The document outlines key insights from a monthly compilation by the Fullsix team, emphasizing trends and innovations in digital communication. It highlights the importance of engaging consumers through mobile and innovative brand experiences, while suggesting strategies for brands to remain relevant. Examples include creative marketing campaigns and tools designed to foster user interaction and conversation around brands.

1. apr
15

2. ?
The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions

3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared

4. #01
BRAND KNOWLEDGE
MEANINGFUL
BRANDS 2015
The majority of Spanish citizens
wouldn’t mind if 92% of the
brands disappeared (this means a
3% increase from last year)
CONTINUING TO APPLY
TRADITIONAL FORMULAS
WILL ONLY HELP YOU TO
KEEP YOUR BRAND
ON THAT PERCENTAGE

5. #02
BRAND KNOWLEDGE
IF YOUR USERS ACCESS
TO YOUR BRAND
THROUGH SMARTPHONES,
CREATE CONTENT
PREPARED TO BE
CONSUMED IN “MICRO
MOMENTS”
MICRO
MOMENTS
82% of smartphone users check their mobile
devices while they are on the store deciding
what to purchase. 1 out of 10 ends up buying a
different product from the one originally planned

6. #03
BRAND INNOVATION
INSTEAD OF CREATING A
MESSAGE, DEVELOP A
PLATFORM OR PRODUCT
WHICH ALLOWS YOU
TO CREATE A
CONVERSATION
WHISKAS
CATSTACAM
Device which allows cats to “make and
publish” photographs on Instagram. These
are then analyzed by an expert on animal
behavior and users can ask him doubts

7. INNOVATE BEYOND
THE COMMUNICATION
OR THE PRODUCT, FOR
EXAMPLE ON THE
EXPERIENCE OF USE
MCDONALD’S
BAGTRAY
The traditional paper bag
becomes a cardboard tray
so that you can enjoy
your food anywhere
#04
BRAND INNOVATION

8. #05
BRAND ACTIVATION
SHOWING THE
EFFECTS OF THE USE
(OR NON USE) OF
YOUR PRODUCT IT’S
A USEFUL TOOL
THAI HEALTH
PROMOTION FOUNDATION
This association launches anti
tobacco messages written with
ink created from contaminated
lungs from smokers

9. IF YOU WANT TO
IMPACT A
DETERMINED TARGET,
DO SOMETHING WHICH
ONLY THEM WILL
UNDERSTAND
SALTA
TOOTH IMPLANT
Tooth implants which
work as bottle openers for
rugby players which have
lost a tooth during a match
#06
BRAND ACTIVATION

10. #07
BRAND PLATFORM
APROVECHA LOS
SOPORTES QUE TIENE
TU MARCA PARA
CONVERTIRLOS EN
PIEZAS DE
COMUNICACIÓN
VOLKSWAGEN
THE REDUCE SPEED DIAL
A speedometer developed by
the son/daughters of 4 VW
Golf drivers to remind them
that speed is not a good idea

11. #08
BRAND PLATFORM
OWN A SECTOR OR
COMMUNICATION
TERRITORY SHOWING
INTEREST FOR THE USER
PEDIGREE
FOUND
Free app that allows owners of
lost dogs to share an alert to
people that are at the area using
Google´s advertising network

12. #09
BRAND DIALOGUE
IF A SUBJECT IS PART
OF YOUR USERS
CONVERSATIONS, TAKE
THIS OPPORTUNITY AND
BECOME PART OF THEM
CARLSBERG
BEER BODY READY
Following the controversy created by
the campaign “Beach Body Ready” from
Protein World, the beer brand launches
its own version “Beer Body Ready”

13. #10
BRAND DIALOGUE
IF YOU LAUNCH A
DIRECT ATTACK TO
AN ANTAGONIST YOU
WILL GAIN THE
SIMPATHY OF A
LARGE SCALE OF
YOUR TARGET
LANE BRYANT
#IMNOANGEL
Direct attack to Victoria´s Secret
and its angeles, with a campaign
which shows big size models
showing that every woman is sexy

14. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE AREthe largest independent digital
communication group in Europe
[+1000 people], and a team of
70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES

15. apr
15