The document outlines monthly insights from the Fullsix team on digital communication trends, emphasizing innovation and consumer engagement strategies. Key points include the importance of family recommendations in advertising, the impact of digital media on purchasing decisions, and various creative campaigns from brands like Pepsi and Burger King. It concludes with an invitation to explore services offered by Fullsix, Europe's largest independent digital communication group.

1. sep
15

2. ?
The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions

3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared

4. #01
BRAND KNOWLEDGE
LETS MAKE THEM PART
OF OUR COMMS AND
HELP US TO REACH
THEIR EQUALS
TRUST IN
ADVERTISING
74% of the Spanish people,
believe that family and friends
recommendations are the
most reliable “advertising”

5. #02
BRAND KNOWLEDGE
RESEARCH ONLINE
PURCHASE OFFLINE
According the multichannel study about the
consumer developed by Savvy, digital
media, affects 69% of the purchases of
products over a value of 20 Pounds
OFFER AN OPTIMIZED
PURCHASE EXPERIENCE
EVEN IF THE CLIENT IS AT
YOUR OFFICE, ON YOUR
SITE, OR WITH THEIR
MOBILE DEVICE, …

6. #03
BRAND INNOVATION
KNOW YOUR
AUDIENCE, THEIR
NEEDS AND THEIR
PROBLEMS AND OFFER
THEM A SOLUTION
PEPSI MAX
THE FRIEND FINDER
One out of three people loses
their friends at music festivals, to
solve this, Pepsi has developed a
drone that helps tracking them

7. A MEDIA-NEUTRAL
APPROACH WILL
ALLOW TO FIND NEW
SPACES TO PLACE YOUR
NEUTROGENA
CARAS
A magazine that includes
samples of make up remover
that you can even use to
remove the model’s make up
#04
BRAND INNOVATION

8. WORK IN THE SOLUTIONS
ON THE SITUATIONS
THAT HAPPEN AROUND
YOUR PRODUCT
CERVEZA ANDES
THE FAIREST NIGHT
A fake casting to maintain
occupied all the good looking
men, increasing the chances
of the normal ones…
#05
BRAND ACTIVATION

9. TURN A SIMPLE
PROMOTION INTO A
COMMUNICATION MOTIVE
JETBLUE
#NYCTAKEOFF
The NYC airline creates a mupis
campaign where ads are replaced
with giant coupons with different
prizes, from ice creams to trips
#06
BRAND ACTIVATION

10. #07
BRAND PLATFORM
HACK YOUR
COMPETITORS. IF YOU
ARE NUMBER 2, YOU
ARE ALLOWED A
LITTLE BIT OF FUN
BURGER KING
MCWHOPPER
Responding to Peace One Day,
Burger King asks McDonalds to sign
a peace treaty creating McWhopper,
a fusion of their two star burgers

11. YOUR BRAND AND YOUR
COMMS MUST BE READY
TO SEIZE REAL TIME
ZAPPOS
#PAYWITHACUPCAKE
Google gives cupcakes to all of
those that try their new phone
app, till Zappos comes with better
prizes than those cupcakes…
#08
BRAND PLATFORM

12. PROVE YOUR BRAND
POSITIONING TAKING
IT INTO CONSUMERS
REALITY
COCA-COLA
HAPPINESS STARTS WITH A SMILE
Coca Cola places a man in
underground’s trains, and he
starts laughing until he
infects the rest of the train
#09
BRAND DIALOGUE

13. DRAMATIZE THE
SOLUTION THAT
YOUR PRODUCT OR
SERVICE OFFERS
ENERGY ONLINE
DOOR KNOCKING
Competitor’s door to door
sales people are frightened
by the same door in this
candid camera action
#10
BRAND DIALOGUE

14. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE AREthe largest independent digital
communication group in Europe
[+1000 people], and a team of
70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES

15. sep
15