Smartphones have significantly impacted brick and mortar retailers. Smartphones allow consumers to search for information, check prices, and complete purchases from anywhere. Some retailers have embraced smartphones by using technologies like QR codes, mobile apps, and digital wallets to increase customer engagement, store traffic, and sales. However, retailers also face challenges like high investment costs, privacy concerns, competition from online retailers, and needing to engage customers who do not use smartphones.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping TripRemodista
While retailers have traditionally controlled the shopping experience, mobile marketing allows brands to provide shoppers with additional information to influence the purchase. Learn how brands are embracing the channel by looking at successful experiences that vary by low- and high-involvement categories, outside and within the store and across tactics from text messaging to the latest location-based apps. Understand how to prioritize solutions for your brand, which content to provide and how to leverage partnership opportunities with retailers and third party apps like ShopKick and FourSquare.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping TripRemodista
While retailers have traditionally controlled the shopping experience, mobile marketing allows brands to provide shoppers with additional information to influence the purchase. Learn how brands are embracing the channel by looking at successful experiences that vary by low- and high-involvement categories, outside and within the store and across tactics from text messaging to the latest location-based apps. Understand how to prioritize solutions for your brand, which content to provide and how to leverage partnership opportunities with retailers and third party apps like ShopKick and FourSquare.
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
The world can be your shopping cart in the post digital era. The digital world has transformed the way we shop. Our Retail team focuses on enhancing the shopping experience in clients’ retail locations by using innovative mobile, signage, and touchscreen technologies to create fully integrated stores. We call it retail with substance.
How Contextual Mobile Marketing is Driving in Store Purchases Gravy
Learn how contextual mobile marketing is driving in-store purchases. Interested in learning how your marketing can drive in-store purchases? Contact the Gravy team.
NOW SELL MORE WITH AN ONLINE AND MOBILITY SOLUTION
Marketing takes on new dimensions in retail, and we have been designing the best for this segment. From digital promotion coupons, loyalty programs, customer satisfaction and services to point of sales software applications, from workforce management to mobile payments, Mobiloitte has it all, secured and scalable apps with cutting-edge analytics and lot more. Do you want more? Get in touch.
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
The world can be your shopping cart in the post digital era. The digital world has transformed the way we shop. Our Retail team focuses on enhancing the shopping experience in clients’ retail locations by using innovative mobile, signage, and touchscreen technologies to create fully integrated stores. We call it retail with substance.
How Contextual Mobile Marketing is Driving in Store Purchases Gravy
Learn how contextual mobile marketing is driving in-store purchases. Interested in learning how your marketing can drive in-store purchases? Contact the Gravy team.
NOW SELL MORE WITH AN ONLINE AND MOBILITY SOLUTION
Marketing takes on new dimensions in retail, and we have been designing the best for this segment. From digital promotion coupons, loyalty programs, customer satisfaction and services to point of sales software applications, from workforce management to mobile payments, Mobiloitte has it all, secured and scalable apps with cutting-edge analytics and lot more. Do you want more? Get in touch.
Game-Changing eCommerce Trends Shaping The Future.pdfWeb Idea Solution
Explore the dynamic landscape of ecommerce services with our insightful discussion on Game-Changing E-commerce Trends Shaping the Future. Discover how emerging technologies, consumer behavior shifts, and innovative strategies are revolutionizing the e-commerce industry. Stay ahead of the curve as we delve into the latest eCommerce services that are redefining the way businesses connect with customers in the digital era.
Future of retail - Five key future trends - 9 Dec 2020Future Agenda
Future of Retail – Five Key Trends
The pandemic has accelerated change across many sectors – and especially retail. More online, less physical and empty malls have been evident globally. So what about the next ten years? What changes will continue to accelerate, which will rebalance, and which new ones will emerge?
Based on extensive dialogue with retail, tech and city leaders globally, this new point of view brings together the major shifts in the mix collated under five key trends – Reemphasis on the Local, Identity Insights, Automated Retail, Continuous Interaction and Informed Consumers.
Now being used to stimulate new thinking, innovation and strategy development in multiple projects around the world, this is being shared to continue dialogue on changes and impact.
We welcome your views @futureagenda
Coupons 2.0 – How Shoppers Are Leveraging the Network to Beat Retailers At Their Own Game
Coupons are on an upswing, driven largely by the internet, mobile, and the recession. But Coupons 2.0 are more than just the lure of "easy freebies." Coupons 2.0 are also about the enormous social access that the Internet and devices have unlocked for users, as well as the coupling with people's innate cultural need to "get over" on systems. Coupons 2.0 is about the new power of networks to enable shoppers to beat retailers at their own game.
Fallon's digital strategists Sarah Crist (@scrist5) and Liz Giel (@lizgiel) reveal the drivers of success for enabling Coupons 2.0 thinking on your brands and demonstrate how the art of the bargain is evolving the retail model and commercial creativity.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
Using Mobile to Delight (In-Store, On-the-Go and At Home) - Mobile Day Presen...Alkarim Nasser
An exploration into the challenges preventing brands from delivering superior mobile experiences and a case study of a customer centric mCommerce experience.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
5. QR codes are cheap, easy
and can be put virtually anywhere
◦ Home Depot utilizes them for "How to guides" and
videos
◦ Other stores use QR codes to link consumers to the
stores social media sites
Shopkick has an app that identifies when
shoppers are in or near stores and offers
rewards targeted to them (Fowler)
◦ When inside store customers can scan barcodes for
product info and other offers
6. Chipotle, Dominos and Five
Guys have embraced
smartphone technology
The Melt adds unique spin to
the process
◦ Locating device
◦ No cold take out anymore!
Apple checkout process
7. Redlaser is an app that allows
consumers to conduct price comparison's
while shopping
◦ Use camera to scan barcode to compare with other
prices in database
◦ Locating device tells consumers where the closest
store is to find it cheaper
Compareme is for grocery shopping and
designed to help consumers save on weekly
grocery bill
8. Privacy concerns
Investment costs
Intense competition
Alienation of consumer groups
