The document discusses various innovative marketing strategies and technologies used by brands to engage with consumers, highlighting examples such as Instagram's influence on Valentine's Day shopping and Sports Illustrated's use of augmented reality. It emphasizes the need for brands to tailor their communications to specific platforms and user behaviors while creating enjoyable and useful experiences. Additionally, it showcases creative campaigns, like McDonald's interactive billboard and Colombian government's educational initiatives using bullet casings, that emphasize storytelling and user engagement.

2. INSIGHTS, DATA AND TRENDS;
KNOWLEDGE TO BE ABLE TO
QUESTION AND BUILD
OWNED SPACES WHERE
BRANDS INTERACT WITH
THEIR TARGET
STORIES AND EXPERIENCES
CREATED TO CONNECT
BRANDS WITH PEOPLE
CONVERSATION AND CONTENT
CREATED AND THOUGHT TO BE
CONSUMED AND SHARED
INNOVATION IN TECHNOLOGY,
STRATEGY, MEDIA, MESSAGE
AND EXECUTION

3. INSTAGRAM
VALENTINE’S DAY
57% OF INSTAGRAM’S USERS USE IT AS A SOURCE
OF INSPIRATION TO CHOOSE VALENTINE’S PRESENTS
“ADAPT YOUR COMMUNICATIONS TO EACH SOCIAL NETWORK CHARACTERISTICS”

4. VIDEO
WEB
74% OF ALL TRAFFIC TO WEBSITES IN 2017
WILL BE THROUGH VIDEO CONTENT
“ITS CONSUMPTION FROM MOBILE DEVICES GIVES THIS CONTENT SPECIAL CHARACTERISTICS”

5. SKYPE
TRANSLATOR
SPORTS ILLUSTRATED UTILIZA LA REALIDAD AUMENTADA
EN SU NÚMERO ESPECIAL DEDICADO A BAÑADORES
“LA TECNOLOGÍA DEBE TENER PRESENCIA SOLO PARA MEJORAR LA EXPERIENCIA”
SPORTS
ILLUSTRATED VR

6. NETFLIX
SOCKS
NETFLIX HELPS YOU TO CREATE A PAIR OF INTELLIGENT SOCKS THAT
PAUSE THE TV SERIES IF THEY DETECT THAT YOU FALL ASLEEP
“DEVELOP YOUR BRAND IMPROVING YOUR PRODUCT’S CONSUMPTION EXPERIENCE”

7. MCDONALD'S
BILLBOARD
MCDONALD’S USES THEIR COFFEE'S WHIPPING CREAM
IN A BILLBOARD TO COMMUNICATE DRIVERS THE AMOUNT
OF SNOW THEY WILL FIND IN THE NEXT SKI STATIONS
“BE USEFUL FOR YOUR USERS”

8. SODIMAC
BILLBOARDS
SODIMAC OFFERS DRIVERS A RESTING AREA IN BILLBOARDS
ON THE ROAD WITH ALL THE COMFORTS OF A HOUSE
“PROVE YOU ARE THE EXPERT IN YOUR SECTOR ALSO IN YOUR COMMS TO YOUR CONSUMER”

9. TRUMP
DONALD.ORG
A TROMPET BLUST WILL MAKE DONALD TRUMP’S FRINGE REACT.
A WEB THAT HAS ALMOST 70 MILLION CLICKS
“REMEMBER THAT PEOPLE WHAT TO HAVE FUN”

10. BENTLEY
INSPIRATOR
AN IPHONE & IPAD EXPERIENCE IN WHICH YOUR FACIAL REACTIONS
WILL DEFINE HISTORY AN WILL SET UP A BENTAYGA
“USE TECHNOLOGY TO DEVELOP UNIQUE AND CUSTOM EXPERIENCES”

11. MINEDUCACIÓN
BALÍGRAFOS
COLOMBIAN GOVERMENT CREATES PENS WITH BULLET CASINGS
USED IN COMBAT TO REINFORCE THE IDEA THAT EDUCATION
IS THE MOST POWERFUL WEAPON TO STOP WARS
“CREATE A PRODUCT TO TELL A STORY”

12. LGBTQ
POSTERS
POSTERS THAR SUPPORT THE LGBTQ COLLECTIVE, THAT
ARE IN HIGH SCHOOLS IN TORONTO, THAT SHOW A HIDDEN
MESSAGE WHEN TAKING A PICTURE WITH THE FLASH ON
“ALIGN YOU ACTIONS AROUND YOUR USERS BEHAVIOR”