The document discusses trends in digital communication for brands, highlighting the significance of mobile-friendly content and the growth of mobile email consumption. It includes innovations like voice interfaces, augmented reality, and real-time adaptations of marketing strategies in social media. Additionally, it emphasizes the evolution of e-commerce and the importance of engaging consumers through personalized experiences and meaningful dialogue.

1. jan
15

2. The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions

3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared

4. #01
BRAND KNOWLEDGE
MOBILE
CONSUMPTION
53% of emails are viewed from mobile devices
(smartphones and tablets), this means a
500% increase in the past 4 years
IF YOU SEND AN EMAIL
IN ORDER FOR YOUR
CONSUMERS TO VISIT
YOUR WEB, IT IS
INDISPENSABLE THAT IT
IS MOBILE FRIENDLY

5. #02
BRAND KNOWLEDGE
121 NEW THESIS TO
UNDERSTAND BETTER
APPS, PRIVACY,
PERSONALIZATION ....
MANIFESTO
CLUETRAIN
Update of one of the most important
documents regarding the Internet...
Created in 1999, it examines the impact
on society, setting the bases of
the web 2.0 and Social Media

6. #03
BRAND INNOVATION
VOICE AS AN INTERFACE
IT’S SOMETHING TO KEEP
AN EYE ON
SKYPE
TRANSLATOR
A Skype session between two schools, one in
Washington and the other one in Mexico. Each
one speaking their language, and Skype,
with its new real time translation
functionality doing the rest

7. #04
BRAND INNOVATION
AUGMENTED REALITY
WILL BE USEFUL IF YOUR
BRAND ALSO OFFERS
UTILITY TO USERS
(INFORMATION,
ENTERTAINMENT OR
RELATIONSHIP)
MICROSOFT
HOLOLENS
One step forward in the world of augmented
reality. HoloLens brings to real life interfaces
of computers, apps, etc. using holograms

8. #05
BRAND ACTIVATION
REAL TIME IS MUCH
MORE THAN BEING
FUNNY ON SOCIAL
MEDIA. ADAPT YOUR
CONVERSATION TO
CONSUMER’S REALITY,
RELEVANT NEWS OR
EVEN THE
SURROUNDINGS
MCDONALD’S
SUNRISE
To promote their McMuffin breakfast,
McDonald´s developed a digital billboard
which synchronized sunrise with the
appearance of their McMuffin with egg

10. #06
BRAND ACTIVATION
AN EXAMPLE ON HOW
REAL AND DIGITAL
WORLD GET CLOSER
EVERY DAY AND HOW
TO PRODUCE
A PHYSICAL CONTENT
THINKING OF AN ONLINE
CONSUMPTION
BALLANTINE’S
GIF-ITI
Ballantine’s and the artist INSA developed
the world’s largest GIF animation.
A piece visible from a satellite which
its 57.000 metres from the earth

11. #07
BRAND PLATFORM
E-COMMERCE IS A
REALITY; BRANDS
MUST TAKE INTO
CONSIDERATION
ITS IMPACT
BUD LIGHT
BUTTON
App that allows you to order from 1 to 100 Bud
boxes and received them home in just one
hour. Some users can receive additional
experiences with their order, as
surprising as a DJ session

12. #08
BRAND PLATFORM
RELATIONSHIP
BETWEEN BRAND,
AUTHOR AND AGENCY
WHICH GOES BEYOND A
SIMPLE SPONSORSHIP.
AD HOC CONTENT
CREATION WITH
PRODUCT/BRAND
INTEGRATED IN A
NATURAL WAY
LAND ROVER
THE VANISHING GAME
The car manufacturer has partnered with
writer William Boyd to create an immersive
literary experience, a narrated interactive
novel with images, video, animations
and audio

13. #09
BRAND DIALOGUE
LEVERAGE YOUR
CONSUMER’S
PASSIONS, SHOW REAL
INTEREST TO THEM
AND REMEMBER, IT’S
BETTER TO BE
SOMEONE TO A FEW
THAN NOBODY TO ALL
PIZZA HUT
VEGEMITE
Pizza Hut offers the possibility to include
“Vegemite” as an ingredient. And to promote it
they create a video with the disgust faces
from the “non Australian” that try its
special flavour

14. #10
BRAND DIALOGUE
IF YOUR CONTENT IS
NOT THOUGHT FOR
GENERATING
CONVERSATION, DON’T
BOTHER INCLUDING A
HASH TAG, IT WILL BE
USELESS
ADIDAS
THERE WILL BE HATERS
Luis Suárez, Karim Benzema, Gareth Bale and
James Rodríguez lead the brand´s latest
campaign, where they face some of their
hater’s comments

15. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE AREthe largest independent digital
communication group in Europe
[+1000 people], and a team of
70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES

16. jan
15