This document summarizes upcoming technologies and marketing trends for 2016 that will impact marketing efforts. It identifies virtual and augmented reality technologies like Oculus Rift and Hololens, the growth of wearable tech, improved search engines integrated with social media, and apps like Periscope and Snapchat. It also discusses trends like visual storytelling, episodic content, influencer marketing, transparency, purpose-driven work, and rewarding pro-social behavior. Marketers are advised to focus on the most effective paid advertising channels and content marketing.

2. KNOW YOUR TECH

3. So many new products released never live
up to the hype, but 2016’s set to be a
game changer you don’t want to miss.
The following upcoming products will
impact your marketing efforts, so plan
accordingly.

4. 1. OCULUS RIFT
As virtual reality becomes scaled and highly adopted, it will be
seamlessly integrate digital imagery with the real world –
significantly impacting how you can engage customers

5. 2. HOLOLENS
Another dive into an alternate reality, Hololens by Microsoft brings
the ability for an untethered experience. Focusing more on
augmented reality, you can alter the existing world around you

6. 3. WEARABLE TECH
As the value of data exchanged between devices rises, more brands
are rolling out products to tap its potential, enabling you to target
people based on their daily habits.

7. 4. NEW, IMPROVED SEARCH ENGINES
Already a hub of information,
we can expect to see
integrated search engines in
our social networks, helping
consumers reach more, find
more, and do more in less time.

8. 5. PERISCOPE
Brought to us by Twitter,
Persicope brings a way to live
stream video at any time, just
using our smartphone cameras.
This app notifies followers ,
allowing for simple sharing.

9. 6. SNAPCHAT
Set to become a standard in
marketing platforms, your
snapchat consumers will digest
content in real-time. Exclusive
content with an expiration
makes consumers feel more
connected and unique.

10. SPEND WISELY

11. Content marketing is 62% cheaper per
lead than traditional outbound
marketing.
Stay on budget by focusing on the
marketing channels that deliver the
highest results

12. AMPLIFICATION B2B PAID ADVERTISING USAGE
B2C PAID ADVERTISING USAGE
Search Engine Marketing
Print or other offline promotions
Traditional online banner ADS
Social ADS
Promoted Posts
Native Advertising
Content Discovery Tools
0% 20% 40% 60% 80% 100%

13. 67% 80% 84%
INTERACTIVE
STORIES
EPISODIC
CONTENT
INFLUENCERS
67% of senior marketers
say visual assets are
essential to
communicating their
brand stories, ranking
photography and video as
critical to their success
Snippets of content that
progress along a plotline
with beginning, middle and
end. 80% of decision makers
prefer to learn company
information from a series of
articles, rather than from
advertising
Industry spokespeople who
lead social conversations that
drive global change and peer-
to-peer business. 84% of
worldwide marketing and
communications professionals
plan to launch influencer based
programs in the next year

14. THINK BEYOND CONSUMERISM

15. Today’s customers are sick of traditional
advertising.
Show them you’re honest, supportive,
and ready to help them change the world
for the better.

16. 58% 37% 60%
BE TRANSPARENT REWARD FOR
GOOD BEHAVIOR
DISPLAY GREATER
MEANING
of consumers better
trust companies that
produce video
content.
of millennials are
strongly motivated by
wearable devices that
reward them with
loyalty points
60% of millennials say
they chose to work for
their current employers
for a sense of purpose

17. Stay on top of the marketing trends from
the get-go, and 2016 could be your
banner year.
Sources:
Powertraffick.com, forbes.com, nytimes.com, Linkedin.com, clickz.com, slideshare.net

18. I am a high-energy, confident professional with an infectious
enthusiasm for technology. As a highly organized and
friendly professional, received industry recognition and
awards by winning various digital marketing activities for
Coca-Cola in EFFIES and IAMAI awards for campaigns like
‘Sprite Teen Till I Die’ and ‘Facebook Feature Phone
Campaign’ to increase recruitment and frequency for the
brand among mobile phone users. Possess a strong technical
background by completing B-Tech in computer systems and
working as a programmer. My hobbies include watching Sci-
Fi movies and reading books on business and digital
marketing.
ABOUT ME

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