The document summarizes key 2013 media trends related to changing demographics, technology adoption, social media, television viewing habits, and mobile device usage. Some of the main points include: the Hispanic population is growing rapidly and will represent 30% of the US population by 2050; millennials and baby boomers are influencing media consumption; smartphone ownership has surpassed 50% and is expected to continue growing; and mobile advertising spending is forecast to triple by 2016 as people increasingly consume media on mobile devices.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
Thinknow Defining Moments Report 2019 - Insights Into Culture and AuthenticityThinkNow
This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
Thinknow Defining Moments Report 2019 - Insights Into Culture and AuthenticityThinkNow
This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
Consumer, business and digital marketing trends in sub-Saharan Africa for 2016 and beyond. Covers the emerging African middle class, cultural diversity, Pan-Africa migration, smartphone penetration, social networking popularity and social commerce. Rich with data, anecdotes, examples and inspiration thought-starters. **Note: bold text is hyperlinked to references and more information so click throughout :)
Our media bubbles affect us as individuals, and they certainly affect how marketers think about their audiences. But how iron-clad are those bubbles? Adobe surveyed over one thousand people to see how consistently groups used various devices and consumed various types of content. It turns out we are all individuals.
"Portrait of the New America" covers the attitudes, behaviors and perspectives on life in the U.S., organized around seven themes.
Its to understand what drives the nation’s 80 million Hispanics, African Americans and Asian Americans
Portrait Background
Communications & Culture
Connectivity & Culture
Conversation & Culture
Community & Culture
Pride Factor Analysis
It’s a Small World
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
A comprehensive global assessment of where m-commerce stands today globally and each of the major economies around the globe. Data and analysis by Criteo
Adobe Digital Insights -- Diversity In Advertising 2019 Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 2000 consumers. We looked across generation, gender, ethnicity and sexual orientation in the United Kingdom and the US to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
Should Insurance Agents become Wealth ManagersSURAJ MISHRA
September 12, 2013. This presentation was delivered to a group of very qualified Insurance Agents at Manila. I wanted them to understand the new changing world, where customers expectation has vastly increased. The digital world is building huge expectations. Suraj
ADI Media & Entertainment Generations Report -- 2017Adobe
Adobe’s latest Media and Entertainment Generations Report for 2017 is based on aggregated and anonymized consumer data from U.S. National News and Media and Entertainment websites. This report draws on 10+ billion website visits since January 2015, over 1 million social mentions, and findings from the 2017 U.S. Media and Entertainment survey which focused on consumer’s habits and behaviors related to the media industry.
The ThinkNow Mobile App Report is a nationwide survey that looks at how Americans use and perceive their mobile device apps. The report includes the following insights:
# The majority of mobile devices users download applications at least once a month.
# Younger people are more likely to download an app to share with others
# Users access their apps an average of 8x a day
# And More...
Mobile now represents an impressive amount of online traffic. In 2015, it surpassed desktop for Google searches worldwide. In 2016, this mobile trend will only dominate more of the online activity of consumers. Businesses need to know how to capture and leverage these consumers and turn them into clients.
In this presentation she will discuss:
– Mobile in a modern world
– Behavioral differences between desktop and mobile device users
– Marketing trends to take advantage of
– Tips to win in at local in a mobile world
Attend this session and you’ll walk away with strategies for delivering an exceptional local mobile experience for your customers and their customers.
Consumer demand for personalized experiences makes information the most valuable currency. Data is a hot topic - and for good reason. Gus Murray, our Chief Strategy and Insights Officer will talk through the fundamentals of how to approach data driven marketing, how any organization can use data to improve results, uncover insights, promote customer loyalty, and be used in the creative process.
How media agencies solve the big data revolutionThe_IPA
George Maynard, Group Head of DataScience at Annalect, shares his thoughts on how media agencies are coping with the big data revolution at an IPA 44 Club event in London. To learn more about The IPA visit www.ipa.co.uk and The 44 Club here www.ipa.co.uk/groups/44-club-2
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
Consumer, business and digital marketing trends in sub-Saharan Africa for 2016 and beyond. Covers the emerging African middle class, cultural diversity, Pan-Africa migration, smartphone penetration, social networking popularity and social commerce. Rich with data, anecdotes, examples and inspiration thought-starters. **Note: bold text is hyperlinked to references and more information so click throughout :)
Our media bubbles affect us as individuals, and they certainly affect how marketers think about their audiences. But how iron-clad are those bubbles? Adobe surveyed over one thousand people to see how consistently groups used various devices and consumed various types of content. It turns out we are all individuals.
"Portrait of the New America" covers the attitudes, behaviors and perspectives on life in the U.S., organized around seven themes.
Its to understand what drives the nation’s 80 million Hispanics, African Americans and Asian Americans
Portrait Background
Communications & Culture
Connectivity & Culture
Conversation & Culture
Community & Culture
Pride Factor Analysis
It’s a Small World
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
A comprehensive global assessment of where m-commerce stands today globally and each of the major economies around the globe. Data and analysis by Criteo
Adobe Digital Insights -- Diversity In Advertising 2019 Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 2000 consumers. We looked across generation, gender, ethnicity and sexual orientation in the United Kingdom and the US to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
Should Insurance Agents become Wealth ManagersSURAJ MISHRA
September 12, 2013. This presentation was delivered to a group of very qualified Insurance Agents at Manila. I wanted them to understand the new changing world, where customers expectation has vastly increased. The digital world is building huge expectations. Suraj
ADI Media & Entertainment Generations Report -- 2017Adobe
Adobe’s latest Media and Entertainment Generations Report for 2017 is based on aggregated and anonymized consumer data from U.S. National News and Media and Entertainment websites. This report draws on 10+ billion website visits since January 2015, over 1 million social mentions, and findings from the 2017 U.S. Media and Entertainment survey which focused on consumer’s habits and behaviors related to the media industry.
The ThinkNow Mobile App Report is a nationwide survey that looks at how Americans use and perceive their mobile device apps. The report includes the following insights:
# The majority of mobile devices users download applications at least once a month.
# Younger people are more likely to download an app to share with others
# Users access their apps an average of 8x a day
# And More...
Mobile now represents an impressive amount of online traffic. In 2015, it surpassed desktop for Google searches worldwide. In 2016, this mobile trend will only dominate more of the online activity of consumers. Businesses need to know how to capture and leverage these consumers and turn them into clients.
In this presentation she will discuss:
– Mobile in a modern world
– Behavioral differences between desktop and mobile device users
– Marketing trends to take advantage of
– Tips to win in at local in a mobile world
Attend this session and you’ll walk away with strategies for delivering an exceptional local mobile experience for your customers and their customers.
Consumer demand for personalized experiences makes information the most valuable currency. Data is a hot topic - and for good reason. Gus Murray, our Chief Strategy and Insights Officer will talk through the fundamentals of how to approach data driven marketing, how any organization can use data to improve results, uncover insights, promote customer loyalty, and be used in the creative process.
How media agencies solve the big data revolutionThe_IPA
George Maynard, Group Head of DataScience at Annalect, shares his thoughts on how media agencies are coping with the big data revolution at an IPA 44 Club event in London. To learn more about The IPA visit www.ipa.co.uk and The 44 Club here www.ipa.co.uk/groups/44-club-2
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
The DMP 101 - Data Management Platforms ExplainedEddy Widerker
Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
Project Report on Digital Media Marketing Asams VK
Internship Report on Digital media Marketing. This report explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing and Consumer buying behaviour in the digital era. After reading the whole report the reader can able to understand the reason behind growing digital media marketing
A presentation that we made on our research for the Academic Writing course. The research was about the effects that TV violence has on children and ways to reduce it. Have a look. And if you'd also need the research paper, contact me on my facebook account.
Abnormal psychology Assignment1. Which disorder do you think s.docxdaniahendric
Abnormal psychology Assignment
1. Which disorder do you think should not be listed in the DSM 5? Why not?
2. Currently more people in the U.S, are diagnosed with mental disorders than at any other time in history? What are your thoughts about this issue?
3. Some people believe we are over diagnosing and over medicating ADHD clients. Do you agree/disagree? What's the solution?
4. Which disorder(s) do you find utterly boring to spend time studying?
5. Thus far, what disorder intrigues you the most? Why
6. If you were diagnosed with a disorder, which one would you find most disturbing to have?
7. Which disorder have you been able to diagnose with friends or family (do not give revealing information to identify the person)? Tell us about why you think they have this disorder.
ONLINE CONTENT
No other sector of the American economy has been so challenged by the Internet and the Web than the content industries. The online content industries are organized into two major categories: the print industries (newspapers, magazines, and books), and the entertainment industries, which includes television, movies, music (including radio), and games. Together, the online content industries in the United States are expected to generate revenues of over $50 billion in 2017. In this chapter, we will look closely at publishing (newspapers, magazines, and books)
and entertainment (television and movies, music and radio, and games) as they attempt to transform their traditional media into digitally deliverable forms and experiences for consumers, while at the same time earning profits. These industries make up the largest share of the commercial content marketplace, both offline and online. In each of these industries, there are powerful offline brands, significant new pure-play online providers and distributors, consumer constraints and opportunities, a variety of legal issues, and new mobile technology platforms that offer an entirely new content distribution system in the form of smartphones and tablet computers. Table 10.1 describes the most recent trends in online content and media for 2017–2018.
CONTENT AUDIENCE AND MARKET: WHERE ARE THE EYEBALLS AND THE MONEY? In 2017, the average American adult spends around 4,400 hours each year consuming various media, more than twice the amount of time spent at work (2,000 hours/year) (see Figure 10.1 on page 661). U.S. entertainment and media revenues (both online and offline) in 2016 were estimated to be $251 billion. Sales of tablets and smartphones have.
• Explosive growth of the mobile platform of smartphones and tablets accelerates the transition to digital content.
• Amazon, Google (YouTube), Hulu, and Netflix (owners of the distribution channel) become significant players in the content production business.
• The cable industry continues to be challenged by growth of Internet content producers and distributors.
• The number of Americans who watch digital video continues to increase, to around 223 million peop ...
Black Consumer Project Wave 4 - Media + EntertainmentThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The fourth wave of the Black Consumer Project explores explores media consumption, behaviors and the power of creators.
The Big, Fat Lies About Advertising reveals what is really going on with media habits today and provides new context on the importance of digital marketing.
How can we strengthen our marketing strategy when traditional models are becoming impotent?
The growth toward a larger and more diverse Hispanic market and a more complex media industry requires a new approach to reach their desired consumers.
Using Mobile Media (Smartphones and Tablets) to Strengthen the Niche Audience Reach of Broadcast Stations News & Programming – Frank E. Parcells, Ph. D, Professor of Communication, Austin Peay State University.
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Ron Hill is the Market President for iHeartMedia's six Columbia-based radio stations, including 97.5 WCOS-FM, 104.7 WNOK-FM, 96.7 Steve FM, 100.1 The Beat, 560 WVOC and 1400 Fox Sports Radio. Ron leads a group of highly motivated marketing professionals who specialize in offering marketing solutions through the combination of the company's on-air, on-line and on-site resources. He's highly skilled in how to use digital, social, mobile and broadcast media to create strategic plans to achieve client's business objectives. Ron discussed current business trends in media at the AMA Columbia's June event.
See the presentation here.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
3. • As the Hispanic population
continues to grow, the U.S. will
become a true melting pot!
• Millennials are changing and
ruling our world!
• Baby boomers are outgrowing
the key TV demo of 18-49!
Changing Population!
3!
4. Hispanics: Changing the Face of the USA!
The Hispanic population
is projected to continue
its rapid growth, reaching
18% by 2015, when their
buying power will reach
$1.5T. If it were a
standalone country, the
U.S. Hispanic market
buying power would
make it one of the top
twenty economies in
the world.!
Hispanics are
disproportionately likely
to use cell phones and
"other" devices to
connect to the internet,
compared to the general
population. They are
much less likely to
connect via desktop
or laptop.!
4!
Hispanic Population Expected to
Reach 30% by 2050!
Hispanic Buying Power Will Reach
$1.5T by 2015!
By 2050 the Hispanics will represent nearly one-
third of the US population. The proportion of White
Alone will decrease from two-thirds to less than
one-half, as the population grows more diverse.!
By 2015 Hispanic spending power will be $1.5
Trillion, making up 10.5% of total buying power.!
0%!
10%!
20%!
30%!
40%!
50%!
60%!
70%!
2010! 2015! 2025! 2035! 2045! 2050!
White Alone! Hispanic!
Black! Asian!
All Other Races! Two or more Races!
2010!
2015!
Of $11.12T
Total!
Of $14.12T
Total!
$1.02T!
$1.48T!
Source: eMarketer!Source: US Census Bureau,!
Desktop! Laptop! Cell/wireless! Television! Digital tablet! Other!
Hispanic! 32.9%! 40.1%! 37.6%! 7.3%! 11.2%! 12.1%!
Total Pop.! 43.6%! 44.7%! 35.8%! 7.5%! 11.7%! 10.2%!
Hispanics are using their cell phones and "other" devices to access the internet more than the general population. !
Computers and mobile are top internet devices for Hispanics!
Source: Experian Simmons NHCS and NCS. Note: At home 18+ !
5. Millenials: The Impact of the Newbies!
There are over 77 million
Millennials living in the
US (born between 1977
and 1994). Hispanics are
the largest ethnic
minority amongst
Millennials, followed by
African-Americans.
The 46% of Millennials
still living at home are
likely receiving financial
support and have a
significant influence
on household
purchase decisions.
When compared with
total adults, Millennials
are much more likely to
use their phones to
watch movies, video
clips, and live television.!
5!
There are as many Millenials as there
are Baby Boomers!!
Millenials are a driving
economic force!
There are over 77 million Millennials living in the
US (born between 1977 and 1994). !
Falling between the ages of 19 and 36, this
generation encompasses a range of life stages.!
Although Millennial incomes are among the lowest of
all generations, they are more inclined to spend
discretionary income on items and services that
promote status.!
Sources: National Chamber Foundation,; Mintel “Marketing to Millennials” Aug 2012!Source: U.S. Census Bureau, 2013 Mid-year Population by Single Year Age Groups!
Heavy consumers of media overall, 89% of Millennial TV viewers also watch online video.!
Over half of Millennial TV viewers watch digital video at least once a week!
Generation Z,
25%!
Generation X,
16%!
Millennials,
25%!
Baby
Boomers, 24%!
Greatest
Generation, 1%!
Silent
Generation,
10%!
Generation Z! Generation X!
Millennials! Baby Boomers!
Greatest Generation! Silent Generation!
$200B !
Direct
Purchasing
Power!
$500B!
Indirect
Spending!
21%!
[VALUE]!
21%!
14%!
32%!
[VALUE]!
26%!
11%!
35-49!
18-34!
At least once a day! At least once a week! Less than once a week! Never!
Source: eMarketer Frequency with which US TV viewers watch digital video or stream digital content by age, May 2013 (% of respondents)!
6. 9%!
30%!
27%!
24%!
9%!
35-49! 50-54! 55-59! 60-64! 65-69!
The Youngest Baby Boomers are Turning 50 this year!
We’ve heard much about
Millennials recently and
very little about Baby
Boomers. However,
Baby Boomers are the
wealthiest generation in
U.S. history and
represent 70% of the
total net worth of
American households.
Next year the youngest
of the Baby Boomers are
turning 50 and aging out
of the key TV buying
target of Adults 18-49.
How is this going to
impact TV ratings?!
6!
Boomers by age group!
Boomers, who watch more TV than any other age
group, are aging out of the key TV buying target
this year.! Source: 2013 GfK MRI Spring!
• In the US, there are 76 million Baby Boomers (born between 1946 and 1964)!
• More discretionary income (wealth) than any other age group!
- Control 70% of the total net worth of American households, i.e..
$7 trillion of wealth!
- Own 80% of all money in savings and loan associations!
- Spend money disproportionately to their numbers!
• Are not fanatically loyal to brands!
• Watch television more than any other age group!
• Read newspapers more than any other age group!
• Account for a dramatic 40% of total consumer demand!
Boomer Facts:!
7. 2013 Media Trends & Insights:
Technology
Adoption crosses all demos & all media
Changing the way we buy, sell, view all media – print, TV, OOH, digital
7!
8. Technology: The Robots are Taking Over!
As the adoption of
tablets and e-readers
rises, the number of
magazine downloads
continues its increase -
up 170% vs. last year.
Traditional OOH
spending is growing
steadily but not as
quickly as digital,
projected to grow by
55% in the next 4 years.
Grocery stores, gas
stations, and shopping
malls were the top
places consumers saw
digital or video ads.
More and more people
are using online radio.
VEVO reaches twice as
many listeners than other
top music/radio sites.!
8!
Magazine app usage continues its
dramatic increase!
Digital/Video Ads continue to pop up
in all walks of consumers’ lives!
The number of U.S. magazine-branded apps
increased 559% since Q1 2011. !
Grocery stores and convenience stores, were the
locations where video ads captivated consumers
interest the most.!
Sources: National Chamber Foundation,; Mintel “Marketing to Millennials” Aug 2012!Source: Magazine Publishers of America, The Magazine Handbook 2013-2014!
Pandora leads time spent, with users logging on at an average of 14 days in an average month!
VEVO tops list of music sites but Pandora dominates time spent!
Source: eMarketer Frequency with which US TV viewers watch digital video or stream digital content by age, May 2013 (% of respondents)!
0!
200!
400!
600!
800!
1,000!
1,200!
1,400!
1,600!
1,800!
2,000!
Q2
’11!
Q3
’11!
Q4
’11!
Q1
’12!
Q2
’12!
Q3
’12!
Q4
’12!
Q1
’13!
Number of magazine apps !
Locations
Saw Digital/
Video Ads
Saw Digital/
Video Ads !
& Express Interest
Grocery stores! 19.5%! 13.6%!
Gas stations! 15.2%! 9.1%!
Shopping malls! 14.9%! 8.2%!
Disc./dept. stores! 14.5%! 10.6%!
Restaurants! 12.7%! 8.4%!
Drug stores! 12.4%! 7.6%!
Convenience stores! 12.0%! 11.5%!
Medical offices! 11.9%! 6.4%!
Movie theater! 10.8%! 9.6%!
Other stores! 10.5%! 6.8%!
RANK! WEBSITE! UNIQUE VISITORS (000)! % REACH! AVG. USAGE DAYS PER VISITOR! AVG. MIN. PER VISITOR!
1! Vevo! 39,931 18 3 17
2! Pandora! 22,558 10 14 51
3! Clear Channel Online! 20,267 9 3 15
4! ToneMedia! 19,331 9 2 6
5! Spotify! 5,529 2 2 8
9. 2013 Media Trends & Insights:
TV Viewing – Different not less
We’re not watching less television, we’ve just changed the way we view
Multi-screen viewing
Binge viewing
Time-shifting
10. TV Viewing: Different NOT Less!
Traditional television
continues to be the most
common way to watch
video, however, time-
shifted TV grew faster
than other video viewing
platforms in 2012,
surpassing DVD/Blu Ray
viewership for the first
time. With technologies
like DVR and VOD,
consumers can watch
when they want and
“binge-view” TV content.
63% did so via web-
based streaming service
like Hulu. 44% used a
recording device like
DVR, and 51% watched
physical DVDs. !
10!
Television continues to reach the
masses – in new ways!
Digital/Video Ads continue to pop up
in all walks of consumers’ lives!
Although online and mobile video are growing
rapidly, traditional television continued to have the
largest reach and time spent in Q4 2012.!
Women 18+ spent more time watching TV during
the 2012/13 broadcast season compared to any
other age groups.!
Source: Nielsen Media Research, 2008-2013 Broadcast Seasons (Sept-May) !Source: Nielsen Cross Platform Report, Q4’12!
Cable TV and digital video streaming have made it increasingly easy for consumers to watch TV content
on their own schedules.!
Thanks to DVR and Streaming Services, ‘Binge’ TV Viewers Abound!
Audience (000)! Hours:Mins!
Q4 !
2012!
Q4 !
2011!
Q4 2012! Q4 2011!
On Traditional
TV!
283,930! 284,455! 156:24! 153:19!
Watching
Timeshifted TV !
159,685! 143,881! 12:38! 11:44!
Using a DVD/!
Blu Ray Device !
152,831! 157,561! 5:39! 6:00 !
Watching Video !
on Internet !
162,213! 165,712! 7:43! 5:15!
Watching Video
on a Mobile
Phone!
40,887! 33,526! 5:23! 4:54!
19:12:00!
21:36:00!
24:00:00!
26:24:00!
28:48:00!
31:12:00!
33:36:00!
36:00:00!
38:24:00!
40:48:00!
43:12:00!
2008/09! 2009/10! 2010/11! 2011/12! 2012/13!
Total Persons! W18+!
M18+! Teens 12-17!
Children 2-11!
41%!
63%!
15%!
53%!
15%!
44%!
14%!
51%!
Primary way I binge!
Have used to binge!
Online subscription service! Network/cable website! DVR! DVD/Blu-ray box set!
Source: eMarketer!
11. 2013 Media Trends & Insights:
Social Media
Shopping
Nielsen TV Twitter Ratings
12. Social Media: #SayGoodBye2TMI!
With 160 MM active
users in 2012, social
media should be
considered a mainstream
activity. By 2017, 7 out of
every 10 internet users
will be logging onto a
social network site every
month. Social gaming is
expected to increase
between 4% and 5%
annually until 2017,
adding nearly 17 million
new social gamers from
2013 through 2017.!
While some social media
sites have seen declines,
newbies such as
Pinterest have grown
significantly compared
to 2012.!
12!
Social media still growing, but at a
slower pace!
Digital/Video Ads continue to pop up
in all walks of consumers’ lives!
Social media is officially a mainstream activity, with
over 160 MM users every month. !
Women 18+ spent more time watching TV during
the 2012/13 broadcast season compared to any
other age groups.!
Sources: National Chamber Foundation,; Mintel “Marketing to Millennials” Aug 2012!US Social Network Users and Penetration, 2012-2017 (millions and % of population)!
LinkedIn, the second most visited site, experienced significant growth (+38%) compared to last year.!
Facebook is still the top social site, but others are gaining ground!
Source: comScore: Social Networking Sites US Unique Visitors (000)!
2013! 2014! 2015! 2016! 2017!
Social network
users (millions)!
163.5! 169.5! 174.9! 179.4! 183.8!
—% change! 4.0%! 3.6%! 3.2%! 2.6%! 2.5%!
—% of internet !
users!
67.2%! 68.1%! 68.8%! 69.4%! 70.1%!
—% of
population!
51.7%! 53.1%! 54.4%! 55.4%! 56.3%!
76!
80!
85!
89!
93!
97!
2012! 2013! 2014! 2015! 2016! 2017!
Social Gamers (millions)!
Rank! Website! May-10! May-11! May-12! May-13!
1! Facebook! 130,308! 157,219! 158,014! 144,575!
2! Linkedin! 21,190! 33,383! 37,586! 52,055!
3! Twitter! 23,841! 26,997! 41,642! 38,491!
4! Tumblr! 4,027! 10,705! 25,298! 36,537!
5! Pinterest! N/A ! 418! 20,320! 27,922!
13. 2013 Media Trends & Insights:
Life goes MOBILE
An explosion of mobile phones & tablets
Changing the way we communicate, view media, listen to music,
read books, watch TV, shop, and spend time
14. Cordless Consumers: Life goes Mobile!
Mobile ad spend,
especially supporting
national campaigns, is
chasing the explosion in
mobile ownership and is
forecast to triple by 2016.!
Mobile ownership has
soared over the past few
years, with more than
half of Americans using
smartphones and this
trend is expected to
continue into 2017.
The number of
individuals who use a
tablet at least once a
month rose dramatically
in 2012. Boosted by
falling tablet prices, this
adoption is expected to
remain steady into 2017.!
14!
Mobile ads are going
increasingly national!
Smartphone growth anticipated for
foreseeable future!
Although local mobile spending will increase in the
coming years, it will not keep pace with the rapid
expansion of national mobile spend.!
Smartphones have crossed the 50% threshold and
are expected to grow consistently through 2017,
when they are expected to penetrate 80% of the market.!
Source: eMarketer: US Smartphone Users (millions) and Penetration, 2011-2017!Source: eMarketer: US Mobile Ad Spending, Local vs. National, 2012-2017 ($ billions)!
After an initial period of rapid growth, tablet ownership is projected to grow at a more steady, consistent pace through 2017. !
More than half the population will have tablets by 2016!
Source: eMarketer: US Tablet Users and Penetration, 2011-2017!
$2.0!
$3.1
$4.8
$5.8
$6.9
$7.7
$1.2!
$2.3!
$3.9!
$5.7!
$7.2!
$9.1!
2012! 2013! 2014! 2015! 2016! 2017!
Local! National!
92.8
121.4
[VALUE].0
159.9
[VALUE].0
193.7
207.4
2011
2012
2013
2014
2015
2016
2017
Smartphone
users
2011! 2012! 2013! 2014! 2015! 2016! 2017!
Tablet Users! 33.5%! 93.9%! 123.1%! 143.2%! 157.1%! 168.1%! 178.0%!
Penetration! 10.8%! 29.9%! 38.9%! 44.9%! 48.9%! 51.9%! 54.6%!