Omni-channel is more than “Connecting the channels” Its blending the channels. Get in touch, if any help needed.
An expert in #retail #technology #digitilization #eCommerce.
This document discusses how businesses can use mobile notifications to inform customers about new products, prices, offers and more. It recommends setting up a "mobile business" through an app that notifies customers when relevant updates are available. Examples are given of different types of businesses, like supermarkets and clothing stores, that can benefit from automatically updating customers on their mobile devices. The goal is to keep customers engaged and informed about the business from anywhere, at any time through their mobile phones.
This document discusses consumers' preferences for more efficient and convenient grocery shopping. A survey found that most shoppers are annoyed by long lines and crowded stores and over half want to integrate mobile devices into their shopping. It introduces a grocery delivery and pickup service called Nectar that aims to get customers home more quickly and conveniently. Nectar will launch advertising campaigns in various cities to raise awareness of their services among adults aged 18-49.
G V Creations believes that single product / category organizations can enhance Client loyalty by offering periodic delights to clients along the life cycle of the client. Hence all client owning organization need to move from share of “product” to share of customer’s wallet. This is possible by being in a position to offer a wide array of services.
Vietnam Business Case Competition 2021 (VBCC) organized by VinUniversity and Vincom Retail JSC, empowered by Cornell University. Our team has to propose a solution to reinforce the No.1 place of Vincom Mega Mall Royal City by applying digital transformation.
Looking forward to receiving your feedback.
The document discusses several innovations from retailers around the world to improve the shopping experience for customers. It describes how a jeans store in China used QR codes to allow customers to have their desired size of jeans delivered to a fitting room. It also discusses a Nike app in Mexico that rewarded runners with points for kilometers run which could be used to bid on running gear, and how a supermarket in China used augmented reality to allow customers to browse virtual stores in public spaces.
The death of brick-and-mortar stores has been greatly exaggerated and has changed the business among legacy players. Leading retailers maximize digital touchpoints and revamp store experiences, while those without a clear strategy fall exponentially further behind. Retailers must cater to an omnichannel world by internalizing the customer-first mindset and blending digital and physical commerce via tools like live in-store inventory, localized search results, drive-to-store, display ads and more.
This document summarizes a report on 2021 restaurant online ordering trends based on a survey of 1,525 customers in the US. Some key findings include:
- Online ordering and off-premises dining have become more important, especially during the pandemic. Customers prefer ordering takeout/pickup and delivery over cooking or dining in.
- When choosing where to order from, customers typically think about nearby restaurants or search online directories before going directly to a restaurant's website.
- Customers value a good ordering experience, the ability to customize orders, and fast delivery times above other factors like fees.
- Pizza is the most popular food for delivery, while American food is most popular for pickup.
- Customers
This document discusses how businesses can use mobile notifications to inform customers about new products, prices, offers and more. It recommends setting up a "mobile business" through an app that notifies customers when relevant updates are available. Examples are given of different types of businesses, like supermarkets and clothing stores, that can benefit from automatically updating customers on their mobile devices. The goal is to keep customers engaged and informed about the business from anywhere, at any time through their mobile phones.
This document discusses consumers' preferences for more efficient and convenient grocery shopping. A survey found that most shoppers are annoyed by long lines and crowded stores and over half want to integrate mobile devices into their shopping. It introduces a grocery delivery and pickup service called Nectar that aims to get customers home more quickly and conveniently. Nectar will launch advertising campaigns in various cities to raise awareness of their services among adults aged 18-49.
G V Creations believes that single product / category organizations can enhance Client loyalty by offering periodic delights to clients along the life cycle of the client. Hence all client owning organization need to move from share of “product” to share of customer’s wallet. This is possible by being in a position to offer a wide array of services.
Vietnam Business Case Competition 2021 (VBCC) organized by VinUniversity and Vincom Retail JSC, empowered by Cornell University. Our team has to propose a solution to reinforce the No.1 place of Vincom Mega Mall Royal City by applying digital transformation.
Looking forward to receiving your feedback.
The document discusses several innovations from retailers around the world to improve the shopping experience for customers. It describes how a jeans store in China used QR codes to allow customers to have their desired size of jeans delivered to a fitting room. It also discusses a Nike app in Mexico that rewarded runners with points for kilometers run which could be used to bid on running gear, and how a supermarket in China used augmented reality to allow customers to browse virtual stores in public spaces.
The death of brick-and-mortar stores has been greatly exaggerated and has changed the business among legacy players. Leading retailers maximize digital touchpoints and revamp store experiences, while those without a clear strategy fall exponentially further behind. Retailers must cater to an omnichannel world by internalizing the customer-first mindset and blending digital and physical commerce via tools like live in-store inventory, localized search results, drive-to-store, display ads and more.
This document summarizes a report on 2021 restaurant online ordering trends based on a survey of 1,525 customers in the US. Some key findings include:
- Online ordering and off-premises dining have become more important, especially during the pandemic. Customers prefer ordering takeout/pickup and delivery over cooking or dining in.
- When choosing where to order from, customers typically think about nearby restaurants or search online directories before going directly to a restaurant's website.
- Customers value a good ordering experience, the ability to customize orders, and fast delivery times above other factors like fees.
- Pizza is the most popular food for delivery, while American food is most popular for pickup.
- Customers
The non-payment side of mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet.
This document proposes creating a truly blended dining experience through an integrated delivery and dining platform. It identifies key insights around intimacy between customers and restaurants through personalization, scalability for restaurant owners through shared purchasing power and operations support, convenience for customers through seamless ordering and payment, and stability for drivers through financial management tools. The platform aims to address these through personalized delivery orders, on-site booking and payment, an enhanced restaurant experience, and driver money management services.
This presentation was given by Jack Philbin, CEO of Vibes at Mobile Marketer's FirstLook on January 15, 2014. Learn about the non-payment side of the mobile wallet and how you can leverage this emerging technology to build customer loyalty and drive foot traffic into your stores.
Advertisers Now Harness the Power of Location-Based AppsKyle Nussbaum
The document discusses how location-based mobile advertising has increased in popularity as advertisers have harnessed its effectiveness. Location-based ads on apps provide relevant messages to users within proximity of a store location. One successful campaign discussed placed ads on the traffic app Waze, which generated over 9,000 clicks and 4,000 navigations to Wendy's restaurants from users driving near locations.
Chap. 3 multi channel retailing. quiwaMagiel Amora
Multichannel retailing involves selling merchandise through more than one sales channel, such as stores, catalogs, and the internet. Retailers are moving toward this approach to leverage the unique benefits of each channel and attract more customers. Some key benefits include broader product selections online, convenience of shopping from catalogs, and the ability to see and touch products in stores. Successful multichannel retailers provide seamless shopping experiences across all channels and find ways to integrate their operations.
Mobile device sales for the 2015 holiday season hit $12.65 billion, a 58% increase from $7.98 billion in mobile sales in 2014. During major shopping events, the majority of sales came from mobile devices - 74% of sales at Alibaba on Singles Day and 60% of traffic on Target.com during the holidays came from mobile. Nearly 70% of Amazon customers shopped using mobile devices. Surveys found that millennials and Gen Xers were more likely to research and purchase using mobile shopping apps than older generations. Features like easy cart editing, fast performance, and view switching were important for mobile apps across all age groups.
Retailers can use OFFERica's platform to reach more customers in a cost-effective way. OFFERica allows retailers of all sizes to publish offers online. Customers can access these offers on their mobile phones and book them in advance. This helps retailers acquire more customers and keep them loyal by offering points for purchases. Retailers only need internet and computers to manage their offers and customer data through OFFERica's web-based software.
The non-payment side of the mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. These powerful new mobile wallet tools like Apple's Passbook and Google Wallet Objects allow marketers to drive in-store traffic and increase average order value.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of the mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this presentation, you will learn about:
- Benefits of the non-payment side of the mobile wallet
- The mobile wallet disconnect
- High consumer demand
- Preferred distribution and frequency of mobile wallet content
- Five tips to execute successful mobile wallet programs
Mobile trends are similar to fashion trends as it is always varying and developing rapidly. It imperative in business to certify that the mobile marketing strategy you provide is relevant if your plan is to maintain a competitive advantage in the marketplace.
This document outlines a proposed loyalty business model to bridge the gap between retailers and consumers using mobile technology. It discusses setting up a platform where retailers can publish offers and consumers can access them on their mobile devices. Retailers would pay an annual fee to join, and revenues would come from signing up individual stores, small/large chains, and nationwide retailers. The proposal estimates customer acquisition, store signups, operational costs, and projected revenues over two years, with revenues reaching $434,000 by the end of the second year. Successful similar loyalty programs already operating in other markets are provided as examples. Initial steps outlined to launch the business include hosting the software, setting up demonstrations, and beginning sales efforts with consumer brands in a target
This document discusses various mobile advertising strategies including tracking customers from ad views to store visits, driving shoppers directly to stores through geo-fencing and geo-targeting technologies, retargeting past customers, and using customized mobile creative with dynamic messaging. It also discusses search engine marketing, video advertising on desktop and mobile, and the benefits of investing in Hispanic marketing.
Industry updates on key mobile trends 6 08 12Cristina Lucero
Three key mobile trends from the past week:
1) A survey found that men are more influenced by mobile ads than women, especially for social media, videos, and shopping. Over half of men say mobile ads influence their purchases.
2) Facebook launched mobile-only ad products for their news feed, capitalizing on nearly half their 900M users being mobile.
3) Showrooming continues to be problematic for retailers, but suggestions to combat it include rewarding in-store check-ins, targeted coupons, in-store purchases of out-of-stock items, and free shipping for combined online/in-store purchases.
Next edition will be held in November 2017. Stay tuned!
http://targiehandlu.pl/ BTW
We have another, similar event in Berlin http://ecommerceberlin.com/
Clonmel Chamber Social Media Masterclass Presentationbriancleary
We hosted a social media masterclass at the LIT Campus in Clonmel, Co. Tipperary, Ireland on April 29th 2014. Speakers on the night were Robert Jones, Justin Kearns and Edel O'Gorman.
USEFUL is the NEW COOL: Connecting the Physical & Digital Worlds To Create Be...Aric Nissen, MBA
This document discusses how a major restaurant chain with 1400 locations announced a new technology initiative involving touchscreen tablets at every table. The tablets allow customers to view menus, order food and drinks, play games, provide feedback, and pay their bill. Data shows the tablets increased pay at table by 55%, guest satisfaction by 30%, and dessert sales by 20%. The document then discusses how this technology can be expanded through integration with mobile phones using NFC and QR codes to improve the customer experience and drive business results.
Mobile Wallets Will Become Marketing Platforms: Featuring The Men's Wearhouse...Vibes_Thought_Leadership
What to expect:
The Men’s Wearhouse shares how they are delivering 10X in-store redemptions by activating emails with Apple’s Passbook & Google Wallet.
Forrester Research, Inc. shares key highlights from its mobile wallet report – which states that 41% of marketers plan to use digital mobile wallets within the next year.
Vibes shares mobile wallet best practices and case studies.
Featured Speakers:
Vibes is excited to feature three marketing and thought leaders who are at the forefront of the mobile wallet opportunity.
Matt Stringer, EVP of Marketing for The Men’s Wearhouse
Thomas Husson, Vice President & Principal Analyst, Forrester Research, Inc.
Jack Philbin, Co-Founder & CEO, Vibes
Foodpanda 2.0 aims to expand Foodpanda's online food delivery and grocery delivery business in India. Its goals include occupying 15% of the online food delivery market by 2017, becoming profitable in India by 2019, and occupying 20% of the online grocery market by 2020. To achieve this, Foodpanda 2.0 will introduce a new premium app version with improved services, expand restaurant and supermarket partnerships, and leverage strategic marketing communications. The success of Foodpanda 2.0's expansion will be evaluated based on app downloads and the adoption of its paid app version and market share in online grocery delivery.
Driving Loyalty Through Cognitive Mobility: How Retail Marketers Can Use Con...National Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017. TIMO BAUER, SVP, Business Development and Platform Partners, Glympse
MARK LLOYD, Consumer Online Officer, General Motors - OnStar
JOANNA PENA-BICKLEY, Global Chief Creative Officer, IBM Corporation
Geo-Fencing is a location-based service that sends messages to smartphone users who enter a defined geographic area. To find out more e-mail us at info@npsapps.com for a free consultation!
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
The non-payment side of mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet.
This document proposes creating a truly blended dining experience through an integrated delivery and dining platform. It identifies key insights around intimacy between customers and restaurants through personalization, scalability for restaurant owners through shared purchasing power and operations support, convenience for customers through seamless ordering and payment, and stability for drivers through financial management tools. The platform aims to address these through personalized delivery orders, on-site booking and payment, an enhanced restaurant experience, and driver money management services.
This presentation was given by Jack Philbin, CEO of Vibes at Mobile Marketer's FirstLook on January 15, 2014. Learn about the non-payment side of the mobile wallet and how you can leverage this emerging technology to build customer loyalty and drive foot traffic into your stores.
Advertisers Now Harness the Power of Location-Based AppsKyle Nussbaum
The document discusses how location-based mobile advertising has increased in popularity as advertisers have harnessed its effectiveness. Location-based ads on apps provide relevant messages to users within proximity of a store location. One successful campaign discussed placed ads on the traffic app Waze, which generated over 9,000 clicks and 4,000 navigations to Wendy's restaurants from users driving near locations.
Chap. 3 multi channel retailing. quiwaMagiel Amora
Multichannel retailing involves selling merchandise through more than one sales channel, such as stores, catalogs, and the internet. Retailers are moving toward this approach to leverage the unique benefits of each channel and attract more customers. Some key benefits include broader product selections online, convenience of shopping from catalogs, and the ability to see and touch products in stores. Successful multichannel retailers provide seamless shopping experiences across all channels and find ways to integrate their operations.
Mobile device sales for the 2015 holiday season hit $12.65 billion, a 58% increase from $7.98 billion in mobile sales in 2014. During major shopping events, the majority of sales came from mobile devices - 74% of sales at Alibaba on Singles Day and 60% of traffic on Target.com during the holidays came from mobile. Nearly 70% of Amazon customers shopped using mobile devices. Surveys found that millennials and Gen Xers were more likely to research and purchase using mobile shopping apps than older generations. Features like easy cart editing, fast performance, and view switching were important for mobile apps across all age groups.
Retailers can use OFFERica's platform to reach more customers in a cost-effective way. OFFERica allows retailers of all sizes to publish offers online. Customers can access these offers on their mobile phones and book them in advance. This helps retailers acquire more customers and keep them loyal by offering points for purchases. Retailers only need internet and computers to manage their offers and customer data through OFFERica's web-based software.
The non-payment side of the mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. These powerful new mobile wallet tools like Apple's Passbook and Google Wallet Objects allow marketers to drive in-store traffic and increase average order value.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of the mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this presentation, you will learn about:
- Benefits of the non-payment side of the mobile wallet
- The mobile wallet disconnect
- High consumer demand
- Preferred distribution and frequency of mobile wallet content
- Five tips to execute successful mobile wallet programs
Mobile trends are similar to fashion trends as it is always varying and developing rapidly. It imperative in business to certify that the mobile marketing strategy you provide is relevant if your plan is to maintain a competitive advantage in the marketplace.
This document outlines a proposed loyalty business model to bridge the gap between retailers and consumers using mobile technology. It discusses setting up a platform where retailers can publish offers and consumers can access them on their mobile devices. Retailers would pay an annual fee to join, and revenues would come from signing up individual stores, small/large chains, and nationwide retailers. The proposal estimates customer acquisition, store signups, operational costs, and projected revenues over two years, with revenues reaching $434,000 by the end of the second year. Successful similar loyalty programs already operating in other markets are provided as examples. Initial steps outlined to launch the business include hosting the software, setting up demonstrations, and beginning sales efforts with consumer brands in a target
This document discusses various mobile advertising strategies including tracking customers from ad views to store visits, driving shoppers directly to stores through geo-fencing and geo-targeting technologies, retargeting past customers, and using customized mobile creative with dynamic messaging. It also discusses search engine marketing, video advertising on desktop and mobile, and the benefits of investing in Hispanic marketing.
Industry updates on key mobile trends 6 08 12Cristina Lucero
Three key mobile trends from the past week:
1) A survey found that men are more influenced by mobile ads than women, especially for social media, videos, and shopping. Over half of men say mobile ads influence their purchases.
2) Facebook launched mobile-only ad products for their news feed, capitalizing on nearly half their 900M users being mobile.
3) Showrooming continues to be problematic for retailers, but suggestions to combat it include rewarding in-store check-ins, targeted coupons, in-store purchases of out-of-stock items, and free shipping for combined online/in-store purchases.
Next edition will be held in November 2017. Stay tuned!
http://targiehandlu.pl/ BTW
We have another, similar event in Berlin http://ecommerceberlin.com/
Clonmel Chamber Social Media Masterclass Presentationbriancleary
We hosted a social media masterclass at the LIT Campus in Clonmel, Co. Tipperary, Ireland on April 29th 2014. Speakers on the night were Robert Jones, Justin Kearns and Edel O'Gorman.
USEFUL is the NEW COOL: Connecting the Physical & Digital Worlds To Create Be...Aric Nissen, MBA
This document discusses how a major restaurant chain with 1400 locations announced a new technology initiative involving touchscreen tablets at every table. The tablets allow customers to view menus, order food and drinks, play games, provide feedback, and pay their bill. Data shows the tablets increased pay at table by 55%, guest satisfaction by 30%, and dessert sales by 20%. The document then discusses how this technology can be expanded through integration with mobile phones using NFC and QR codes to improve the customer experience and drive business results.
Mobile Wallets Will Become Marketing Platforms: Featuring The Men's Wearhouse...Vibes_Thought_Leadership
What to expect:
The Men’s Wearhouse shares how they are delivering 10X in-store redemptions by activating emails with Apple’s Passbook & Google Wallet.
Forrester Research, Inc. shares key highlights from its mobile wallet report – which states that 41% of marketers plan to use digital mobile wallets within the next year.
Vibes shares mobile wallet best practices and case studies.
Featured Speakers:
Vibes is excited to feature three marketing and thought leaders who are at the forefront of the mobile wallet opportunity.
Matt Stringer, EVP of Marketing for The Men’s Wearhouse
Thomas Husson, Vice President & Principal Analyst, Forrester Research, Inc.
Jack Philbin, Co-Founder & CEO, Vibes
Foodpanda 2.0 aims to expand Foodpanda's online food delivery and grocery delivery business in India. Its goals include occupying 15% of the online food delivery market by 2017, becoming profitable in India by 2019, and occupying 20% of the online grocery market by 2020. To achieve this, Foodpanda 2.0 will introduce a new premium app version with improved services, expand restaurant and supermarket partnerships, and leverage strategic marketing communications. The success of Foodpanda 2.0's expansion will be evaluated based on app downloads and the adoption of its paid app version and market share in online grocery delivery.
Driving Loyalty Through Cognitive Mobility: How Retail Marketers Can Use Con...National Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017. TIMO BAUER, SVP, Business Development and Platform Partners, Glympse
MARK LLOYD, Consumer Online Officer, General Motors - OnStar
JOANNA PENA-BICKLEY, Global Chief Creative Officer, IBM Corporation
Geo-Fencing is a location-based service that sends messages to smartphone users who enter a defined geographic area. To find out more e-mail us at info@npsapps.com for a free consultation!
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Swarovski Digital Transformation - Store GuideJaco Aucamp
The document discusses Swarovski's digital transformation strategy. It outlines why digital transformation is important given trends in the Middle Eastern market. It describes Swarovski's approach to transforming stores into more digital experiences. Finally, it explains how Swarovski will empower employees, engage customers, and transform products and operations to deliver personalized omnichannel experiences across websites, mobile, stores, and social media.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Weaving through the future of retail: Creating a true Omni-channel customer e...CLEARgo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Viettrack 2018 report yes all i need is convenienceIntage VN
The document discusses trends in online and offline convenience shopping in Vietnam. It finds that consumers are increasingly seeking convenient solutions due to busy lifestyles. Mini-marts and convenience stores are growing in popularity to meet this need for convenience. Convenience stores are also becoming popular places for dining and socializing. The report also examines the rise of online shopping driven by demands for convenience, with most purchases made on mobile apps. Common purchases include clothing, household goods, and fast-moving consumer goods. Payment methods are evolving towards digital options like e-wallets and mobile banking. Addressing issues like delivery and returns will be important to further growth in online convenience shopping.
This document discusses innovative uses of mobile wallet passes across multiple industries. It provides examples of how passes can be used to engage customers in gyms, movie theaters, retail stores, and other businesses. Mobile wallet passes allow dynamic updates and location-based notifications that can improve the customer experience.
More than a buzz word or a trend. Omni-Channel retail is a real opportunity for businesses to adapt, scale-up and tap into their potential customer universe. A simple overview of the changing (R)etail landscape, consumer, purchase trends and what businesses need to align to go the Omni-channel way.
Building Great Customer Experiences Across Multiple Touch PointsiQmetrixCorp
(1) The document discusses creating multichannel customer experiences across multiple touchpoints such as in-store, online, mobile, and social channels.
(2) It provides tips for each channel such as using digital tools to attract customers in-store, ensuring consistency between online and in-store experiences, and leveraging social media and location-based mobile apps to engage customers.
(3) The overall message is that customers are using multiple channels in their purchasing process and retailers need to provide a unified experience across all channels to maximize customer spending and satisfaction.
Today’s empowered consumer expects a connected, personalised, and frictionless experience throughout their shopping journey. Understanding the consumer's style, network, influencers and aspirations, in addition to just knowing what they buy, why they buy, and even why they choose not to buy, are factors that are becoming ever more vital to the success of a retailer. James Lovell, IBM Retail Commerce Lead, will share latest insights and recommendations on how IBM are creating industry leading customer experiences in a digital era.
The following slides were used to present Nectar, the winning idea for a business that shifts the everyday model of grocery shopping as well as the accompanying advertising campaign.
How Seamless are You?
Accenture went on a journey to understand consumer preferences to shop seamlessly across channels
and the ability of retailers to deliver that seamless experience.
Creating a Great Customer Experience Any Place with Tara and AnneiQmetrixCorp
This document discusses creating an omnichannel customer experience across in-store, web, social, and mobile channels. It defines omnichannel as providing a seamless customer experience anytime, anywhere across touchpoints. Customers now expect consistency between online and in-store experiences. The rise of mobile and social media has changed customer expectations and behaviors. Retailers need to bring the benefits of online channels into physical stores to remain competitive in this new landscape. Case studies like Macy's show how unifying digital and in-store experiences through technologies like mobile and social media can drive sales and customer loyalty.
This document provides an introduction to multi-channel retailing. It discusses how new technologies like mobile, tablets, and touchscreens are allowing retailers to connect with customers through multiple channels. The document is divided into chapters that discuss the benefits of multi-channel retailing and how specific technologies like tablets, mobile, and touchscreens can be used as part of a multi-channel strategy. It also discusses how an omni-channel approach can create a seamless shopping experience for customers.
My keynote presentation from TEDxUniversityofMacedonia. Through my talk, I tried to bridge the gap between brands and consumers. My goal is to describe how hard it is for a marketer to do the right campaign to advertise a product in consumers that come from very different generations. [2018]
Si te ha tocado ir a alguna junta y escuchaste la palabra "OMNICHANNEL" estás en el lugar correcto. Este documento te explicará en qué consiste este término.
The document discusses 5 mega trends in retail: 1) A return to prioritizing physical store experiences to draw customers. 2) The rise of mobile commerce both in-store and online. 3) A focus on personalization through tools like loyalty programs and size-matching. 4) Empowering retail employees with mobile devices and analytics. 5) Using customer data and analytics to better understand purchasing behaviors. Overall, retailers are adapting to omnichannel shopping by providing seamless, personalized experiences across all channels.
The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
- Solutions and actionable advice for business owners.
- The role of a reliable partner in problem-solving.
Explore, download, and share invaluable insights made by Solvd!
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
5. RISE OF THE CONNECTED CONSUMER
▸ Information-hungry
▸ Price-savvy
▸ Mobile empowered shoppers
▸ Expect a one-screen
▸ One-store
▸ Consistent experience across retail
channels and touch points.
Connected
and
empowered
Time Poor Fickle
Socially
connected
Environmentally
aware
More Informed
Its more than “Connecting the channels”
Its blending the channels.
6. WHY OMNI-CHANNEL
Multi-channel is
the new norm
Rise of Social
Media
Mobile
commerce
Online
Shopping
>50%
>78%
>38%
>15%
Of customers make multi-
channel purchases
Of customers trust peer
recommendations
Of smartphone users
have bought online
Growth over 35%
7. Omni-channel is accelerated by the rapid rise of mobile shoppers.
4 out of 5 consumers use their smartphone to shop
8. HOW ARE SHOPPERS
USING THEIR
SMARTPHONES
LOOK FOR SALES AND SPECIALS
CHECK STORE INFO
LOOK AT PRODUCT REVIEW AND RATINGS
COMPARE PRICES ON AMAZON
CHECK OUT AN ONLINE STORE FOR CERTAIN PRODUCT
LOOK AROUND AT ONLINE RETAILERS
USED A SITE THAT PROVIDES COMPETITIVE PRICES
MADE SURE THAT THE STORE HAD A PRODUCT
PRICES OF CERTAIN PRICES ON A RETAILERS SITE
12. 74% of shoppers that visit a
site or app for a retailer or
brand make a purchase
Preferred purchase channel:
In-store 75%+
13. EVOLUTION OF THE STORE
+ + +
THE PAST STORE THE RECENT PAST THE PRESENT AND FUTURE
14. SHOPPERS ARE MORE LIKELY TO DO BUSINESS WITH
A RETAILER WHO RECOGNIZES THEM AS INDIVIDUALS
THROUGH SOCIAL MEDIA AND INCORPORATES THEIR
UNIQUE EXPERIENCES
Consumer Reports Survey: Phone Buying Experience
15. CASE STUDY
Sephora use mobile at every turn to
enhance their customer’s shopping
journey both online and in-store
“[Shoppers] want entertainment and
they are not thinking about channels,
expecting retailers will make it as easy
as possible for them… over 80% of
shoppers use mobile before and after
their shopping trip.”
Mary Beth Laughton,
Senior Vice President of Digital for Sephora.
18. CASE STUDY
But unlike traditional customer
loyalty programs, Starbucks has
made it possible to check and
reload your card via phone,
website, in-store, or on the app.
Any change to the card or your
profile gets updated across all
channels, in real-time.
Standing in line to get a coffee and
realize you don’t have enough on
your balance? Reload it and the
cashier will know it’s been updated
by the time you swipe your card.
19. IKEA clearly gives
the customers an
omni-channel
experience by
providing a update
on offers, events,
stock updates,
delivery schedules,
and more
20. Helps customers
plan in advance.
Print or email a
shopping list and
even buy online.
The stock levels are
labelled with a
predictive index.
21. Lets get in touch, if you need a better solution ;)
www.linkedin.com/in/rahidkader