MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

1. jun
15

2. ?
The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions

3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared

4. #01
BRAND KNOWLEDGE
DIGITAL
TRANSFORMATION
40% of business will disappear within
the next 5 years for not having
adapted to the digitalization
THE DIGITALIZATION
IS NOT GOING TO
STOP, IT’S IN YOUR
HAND TO MAKE IT
WORK FOR YOUR
BRAND

5. #02
BRAND KNOWLEDGE
DIGITAL MEDIA, WILL
ALLOW TO IMPACT
THAT TARGET IN
THEIR ORIGIN MARKET
LUXURY
MARKET
9 out 10 Chinese traveling to
Spain come with their
“Shopping List” ready

6. #03
BRAND INNOVATION
STUDY YOUR USERS’
BEHAVIOR AND WORK
TO INCLUDE (THE USAGE
OF) YOUR PRODUCTS IN
THEIR DAILY ROUTINES
SKINFOOD + NZBCF
BREAST CREAM
A moisturizing cream is developed
for female breasts. With its daily
application, breast cancer symptoms
will be able to be detected

7. APPROPRIATE THE
VALUES AND ASSETS OF
YOUR BRAND, TAKING
THEM TO THE EXTREME IN
DIFFERENT TERRITORIES
SAMSUNG
THE SAFETY TRUCK
To reduce the risks while overtaking a truck,
Samsung installs cameras at the front and
giant screens at the rear that show you if
vehicles are coming in the opposite direction
#04
BRAND INNOVATION

8. #05
BRAND ACTIVATION
WILL YOUR STORY
END UP IN YOUR
PRODUCT’S USAGE?
KLEENEX
UNLIKELY BEST FRIENDS
A video that tells the story of a
disabled dog and his adventures
partner, that will make you
burst into tears

9. SEIZE YOUR TARGET'S
COLLECTIVE
IMAGINATIVE TO
GATHER THEIR
ATTENTION
LEXUS
HOVERBOARD
Slide is a Lexus project that
will take to reality the dreams
of Back to The Future’s film
lovers of having a flying skate
#06
BRAND ACTIVATION

10. #07
BRAND PLATFORM
APPLY CREATIVITY
TO ALL THE
CONTACT POINTS
WITH YOUR USERS
CANAL+
THE INTERACTIVE FORM
A register form with an
interactive experience to try
to reduce the high abandon
rates while registering

11. INTRODUCE THE
SOLUTION IN THE
SAME PLACE WHERE
THE PROBLEM IS
PUBLIC TRANSPORT VICTORIA
DONATION POSTERS
Using their own means of
paynment (Tube pass) they create
a Mupi to donate those trips to an
NGO that helps young homeless
#08
BRAND PLATFORM

12. SHOW YOUR
PRODUCT
ATTRIBUTES VIA
A RELEVANT
DRAMATIZATION
FOR YOUR USERS
GILLETTE
#LABANDERADELAHINCHADA
Kun Agüero answers via Twitter
questions from Argentinean
fans, using a keyword activated
through blows with a bowl
#09
BRAND DIALOGUE

13. #10
BRAND DIALOGUE
SOCIAL MEDIA ARE
CROWDED WITH
CONTENT THAT
USERS ALREADY LIKE
COCA COLA
CHOOSE TO SMILE
A video created through user generated
content which main characters are
children laughing. The objective, to
reclaim more smiles in the world

14. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE AREthe largest independent digital
communication group in Europe
[+1000 people], and a team of
70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES

15. jun
15