Turay grew
up in Freetown, Sierra Leone, West Africa. At a
tender age of five, he found passion in sports,
soccer in particular, which he played up to semi-
pro level but injuries hampered his chances of
making it to the highest level. Fuad can be
described as a very friendly, fair, and firm man.
He found a second passion in sport talk shows,
which prompted him to enroll into Full Sail’s
Sports Broadcasting program, where he’s
focused on developing his broadcasting skills.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Sports Broadcaster
• Sports Analysts
• Media Programming Director
The Sage Archetype - Help
understand the world and teach
others what I know. Seek
information and insight through
extensive research, analysis, and
self-reflection. Very diligent, factual
decisive and thorough. Help
audience understand complex
information and feel well informed.
Picture Relevant
to Your Industry
Goes Here
Sports Broadcasting for National TV Networks

4. • DEMOGRAPHICS: About 70%
female, between 35-45 years
old, predominately white,
married, college educated and
located in the U.S.
• PSYCHOGRAPHICS: Enjoys
reading outdoor activities,
sticks to very preserved
lifestyles, loves spending time
with families, often attends
church services
• IDEAL AUDIENCE MEMBERS:
John Suchenski, Director,
Programming & Acquistions at
ESPN, Michael Schulman, Talent
Acquisition Recruiter (NBC Sports
Recruiters & Hiring Managers at ESPN, Fox Sports, Sky Sports
News, NBC Sport Groups & BBC Sport
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• I would like to land an entry-level position at my local
TV stations; FOX 10 Phoenix, ABC 15 Arizona, KPNX
12 News etc.
‣ I will connect with and send follow-up emails to
about 25-30 local TV station members on
LinkedIn by November 30th, 2022.
Mid Term: (2027)
• Secure a senior level position at ESPN, FOX Sports,
NBC Sport Groups and/or SKY Sport News.
‣ I want to host or cover 40% of EPSN’s major
soccer events nationwide by November, 30th
2027.
Long Term: (2042)
• Establish my own sport network station with at 2
partners by November 30th, 2042.
‣ Producer and director of one of the hottest
sport or soccer show nationally and
internationally.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Media Programming Director
40%
Microsoft SQL Server 45%
Costumer Service 85%
Critical Thinking 80%
SOFTHARD
Microsoft Excel 15%
Word Process 15%
Active Learning 40%
Speaking 60%
Specking 60%
SOFTHARD

7. I help make it possible for nationwide and
global audience to follow/support major
sporting events and do participate in
thorough research and by educating
audience through digital media
broadcasting.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years & 3months semi-professional
soccer player, 4 years vice-captain for
my team (Sierra Stars)
• 4 years as a Behavioral Health
Technician (BHT) & Housing Specialist
with Southwest Behavioral Health &
Services.
Education:
• Student at Full Sail University,
Organization Name
• Sports Broadcasting, B.S., Full Sail University (Exp. 2022)
Awards:
• 2017 Arizona Champions League Golden
Glove Winner.
• 3x Employee of the Month at SBH
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jennifer West
Industry Experience:
• Boudoir photographer with the Eye of
Jay- 1yr 1mo
Education:
• Current student enrolled in Sports Broadcasting B.S at
Full Sail University
Leadership Experience:
• Coordinator/Supervisor at YRC Frieght 1yr 7 mos
• Girl Scout of the USA Troop leader assistant 3yrs 11
mos
Skills and Proficiencies:
• Microsoft Office - 12 endorsements
• Costumer service - 12 endorsements
• Microsoft Excel - 11 endorsements
Fuad Turay
Overall Online Presence:
• 500+ connections, banner image not yet customized,
amateur headshot, detailed profile summaries, two
published articles, not active on other social media,
LinkedIn URL is customized, notable volunteer work
• Grade: Good, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
4 yrs BHT & Housing
Specialist at SBH&S
Education:
• Current student enrolled in Sports Broadcasting B.S at
Full Sail University
Leadership Experience:
• 4+ yrs Vice-captain for AZ Sierra Stars FC
• Former youth soccer coach with United Soccer
Academy and Victory United Soccer Club
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Certified Tax Preparer - 0 endorsements
• CPR & First Aids - 0 endorsements
Overall Online Presence:
• Less than 50 connections, banner image not yet
customized, Amateur headshot?, lack of detailes
throughout profile, No published articles, not active on
other social media, LinkedIn URL not yet customized.
• Grade: Poor, 15 out of 100

10. COMPETITION
Brian Dougherty
Noteworthy Experience:
• Game Presentation with Miami Marlins, L.P. 3yrs 9
mos
• Production Administrator with Fox Sports Florida and
Sun Sports 6 yrs 6 mos
Fuad Turay
HEADSHOT HEADSHOT
Industry Experience:
Broadcast Operations & Technician with
Miami Dolphins 4yrs 4 mos
Education:
• Associate of Arts (A.S), Cinematography and Film/
Video Production at Full Sail University 2004-2005
Skills and Proficiencies:
• Camera - 27 endorsements
• Production - 24 endorsements
• Broadcast Television - 19 endorsements
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, no
published articles, not active on other social media,
their LinkedIn URL not customized
• Grade: Average, 50out of 100
Industry Experience:
• 4 yrs BHT & Housing Specialist at
Southwest Behavioral Health &
Services (SBH)
Education:
• Current student enrolled in Sports Broadcasting B.S at
Full Sail University
Leadership Experience:
• 4+ yrs Vice-captain for AZ Sierra Stars F.C soccer team
• Former youth soccer coach with United soccer
Academy and Victory United Soccer Club
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Certified Tax Preparer - 0 endorsements
• CPR & First Aids - 0 endorsements
Overall Online Presence:
• Less than 50 connections, banner image not yet
customized, Amateur headshot?, lack of detailes
throughout profile, No published articles, not active on
other social media, LinkedIn URL not yet customized.
• Grade: Poor, 15 out of 100

11. BRAND POSITION
A specialist in creating exciting sport contents for
sport lover across America and globally.
“THE SPECIALIST”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Cronkite Sports Broadcast Boot Camp
‣ Late July 2021 | Phoenix, AZ
• National Association of Broadcasters
‣ Oct 8-9th, 2021 | TBD
• 15th Annual MIT Sloan Sports Analytics Conference
‣ April 8-13th | Peoria, AZ
Digital Marketing
• Primary Content: create a weekly soccer podcast called
Soccer “Expert” 30-60. Mins. Episodes of weekly soccer
events across America, Europe & Africa.
• Primary Tools: FB, Instagram & Youtube. Weekly 60 secs
interviews with local sports personnel via FB live and/or
Youtube.
• Website: Full Sail digital portfolio site to showcase school
work via blog, embedded YouTube episodes.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Set up a weekly meeting with CEO of TPN radio
network host who has 7+ yrs in broadcasting March
2021
Formal Education
• Attain a degree in Sports Broadcasting and will be
graduating in 2022.
Technical Skills
• Complete Microsoft Excell courses online loom.com by
August 2021
• Complete Word-process courses online techradar.com
by May 2021
• Complete a Microsoft SQL sever online on
teamtreehouse.com by Feb 2021
Soft Skills
• Active Leaning course topcoat.com June 2022
• Public speaking - alison.com Jan 2022
• Public speaking online seminar - eventbrite.com Dec
2020

14. YOUR NAME
You know how the U.S soccer federation can
tackle problems facing U.S. men’s nation team’s
(USMNT) poor performance in the world stage (World
Cup)? Well, what I do is conduct a thorough research and analyst the flaws
in the structures in the U.S. soccer system. In fact, in 2017, I wrote a short
article on Facebook pointing out the reasons why USMNT failed to qualify
for the 2018 World Cup finals in Russia. I also highlighted how to fix the
problem moving forward.
“
Picture of You
Goes Here

15. REFERENCES
.SOLNIK, CLAUDE. “MSG Networks Has Been Losing
Subscribers, Potentially as Some Carriers' Promotional Offers
End.” Long Island, Long Island Media, 6 Sept. 2019,
longislandbusiness.com/2019/09/msg-networks-sports-
broadcaster-losing-subscribers/. https://www.google.com/
search?
q=sports+broadcaster&rlz=1C5CHFA_enUS929&sxsrf=ALeKk
018DeLo7GT3Urb1ZFcB0D9ftx-
Srw:1606492415151&source=lnms&tbm=isch&sa=X&ved=2ah
UKEwi55vTNiqPtAhVBKH0KHY-
nC_UQ_AUoAnoECA8QBA&biw=874&bih=812
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
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management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-