MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
This was the presentation given by Gus Murray, Revolt's Managing Director on Data, Creativity & Insight - Killing the misconception that data is the enemy of creativity at the Komfo Summit, Copenhagen September 22nd. The presentation was aimed to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information on our approach or how we could help your brand, go to revolt.dk
The APPoSHOW was created due to the demand of social media marketing and its effects on how businesses advertise. As part of their three steps to producing and helping their clients go viral, NHAMobile created this trade show specifically for its app owners. This new type of trade show will allow NHAMobile’s clients to promote their products and services in front of a large audience of like-minded consumers, all under one roof. Exhibitors can expect to grow their customer base and gain new business opportunities without risk and long-term commitment.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
This was the presentation given by Gus Murray, Revolt's Managing Director on Data, Creativity & Insight - Killing the misconception that data is the enemy of creativity at the Komfo Summit, Copenhagen September 22nd. The presentation was aimed to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information on our approach or how we could help your brand, go to revolt.dk
The APPoSHOW was created due to the demand of social media marketing and its effects on how businesses advertise. As part of their three steps to producing and helping their clients go viral, NHAMobile created this trade show specifically for its app owners. This new type of trade show will allow NHAMobile’s clients to promote their products and services in front of a large audience of like-minded consumers, all under one roof. Exhibitors can expect to grow their customer base and gain new business opportunities without risk and long-term commitment.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
How to Survive in a Fast-Changing World | Business Model InnovationAnja Hoffmann
Business innovation is a hot topic for companies across the world. Business executives are using big data, analytics and emerging technologies to improve customer experiences.
The world is changing at an ever-increasing pace. We need to see the whole picture to understand what to do about it. Industries are going through a disruptive change, a phenomenon that already has transformed the media industry, retailing and transportation.
The CEO of the 21st century need to pay attention to significant industry change. The ability to identify new business opportunities and integrate new business models in their organizations is critical to survive in a rapidly changing world.
How do you compete and WIN in the customer-centered economy? Excellent customer experience is a fundamental driver for growth and business success.
By 2020, more than 30 billion devices will be wirelessly connected to physical things. How will 'The Internet of Things' impact your business model?
Remember: Change is good. Standing still is killing your business.
Artificial Intelligence is driving contextual marketing automation, but is this really a good evolution? There is need to think about the devolution of our human skills and the trade-offs we need to make in terms of sacrificing our private data in return for a meaningful service.
An Interactive presentation / workshop given for clients in different industries (always with some individual tailoring). this is the latest version.
The presentation invites organizations to discuss different elements of the current customer gap to try to articulate and understand it better.
Born in London in the 1960s, planning has struggled to keep pace with the significant changes in consumer behaviors. Here we’ll explore how planning can evolve to make advertising more effective, both now, and into the future.
Connected Technology: Trending the Future | space150 v28space150
Every 150 days space150 reinvents itself. As a part of that exercise we look at what's trending in the last 150 days, so that we can more clearly see what's coming in the future.
We are seeing technology permeate our lives in ways it never had before, and are taking a deeper look at 3 trends: Connected TV, Economies of Sharing, and the digital catalysts that are the newest generation.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
How to Survive in a Fast-Changing World | Business Model InnovationAnja Hoffmann
Business innovation is a hot topic for companies across the world. Business executives are using big data, analytics and emerging technologies to improve customer experiences.
The world is changing at an ever-increasing pace. We need to see the whole picture to understand what to do about it. Industries are going through a disruptive change, a phenomenon that already has transformed the media industry, retailing and transportation.
The CEO of the 21st century need to pay attention to significant industry change. The ability to identify new business opportunities and integrate new business models in their organizations is critical to survive in a rapidly changing world.
How do you compete and WIN in the customer-centered economy? Excellent customer experience is a fundamental driver for growth and business success.
By 2020, more than 30 billion devices will be wirelessly connected to physical things. How will 'The Internet of Things' impact your business model?
Remember: Change is good. Standing still is killing your business.
Artificial Intelligence is driving contextual marketing automation, but is this really a good evolution? There is need to think about the devolution of our human skills and the trade-offs we need to make in terms of sacrificing our private data in return for a meaningful service.
An Interactive presentation / workshop given for clients in different industries (always with some individual tailoring). this is the latest version.
The presentation invites organizations to discuss different elements of the current customer gap to try to articulate and understand it better.
Born in London in the 1960s, planning has struggled to keep pace with the significant changes in consumer behaviors. Here we’ll explore how planning can evolve to make advertising more effective, both now, and into the future.
Connected Technology: Trending the Future | space150 v28space150
Every 150 days space150 reinvents itself. As a part of that exercise we look at what's trending in the last 150 days, so that we can more clearly see what's coming in the future.
We are seeing technology permeate our lives in ways it never had before, and are taking a deeper look at 3 trends: Connected TV, Economies of Sharing, and the digital catalysts that are the newest generation.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
MONTHLY DIGITAL KNOCKOUTS. El equipo de FullSIX quiere compartir contigo cada mes lo más impactante del medio digital, en una selección de contenido especialmente pensada para inspirar y volver a compartir.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
FullSIX FullSIGHTS February 2016
1.
2. INSIGHTS, DATA AND TRENDS;
KNOWLEDGE TO BE ABLE TO
QUESTION AND BUILD
OWNED SPACES WHERE
BRANDS INTERACT WITH
THEIR TARGET
STORIES AND EXPERIENCES
CREATED TO CONNECT
BRANDS WITH PEOPLE
CONVERSATION AND CONTENT
CREATED AND THOUGHT TO BE
CONSUMED AND SHARED
INNOVATION IN TECHNOLOGY,
STRATEGY, MEDIA, MESSAGE
AND EXECUTION
3. FIRST
SCREEN
JUST 50% OF UK ADULTS POPULATION SAYS THAT THEIR TV IS THE CORE
ITEM OF THEIR LIVING ROOM. 70% USES THEIR MOBILE DEVICE WHILE
WATCHING TV. THAT FIGURE GOES TO 87% IN USERS MILLENNIALS
“THE WAY CONTENT IS CONSUMED IS CHANGING”
4. PURCHASE
PROCESS
85% OF THE USERS WILL ABANDON THE PURCHASE PROCESS
IF THE WEB HAS A DIFFICULT NAVIGATION PROCESS
“IMPROVE YOUR WEB’S CONVERSION AND YOU WON’T HAVE
TO INVEST (THAT MUCH) IN TRAFFIC GENERATION”
5. SKYPE
TRANSLATOR
A BRACELET THAT OFFERS CUSTOM INFO ABOUT
THE IDEAL HYDRATION TO MUMMY’S
“BE USEFUL FOR YOUR USERS”
SOLÁN DE CABRAS
SO MUM
7. REEBOK
SPEED CAM
A BILLBOARD THAT MEASURES THE SPEED WHILE PASSING IN FRONT OF
IT. IF YOU DO IT FAST ENOUGH YOU MAY WIN A PAIR OF TRAINERS
“SPEAK ONLY TO YOUR TARGET AUDIENCE”
8. KRAFT
BLIND TEST
KRAFT CHANGES THEIR MAC & CHEESE RECIPE WITH
HEALTHIER INGREDIENTS BUT DOESN’T COMMUNICATE IT TO
CREATE THE BIGGEST “BLIND TEST” OF THE WORLD
“ALL THAT YOUR COMPANY DOES MUST BE USED AS A MARKETING TOOL”
9. KITKAT
MOBILE PARKING
KIT KAT LAUNCHES THEIR NEW 11 BARS PACK SENDING
TO THE MOST INNOVATIVE COMPANIES IN THE UK A
PRODUCT TEST WITH A MOBILE “PARKING SPACE”
“WORK AROUND THE NEW - PROBLEMS - OF YOUR USERS”
10. MASTERCARD
CAPSULE
YOU ARE HAVING DINNER WITH YOUR FRIENDS, INTRODUCE YOUR PHONE
IN THE CAPSULE AND FORGET ABOUT IT TILL IS TIME TO PAY. ACTION TO
PROMOTE THE CONTACT LESS THROUGH MOBILE DEVICES
“FOCUS ON THE ELEMENTS SURROUNDING THE BEHAVIOR THAT YOU DESIRE”
11. PRUDENTIAL
RECONNECT
THE INSURANCE COMPANY CREATES A SOCIAL EXPERIMENT THAT
PROVES THAT IF LOOKING AT SOMEONE IN A CALMED WAY FOR A
FEW MINUTES AN EMOTIONAL BOND IS CREATED
“DON’T MIX UP THE PRODUCT OR SERVICE THAT YOU
SELL WITH THE “BUSINESS” IN WHICH YOU OPERATE”
12. IF
OFFLINE O'CLOCK
MOBILE DEVICES KEEP US AWAKE AND SLEEP DEPRIVATION PROVOKES
ACCIDENTS. THE INSURANCE COMPANY IF SPONSORS SOCIAL MEDIA
PROFILES THAT WON’T POST ANYTHING AFTER 10PM
“WORK WITH INFLUENCERS BEYOND TURNING THEM INTO ANOTHER MEDIA”