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Bruno alexa exploring_yourpersonalbrand
- 1. PERSONAL BRAND EXPLORATION Alexa Bruno Project & Portfolio I: Week 3 December, 15 2019
- 2. The youngest of four siblings, Alexa Bruno, grew up in a small town outside of San Jose, Costa Rica, which started her love for sports. She’s been a devoted sports fan since she was a little girl and dreams of marketing events for a major professional sports league. After 11 years of working multiple customer services jobs, Alexa knew it was time to pursued her dream career in sports marketing. Alexa enrolled in the sports marketing and media program at Full Sail University where she’s focused on developing marketing skills. IDENTITY
- 3. PROFESSION Potential Job Titles: • Marketing Director • Social Media Coordinator • Marketing and Promotions Manager Girl Next Door Archetype - producing brand stories that relates solid values by honesty. Creating real connections with the audience by sharing real life experiences with them. Digital Marketing for Professional Rodeo Organizations
- 4. • DEMOGRAPHICS: 60% Female, 40% Male, 30-40 years old, Mostly White, Never Married, and Married, College Educated, Located in eastern of United States. • PSYCHOGRAPHICS: Enjoys risky outdoor activities, spends free time playing with kids outside, adheres to conservative lifestyles and opinions. • IDEAL AUDIENCE MEMBERS: Sarah Balseiro, Recruiter (NBA), Kate Jhaveri, EVP & Chief Marketing Officer (NBA), Samuel Farber, Vice President Digital Media (NBA). Recruiters & Hiring Managers at NBA. TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2021) • Land an entry-level marketing position for the Miami Heat. • By Fall of 2020, have an Interactive Marketing Internship with the Miami Heat. Mid Term: (2025) • Lead a successful digital marketing campaign aimed at expanding the female attendance to NBA games. ‣ Expand year-over-year NBA female event attendance by 40% nationwide by December 31, 2025. Long Term: (2040) • Become the Chief Marketing Officer for the NBA ‣ Developing of innovative marketing campaigns and brand messaging across all platforms to connect with fans and grow the game of basketball around the world.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Office Skills 70% Creative Suite 65% Time Management 70% Problem-Solving 60% SOFTHARD WordPress CMS 10% Professional Writing 20% Critical Thinking 60% SOFTHARD Adobe Analytics 20%
- 7. I provide ambitious ideas and results-oriented solutions to help the marketing professionals in franchises to engage more female fans to the team’s brand. PROMISE
- 8. CREDENTIALS Work Experience: • 9 years of Customer Service experience. Education: • Sports Marketing & Media, B.S., Full Sail University (Exp. 2021) Awards: • Keynote 6 Essential Training - Lynda.com Certification. • Moodboards for Web Designers • Lynda.com Certification
- 9. COMPETITION Brendan Chabot Industry Experience: • Does not included work experience in profile. Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Does not included leadership experience on profile Skills and Proficiencies: • Does not included skills and proficiencies on profile Alexa Bruno Overall Online Presence: • Doesn’t have any connections, banner image not yet customized, no headshot, lack of details throughout profile, no articles published, inactive on social media, URL not yet customized • Grade: Poor, 30 out of 100 Industry Experience: • 9 years of customer service experience Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Throughout the 9 years of different employments I have gained multiple leadership skills like activate listening, patience, team work, ability to teach other and reliability es Skills and Proficiencies: • Microsoft Office - 0 endorsements • Critical Thinking- 0 endorsements • Problem Solving- 0 endorsements Overall Online Presence: • Only 3 connections, banner image customized, professional headshot, no summaries throughout profile, no articles published, no personal social media accounts, URL customized • Grade: Average, 30 out of 100
- 10. COMPETITION Brian Pohl Industry Experience: • ~13 years of marketing experience, 1 year as a marketing manager at PBR Education: • Sports Marketing and Social Media B.S. Noteworthy Experience: • Writer/Social Media Intern - TheSkyBoat.com, covering sports games and events • Intern - Tony Fay Public Relations, assisted with PR duties at the 2018 College Football Playoff National Championship • Sales Associate for 2 years at Your Serve Tennis. Skills and Proficiencies: • Social Media - 1 endorsements • Microsoft Office- 0 endorsements • Customer Service - 0 endorsements Alexa Bruno Overall Online Presence: • 80 connections, banner image not yet customized, polished headshot, detailed profile summaries, one recommendations, notable volunteer work, URL customized, • Grade: Good, 80 out of 100 Industry Experience: • 9 years of customer service experience Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Throughout the 9 years of different employments I have gained multiple leadership skills like activate listening, patience, team work, ability to teach other and reliability Skills and Proficiencies: • Microsoft Office - 0 endorsements • Critical Thinking- 0 endorsements • Problem Solving- 0 endorsements Overall Online Presence: • Only 3 connections, banner image customized, professional headshot, no summaries throughout profile, no articles published, no personal social media accounts, URL customized • Grade: Average, 20 out of 100
- 11. BRAND POSITION Renewing honor, courage, and commitment in American culture by sharing rodeo stories that leave you slacked-jawed. ALEXA BRUNO Fullie earned the nickname “Slack-Jaw” in the Marines as he often left his brothers at arms astonished by his stories.
- 12. NETWORKING & MARKETING Industry Events & Organizations • 2019 Global Rodeo Conference ‣ June 19 - 21 | Reno, NV • American Marketing Association (AMA) ‣ Collegiate Membership | Orlando Chapter • Annual Silver Spurs Rodeo ‣ May 31 - June 1, 2019 | Kissimmee, FL Digital Marketing • Primary Content: est. podcast called “Slack-jawed Stories”; 15 min. episodes telling personal stories of rodeo stars; 1 episode per week; host and syndicate through Libsyn • Primary Tools: FB and Instagram - promote podcast through 30 sec. promo videos; LinkedIn - network with industry pros and publish monthly articles highlighting some of the podcast stories • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase rodeo marketing knowledge and embed podcast episodes
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level marketing pro with at least 25 yrs of experience in rodeo industry; family man that upholds Christian values, Jan. 2020 Formal Education • Complete Sports Marketing & Media, B.S. by expected graduation date in 2020 Technical Skills • Set up free HubSpot CRM; complete all CRM courses through HubSpot Academy, Dec. 2019 • SEO Foundations - Lynda.com, May 2019 • WordPress 5 Essential Training - Lynda.com, May 2019 Soft Skills • Writing Formal Business Letters & Emails - Lynda.com, Sept. 2019 • Business Writing Principles - Lynda.com, Oct. 2019 • Join local Toastmasters Club and regularly attend monthly events, starting Oct. 2019 • Impromptu Speaking - Lynda.com, Nov. 2019
- 14. Alexa Bruno You know how the rodeo fanbase has been gradually slipping over the past decade? Well, what I do is produce personal brand stories that entertain and inspire American families to celebrate remarkable feats of bravery within professional bull riding. In fact, after serving 10 years as a U.S. Marine, I produced a short film that helped a local cattle feed store increase their brand awareness online by 500% in just one month. Customers often referenced my video as the reason they decided to shop at the retail store. “
- 15. REFERENCES Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved April 14, 2019, from https://www.linkedin.com/ in/patrick-brush-a1930786/ Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile. Retrieved April 14, 2019, from https:// www.linkedin.com/in/tracie-kalkbrenner-5113503/ ONETOnLine.org. (2019). Summary Report for: 15-1199.10 - Search Marketing Strategists. Retrieved April 14, 2019, from https://www.onetonline.org/link/summary/ 15-1199.10 PBR. (2019). PBR Company Page on Glassdoor. Retrieved April 14, 2019, from https:// www.glassdoor.com/Overview/Working-at-PBR- EI_IE22119.11,14.htm PBR Career Site. (2019). Public Relations Manager - Job Description. Retrieved April 14, 2019, from https:// www.teamworkonline.com/other-sports-jobs/pbrnow/ professional-bull-riders/communications-community- relations/public-relations-manager-1955827 PBR Career Site. (2019). Social Media Coordinator - Job Description. Retrieved April 14, 2019, from https:// www.teamworkonline.com/other-sports-jobs/pbrnow/ professional-bull-riders/marketing/social-media- coordinator-1955728 Professional Bull Riders, LLC. (2019). Professional Bull Riders, LLC Company Page on LinkedIn. Retrieved April 14, 2019, from https://www.linkedin.com/company/ professional-bull-riders-inc./ RodeoCommittees.org. (2019). 2019 Global Rodeo Conference. Retrieved April 14, 2019, from https:// www.rodeocommittees.org/events/2019/2019-global- rodeo-conference