MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
The 7 Key Mobile Marketing Moments According to MobextXiklab Digital
To succeed in this mobile-first marketing era, brand's need to be able to create meaningful content and experiences across the seven key mobile marketing moments.
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
Brief presentation on fun, easy ways to enable innovation through customer insight. Include reference to Adrian Ott's The 24-Hour Customer. This presentation was done by Vanessa Fiske, principal at Marketing Mixology. A firm specializing in go to market strategies for new companies and new products.
The 7 Key Mobile Marketing Moments According to MobextXiklab Digital
To succeed in this mobile-first marketing era, brand's need to be able to create meaningful content and experiences across the seven key mobile marketing moments.
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
Brief presentation on fun, easy ways to enable innovation through customer insight. Include reference to Adrian Ott's The 24-Hour Customer. This presentation was done by Vanessa Fiske, principal at Marketing Mixology. A firm specializing in go to market strategies for new companies and new products.
This presentation was given by Jack Philbin, CEO of Vibes at Mobile Marketer's FirstLook on January 15, 2014. Learn about the non-payment side of the mobile wallet and how you can leverage this emerging technology to build customer loyalty and drive foot traffic into your stores.
This presentation touch base some of the critical video marketing statistics that every digital marketers must know.
Digital Marketing, Video Marketing
Why Should Retailers Invest in Digital Voice AssistantsTheAppLabb
Voice is a strategic selling channel for retailers! It’s a platform that is undeniable – with huge user adoption across several age groups, high satisfaction ratings amongst users (65% said they can’t go back to a life without a smart speaker) and real stickiness (using it multiple times a day). It's projected to be a $3.5 billion dollar industry by 2021.
Having a mobile marketing strategy is no longer a luxury, but a core piece of any company or organization that wants to become more relevant and remarkable in real time. Making Sense of Mobile: 7 Insider Secrets to the Any Where, Any Time, Any Device Economy provides insights into the expanding mobile marketing landscape and what that means for businesses moving forward.
Get Mobile Friendly is run by Sherry Lynn Simoes, Marketing Coach. Sherry supports women to brow a successful business through the right marketing methods.
The online shopping trend has caught up in Kuwait and all around the world with initiators like Amazon and Ubuy are focusing on improving the economies of scale and diversifying revenue generation through e-commerce channels. The development of the latest technological innovations in the online platforms has made it a much sought after option for people to get their dream products.
Omni-channel is more than “Connecting the channels” Its blending the channels. Get in touch, if any help needed.
An expert in #retail #technology #digitilization #eCommerce.
The Future is Now: How the Beauty Industry can Benefit from Digital Campaigns
Assessing changes in the digital landscape in order to proactively capitalise future sales and marketing opportunities
Understanding shifts in entertainment and media creation, and where they create new opportunities for brands
Adapting to the monetization of social media- Connecting with the vlogger, a.k.a. the "Beauty Editor for the digital era"
Leveraging user generated content to extend brand reach & credibility & exploring opportunities for always on shopping in a multi-device world
Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cosmetics
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Social Media as targeting marketing tool in a Privacy-sensitive digital ageLuisella Giani
Presentation held in New York City at the Business of Privacy Summit in January 2015. How to use social media to offer an engaging and personalised content without invading users privacy? How millenials consider privacy? and baby boomers? Gen Z? How to target the different groups? Campaigns best practises.
This presentation was given by Jack Philbin, CEO of Vibes at Mobile Marketer's FirstLook on January 15, 2014. Learn about the non-payment side of the mobile wallet and how you can leverage this emerging technology to build customer loyalty and drive foot traffic into your stores.
This presentation touch base some of the critical video marketing statistics that every digital marketers must know.
Digital Marketing, Video Marketing
Why Should Retailers Invest in Digital Voice AssistantsTheAppLabb
Voice is a strategic selling channel for retailers! It’s a platform that is undeniable – with huge user adoption across several age groups, high satisfaction ratings amongst users (65% said they can’t go back to a life without a smart speaker) and real stickiness (using it multiple times a day). It's projected to be a $3.5 billion dollar industry by 2021.
Having a mobile marketing strategy is no longer a luxury, but a core piece of any company or organization that wants to become more relevant and remarkable in real time. Making Sense of Mobile: 7 Insider Secrets to the Any Where, Any Time, Any Device Economy provides insights into the expanding mobile marketing landscape and what that means for businesses moving forward.
Get Mobile Friendly is run by Sherry Lynn Simoes, Marketing Coach. Sherry supports women to brow a successful business through the right marketing methods.
The online shopping trend has caught up in Kuwait and all around the world with initiators like Amazon and Ubuy are focusing on improving the economies of scale and diversifying revenue generation through e-commerce channels. The development of the latest technological innovations in the online platforms has made it a much sought after option for people to get their dream products.
Omni-channel is more than “Connecting the channels” Its blending the channels. Get in touch, if any help needed.
An expert in #retail #technology #digitilization #eCommerce.
The Future is Now: How the Beauty Industry can Benefit from Digital Campaigns
Assessing changes in the digital landscape in order to proactively capitalise future sales and marketing opportunities
Understanding shifts in entertainment and media creation, and where they create new opportunities for brands
Adapting to the monetization of social media- Connecting with the vlogger, a.k.a. the "Beauty Editor for the digital era"
Leveraging user generated content to extend brand reach & credibility & exploring opportunities for always on shopping in a multi-device world
Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cosmetics
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Social Media as targeting marketing tool in a Privacy-sensitive digital ageLuisella Giani
Presentation held in New York City at the Business of Privacy Summit in January 2015. How to use social media to offer an engaging and personalised content without invading users privacy? How millenials consider privacy? and baby boomers? Gen Z? How to target the different groups? Campaigns best practises.
Kashf ul Asrar English Book by Hazrat Sultan Bahoo with Original Persian Text
Kashf-ul-Asrar by Sultan-ul-Arifeen Hazrat Sakhi Sultan Bahoo Rehmat-ul-Allah Alayh Translated in English by Mrs. Ambreen Moghees Sarwari Qadri (M.A. Mass Communication) by the permision and supervision of Khadim Sultan-ul-Faqr Hazrat Sakhi Sultan Mohammad Najib-ur-Rehman Sarwari Qadri
For Purchase a Hard Cover Copy kindly Contact
+923454699975
Well, there is hardly a man who would say, ‘I don’t think duct tape can fix that. Since, this sticky silver adhesive tape with durable fabric coating dubbed duct tape is a fix it solution for almost everything from mechanical to packaging.
Rick Pummill - TRPC - Effective Plan Design and AdministrationDowney Brand LLP
In his presentation at the 2015 Savannah Fiduciary Seminar, Rick Pummill of The Retirement Plan Company presented on how to make 401(k) or Defined Contribution Plan operations more effective, from design tips to electronic delivery of disclosures.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
A Guide Map To Customers’ Expectations In 2016 and BeyondSocious
Your customers are logging into websites more frequently, signing up for new online services, and trying new apps every day. The well-documented consumerization of business product users is putting increasing pressure on companies.
In many cases, companies can’t keep up with the evolving expectations of their customer base.
Searches for customer engagement and community resources hit fever pitch in 2015 and interest in improving relationships with customers is expected to continue to rise over the next decade.
The team at Socious follows trends in customer relationship management very closely. The following guide outlines 20 things that your customers expect from you and your company in 2016.
Many of these trends have been bubbling under the surface for years. However, companies that excel in 2016 will put a premium on these acute areas of their customers’ relationships.
It seems as though the divide between digital and physical retail is rapidly blurring. In 2016, trends in retail will continue to create an even more seamless shopping experience for the consumer, helping to ensure that anyone can “shop anywhere and receive goods in the most convenient way possible.”
Below are trends that we predict will dominate the retail industry in 2016, and how some retailers are already taking advantage of them.
www.Creative-CNTRL.com
Wunderman Singapore's guide on handling digital communications for FMCG brands.
Don’t be intimidated into replacing logical thinking with buzzwords— Marketers too often come under pressure to make decisions based on the technology of the moment, rather than strategy.
In this paper, Wunderman takes a step back to think about rationale the old-fashioned way. After all, communication channels change, but marketing fundamentals do not.
In a world where competitors are simply a click away,
customer loyalty is more important than ever. If you
want your customers to be loyal, you can’t treat them
like everyone else. Doing more for your customers in
2018 will help your loyalty program do more for your
bottom line.
Let’s explore what you can do to get more out of your
loyalty program this year.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. ?
The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions
3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared
4. #01
BRAND KNOWLEDGE
DIGITAL HAS A DIRECT
IMPACT ON THE PURCHASE
PROCESS OF YOUR USERS,
REGARDLESS THE
CHANNEL
PURCHASE
PROCESS
75% of the millennials from USA
and Canada feel that Digital is
highly influential in the
purchasing decisions
5. #02
BRAND KNOWLEDGE
APLICACIONES
MÓVILES
50% of the online restaurant reservations
are done via apps. It is interesting to note
that online reservations have been
reduced from 24hrs to 4 hrs in advance
USERS HAVE ACCESS TO
THE BRANDS VIA THEIR
MOBILE WHENEVER IT IS
SUITABLE TO THEM.
ARE YOU READY TO
DELIVER THEIR NEEDS?
6. #03
BRAND INNOVATION
TECHNOLOGY GIVES
YOU THE ABILITY TO
CREATE EXPERIENCES
INSTEAD OF MESSAGES
AMNESTY INTERNATIONAL
PRISON BANNER
A "incorrect" reply to a simple question
can actually terminate your Freedom
on the internet, an unfortunate reality
on the daily life of many people...
7. COMMUNICATION
SHOULD MAKE
PRODUCTS AVAILABLE
TO YOUR USERS
NRG
THE POWER BEHIND THE PLUG
If you had the opportunity to
choose from eolic, solar or fossil
energy for your mobile telephone,
What would be your choice?
#04
BRAND INNOVATION
8. INCREASE YOUR TARGETS
NOTORIETY BY SHOWING
THE NEGATIVE REACTION
OF A TARGET THAT DOES
NOT CORRESPOND TO
YOUR PRODUCT
SPLENDID CHOCOLATE
WHEN YOU GROW UP…
Kids reactions when they tasted
dark chocolate, a product for their
parents that they will learn to
appreciate as they grow older
#05
BRAND ACTIVATION
9. REAL STORIES
GENERATE A LARGER
EMOTIONAL BOND
WITH YOUR USERS
SUPER-PHARM
MY NEW FACE
A short documentary that shows a
family's reaction to a male member who
decides to shave his beard after 14 years…
to sell razor blades
#06
BRAND ACTIVATION
10. #07
BRAND PLATFORM
DIGITAL AT THE POINT OF
SALES GIVES THE
OPPORTUNITY TO IMPROVE
SERVICES AVAILABLE TO
YOUR USERS
AINZ&TULPE
LOOKS
An interactive digital window that
recognizes your ethnic origins to
give you information of your product
of interest in your native language
11. DEFINE WHAT ARE THE
CRUCIAL MOMENTS FOR
YOUR PRODUCT AND
INTEGRATE COMMUNICATION
AT THE RIGHT MOMENT
YAOCHO BAR GROUP
THE VIOLENT COASTERS
Japan's increase in alcohol consumption is
generating an increase in gender violence.
Coasters used as a communication tool to
create awareness to revert the situation
#08
BRAND PLATFORM
12. HAVING CONSUMERS
SATISFIED WITH YOUR
SERVICE IMPLIES THAT
YOU HAVE FOUND THE
MOST COMMITTED
SURESLIM
THE CHOCOLATE FLYER
A "Lose weight" program that uses a
chocolate flyer as their communication
tool. Each ounce not eaten will
represent a 1% discount
#09
BRAND DIALOGUE
13. IF YOU ARE GOING
TO USE PRESCRIBERS
MAKE SURE THEY
ARE CREDIBLE AND
CONNECTED WITH
YOUR BRAND
POLICIA NACIONAL COLOMBIA
CURSO ANTIRROBO
A website dedicated to public
security where real thieves detained
by the police show the public how to
prevent different types of theft
#10
BRAND DIALOGUE
14. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE AREthe largest independent digital
communication group in Europe
[+1000 people], and a team of
70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES