The Fullsix team compiles monthly highlights on digital communication trends and strategies to inspire innovation in technology and brand engagement. Key insights include the importance of user-generated content, leveraging social media for brand credibility, and innovative marketing activations that resonate with consumer interests. The document emphasizes creative integration of strategy, technology, and consumer interaction in building impactful digital campaigns.

1. jul
15

2. ?
The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions

3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared

4. #01
BRAND KNOWLEDGE
SOCIAL MEDIA
APPS
Consulting Social Media Apps is the first
thing we do as soon as we wake up
according to Opera Mediawork’s study
THE INFO THAT YOUR
USERS ACCESS IS
MOSTLY FILTERED BY
THEIR CONTACTS IN
SOCIAL NETWORKS

5. #02
BRAND KNOWLEDGE
CONTENT SHARED BY
USERS IS MORE
RELIABLE THAN
CONTENT THAT THE
BRAND SHARES
BRANDED
CONTENT
70% of the youngsters expect that
content provided by brands is
entertaining and 56% is willing to share it

6. #03
BRAND INNOVATION
PROVE YOUR
PRODUCT’S USAGE
EXPERIENCE IN YOUR
COMMUNICATION
FIAT
PARKING BILLBOARD
An interactive billboard that helps
drivers to park their cars correctly
to generate awareness around the
brand’s Park Assist system

7. DON’T FORGET THAT
YOUR PROMOS MUST
SERVE ON TOP OF
PEOPLE’S INTERESTS,
YOUR OWN
MCDONALDS
MCFLURRY HEAT
During the heat wave in
Europe, McDonalds creates
Mupis that offer McFlurrys for
free when reaching 38,7ºC
#04
BRAND INNOVATION

8. #05
BRAND ACTIVATION
CREATE CONTENT
THAT HELPS YOUR
USERS TO DEFINE
THEMSELVES SOCIALLY
MTV
WHITE SQUAD
A service for the “non white people”
to be treated the same way as the
ones that are. A controversial action
that shows social discriminations

9. FACILITATE YOUR
USERS SHARING
CONTENT WHILE
ENJOYING YOUR
PRODUCT OR SERVICE
KFC
TRAY
Paper tablecloths that help to share
pictures from different holiday
destinations as your contacts are
doing in their social profiles
#06
BRAND ACTIVATION

10. #07
BRAND PLATFORM
YOUR USERS WANT
TO PARTICIPATE, GET
THEM INVOLVED IN
YOUR ACTIONS AND
LET THEM “TRY”
VW
UNLEASH YOUR RRRR
An interactive experience
that allows you to create a
movie of the new Golf R based
on car sounds made by you

11. LIASE WITH
ANOTHER BRAND
TO ADD IT BRAND
VALUES TO YOURS
TOYOTA TACOMA
GOPRO
Tacoma offroads will have a
support to integrate GoPro
cameras, the preferred by users to
record and share their adventures
#08
BRAND PLATFORM

12. WAKE YOUR USERS
CURIOSITY, AND
MAKE THEM LOOK
FOR THE ANSWERS
NHS GIVE BLOOD
#MISSINGTYPE
Brands, streets, stores,
newspapers that lose letters
A, O and B symbolizing blood
types to acquire donors
#09
BRAND DIALOGUE

13. #10
BRAND DIALOGUE
OFFER YOUR USERS
A REASON TO USER
YOUR HASHTAGS
FOREVER 21
THREAD SCREEN
A screen that shows
Instagram pictures (under a
specific hashtag) recreated
with 6000 rolls of thread

14. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE AREthe largest independent digital
communication group in Europe
[+1000 people], and a team of
70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES

15. jul
15