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Merlien Institute

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Overcoming technical and infrastructure challenges for mobile research in Africa - GSK
Mobile Research – What’s the point - Millward Brown
Clustering by mobile usage and behaviour – the many faces of smartphone users in South Africa - GfK
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Understanding respondent’s interaction with household electronics – using tablets and mobile phones - Market Pulse
The why, what and how to use mobile marketing in Africa - MMA SA
Maximising internet based mobile research in Africa - TNS & Binu
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IKM & The Corporate Research Consultancy
Mobile Market Research - a brand owner's perspective - PZ Cussons
Leveraging longitudinal communities for better, faster and cheaper insights - MDI & Yum Restaurants (KFC)
Insights and Innovations – today and the way forward for mobile research from a user’s perspective - Standard Bank
Tablets killed the paper star – tablet usage in developing and emerging markets - Dooblo
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
In mobile diary research the map is not the territory - TNS