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1. Strategy always comes before technology. 2. Customer, not corporate silos, must be the centre of a business strategy. 3. Success = Deliverables - Expectations. Don't ever go negative. 4. Every product must pass the valuable, usable, and feasible test. 5. Let human-centered design&marketing guide you. 6. Build fast& always deliver. 7. Never deliberate without data&benchmark. 8. Participation is the 5th P of marketing. 9. (High-Quality) Content is (still) the king. 10. Change is the norm. Be ready for anything. 16 years of multifaceted experience in different corporate cultures with growing responsibilities from product management to digital marketing to lead digital strategy and digit...