The document outlines innovative digital marketing strategies and trends from FullSix, highlighting impactful content across various categories such as user experience, digital tech, and storytelling. It emphasizes the importance of transmedia storytelling and interactive experiences to engage consumers effectively. The report encourages brands to adapt quickly to change and reconnect with audiences through creative and strategic approaches.

1. FULL
SIGHTS
april_14

2. MONTHLY DIGITAL KNOCKOUTS
Fullsix’s team gathers a special selection of content,
(the most impactful Digital actions)
thought to be inspiring and shared

3. * digital communication is liquid which means that the content of a category might also be relevant in others
01Data
stats, data, infographics,…
02User Experience
interfaces, usability, interaction…
03Digital Tech
digital signage, gadgets, instalations,…
04Advertainment
advergaming, brand experiences, outdoor,…
05Mobile
AR, apps, augmented TV, wearable tech...
06Storytelling
short stories, films, video, animation...
07Social Ideas
content, conversation, platforms…
08Knowledge
book, talks, conferences, events…
09Art
design, illustration, photo, motion graphics…
10Cutting Edge
inspiration, cool ideas, new media…

4. 01Data
2 out of 3 Spanish users access internet
from more than one device (pc, smartphone and / or tablet)
Transmedia
storytelling is essential
in your action plan
*

5. 02User Experience
A. S. Colourmatic
Interactive window display that analyses the colors from your
outfits and recommends what you should wear (+16% sales)
The main focus is not
in selling but in
helping to choose
(our product)
*

6. S.E.L.F.I.E -“Self Enhancing Live Feed Image Engine”
An installation to achieve the perfect selfie based
in a two way mirror, an arduino and a mac mini
03Digital Tech
Trends are always the
perfect way to connect
with consumers
*

7. Nike + Game Vision - Future Running with Google Glass
Nike + google glass to create the first AR game for runners.
Fake action developed by students
04Advertainment
Videogames can be
an excelent
inspiration source
*

8. 05Mobile
Scentee
Chef Andoni Luis Aduriz is developing an app that allows
experiencing the aromas from his kitchen through your mobile
Technology makes
possible to reach our
consumers in al
senses
*

9. 06Storytelling
Google Night Walk in Marseille
An immersive experience based in Google Street View that will take
you to Cours Julien’s heart, neighborhood known for its urban art
Could you use web
utilities experience in
your actions?
*

10. 07Social Ideas
Coffee Connector
Coffee machine that enhances networking as it just works
when two people wait at the same time in front of it
Interactive
experiences in
events generate
conversation and ROI
*

11. 08Knowledge
Squirt.io
Program for your browser that shows content from a website,
word by word, and promises increasing your reading speed
Integrate services
in your webs that
help and ease
consumption
*

12. 09Art
Rotten Apple
An anonymous artist turns 23 common elements in a city
(New York in this case) into something useful or just funny
IBM triumphed
last Cannes Awards
doing something
useful for the city
*

13. 10Cutting Edge
Nissan - Stain-resistant paint
Paint that repels water and oil and helps your car not getting dirty...
Carwash business will have to adapt
*
If your sector has not
suffered a disruption
yet, it will…Be fast, get
a move on and create it

15. brand activation ►
brand platform ►
brand dialogue ►
reconnecting brands and people
Wearetheleadingindependentmarketingcommunications
groupinEuropewitha62peopleteaminSpain.Weofferin
housestrategy,creativeandtechservicestohelpbrands
reconnectwiththeirusersandleavethemabigsmile.
Javier Gómez de Quero del Castillo
Managing Director
FullSIX
!
91 298 27 30
663 04 94 60
javier.quero@fullsix.com
@jgomezdequero
!
www.fullsix.es
Bueso Pineda 12, 28043 Madrid
LET’S TALK ABOUT WHAT YOUR
BRAND SHOULD DO TODAY?