Joseph Pfeil was born in 1989 in New Jersey and has loved sports his whole life. He recently enrolled in a sportscasting program at Full Sail University to pursue a career in sports broadcasting or reporting. His goals are to get experience in the field through internships after graduation in 2022 then work to establish himself at a major network like ESPN over the next 10-15 years. He recognizes the skills and experience he needs to develop to compete against others in his field.

1. PERSONAL BRAND EXPLORATION
Joseph Pfeil
Project & Portfolio I: Week 3
May 24, 2020

2. Joseph Pfeil was born in August of 1989 in North
Bergen, NJ. When Joseph was a young child, he used to
watch sports programs on ESPN with his family. Joseph
has loved sports for most of his life growing up. He
went to several Yankees games as a child, and got
season tickets to the NY Jets when he got older. Joseph
worked in Retail and security for a good part of his
adult life. Joseph realized this was not enough and
recently enrolled in the Bachelor of Science in
Sportscasting program at Full Sail University and plans
to graduate in March of 2022.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio and television announcer
• Program Director
• Reporter and Correspondant
Guy Next Door Archetype -
Working hard to make people feel
included so they can feel like they
belong. Staying friendly with customers
and being honest with them will create
genuine connections and trust.
Sportscasting for Major League Sports

4. • DEMOGRAPHICS: An average of 22% of
executives and directors are female all with
College Degrees in management. 48% of all
workers are Caucasian and about 45-50
years old.
• PSYCHOGRAPHICS: Enjoying the fast-
paced field of sports entertainment
industry. Spending quality time with their
families and watching and cheering on their
favorite sports team.
• IDEAL AUDIENCE MEMBERS: James
Pitaro, CEO (ESPN), Norby Williamson,
Executive VP of Production (ESPN), Laurie
Orlando, Senior VP of Talent Development
(ESPN)
Executives and Directors at ESPN, NFL, and MLB
TARGET AUDIENCE

5. GOALS
Short Term: (After Graduation in March of 2022)
• Get an externship at local sports venues and learn about
the behind the scenes operations
• Communicate with recruiters at ESPN on social media
platforms by the end of 2021
Mid Term: (2027)
• Expand on my knowledge of Major League Sports
• Improve viewer rating for ESPN and their affiliates by the
end of 2027
Long Term: (2035)
• Establish a great rapport at ESPN and get a promotion to
on TV sportscaster.
• Have own TV or Radio show by the end of 2035

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Microsoft PowerPoint 60%
Adobe Illustrator 55%
Customer Service 85%
Communication 70%
SOFTHARD
Adobe Indesign 35%
Microsoft Excel 40%
Active Listening 70%
Leadership 70%
SOFTHARD

7. I have 10+ years of Customer Service experience
and I will always give 110% effort to help improve
the company with my knowledge of sports.
PROMISE

8. CREDENTIALS
Work Experience:
• 7 Years of Retail Customer Service
• 2 Years of Security Services
Education:
• Henry P Becton Regional High School (2007)
• Full Sail University B.S. Sportscasting (2022)
Recognitions:
• District and Field Managers have recognized
my hard work and have considered me for
promotion

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media, B.S. at
Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to well-
disciplined young man
• MOAA Award, AFJROTC award for leadership recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Joseph Pfeil
Overall Online Presence:
• Less than 200 connections, banner image not yet customized,
amateur headshot, lack of details throughout profile, no
articles published, inactive on social media, URL not yet
customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 2 years experience in Security for Securitas
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• Customer Service experience for 10+ years
Skills and Proficiencies:
• Microsoft PowerPoint
• Customer Service
• Video Creation
Overall Online Presence:
• Barely any connections on Linkedin because of being New to
Linkedin and no way to get another person as a competition
because there are no names it is just showed as “Linkedin
Member”

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1 year
as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company for over
3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6 years;
could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Joseph Pfeil
Overall Online Presence:
• 500+ connections, banner image not yet customized, polished
headshot, detailed profile summaries, two recommendations,
notable volunteer work, URL not yet customized, premium
membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 years experience in Security for Securitas
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• Customer Service experience for 10+ years
Skills and Proficiencies:
• Microsoft PowerPoint
• Customer Service
• Video Creation
Overall Online Presence:
• Barely any connections on Linkedin because of being New to
Linkedin and no way to get another person as a competition
because there are no names it is just showed as “Linkedin
Member”

11. BRAND POSITION
Redefining customer service by being reliable and
trustworthy while sharing a strong knowledge and
passion for sports and statistics.
JOSEPH PFEIL

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 NFL Draft - Cleveland OH
• April 29-May 1
• 2020 NHL Draft - Montreal, Canada
• June 26-27
• 2020 MLB Winter Meetings - Dallas, TX
• December 6-10
Digital Marketing
• Primary Content: Create Podcast with Breaking news of sports
trades, injury reports, and score updates as well as posting those on
social media platforms for people that do not have the ability or the
knowledge of Podcasts.,
• Primary Tools: Facebook and Twitter I would post 1 full podcast that
I created so people can determine if they like it and any podcast after
will be a clip for them to purchase the full podcast.
• Website: My portfolio site will I not only to be able to show off the
school work that I am very proud of, but I can also use the blogging
area to post about experiences that I have had during school or at
sporting events like those above.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for a person with experience to assist me in
completing my goals; while maintaining a healthy work-
life-school balance -Feb 2021
Formal Education
• Graduate from Full Sail University with a BS Degree in
Sportscasting in March of 2022.
Technical Skills
• Watch Videos on YouTube on how to create Microsoft Excel
spread sheets to become proficient -Feb 2021
• Complete Linkedin Learning Modules for Tech Support and
customer service - Dec 2020
Soft Skills
• Practice public speaking to become more comfortable and fluid
instead of “choppy and uncertain” - March 2021
• Download some “logic-type” games to help with problem
solving skills - Nov. 2020

14. Joseph Pfeil
You know when Aaron Judge got injured in the 2019
season? He injured his rib. What I do is stay on top of the story,
following closely to the story to update the fans as to if and when Judge will return to
the field. In fact, I did several posts on social media trying to stay up to date on the rib
stress fracture that he sustained last season.

15. REFERENCES
Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved April 14,
2019, from https://www.linkedin.com/in/patrick-brush-a1930786/
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile. Retrieved
April 14, 2019, from https://www.linkedin.com/in/tracie-
kalkbrenner-5113503/
ONETOnline.org. (2020). Summary Report for: 27-3011.00-Radio and
Television announcers Retrieved May 24, 2020, https://
www.onetonline.org/link/summary/27-3011.00
ONETOnline.org (2020) Summary Report for: 27-2012.03 Program
Director Retrieved May 24, 2020, https://www.onetonline.org/link/
summary/27-2012.03
ONETOnline.org (2020) Summary Report for: 27-3022.00 - Reporters
and Correspondents Retrieved May 24, 2020 https://
www.onetonline.org/link/summary/27-3022.00
comparably.com (2020) ESPN Executive Team Score Retrieved May 24,
2020 https://www.comparably.com/companies/espn/executive-team
Beaton, A. The NFL Team Run by Women. Written Sept. 25, 2019
Retrieved on May 24, 2020 https://www.wsj.com/articles/the-nfl-
team-run-by-women-11569412442
Doublin, N. No Girls Allowed: Why Aren't There Any Women In MLB?
Written Sept 1, 2010 Retrieved on May 24, 2020 https://
bleacherreport.com/articles/447773-no-girls-allowed-why-arent-
there-any-women-in-mlb
Wikipedia 2021 NFL Draft Retrieved on May 24, 2020 https://
en.wikipedia.org/wiki/2021_NFL_Draft
Wikipedia 2020 NHL Entry Draft Retrieved on May 24, 2020 https://
en.wikipedia.org/wiki/2020_NHL_Entry_Draft
milb.com Baseball winter meetings Retrieved on May 24, 2020 https://
www.milb.com/events/winter-meetings