The document outlines Fullsix's insights on digital communication trends, highlighting the importance of innovative strategies to engage millennials in banking and brand activation through creative product experiences. It offers examples such as KFC's Bluetooth tray and Pizza Hut's cinema projector box to demonstrate the potential for brand-consumer interaction. Additionally, it emphasizes leveraging social media and technology to connect brands with their audiences effectively.

1. may
15

2. ?
The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions

3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared

4. #01
BRAND KNOWLEDGE
THE MILLENNIALS
AND BANKING
People with ages between 18 and 24
years, are using alternative banking
services and don’t take into consideration
offers made by traditional banks
ANALYZE THE DIGITAL
TRANSFORMATION OF
YOUR SECTOR WITH
DIFFERENT PARAMETERS
FROM THE ONES YOU USE
FOR YOUR BUSINESS

5. #02
BRAND KNOWLEDGE
IMAGINE THE
PERCENTAGE
REACHED DURING THE
ADVERTISING PAUSE
MULTISCREEN
CONSUPTION
65% of Spanish users access the
Internet at some point while
they watch a TV program

6. #03
BRAND INNOVATION
TRY TO IMPROVE THE
EXPERIENCE OF THE
CONSUPTION OF YOUR
PRODUCT OR SERVICE
KFC
TRAY TYPER
A tray with integrated Bluetooth that connects
with your Smartphone and avoids that you
touch your phone with your greasy fingers
(something unavoidable when you eat at KFC)

7. SHOW THE BENEFITS
OF YOUR PRODUCT
IN A PLAYFUL WAY
IN ORDER TO GET
USERS ATTENTION
NIVEA
DOLL
Creation of a doll which is sensible
to sun rays in order to educate
kinds on the threats of not using
the right solar cream
#04
BRAND INNOVATION

8. #05
BRAND ACTIVATION
DEVELOP ACTIONS THAT
ALLOW YOU TO LINK
YOUR BRAND WITH A
CONSUMPTION MOMENT
PIZZA HUT
BLOCKBUSTER PIZZA BOX
The fast food franchise develops
a box for its pizzas which
converts into a cinema projector
and it comes with for free films

9. BUILD AROUND THE
EMOTIONS GENERATED
BY THE USE OF YOUR
PRODUCT OR SERVICE
NIKON
HEARTOGRAPHY
Nikon develops a camera that shoots
every time the photographer, in this
case a dog, increases its heart rhythm.
Emotions converted into images
#06
BRAND ACTIVATION

10. #07
BRAND PLATFORM
DO YOU WANT USERS
TO DO SOMETHING
FOR YOU? DO
SOMETHING FOR THEM
LEAGUE AGAINST CANCER
SHADOW WIFI
Wifi system installed in Peru´s
beaches to offer free Internet
access to those people resting
in areas with shadow

11. SOCIAL NETWORKS
ALLOW YOU TO
LISTEN TO YOUR
USERS AND KNOW
THEIR TASTES
DELTA
THE INTERNETEST VIDEO
A video regarding aerial security
where you will recognize most
of its characters from Internet’s
most famous memes
#08
BRAND PLATFORM

12. #09
BRAND DIALOGUE
FIND THE ANTAGONIST
OF YOUR BRAND AND
CENTER THE REJECTION
OF YOUR USERS ON IT
ACT FOR PEACE
REFUGEES ARE SCUM
An “ad man” around Australia’s
streets with a sign, “refugees are
scum” in order to gain attention
about the need of helping refugees

13. #10
BRAND DIALOGUE
USE THE CURIOSITY OF
YOUR USERS AND
THEIR WILLINGNESS
OF PARTICIPATION
WARNER BROS. PICTURES
#CHARLIECHARLIECHALLENGE
Two pencils converted in
Ouija which has turned into
a viral phenomenon within
teenagers around the world

14. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE AREthe largest independent digital
communication group in Europe
[+1000 people], and a team of
70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES

15. may
15