The Fullsix team compiles a monthly report on digital communication trends, emphasizing the importance of brand knowledge and innovation in influencing consumer purchasing decisions. Key insights include the impact of mobile applications on restaurant reservations and the use of technology to create engaging consumer experiences. The report also highlights effective brand activation strategies and the necessity of credible prescribers in communication efforts.

1. aug
15

2. ?
The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions

3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared

4. #01
BRAND KNOWLEDGE
DIGITAL HAS A DIRECT
IMPACT ON THE PURCHASE
PROCESS OF YOUR USERS,
REGARDLESS THE
CHANNEL
PURCHASE
PROCESS
75% of the millennials from USA
and Canada feel that Digital is
highly influential in the
purchasing decisions

5. #02
BRAND KNOWLEDGE
APLICACIONES
MÓVILES
50% of the online restaurant reservations
are done via apps. It is interesting to note
that online reservations have been
reduced from 24hrs to 4 hrs in advance
USERS HAVE ACCESS TO
THE BRANDS VIA THEIR
MOBILE WHENEVER IT IS
SUITABLE TO THEM.
ARE YOU READY TO
DELIVER THEIR NEEDS?

6. #03
BRAND INNOVATION
TECHNOLOGY GIVES
YOU THE ABILITY TO
CREATE EXPERIENCES
INSTEAD OF MESSAGES
AMNESTY INTERNATIONAL
PRISON BANNER
A "incorrect" reply to a simple question
can actually terminate your Freedom
on the internet, an unfortunate reality
on the daily life of many people...

7. COMMUNICATION
SHOULD MAKE
PRODUCTS AVAILABLE
TO YOUR USERS
NRG
THE POWER BEHIND THE PLUG
If you had the opportunity to
choose from eolic, solar or fossil
energy for your mobile telephone,
What would be your choice?
#04
BRAND INNOVATION

8. INCREASE YOUR TARGETS
NOTORIETY BY SHOWING
THE NEGATIVE REACTION
OF A TARGET THAT DOES
NOT CORRESPOND TO
YOUR PRODUCT
SPLENDID CHOCOLATE
WHEN YOU GROW UP…
Kids reactions when they tasted
dark chocolate, a product for their
parents that they will learn to
appreciate as they grow older
#05
BRAND ACTIVATION

9. REAL STORIES
GENERATE A LARGER
EMOTIONAL BOND
WITH YOUR USERS
SUPER-PHARM
MY NEW FACE
A short documentary that shows a
family's reaction to a male member who
decides to shave his beard after 14 years…
to sell razor blades
#06
BRAND ACTIVATION

10. #07
BRAND PLATFORM
DIGITAL AT THE POINT OF
SALES GIVES THE
OPPORTUNITY TO IMPROVE
SERVICES AVAILABLE TO
YOUR USERS
AINZ&TULPE
LOOKS
An interactive digital window that
recognizes your ethnic origins to
give you information of your product
of interest in your native language

11. DEFINE WHAT ARE THE
CRUCIAL MOMENTS FOR
YOUR PRODUCT AND
INTEGRATE COMMUNICATION
AT THE RIGHT MOMENT
YAOCHO BAR GROUP
THE VIOLENT COASTERS
Japan's increase in alcohol consumption is
generating an increase in gender violence.
Coasters used as a communication tool to
create awareness to revert the situation
#08
BRAND PLATFORM

12. HAVING CONSUMERS
SATISFIED WITH YOUR
SERVICE IMPLIES THAT
YOU HAVE FOUND THE
MOST COMMITTED
SURESLIM
THE CHOCOLATE FLYER
A "Lose weight" program that uses a
chocolate flyer as their communication
tool. Each ounce not eaten will
represent a 1% discount
#09
BRAND DIALOGUE

13. IF YOU ARE GOING
TO USE PRESCRIBERS
MAKE SURE THEY
ARE CREDIBLE AND
CONNECTED WITH
YOUR BRAND
POLICIA NACIONAL COLOMBIA
CURSO ANTIRROBO
A website dedicated to public
security where real thieves detained
by the police show the public how to
prevent different types of theft
#10
BRAND DIALOGUE

14. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE AREthe largest independent digital
communication group in Europe
[+1000 people], and a team of
70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES

15. aug
15