The document discusses trends in media consumption and marketing strategies tailored to user behaviors, emphasizing the importance of digital interaction and engaging experiences. It highlights various innovative promotions by brands like McDonald's and Reebok to connect with their audiences more effectively. Additionally, it stresses the need for simple navigational processes on websites to avoid abandoned purchases and suggests working with influencers to enhance brand presence.

2. INSIGHTS, DATA AND TRENDS;
KNOWLEDGE TO BE ABLE TO
QUESTION AND BUILD
OWNED SPACES WHERE
BRANDS INTERACT WITH
THEIR TARGET
STORIES AND EXPERIENCES
CREATED TO CONNECT
BRANDS WITH PEOPLE
CONVERSATION AND CONTENT
CREATED AND THOUGHT TO BE
CONSUMED AND SHARED
INNOVATION IN TECHNOLOGY,
STRATEGY, MEDIA, MESSAGE
AND EXECUTION

3. FIRST
SCREEN
JUST 50% OF UK ADULTS POPULATION SAYS THAT THEIR TV IS THE CORE
ITEM OF THEIR LIVING ROOM. 70% USES THEIR MOBILE DEVICE WHILE
WATCHING TV. THAT FIGURE GOES TO 87% IN USERS MILLENNIALS
“THE WAY CONTENT IS CONSUMED IS CHANGING”

4. PURCHASE
PROCESS
85% OF THE USERS WILL ABANDON THE PURCHASE PROCESS
IF THE WEB HAS A DIFFICULT NAVIGATION PROCESS
“IMPROVE YOUR WEB’S CONVERSION AND YOU WON’T HAVE
TO INVEST (THAT MUCH) IN TRAFFIC GENERATION”

5. SKYPE
TRANSLATOR
A BRACELET THAT OFFERS CUSTOM INFO ABOUT
THE IDEAL HYDRATION TO MUMMY’S
“BE USEFUL FOR YOUR USERS”
SOLÁN DE CABRAS
SO MUM

6. MCDONALD'S
HAPPY GOOGLES
MCDONALD’S LAUNCHES A NEW ACTION WHERE HAPPY MEAL
BOXES TURN INTO VIRTUAL REALITY GOGGLES
“YOUR PROMOTIONS MUST CHANGE ACCORDING TO YOUR USERS RHYTHM”

7. REEBOK
SPEED CAM
A BILLBOARD THAT MEASURES THE SPEED WHILE PASSING IN FRONT OF
IT. IF YOU DO IT FAST ENOUGH YOU MAY WIN A PAIR OF TRAINERS
“SPEAK ONLY TO YOUR TARGET AUDIENCE”

8. KRAFT
BLIND TEST
KRAFT CHANGES THEIR MAC & CHEESE RECIPE WITH
HEALTHIER INGREDIENTS BUT DOESN’T COMMUNICATE IT TO
CREATE THE BIGGEST “BLIND TEST” OF THE WORLD
“ALL THAT YOUR COMPANY DOES MUST BE USED AS A MARKETING TOOL”

9. KITKAT
MOBILE PARKING
KIT KAT LAUNCHES THEIR NEW 11 BARS PACK SENDING
TO THE MOST INNOVATIVE COMPANIES IN THE UK A
PRODUCT TEST WITH A MOBILE “PARKING SPACE”
“WORK AROUND THE NEW - PROBLEMS - OF YOUR USERS”

10. MASTERCARD
CAPSULE
YOU ARE HAVING DINNER WITH YOUR FRIENDS, INTRODUCE YOUR PHONE
IN THE CAPSULE AND FORGET ABOUT IT TILL IS TIME TO PAY. ACTION TO
PROMOTE THE CONTACT LESS THROUGH MOBILE DEVICES
“FOCUS ON THE ELEMENTS SURROUNDING THE BEHAVIOR THAT YOU DESIRE”

11. PRUDENTIAL
RECONNECT
THE INSURANCE COMPANY CREATES A SOCIAL EXPERIMENT THAT
PROVES THAT IF LOOKING AT SOMEONE IN A CALMED WAY FOR A
FEW MINUTES AN EMOTIONAL BOND IS CREATED
“DON’T MIX UP THE PRODUCT OR SERVICE THAT YOU
SELL WITH THE “BUSINESS” IN WHICH YOU OPERATE”

12. IF
OFFLINE O'CLOCK
MOBILE DEVICES KEEP US AWAKE AND SLEEP DEPRIVATION PROVOKES
ACCIDENTS. THE INSURANCE COMPANY IF SPONSORS SOCIAL MEDIA
PROFILES THAT WON’T POST ANYTHING AFTER 10PM
“WORK WITH INFLUENCERS BEYOND TURNING THEM INTO ANOTHER MEDIA”