The document outlines innovative digital communication strategies and insights developed by the Fullsix team, focusing on how brands can connect with consumers through technological advancements and targeted content. It highlights the changing behavior of users, the impact of social media as a source of information, and examples of brand activation and engagement. Additionally, it emphasizes the importance of aligning brand values with consumer interests and utilizing creative approaches for effective digital marketing.

1. mar
15

2. ?
The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions

3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared

4. #01
BRAND KNOWLEDGE
FACEBOOK AS A SOURCE
OF INFORMATION
Milenials choose the network to get information regarding
Religion, Education, Human Rights, Health, Beauty, Fashion
and Style ... Second source of information for Enviroment,
Science, Economy and Business, Medicine, Politics ...
FACEBOOK CONNECTS US
TO THE WORLD, NOT JUST
WITH FRIENDS, ALSO WITH
BRANDS, NEWS, INTERESTS,
ENTERTAINMENT, …

5. #02
BRAND KNOWLEDGE
THE CAPACITY TO BE
CONSTANTLY
CONNECTED HAS
CHANGED USERS
BEHAVIOR
MOBILE
PHONE USAGE
Between the main uses of mobile phones, we find
instant messaging, surfing the web, email, photography,
Social Networks, weather, maps, music, video ....
Strangely enough speaking is not one of them

6. #03
BRAND INNOVATION
THE INTERNET OF THINGS
WILL REDUCE THE VISITS
TO THE SUPERMARKET
(ON AND OFF), REDUCING
BRAND IMPACTS AND
CHANGING THE FIRST
MOMENT OF TRUST
AMAZON
DASH BUTTON
Device which you associate to a product in order to make
an authomatic replacement every time you press the
button; razors, soap ... This system will be integrated in
origin to some products (printers, washing machines, ...)

7. HOW YOU SELL IT
HAS TO BE IN
LINE WITH WHAT
YOU SELL
AUDI
THE DISAPPEARING BILLBOARD
Audi A7 Sportback h-tron has an
engine which only discharges steamed
water. For its outdoor advertising,
they used the same resource
#04
BRAND INNOVATION

8. #05
BRAND ACTIVATION
THE AIM OF YOUR
COMMUNICATION IS
TO HELP USERS
CHOOSE YOUR
PRODUCTS,
SERVICES OR IDEAS
SUPGV
GUNS WITH HISTORY
They opened a gun shop where
they tell the story of each of
the products sold ( suicides,
mass murders, accidents, ...)

9. LINK YOUR BRAND
TO VALUES IN
ORDER TO
CONNECT WITH
THOSE THAT SHARE
THE
RAG_BAG
The brand Uniforms for the Dedicated,
provides their clothes in bags which can
be used to send those we don't use any
more to non profit organizations
#06
BRAND ACTIVATION

10. #07
BRAND PLATFORM
CAN YOUR BRAND
BRING VALUE THROUGH
A DIGITAL SERVICE
ALREADY DEVELOPED?
ACR
STREET VIEW TEST
Automobile Club of Romania
brings the theoretical driving
tests to reality thanks to
Google Street View

11. #08
BRAND PLATFORM
TAKE YOUR DIGITAL
PRESENCE TO
PHYSICAL SPOTS
WHERE IT CAN BE OF
UTILITY FOR USERS
NETSHOES
THE BIGGEST STORE
Located in one of the most transited
commercial streets, 35,000 people
per day, the largest physical sports
shop, only has space for one iPad

12. #09
BRAND DIALOGUE
IF YOU WANT TO BE
VIRAL , MAKE SOMETHING
WHICH IS WORTH
TALKING ABOUT, FOR
EXAMPLE WORKING WITH
UNEXPECTED PARTNERS
ZOOLANDER 2
PARIS FASHION WEEK
Ben Stiller and Owen Wilson sneak in
(as Derek Zoolander and Hansel
McDonald) during Valentino´s catwalk
to promote their film Zoolander 2

13. #10
BRAND DIALOGUE
IF YOU ARE GOING TO
USE A SOCIAL
NETWORK WHERE YOUR
USERS ARE, LEARN
THEIR BEHAVIOURS AND
APPLY THEIR CODES
MR PORTER
#DOGSOFINSTAGRAM
During "National Puppy Day"
MR PORTER created its new
lookbook with 5 of the most followed
dogs of Instagram as models

14. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE AREthe largest independent digital
communication group in Europe
[+1000 people], and a team of
70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES

15. mar
15