The document discusses emerging trends in online marketing and digital media. It identifies several key trends:
1) Native advertising and sponsored content will continue to grow as a replacement for traditional interruptive ads. Brands will need campaigns that fit the style and experience of different social media platforms.
2) Devices will increasingly connect and interact wirelessly, allowing phones to control other products like TVs and cars through remote applications.
3) Both large and niche apps will see more user engagement, requiring brands to find innovative ways to reach audiences on these platforms or through partnerships.
The document provides analysis and examples for each trend, noting opportunities and challenges for brands to better engage digital consumers.
Havas Media Global Trends: Location-based marketing Havas Media
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media. We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized. In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be “the year of mobile.” And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
Havas Media Global Trends: Location-based marketing Havas Media
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media. We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized. In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be “the year of mobile.” And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
We have identified eight major trends that comms and marketing professionals need to be thinking about for 2016. For more details, visit www.grayling.com/global/insights
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
mPOV3 Crafting Mobile Moments: The Union Between Creativity and AutomationPubMatic
The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context.
Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms.
In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.)
PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:
Macro trends consumer insights and brand opportunities in the 2010sJessica Oliver
Presentation from Warc on consumer behaviour and brand opportunities. This focuses on factors currently affecting consumer lives and the impact this has on consumer behaviour. The presentation also explores changes to the media environment and winning strategies from successful brand owners including Nike, IBM and BMW.
You tube & online marketing how to leverage the world’s second largest sear...Miva
Did you know that YouTube is the second largest Search Engine in the world (after Google)? Even though it's the second largest search engine, it's often completely overlooked by online marketers, especially in the world of ecommerce. Learn how you can uniquely leverage this source of untapped traffic tomake your business explode.
2009 - 2010 SOCIAL TRENDS Marketing Communication Media Creativity Design by ...nous sommes vivants
The strategic planners of pourquoi tu cours (the ideas agency) have identified 4 major social trends for 2009 and 2010.
1st social trend : Self Accomplishment
- Recentring on oneself
- The need for doing things
- Conscience awakening
Second social trend : Interactive Identity
- Open Identity
- Co constructed Identity
- Active Identity
- Augmented Identity
The 3rd social trend : Networking
- People like us
- Activation links
- Interpersonal links
- Influence nodes
4th social trend : Collective automation:
- Shared activity spaces
- Action communities
- Open access
- Geolocalisation
- Technological automation
Pourquoi tu cours (the ideas agency) is a strategic planning agency run by Jérémy Dumont that helps brand managers develop strategies designed for the new interactive generation on and offline (our 2.0 strategic planning services).
We have enabled companies such as iDTGV, Orange, LVMH, Crédit Coopératif to function as one dynamic network to increase their performance, to practice open innovation to develop new products and services, to engage consumers in new relationships through advertising, to build social platforms to better interact with stakeholders comunities or to integrate social media in their strategies.
At the forefront of innovation, our exchange platform, PSST(opinions and trends 2.0), is the place where 60 000 professionals working in marketing, communication, media and design interact to share ideas and master 2.0 innovations.
- Professionals with different skills and fields of expertise gather in our think tank courts circuits to deliver innovative thinking in tune with emerging social trends and quickly operational in any economic sector.
- Once a month, les apéros du jeudi make people and ideas collide in Paris. Each event is a collective experience in the continuity of the courts circuits trend report of the moment.
- Contagious ideas gathers 2.0 ideas from strategic planners around the world : in partnership with contagious magazine.
You can receive every week our PSST (2.0 trends and opinions) newsletter in english: contact at psst.fr
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
We have identified eight major trends that comms and marketing professionals need to be thinking about for 2016. For more details, visit www.grayling.com/global/insights
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
mPOV3 Crafting Mobile Moments: The Union Between Creativity and AutomationPubMatic
The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context.
Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms.
In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.)
PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:
Macro trends consumer insights and brand opportunities in the 2010sJessica Oliver
Presentation from Warc on consumer behaviour and brand opportunities. This focuses on factors currently affecting consumer lives and the impact this has on consumer behaviour. The presentation also explores changes to the media environment and winning strategies from successful brand owners including Nike, IBM and BMW.
You tube & online marketing how to leverage the world’s second largest sear...Miva
Did you know that YouTube is the second largest Search Engine in the world (after Google)? Even though it's the second largest search engine, it's often completely overlooked by online marketers, especially in the world of ecommerce. Learn how you can uniquely leverage this source of untapped traffic tomake your business explode.
2009 - 2010 SOCIAL TRENDS Marketing Communication Media Creativity Design by ...nous sommes vivants
The strategic planners of pourquoi tu cours (the ideas agency) have identified 4 major social trends for 2009 and 2010.
1st social trend : Self Accomplishment
- Recentring on oneself
- The need for doing things
- Conscience awakening
Second social trend : Interactive Identity
- Open Identity
- Co constructed Identity
- Active Identity
- Augmented Identity
The 3rd social trend : Networking
- People like us
- Activation links
- Interpersonal links
- Influence nodes
4th social trend : Collective automation:
- Shared activity spaces
- Action communities
- Open access
- Geolocalisation
- Technological automation
Pourquoi tu cours (the ideas agency) is a strategic planning agency run by Jérémy Dumont that helps brand managers develop strategies designed for the new interactive generation on and offline (our 2.0 strategic planning services).
We have enabled companies such as iDTGV, Orange, LVMH, Crédit Coopératif to function as one dynamic network to increase their performance, to practice open innovation to develop new products and services, to engage consumers in new relationships through advertising, to build social platforms to better interact with stakeholders comunities or to integrate social media in their strategies.
At the forefront of innovation, our exchange platform, PSST(opinions and trends 2.0), is the place where 60 000 professionals working in marketing, communication, media and design interact to share ideas and master 2.0 innovations.
- Professionals with different skills and fields of expertise gather in our think tank courts circuits to deliver innovative thinking in tune with emerging social trends and quickly operational in any economic sector.
- Once a month, les apéros du jeudi make people and ideas collide in Paris. Each event is a collective experience in the continuity of the courts circuits trend report of the moment.
- Contagious ideas gathers 2.0 ideas from strategic planners around the world : in partnership with contagious magazine.
You can receive every week our PSST (2.0 trends and opinions) newsletter in english: contact at psst.fr
ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget.
This presentation is not for beginners.
Wir haben anhand unserer Erfahrung und Ideen ein paar Online Marketing Trends für 2017 eruieren. Alles praxisnah, wenig Bullshit Bingo und vorallem hilfreiche für KMUs welche 2017 verstärkt im Internet akquirieren wollen.
eMarketer Webinar: Eight Trends to Watch for Social Marketing 2015eMarketer
Wondering where you should place your time, attention and money in social media next year? Topics in this webinar include: How marketers are budgeting and organizing for paid vs. organic social marketing. Why mobile is critical and how video fits in. How real-time marketing is evolving and what this means for marketers. Why Facebook-first won’t always be the right strategy.
FullSIGHTS is a wide view of the digital communications sector. A collection of what has to be taken into consideration and what we must lose.
Here you won't find prophecies, nor gurus or digital fortune-tellers...
Here you will only see what is happening today, wherever you look around.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
The massive shift to mobile digital devices has changed the way in which we interact and connect with each other. This presentation from Media24 Magazines Digital showcases the themes of consumer behaviour, the power of mobile devices and also the affect that these digital ecosystems are having on our lives.
The Smart Content Trend Report 2013 by Kiosked is a trends analysis which addresses the changing digital marketing landscape and introduces the concept of Smart Content, a non-intrusive service for consumers that is interactive, targeted, personalised and measurable.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
This presentation was given at The Trinity Forum in Taipei September 21, 2014. The Trinity Forum is a think tank for Airports, Brands and DutyFree/Travel Retailers hosted by ACI - Airports Council International and The Moodie Report. This presentation gives top line insight on how disruptive technology is changing the experience for travelers and how IBeacons, Smartphones like the Iphone6, wearable technology, mobile payments, applications and Social Media can now be harnessed in more powerful ways.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
89% of online businesses have not yet developed their brand for mobile devices. In an increasingly device-centric world, this is a crucial issue that needs to be addressed across every industry.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Introduction!
In Spain brands are still mostly using digital as a
mere new channel to communicate to consumers
–just like TV or radio.!
But consumers are using digital beyond a new
channel; for them itʼs a persistent layer of their
daily lives. All media are now digital and all
experiences can be digital too. And brands who
realize this and use the digital media to behave
like one more actor, humble and providing useful
experiences and information and surprising
consumers, will find a great opportunity in the
new digital era.!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
3. Introduction!
The coming years are shaping up to be an exciting
time for consumers and brands alike.!
Consumers will have access to more relevant and
timely information, and
!
Brands will be better informed and!
empowered to develop the rich experiences that
establish and nurture strong!
relationships with consumers.!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
5. 1. Moxieʼs top ten!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
6. Moxieʼs Top Ten!
Every year, Moxie compiles a Top Ten List
exploring the trends impacting the way consumers
engage in the digital space and the way
businesses function there.!
To get insight into where digital marketing is
headed, we plant ourselves at the intersection of
cultural change, technological progress and our
clientsʼ business goals. This position gives us the
perspective we need to develop a kind of roadmap
for marketers; a guide for navigating the evershifting digital landscape. !
Cultural
change
Technological
progress
Business
Goals
Joaquin Hermoso | joaquin@elcorreodeagr.com!
7. Moxieʼs Top Ten!
Before looking into the future, letʼs reflect on two key digital developments from
2012-2013 that will profoundly impact the way the future unfolds:!
1)!
Mobile has arrived. Mobile has gone
mainstream in Spain, with 63% of all mobiles
being Smartphones and the highest Smartphone
penetration in the EU in 2012. This sets the stage
for its continued evolution, with greater emphasis
on location-based technology, near-field
communications and even mobile sensors.
Thanks to Smartphones, users are connected
24/7 and their digital and social lives are more
active than ever. !
63,2% of all mobiles in Spain
are Smartphones!
63%!
Spain is the 1st EU country in
Smartphone penetrarion!
it
2)! Big data has finally gotten the respect successfully
deserves. Businesses have actively and
begun to harness the data consumers leave behind.
And this is only the beginning There is a huge
opportunity at brands finding innovative ways to make
use of interest data (how people are linked to
interests), social data (how people are linked to each
other) and purchase data (how people are linked to
purchases).!
Sources: - Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
!
- Telefónica: “La Sociedad de la información en España” 2013
!! Joaquin Hermoso | joaquin@elcorreodeagr.com!
8. 1. Native advertising!
Native advertising may announce the death of traditional, interruptive media.
In the digital world we ought to develop brand creative in a format “natural
to the media channel being used.!
• Native advertising such as paid search results in Google, Facebook sponsored stories and
Tweeterʼs promoted tweets will spill into more social and emerging platforms.!
There is a great opportunity for creative native advertising solutions that tap into the
large, engaged audiences of networks like FB, Twitter, Tumblr, Pinterest, Mi Nube, etc.!
Native advertising solves the conflict between user experience and connecting with a
large audience; but brands have to align their ads with the platform in appearance
and experience. A content that resonates on Twitter is not the same that works on FB or
Tumblr. !
Aggressive messaging is unwelcome. But
consumers allow brands to change their
behaviours and conform to the new digital reality.!
Brands will require a deeper understanding of the
digital networks. Next years will see an increase
in native advertising content over Smartphone
Apps, status updates, photos and videos.!
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
9. 2. Remote possibilities!
Wireless communication between devices is making it possible for our
mobiles to act as remote controls for everything from TVs to cars.!
• In the coming years, brands will need to begin exploring ways to tap into the remote control
lifestyle. For some companies, this means looking at how Internet connectivity can be integrated
into existing products or wrapped into an app experience. Other brands will need to observe how
connected devices change the purchase path to make shopping a “remote” experience that
allows consumers to solve problems before they walk into the store.!
• Meanwhile, all brands will benefit from the mobile device acting as a third screen. Marrying TV
and mobile into a unified experience across devices can result in more engaging marketing
campaigns. By developing robust multi-screen marketing experiences, brands and advertisers will
be able to tap into the remote control trend without breaking the bank on new product
development.!
The Wii U is a handheld gaming
console with a GamePad controller,
touch screen display, HD graphics,
NFC capabilities and more.
Nest is a programmable thermostat
that automatically adjusts the
temperature according to the userʼs
schedule, and can be accessed via
mobile.
Zipcarʼs mobile app allows users to
view and reserve available Zipcars in
the area. The app also acts as a
remote to lock/unlock car doors.
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
10. 3. Niche Apps
(1/2)!
The idea of the “long tail” is applied to the apps market. Consumers of
varied hobbies, interests and tastes have pursued personal portfolios of
apps that can meet essentially every need.!
• Pros: Fortunately for brands, these apps
are driving increased time spent with mobile
media. !
• Cons: Unfortunately, the fragmentation
raises barriers to reaching scale and mobile
advertising effectiveness.!
Brands will be, however, able to take multiple approaches to
reaching niche app audiences in coming years."
Possible approaches:!
Untappd is a social app
that allows users to
share the type of beer
theyʼre drinking and
where theyʼre drinking
it. Users unlock badges
and deals as they
explore new beers and
locations."
1) Identify emerging leaders in the niche app
space to build a closer connection to a
new audience. Beer marketers are a great
example. They have pursued audiences via
apps like Untappd and Pintley, which are
“check in” apps that track the different beers
the user has tried. Breweries can develop
badges and incentivize trial through the
points system in these apps. !
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
11. 3. Niche Apps
(2/2)!
Possible approaches:!
2) Work with platforms rather than with niche apps &
give discounts and benefits to consumers: An
example of a success story in the the US is Cellfire, a
company that distributes loyalty card cupons through its
own apps. It also opens their API so other shopper
apps can deliver deals to their smaller audiences. !
!In Madrid, Danone recently launched a Campaign in
Metro station Callao to teach consumers how to get
cupons and discounts on Danone products through
their App “Alimenta Sonrisas”.!
Brands will need to keep an eye on the long tail of mobile communities in the same
way theyʼve monitored social networks in the past. Understanding these emerging
digital behaviors will give businesses an upper hand in adjusting to consumer
demands for products and services in the years ahead.!
Consumers will be less inclined to show off their latest Apps discoveries as in
previous years; they will care most about what the app can really do for them. Apps
that provide richer, deeper experiences or information will draw users because they
provide something new within the context of the familiar.!
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
12. 4. More & better video
(1/2)!
Video will fast become a two-way medium across all platforms delivering
richer, more informative experiences.!
•
The rise of YouTube channels, interactive video formats, and a shift toward online and
mobile video sources will make video more effective and targetable than it was in past
years.!
•
Consumers have gradually become more active in their video viewing experience. They
bring more sophisticated expectations: from being able to move from one screen to the
next, to being fully entertained, to having their questions answered instantaneously.!
•
Applying data, dynamic creative and interactive features will drive the evolution of online
video advertising in the coming years. Some growing video trends: !
Personalized video: Online video is a test bed for experimenting with the promise of
personalized and more engaging video creative. The same data-driven approach that
has produced dynamic banner advertising is becoming realistic for online video
advertising as well. Companies like Eyeview are driving innovation in dynamic,
personalized video advertising by combining first party, third party and social data to
tailor messages to individual viewers at scale.!
Cross-platform applications: Companies like TapAd are making it possible to track
viewer exposure to ads across phones, laptops, and connected TVs. Connected TV
ad networks are also expanding their reach into more households, opening up
viewers to new forms of video content and exposing them to more video ads. !
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
13. 4. More & better video
(2/2)!
Interactive video: In coming years brands will experiment with fully interactive
features, combined with an industry-wide standard that can guarantee scalable reach
of interactive video advertisements. Interactive video standards are also driving new
methods of engaging with video. Interactive video standards like VAST and VPAID,
which establish protocols for publishers and brands looking to utilize interactive video,
allow brands to create rich video advertisements and are driving new methods for
engagement. !
Eyeview is video advertising technology
that can render hundreds of thousands
of videos on the fly using a single video
spot, then serve them dynamically.
Mozilla Popcorn Maker is a free online
video editing platform whose drag-anddrop interface facilitates easy video
sharing.
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
14. 5. Better use of big data
(1/2)!
In the coming years brandsʼ concern wonʼt be whether or not to leverage big
data, but how to apply it intelligently in order to solve business problems
and fulfill real consumer needs. !
•
Businesses have figured out how to use data to drive immediate results, but it often
comes at the expense of an optimal user experience. Consumers want the right
information at the right time – and thatʼs where consumers and businesses can help
each other out. !
On one hand, brands will need to make sure they are capturing and applying data to
expand their market reach.!
On the other hand, companies will have to be intelligent o how they use this data.
They must avoid abusing the data and using it to create messaging that angers
consumers.!
•
Brands will seek into opportunities to use the retailersʼ usefull data (for example from
online supermarkets or other stores with a target market aligned to CCC brands). As a
result some retailers will increasingly become key partners for brands in the digital
marketing space. Thus the success story of Amazon could be replicated to other sector
(such as beer or FMCG) as online purchasing grows in the Cannary Islands; to help
brands taking the leap in communicating effectively to prospects. !
•
Open access to reliable purchase data will alter the way agencies, brands and
publishers approach consumer targeting.!
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
15. 5. Better use of big data
•
With Googleʼs move into
digital goods through
Google Play, combined
with the rollout of Google
Wallet, the company is
also moving into the
shopper profiling space
with more ammunition
than ever before. In the
US, for instance, Walmart
Labs utilizes Walmartʼs
data to build new digital
experiences for shoppers.!
!
(2/2)!
In the US Neiman Marcusʼ NM Service app
adds a personalized boutique experience to
stores. The app automatically alerts sales
associates when users enter the store and
provides them with their purchase histories.
Google Play is Googleʼs new
digital shop for apps, music,
books, and movie rentals for
Android devices. "
!!
Consumers expect a certain level of personalization from brands today. They expect
brands to know them and anticipate their tastes and needs. Consumers are eager to
adopt services and engage with brands that use data to give them more control
over, and simplify the path to purchase.!
We shall expect shopper profiling to become a major force in improving campaign
ROI, driving business results, and proving the value of big data in coming years.!
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
16. 6. Curated Media!
A new breed of curators is taking content from
multiple sources and boradcasting it in a way that
builds audiences on top of niche content.!
As the volume of created and shared content grows
exponentially, curators are becoming increasingly important.
Consumers are looking to digital influencers to filter through the
noise and highlight the content they should engage with. !
M AZ is a digital publishing platform that allows
publishers to create their own iPad apps. With
the Clippings feature, readers can clip any
digital content and share directly to Facebook,
Twitter and Pinterest."
In order to benefit from this trend, brands will need to take
two approaches:!
• They must expand their definition of “digital influencer”
beyond bloggers and active Twitter users. There will be
new social platforms that might have big impact on
consumers (YouTube, Instagram, Tumblr and Pinterest,
have already big impact in some countries). Curators
might be on platforms your brand isnʼt paying enough
attention.!
• Brands themselves can begin to behave more like
curators, creating a deeper relationship with consumers
as they become alternative sources of great digital
content.!
Machinima.com is a gaming and media streaming
hub that provides comprehensive gaming-focused
programming. The number one entertainment
channel on YouTube, it has over 5 million
subscribers and over 3.7 billion video views."
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
17. 7. Mobile Wallets
(1/2)!
In coming years, more consumers than ever before will use
their mobile phones as wallets.!
Platforms like ISIS or Google Wallet™ are
simplifying the checkout process and utilizing
purchase data to make shopper loyalty
programs and coupon redemption more
convenient.!
Companies like Lexus and Samsung have
used NFC technology in print and outdoor
campaigns to interact with users with
supported smartphones. Samsungʼs outdoor
ads link users directly to videos, music, and
other content. Lexus used NFC-enabled print
ads to trigger a mobile experience that
integrated with the print creative.!
Source: - Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
!
- Phoneworld.com “Replace your wallets with smartphones” 2013!
18. 7. Mobile Wallets
(2/2)!
Google Wallet™ securely stores credit
and debit cards, offers"
and loyalty cards. Some devices offer
NFC capabilities so users can tap to
pay in participating stores."
V .Me has partnered with 53 banks and 23
retailers to allow
customers to purchase items online using
an ID and password.
Tabbedout is a mobile payment app for bars and
restaurants in the US."
It captures a customerʼs order history to help establish a"
profile. Users can pay and tip directly from the app and
get personalized deals based on preferences or
previous purchases."
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
19. 8. Real Timeliness!
Brands will need to embrace the development of!
relevant, super-timely content to meet the needs of the
“always on” consumer.!
To fulfill these demands, brands will have to take a
newsroom approach to content marketing. !
Consumers are accustomed to "Internet time", where
they can access information instantly and participate.!
An “always on” marketing approach helps build
authenticity and more engaged brand communities.!
The Oreo Daily Twist campaign was a series of
creative Oreo portraits highlighting holidays, major
events and news stories."
The daily twist honoring the birth of Shin Shin, the
Chinese Panda, garnered 52,346 likes and 8,220
shares."
Nike capitalized on the 2012 Olympic Games in the US by sending out"
promoted tweets via its Jordan brand during different events."
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
20. 9. Virtual Assistants
(1/2)!
Virtual assistants will have a huge impact on how consumers search for and
discover content online.!
The application of big data sets to virtual
assistant technology will drive the industry
forward in the coming years. Natural language
processing (such as Appleʼs Siri) will improve
speech recognition. Machine vision algorithms
will improve image recognition. Dynamic content,
like the codes in Appleʼs Passbook and traffic
prediction in Google Now, will also build greater
consumer adoption and affinity for virtual
assistants.!
Due to the mass adoption of other Google
services like Gmail and Maps, the company has
been able to create a virtual assistant platform
that better anticipates usersʼ needs and
improves its recommendations every time it is
used.!
A Catapult “Shopper Lab” study showed that shoppers were
most interested in using Siri to assist in purchases in the food
and groceries (44%), electronics (39%), and clothing
categories (33%)."
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
.!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
21. 9. Virtual Assistants
(2/2)!
The growing demand for indoor maps will also
create new opportunities to help customers find
the products theyʼre looking for, and create more
user-friendly shopping experiences.!
Users want tools that help them self-manage
and explore. Time-starved consumers want
to make the most of every moment and every
experience. !
The result: brands will begin to effectively
apply data in order to develop their own
approaches to assisting consumers digitally
and anticipating their needs. !
Waze is a free mobile GPS app that allows drivers to
build and use live maps with real-time traffic updates
and turn-by-turn navigation."
Virtual assistant applications wonʼt just be handy
customer service tools, but important products
that add value and build loyalty with brands.!
IFTTT is a service that allows users to automate tasks"
among different platforms. E.g., if user uploads a photo"
to Instagram, it will also send the images to Dropbox."
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
22. 10. Think Globally
(1/2)!
Brands will need to!
think beyond generational demographics when developing new ideas!
to ensure broader relevance.!
In coming years, brands and agencies will need to learn the new language of the Web by turning to
international audiences to gain a comprehensive understanding of how digital media is changing the
way people all over the world interact.!
Technology is also removing barriers to communicating ideas globally. Advances in translation
software have resulted in real-time translation apps, augmented reality text translation, and a
globalized media diet that exposes people to new ideas.!
Multicultural marketers will also begin to gain a better understanding of the nuances of different
cultural groups on social media and other emerging platforms.!
Consumers are looking at the emergence of a truly global internet. Content can come from
everywhere, as experiences.!
Brands will be able to gain deeper insights into how different cultures approach social media, what
theyʼre comfortable sharing online, and preferences for interacting with brands digitally.!
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
23. 10. Think Globally
(2/2)!
In October, Microsoft® presented its new automatic translation
software. Spoken English (for example) is translated directly into
Mandarin text, then into spoken Mandarin, which can then be"
rendered to sound like the speakerʼs own voice."
Burberry has integrated digital technology into its entire
flagship store in London. Videos play as customers walk by
screens, and RFID tags attached to clothing provide
product information."
Source: Moxie. The 2013 Perspective: Ten trends changing the digital landscape!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
25. Digital consumersʼ trends!
1.- Empowered and demanding (1/2)!
The new digital consumer will be more empowered than ever to decide what they want at the
moment of consumption. !
Seamless channel experience!
Consumers are most comfortable when combining “the best of both worlds.” They are
channel agnostic. They want the speed and convenience of an online purchase, coupled with
a more broadening, satisfying and social experience. They seek a full and enriching customer
experience, as well as a stimulating “touch and feel” environment that still takes them to a
“different world.”!
Savvy and empowered!
Consumersʼ power has increased through technology advances. With access to vast
amounts of information, they are empowered to find almost anything online, making them
savvy consumers, proud in knowing how to compare prices, read reviews, and get tips from
blogs. Along with their distrust of authority and cynicism toward advertising, they like the
independence they receive by making their own decisions.!
Source: Amadeus 2013 (“Trending with NextGen traveler”)
Joaquin Hermoso | joaquin@elcorreodeagr.com!
26. Digital consumersʼ trends!
1.- Empowered and demanding (2/2)!
Reliable brand prescriber!
Brands can play an essential role in a world that lacks reliable references. Leading brands are
those that make consumers feel special and unique, and offer trendy ideas and aspirational
activities. This leads to strong rapport and trust, which builds more secure emotional bonds
and create loyal customers. !
Cross screens and ubiquity!
Content is liquid and the touch point with consumer moves from one screen to another.
Tablets, smartphones, PC, smart TV... the new shopper owns the decision of where and when
consume the content. A unique campaign based in detailing the strengths and values, the
storytelling of their products must be adapted and explained properly to new audiences
across screens. The use of transmedia storytelling will be a must in the coming years. !
Source: Amadeus 2013 (“Trending with NextGen traveler”)
Joaquin Hermoso | joaquin@elcorreodeagr.com!
27. Digital consumersʼ trends!
2.- Social interaction: Complete social integration will power the future (1/2)!
Socializing is innate to the Canarian consumer. They like to be in contact with others,
sharing experiences and hobbies that reflect how they want to be viewed by peers. Mobile
adds to their 24/7 connected lifestyle. Digital consumers have a “digital personality” that
evolves and matures with time –just as their real personality does. Access to unlimited
information has major implications for retail. !
Project personality!
Smart consumers donʼt just want to be a number; they want to be valued as individuals. They
have online “personalities” showcased through their photos, friends, interests and hobbies.
Consumers are more transparent than ever; understanding and engaging with them is now a
real possibility.!
Personalized brand content!
Engage consumers with personal content. Success cannot be gauged by the number of likes/
followers a brand has, but rather engagement with its audience. New consumers want content
that adds value and supports them like a friend in a group. This personalized interaction is key
to relationship building.!
Source: Amadeus 2013 (“Trending with NextGen traveler”)
Joaquin Hermoso | joaquin@elcorreodeagr.com!
28. Digital consumersʼ trends!
2.- Social interaction: Complete social integration will power the future (2/2)!
Social media is the “personal assistant” to their social life!
Social networks inform consumers about relevant news, enable them to share photos,
communicate with friends, and invite others to events. Blogs and forums provide a platform for
communication among brands, peers and experts who can provide purchasing and decisionmaking advice.!
Stay connected!
For todayʼs ever-connected consumers, a world of amazing opportunity abounds. Consumers
now demand interaction on a regular basis just as they do with friends. Brands must become
part of their social circle and serve as the “go-to guy” for any shopping-related question.!
Across borders!
One barrier for tourists is the cost of using a mobile device when travelling to the Canary
Islands. While limitations still exist, giving those the opportunities to still engage with content
will create happy consumers. This includes making information pre-downloadable, available
offline, or “light” for limited data usage. !
Source: Amadeus 2013 (“Trending with NextGen traveler”)
Joaquin Hermoso | joaquin@elcorreodeagr.com!
29. Digital consumersʼ trends!
3.- Finding the unfound, telling the untold, searching for uniqueness!
Digital consumers want authenticity, and search for products, experiences and information
that deliver “something different” and do not duplicate what they already have or know. They
also want content and experiences specifically tailored to them, not intended for mass
consumption.!
Co-creation!
Positive collaboration between both the digital consumers and brand will lead to an increased
overall experience. BRands can help by adding value through collaboration with the consumer
in a personal way to improve their personal experiences -social or related to beer
consumption.!
Inspiration – not dictation!
Digital consumers have strong opinions about what they want, but are equally open to ideas
and suggestions. Similar to co-creation, the best way to build strong, long-lasting relationships
with consumers is to inspire them with activities that are different from the “typical consumer”. !
Personal fulfillment and growth!
Every experience must enhance a person and fulfil needs and expectations. Because digital
consumers crave uniqueness, the opportunity to improve themselves becomes more
compelling than ever. Being able to pinpoint unique consumption or social experiences will
develop rapport, longevity and loyalty to our brands.!
Source: Amadeus 2013 (“Trending with NextGen traveler”)
Joaquin Hermoso | joaquin@elcorreodeagr.com!
30. Annex 1. Infografía del consumo móvil
en España – septiembre de 2013!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
31. Infografía del consumo móvil!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
Source: Mobile Marketing Association. September 2013
32. Infografía del consumo móvil!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
Source: Mobile Marketing Association. September 2013
33. Infografía del consumo móvil!
Joaquin Hermoso | joaquin@elcorreodeagr.com!
Source: Mobile Marketing Association. September 2013