The document outlines the monthly compilation by the Fullsix team of innovative digital communication strategies aimed at connecting brands with consumers. It highlights the importance of adapting to consumer behaviors, incorporating technology creatively, and using different platforms for brand activation and dialogue. Various examples are provided, showcasing effective campaigns that leverage cultural elements and encourage user interaction.

1. oct
15

2. ?
The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions

3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared

4. #01
BRAND KNOWLEDGE
IMPROVE THE
CONVERSION AND YOU
WILL WORRY LESS
ABOUT THE TRAFFIC
SALECYCLE
ECOMMERCE
76,6% of users abandon the
buying process after having added
products to the shopping cart

5. #02
BRAND KNOWLEDGE
CNMC
PANEL
93% of teenagers aged
between 16 and 17 years old,
users internet frequently,
above TV usage (82%)
USERS ADOPT NEW
HABITS, YOUR
COMMUNICATION
MUST ADAPT TO THEM

6. #03
BRAND INNOVATION
IF TRADITIONAL
FORMATS DO NOT
ACHIEVE THEIR GOAL,
CREATE A NEW ONE
TOURISM OF THAILAND
THE TATTOO FLYER
Temporary tattoos are given for free at
the tourism fairs replacing the traditional
flyers. They can be scanned with an
smartphone to broaden the information

7. SEIZE AN EXISTING
ELEMENT AND MODIFY
IT WITH YOUR
COMMUNICATION
IF INSURANCE
SLOW DOWN GPS
The insurance company creates a
GPS app that when coming closer to
areas that kids tend to visit, changes
its normal voice into a child’s
#04
BRAND INNOVATION

8. CREATE A PIECE OF
NEWS INSTEAD OF
AN AD CAMPAIGN
KRONENBOURG
#LEBIGSWIM
Eric Cantona will swim through the
English Channel if 10.000 brits declare
that the french beer (Kronenbourg)
is the best in the world
#05
BRAND ACTIVATION

9. ADD THE
IMAGINARY OF THE
POPULAR CULTURE
TO YOUR ACTIONS
PEPSI
PEPSI PERFECT
Pepsi seizes the opportunity of the
future date of the launch of back to
the Future II to launch “Pepsi Perfect”
the soda that Marty McFly drank
#06
BRAND ACTIVATION

10. #07
BRAND PLATFORM
USE ALL THE SPACES
OF YOUR BRAND AS
PART OF YOUR
COMMUNICATION
SNICKERS
DIAL-A-SNICKERS
Change the logos of your chocolate bars into
“hunger feelings” such as Rebellious, Feisty,
Drama Mama…. Continuing their campaign
“You are not you when you are hungry”

11. DO NOT FORGET TO
ADDRESS YOUR
COMMUNICATIONS TO
DIFFERENT NICHE USERS
NETFLIX
THE SWITCH
A tutorial to create your own “remote control”
to lower the light, turning your mobile devices
into the “airplane mode”, ordering food,
anything you may need to enjoy Netflix
#08
BRAND PLATFORM

12. IF YOU SUPPORT A
CAUSE TRY TO CREATE A
DEBATE AROUND IT
ELLE UK
#MOREWOMEN
Removing men from
different images of the
political scene to show the
disproportion in that world
#09
BRAND DIALOGUE

13. GET YOUR USERS TO
BECOME THE MEANS
TO YOUR MESSAGE
BOOKING.COM
WHO WON BOOKING SUMMER?
The online travel agency invites their
users to publish your summer pictures
to turn them into animated gifs
thanks to 4 digital artists
#10
BRAND DIALOGUE

14. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE ARE
the largest digital communication
group in Europe [+1000 people],
and a team of 70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES

15. oct
15