The online shopping trend has caught up in Kuwait and all around the world with initiators like Amazon and Ubuy are focusing on improving the economies of scale and diversifying revenue generation through e-commerce channels. The development of the latest technological innovations in the online platforms has made it a much sought after option for people to get their dream products.

1. Online Shopping
Trends in
KUWAIT
KUWAIT

2. Introduction
www.a.ubuy.com.kw/en
The online shopping trend in most countries is picking pace and Kuwait is
not an exception. The COVID19 pandemic has accelerated the change of
customer’s preferences; by moving towards digital shopping experiences.
People are finding it very convenient and safe to order stuff from the safe
confines of their homes. These days most of the stuff we need for our daily
lives are available online.
Getting things delivered right to the doorstep is always a great way for
people to get their products. Hence the online shopping trend has
caught up in Kuwait and all around the world with initiators like
Amazon and Ubuy making it practically possible to make a few clicks
on the phone and receive many products anywhere across the globe.

3. A Brief History About the Online Shopping Trend in Kuwait
www.a.ubuy.com.kw/en
Kuwait has a smaller retail sector when compared to the
larger markets in the GCC like Saudi and UAE. The oil sector
has gone through several ups and downs in the recent past.
But despite that, the retail sector continues to evolve and
grow according to the growing needs and preferences of the
customers.
According to the world bank, Kuwait has one of the highest
per capita incomes in the world at more than 70K USD. There
is a great demand for premium and luxury goods in Kuwait
since 70% of the customers are wealthy.
A lot of glitzy malls have adorned the Kuwait city skyline for
the past few decades and has been like an oasis attracting
people for entertainment and shopping. Multiple branded
outlets offering exclusive local and international stuff have
done great business. Super and Hypermarkets have been
offering customers comfort and convenience to do shopping.

4. A Brief History About the Online Shopping Trend in Kuwait
www.a.ubuy.com.kw/en
The Online shopping trend had slowly evolved and more Kuwaitis
and expatriates began shopping online. The value of the online
sector is expected to cross 1.1 billion USD in the near future.
Around 2.4 million people are actively shopping with more than
65% of adults in their 30s. Most retailers have been slow to offer
online shopping to their customers, but now many have started
offering this service.
https://www.a.ubuy.com.kw/en/
The high adoption rate of modern mobile devices combined
with digitization initiatives taken by the local governments
have boosted the growth of online shopping in Kuwait. New
technologies are helping the digital economy to take flight,
especially after the COVID19 pandemic.
https://www.a.ubuy.com.kw/en/

5. The Latest Online Shopping Trends
www.a.ubuy.com.kw/en
1
A Shift Towards
Localization
2
Some of the latest online
shopping trends have
gained more popularity
in recent times.
The pandemic has
accelerated the pace of
online shopping.
We have
mentioned a few of the
major trends here.
The Power of Social
Media Marketing
3 Rise of Mobile
Shopping
A Shift Towards
Localization 4 Cross-Border Online
Shopping
5 Multiple Payment
Options
6 Use of New
Technologies

6. The Latest Online Shopping Trends
www.a.ubuy.com.kw/en
Most of the top retailers have realized the importance of the local
language and localization when they launch into new markets.
Many luxury brands like D&G and Burberry have launched Arabic
language websites to attract more local customers who have
been avoiding e-shopping due to language barrier issues.
More quality based content marketing has been incorporated into the
online digital marketing systems to provide clarity to customers and
explain the benefits and features of products better. Online retailers
are studying the local consumer buying behaviours and finding the
requirements to bridge the gap between demand and supply.
A Shift Towards Localization
1

7. The Latest Online Shopping Trends
www.a.ubuy.com.kw/en
The social media penetration has been growing rapidly in Kuwait,
GCC and across the world. The popular social media platforms
such as Facebook, Youtube, Instagram and Twitter play a vital role
in influencing the buying behaviour of consumers but have a
greater impact on the young crowd.
A positive brand or product review can boost the chance of selling
more products. Social media Advertising has been growing rapidly on
most digital media platforms. Most E-commerce players are leveraging
this option to boost sales.
A new breed of social media influencers has taken the market by storm.
They have a huge fan following and have the power to market brands
and products effectively. Top retailers and brands are using social
media influencers to market their products and drive sales further. The
pandemic has brought people closer through digital platforms like
Zoom, WhatsApp, etc; and increased online sales.
The Power of Social Media Marketing
2

8. The Latest Online Shopping Trends
www.a.ubuy.com.kw/en
The ubiquitous mobile has made its presence felt in every household.
Customers are now just browsing on their mobile devices during free
time to just click and order stuff that can meet their various growing
desires and needs. Several shopping apps are available for easy
download and customers are choosing multiple apps to do their
shopping comfortably.
The pandemic has boosted the frequency of mobile shopping among
many and launching of faster mobiles with better modern features has
compounded the growth of mobile shopping throughout Kuwait, GCC
and the world. It is very easy to scroll through the phone and choose
anything the customer wants from a variety of product categories and
choices.
Rise of Mobile Shopping
3
ONLINE SHOP

9. The Latest Online Shopping Trends
www.a.ubuy.com.kw/en
A huge percentage of online shoppers in the GCC region, now
prefer cross border products. The advancement in payment
technology along with reliable shipping options has influenced
people to purchase products from other countries.
The latest statistics show that around 49% of the buyers prefer
buying cross border products since some companies offered them
free or discounted shipping charges. This is a better way to get high
quality internationally branded stuff easily in your home country.
But sometimes the high shipping costs and longer delivery times
can deter some customers from buying stuff online.
Cross-Border Online Shopping
4

10. The Latest Online Shopping Trends
www.a.ubuy.com.kw/en
Customers in Kuwait generally prefer the COD (cash on delivery) option
to pay for the stuff they buy online. The digitization efforts taken by the
government has been effective in transforming the payment ecosystem
of the region.
Hence online payment systems such as net banking and digital wallets are
slowly becoming popular. Modern payment apps are also used by many
to complete the payment process. Credit and debit card payments are also
being used by many customers since it is easy and convenient.
Multiple Payment Options
5

11. The Latest Online Shopping Trends
www.a.ubuy.com.kw/en
The high rate of smartphone penetration in Kuwait is fuelling the
demand for a bigger and better online shopping experience.
New hardware and software are making shopping more intuitive,
exhilarating and also a rewarding experience.
Use of New Technologies
6
The emerging use of New Technology trends in global markets is bound
to enter the Kuwait online shopping space. Some of those latest trends
include Artificial Intelligence, use of chatbots, big data, wearables,
mobile devices and options for testing drone deliveries are making
online shopping more exciting and convenient.
https://www.a.ubuy.com.kw/en/cell-phones-accessories/mobiles/id-7072561011/category-list-view/

12. Conclusion
www.a.ubuy.com.kw/en
The popular retail companies in Kuwait are focusing on improving the economies of scale and diversifying revenue generation
through e-commerce channels. The development of the latest technological innovations in the online platforms has made it a
much sought after option for people to get their dream products.
Ecommerce platforms like Ubuy.com are offering awesome deals and discounts that make it irresistible to ignore. The advantages of
Kuwait offering one of the best mobile networks in the middle east has made it easier and convenient for customers to do shopping
online without any hassles. Dynamic customer experiences and customer engagement is encouraging more customers to shift to
online shopping.

13. HAPPY SHOPPING!
www.a.ubuy.com.kw/en/
Info@ubuy.com
https://www.facebook.com/Ubuykw https://twitter.com/Ubuykw https://www.instagram.com/ubuykw/