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Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Promotions (Session 2)
This document discusses how mobile instant win games, sweepstakes, and innovative promotions can engage customers. It promotes the services of two companies, ATS Mobile and Cohen Friedberg Associates (CFA), that specialize in mobile marketing solutions like text message marketing, mobile app development, and QR code customization. CFA aims to exceed marketing goals through customized promotions that create viral experiences. The document emphasizes how mobile technology is advancing and consumers increasingly using mobile devices, making them an important platform for customer outreach and engagement.
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Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Promotions (Session 2)
- 1. Engaging Customers with MobileInstant Win Games, Sweepstakes & Innovative Promotions Brought to you by:
- 2. Your Message onthe Move.
- 3. Over 23 yearsin business Pioneers in Mobile Marketing Solutions Text Message Marketing Mobile Microsite Development We help clients understand how MOBILE can change the way they do BUSINESS! • Mobile Promotion Execution and Management • Cutting edge Mobile APP development • Innovative QR code customization • Mobile Media Ad targeting strategists
- 4. • CFA isa One Stop shop that provides flawless execution and client service. • One of the countries fastest growing promotion agencies in the US, we have retained the countries largest retailers as clients (Staples, Party City) by showing CFA’s attention to detail, out of box creativity, and expertise in building promotions that engage the target market consumer! • Every CFA promotion is customized to meet and exceed your marketing and promotion goals and objectives, nothing is cookie cutter! No promotion is ever the same! We create promotions that engage your target market consumer in the short term, and create a viral experience for the long term in each promotion.
- 5. MOBILE Technology ismoving at HIGH Speed!
- 7. 2013: Mobile PassesPC Now represents 20% of all media use.
- 8. Samsung just revealedits smart watch, the Galaxy Gear. It will cost $299, and be out in early October for U.S. consumers. The watch has a 1.63-inch screen, a 1.9 megapixel camera built into the watch band, and a microphone and speaker in the clasp. The mic/speaker combo can be used for making phone calls. A recent report from BI Intelligence conservatively forecast a $12 billion market for wearable devices in 5 years, led by wrist-worn gadgets.” DEATH to the SMART PHONE?
- 9. A Mobile HomeRun 70% of Traffic to MLB.com Comes via Mobile
- 10. 2017: Mobile willExceed Desktop
- 11. 30% of Searchesvia Mobile Great Way to Find Your Business on the Go
- 12. Mobile users preferconcise, visual, and contextually relevant content!
- 13. Some of youwill have the mobile phone number # you have today for the rest of your life! Your mobile phone is your DNA and digital fingerprint! http://go.bloomberg.com/tech-deals/2013-01-07-mobile-phones-with-fingerprint-id-coming-this-year/
- 14. Text Message Marketing101 The Success Story Advanced Telecom Services 84444.com 84444.ca
- 15. Where is thebest place to initiate an engagement with the mobile consumer? In Lines, While we wait … • For our food or to be seated at the restaurant • In the check out of a LONG grocery line • Retail Line (Target, Walmart) • Amusement Park • Public Transit • At our seat at entertainment or sports venue • On packaging • POS Anywhere we can open a door to your business & brand and establish a relationship for LIFE!
- 16. Where Should IPromote It? Everywhere! Advanced Telecom Services 84444.com 84444.ca
- 17.
- 18. Everywhere… Be Creative! AdvancedTelecom Services 84444.com 84444.ca
- 19. TXT to Win! •Offer consumers instant gratification and TIMELY redemption! • Turns traditional awareness into consumer interaction with your brand or Biz! • This is an entry to Opt In consumers for future broadcast text messages!
- 20. National Radio campaignpromotions interacting with mobile!
- 21. Customized administrator platformsand tools. With ability to integrate with existing or newly developed CRM’s! Key added value points: + Immediate lead Follow up + Real time monitoring of response + Secure and instantaneous reporting
- 23. Mobile & StandardWeb Optimized Promotions
- 24. Mobile Sweepstakes Promotions DataCapture and Opt In’s are the name of the game! Get to know who your customers are … And stay connected!!!
- 25. Dual mobile platformlogin and voting authentication functionality.
- 26.
- 27. Mobile and FacebookOptimization! http://www.cfapromo.com/CFAPromo/Winndixie_BeefPeople/demo/html/game_ WIN_5.html
- 29. 3 portals ofentry to engage the consumer! 1. 2. 3.
- 30. Social-Mobile Average Minutes MobileUsers spend on social media sites:
- 31. Q: How canyou create instant impact at retail! A: Mobile Scratch & Match Game with a Facebook Twist! Increase Facebook LIKES Prize Pool
- 32. The Scratch andMatch Game will provide interaction and product engagement with a bounce back to retail. This provides a rich experience through mobile and PC offering the versatility and value of both Worlds!
- 33. Every Winner andplayer receives an email confirmation and their prize!
- 34. The best part… It’s Viral! Share with friends! Your Facebook wall posts an update each time you play and win!
- 35.
- 38. 1. Acquisition 2. Retention 3.Cultivation
- 39. • Bank ofAmerica Sponsors Bryant Park Summer Film Festival – SMS Movie Trivia Program – part of activation components SMS Creativity! … Each Week consumers will be asked to engage in an SMS trivia game that entails questions about the up-coming featured movie, the fastest correct answer for each question will be notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site. * SMS custom functionality built to engage in timed SMS text communication with ability to score in real time with a web based admin system and scoreboard for people “keeping score”.
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- 41. The ATS Mobileand CFA alliance is a great example of a mutually beneficial collaboration that allows us to offer our clients five star round the clock professional service, turn key promotion management, admin, legal, security, hosting, and development. Providing clients cutting edge and effective consumer engagement, establishing and maintaining a RELATIONSHIP with your consumer for life! In Summary
- 42. Thank you Scott Bronenberg ATSMobile 610-994-1850 scottb#@atsmobile.com Eric Friedberg CFA - Cohen Friedberg Associates President 617-335-6937 Eric@cfapromo.com