Using social networks to create impact involves laying the groundwork by defining goals and metrics, creating production processes like an editorial calendar, capturing and sharing stories, and using your community to spread ideas. Integrating social media, email lists, events, and other efforts can help nonprofits build relationships and raise awareness for their causes in an aligned strategy. Key steps include listening to supporters, enabling conversations, finding influencers, and making participation easy through free tools and user-generated content.
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
Universal Search Optimization - SearchFest 2011 by John ShehataJohn Shehata
60+ Slides presentation on Universal Search Optimization presented at searchFest Portland 2011. It includes Images and Videos Optimization, blog optimization, news optimization and Products / Shopping optimization. presented by John Shehata (http://john-shehata.com)
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
Social Search Presentation - Social Media Week 2012Tug Agency
Following Google’s Search plus Your World update, natural search and social media have continued to integrate.
http://socialmediaweek.org/blog/event/social-search-how-this-affects-your-marketing-plan/#.UG1oeU1JO0e
http://www.tugagency.com/services/social-media-marketing/
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
Universal Search Optimization - SearchFest 2011 by John ShehataJohn Shehata
60+ Slides presentation on Universal Search Optimization presented at searchFest Portland 2011. It includes Images and Videos Optimization, blog optimization, news optimization and Products / Shopping optimization. presented by John Shehata (http://john-shehata.com)
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
Social Search Presentation - Social Media Week 2012Tug Agency
Following Google’s Search plus Your World update, natural search and social media have continued to integrate.
http://socialmediaweek.org/blog/event/social-search-how-this-affects-your-marketing-plan/#.UG1oeU1JO0e
http://www.tugagency.com/services/social-media-marketing/
Social Media Metrics Alchemy: Transforming Data Into Engaging Content4Good.org
Creating great, engaging content that builds your community is just a few key data points away! Knowing what social media data to track is critical to transforming raw data into content your community wants. In this webinar, we’ll focus on the five data metrics that tell you what you need to know about your community and the content it wants, and how to create personalized data dashboards using Google Analytics and Facebook Insights.
Hear about the buzz but have no idea how to start? This is a crash course will help you understand why you should care about Twitter and how to get started.
Google+ recently launched their own social network. This presentation is an introduction to the basics of how to use, why it is important to integrated digital marketing strategies, and what is in store for the future.
Everyone is talking about social media Return on Investment but measuring social media Return on Engagement (ROE) is what matters. New case studies and analysis show that real online engagement drives results. In this workshop, we’ll define status metrics that lead to ROE and engagement metrics, what kind of social media activities give the highest ROE, why it's so important, and how to use that information to design your programs and social media implementation. We'll also look at three ROE supportive case studies.
How to increase your Klout score by 20 pointsRob Bertholf
Social Media Influence may be tracked by a series of metrics which determine the likelihood of triggering action from another user. Someone who has been identified with high influence will typically have an increased amplification and engagement of their social messages.
This is an old presentation that got a lot of views on another account of mine. http://www.slideshare.net/christiangadams/google-changing-the-way-we-share Trying to consolidate.
Link Building com auxilio das Mídias SociaisPablo Augusto
Com integrar o processo de Link Building com o planejamento das estratégias Sociais e aproveitar ao máximo as oportunidades de obtenção de links, aumento de tráfego e conversão (ROI).
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
Social Media Metrics Alchemy: Transforming Data Into Engaging Content4Good.org
Creating great, engaging content that builds your community is just a few key data points away! Knowing what social media data to track is critical to transforming raw data into content your community wants. In this webinar, we’ll focus on the five data metrics that tell you what you need to know about your community and the content it wants, and how to create personalized data dashboards using Google Analytics and Facebook Insights.
Hear about the buzz but have no idea how to start? This is a crash course will help you understand why you should care about Twitter and how to get started.
Google+ recently launched their own social network. This presentation is an introduction to the basics of how to use, why it is important to integrated digital marketing strategies, and what is in store for the future.
Everyone is talking about social media Return on Investment but measuring social media Return on Engagement (ROE) is what matters. New case studies and analysis show that real online engagement drives results. In this workshop, we’ll define status metrics that lead to ROE and engagement metrics, what kind of social media activities give the highest ROE, why it's so important, and how to use that information to design your programs and social media implementation. We'll also look at three ROE supportive case studies.
How to increase your Klout score by 20 pointsRob Bertholf
Social Media Influence may be tracked by a series of metrics which determine the likelihood of triggering action from another user. Someone who has been identified with high influence will typically have an increased amplification and engagement of their social messages.
This is an old presentation that got a lot of views on another account of mine. http://www.slideshare.net/christiangadams/google-changing-the-way-we-share Trying to consolidate.
Link Building com auxilio das Mídias SociaisPablo Augusto
Com integrar o processo de Link Building com o planejamento das estratégias Sociais e aproveitar ao máximo as oportunidades de obtenção de links, aumento de tráfego e conversão (ROI).
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Barely 6-months into its roll-out since July 2011, The CHAMPIONS has made significant impact in the lives of more than 10,000 youth in Kuching, Sarawak. The CHAMPIONS Impact Report 2011 showcases the 4 Key Outcomes achieved in less than 6-months, the impact within the social environment of the youth and the sustainable Accelerator Strategic Plans for 2012. This report is free for download. Any reference made from this report must be given due credits to its owner. For more information, get in touch with Ms Foo Zhen Cui at zcf.zen@youthworks.asia
These are slides for a workshop on restructuring student media organizations for a digital-first approach. The workshop is part of the Journalism, Leadership & Management Conference at Iowa State University.
What are some key performance indicators (KPIs) that startups and small businesses should be tracking on a regular basis?
Well in this Slideshare, we share 7 startup metrics that you must track.
These 7 include:
1) Revenue run rate
2) Revenue per user
3) Cost per acquisition
4) Churn rate
5) Burn rate
6) Gross margins
7) Conversion rate
This is a refined presentation based on ideas that I have been kicking around with friends, colleagues and audiences from St. Louis to Spain. I will continue to refine the presentation as new ideas, platforms and opportunities surface.
14 января Сергей Довгань из Progrestar выступил перед членами Social Media Club Moscow.
Тезисы:
- Product Placement в социальные медиа. Когда появился такой инструмент. Западные примеры и их особенности
- Product Placement в российских социальных сетях, первые пробы, успехи и неудачи. Особенности российских кейсов
- Эффективность и потенциал данного инструмента продвижения бренда. Что должен помнить и знать заказчик
- Принципы успешной интеграции
This is 66-slide presentation about how Parent Teacher Associations can use social media to advance their goals. It covers planning, storytelling, Facebook, Twitter, Pinterest and more.
As 10 maiores tendências em business intelligence para 2014Tableau Software
A inovação nos dados e nas análises continua agilizando as coisas, transformando o setor de business intelligence mais sério, antigo, em uma fonte importante para a empresa. O resultado tem sido dados nas mãos de mais pessoas e a possibilidade de tomada de decisões melhores. E a onda de inovação não está sequer próxima de terminar.
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
The social web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
10 Ways To Automate Your Social Media for Female EntrepreneursVanessa Kromer
Tired of wasting time and energy trying to think of content to share on your social media platforms? Stressed over cramming to create images for your posts? Let me help you take care of it all once a week!
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Terrific slide deck from October 19, 2010 VITEC sponsored complimentary Webinar. Create content on social media and from Zena Weist, H&R Block Social Media Director. Check it out!
Somerville Community Access Television, June 1, 2010. This presentation is licensed under a Creative Commons Attribution Noncommercial Share Alike 2.0 Unported license.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
I gave this presentation to Jeff Bieber's American University COMM 567 class (which is focused on "Communications and Social Change"). The class is in the progress of mapping out a sexual assault awareness/prevention campaign targeted to the American University campus and is having a variety of guest speakers join them on their journey. As someone always interested and previously very active with this issue, the experience could have not been more meaningful. Social Media is absolutely a tool in the tool belt for Social Change.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
The Social Startup: New strategies for a new worldJD Lasica
JD Lasica's talk about how to create a Social Startup. Tips on how to socialize your startup, including how to hone your core message or value proposition, how to build a community or supporters and why it's important to tell your own story.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Presentation given by JD Lasica at the bootcamp "Advancing a New Vision for Youth Sexuality through New Media" given by ISIS and convened by the Ford Foundation in Oakland, fall 2011.
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Move the needle: Get your supporters to take actionJD Lasica
Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
A short presentation that I'll be giving at BlogWorld Expo in Las Vegas on Oct. 16, 2010. I point to several examples of social media resulting in real-world change and lay out 5 ways to mobilize your cause.
Socialbrite & social tools for social changeJD Lasica
Presentation at San Francisco State University Learning Lab on Oct. 1, 2010, highlighting the tools and resources found on socialbrite.org as well as other social tools for social change.
Mobilize your cause: 12 steps to a successful cause campaignJD Lasica
First part of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. This presentation covers:
- 12 steps to mobilize your cause
- some instructive cause campaigns, including charity:water, Tweet for a Cure, 93 Dollar Club, and the Greenpeace campaign against Nestle.
Part 2 of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. Some of the tools discussed include:
- Google Earth
- Google Earth historical layers
- Google Sidewiki
- Visualizations
- Widgets
- Google Maps
- Annotations & tagging
- Mashups
- Creative Commons
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Unit 8 - Information and Communication Technology (Paper I).pdf
Foundation center
1. Using your social networks
to create impact
Key steps to mobilize your supporters
JD Lasica
Founder, Socialbrite.org
jd@socialbrite.org
2. What we’ll cover today
Social media ecosystem
Lay the groundwork
Fun with metrics!
Production processes
Capture stories
Use your community
Integrate your efforts
Q&A
Summary, hugs, tearful goodbyes
3. Relax!
Flickr photo “relaxation,
the maldivian way” by
notsogoodphotography
http://socialbrite.org/fc
(all sites in this talk have been tagged for later retrieval)
4. Today’s hashtag
Creative Commons
photo on Flickr
by Prakhar
Tweet this preso! Hashtags:
#sffc #nonprofit
5. Christmas in July!
CHARITY HOW TO
10 FREE METRICS TOOLS
FOR ACTIONABLE ANALYTICS
SEMRush Woopra
Bet you haven’t heard of SEMRush. Plunk Woopra is a Web analytics tool that pro-
your blog or website url into the search field vides real-time data about how your users
atop the page and SEMRush will show you behave. You can see where a visitor came
the keywords you rank for, what your com- from, her location, the actions she per-
petitors rank for, what Google AdWords you forms and where she goes. We prefer
might want to buy and more. Bronze ($4.95/mo.) over the free version.
Klout Social Page Evaluator
Klout offers a daily summary of your organiza- The Social Page Evaluator by Vitrue
tion’s or team members’ social media influence, looks at your post quality and the number
with a ranking that factors in reach and impact of people who have liked your Facebook
on Twitter (metrics such as retweets, follower Pages. It shows your effectiveness on
counts, list memberships), Facebook and Facebook vs. your potential. What makes
LinkedIn. More than 750 partners use Klout this killer is that you can adjust your
data, including Hootsuite and CoTweet. earned media value using a slider.
EdgeRank Checker Google Analytics
EdgeRank Checker steps you through the Google Analytics should be the No. 1 metrics
process of determining how effective your tool in your arsenal. You get super-rich insights
Facebook Page is in reaching your followers. into your website traffic and marketing effec-
No download necessary. The higher your tiveness — for free. Create better-targeted ads,
EdgeRank score, the more likely it is to be track sales and conversions, measure your site
visible on a fan's Top News feed. engagement goals, track Web-enabled phones
and mobile apps and much more.
Feedburner Facebook Insights
Now owned by Google, Feedburner is the Facebook Insights resembles Google Analyt-
easiest way to roll your own feed. It’ll tell you ics in many ways. As a Page admin, your dash-
how many people have subscribed to your blog board gives you access to a trove of data: daily
or site. Dig deeper and you’ll find your Feed active users, monthly active users, daily new
Stats Dashboard, revealing average subscrib- likes, daily interactions such as comments,
ers, reach, popular feed items and more. Pro geographic location of your visitors, external
Plan at $9/month is geared to nonprofits. referrals, internal link traffic and more.
PostRank Twitalyzer
PostRank provides detailed information on There are a wealth of Twitter metrics tools, but
Tweets, stumbles, Diggs and FriendFeed all in the one we like best is Twitalyzer, which works
one place. It’s suited to blogs and websites for any Twitter account and gives you informa-
with a lot of content. Under its free plan, you tion about your impact score (percentile score)
can Track and compare your sites and your and the type of influencer you are, among other
competition — up to five sites in all — to get things.
the full picture of your social engagement.
Download this flyer: http://bit.ly/metricstools Created by Socialbrite.org
Share them at http://socialbrite.org/fc
6. Glossary for new terms
“ Social media:
Any online technology or practice that lets us share
(content, opinions, insights, experiences, media)
and have a conversation about the ideas we care about.
”
http://socialbrite.org/glossary
8. THE ECOSYSTEM
Types of social media
• Blogs
• Social networks
• Microblogs (Twitter)
• Online video (YouTube,
Vimeo, Viddler)
• Widgets
• Photo sharing (Flickr,
Photobucket, etc.)
• Podcasts
• Virtual worlds
• Wikis
• Social bookmarking
• Forums
• Presentation sharing
9. Dizzying growth
77% US adults are frequent social media users.*
141 million active blogs (vs. 12,000 in 2000); almost 1 million blog
posts created per day; over 346 million people globally read blogs
6 of top 10 websites in US are social sites (YouTube, Facebook,
Wikipedia, Blogger, Craigslist, Twitter)
Flickr: 35 million people, 5 billion-plus photos
Twitter: 300,000 new users per day
YouTube: 2 billion videos streamed per day
Text messages per day: 4.5 billion
(vs. 400,000 in 2000)
Whenever someone opens a computer, 60% of time it’s for social
reasons.
*source: Nielsen Online, spring 2010
11. L AY T H E G R O U N D W O R K
Big picture reality check
Before we talk tools, technology or campaigns, do a
self-assessment with your team.
Why are you doing this?
What core values drive your
organization?
What change would you like
to see in the world?
Is there clarity about what your
organization is trying to achieve?
Why should people care?
Do you have an idea worth spreading?
12. Before you plunge in ...
Do you have a social media policy or guidelines?
Do you have a Strategic Plan in place?
Have you researched your audience/community?
Have you identified your social media team members
and are they properly trained?
Do you have buy-in from top management
Do you know how to build evergreen programs before
campaigns?
http://socialbrite.org/fc
for policies, best practices
13. Have you defined a clear theme?
Boil down your cause to a strong, single sentence
Vittana:
Help anyone go to college
Alter Eco:
Support fair trade
ActBlue:
Elect progressive candidates
DonorsChoose:
Support public classrooms in need
15. Strategic Plan elements
360 assessment of social
media capabilities
Spell out goals
Identify online community
Proposed use of social tools
& platforms
Recommendations on
expanded capabilities
Lay out metrics program
Competitive/peer analysis
16. Create a listening post
Set up a listening post
(monitoring dashboard)
to track what’s being
said about your
organization or cause.
Listen before engaging.
Deputize folks to do this.
Supplement with a social
media dashboard.
Engage before the Ask
Deeper dive—monitoring: socialbrite.org/fc
19. ‘Data is better than gut’
Gather, analyze, act
Photos on Flickr by Emran Kassim, left, and Vee Dub (CC-BY)
20. Set goals, map metrics
Goals Metrics to measure
Grow email list of supporters # newsletter, RSS subscribers
Increase comments on blog avg. # comments/post
Increase website visibility increase in traffic or linkback #s
Increase positive mentions mentions in blogs & social
of organization or cause networks
Have visitors stick around stick rate, bounce rate
Make our content more viral # of shares
Get people to take action # of petition signatures
Get people to attend event # of registrants, year over year
Deeper dive—metrics: socialbrite.org/fc
21. Bread for World’s SM goals
bread.org
1. Expand and strengthen
Bread’s advocacy work for
poor and hungry people
2. Expand our membership
3. Better communicate with
existing members and target
audiences
4. Strengthen our relationships
with our members
5. Fulfill our mission to end
hunger here and abroad
28. Build community, not eyeballs
here’s an amazing
difference between building
an audience and building a
community. An audience
will watch you fall on a
sword. A community will fall
on a sword for you.
— Chris Brogan
Author, “Trust Agents”
29. LAUNCH & TELL STORIES
Use personal storytelling
Find emotional core, use videos or photos to make us feel
invisiblepeople.tv
31. Create lightweight media
Don’t look now but you’re a content creator!
Room to Read: Winner of TechSoup Storytelling Challenge
Deeper dive—media: socialbrite.org/fc
33. Create a conversation hub
Where will you engage with supporters?
Your blog Community site (WiserEarth)
Facebook Social hub (Change.org)
Twitter Contest site
Deeper dive—community: socialbrite.org/fc
35. Your FB news feed? Bad news
Facebook rewards conversation, punishes ‘bullhorn updates’
http://bit.ly/edgerank-checker
36. JD’s 60-30-10 Twitter rule
60% retweets, pointing to
value, sharing other voices
30% responding, connecting
10% promoting, announcing
37. Enable friction-free conversations
Make sure your site is conversation-enabled!
Lower the barriers to people talking about your
cause by using third-party authentication
services.
Left: SpokenWord.org with multiple log-in
options.
Top: The new Facebook Comments on
HowStuffWorks.com.
38. Use hashtags to join conversations
Find relevant hashtags through
Twitter Search or tagdef.com
Join (but don’t spam)
conversation threads
Start your own hashtag
Some hashtags to latch on to:
#women #health #latino
#education #democracy #politics
#Obama #news #media
At left, widget found at:
http://journchat.info
41. USE YOUR COMMUNITY
Find your champions!
Find the big kahunas in your sector by using your listening
post. Then, influence the influencers.
Establish a rapport and only then reach out to try to convert
them into evangelists & ambassadors for your cause.
Scope out Twitter Lists that intersect with your organization
or social cause.
Connect with other social media influencers through their
blogs and other networks.
Deeper dive—monitoring & community: socialbrite.org/fc
42. Use social love handles!
Generate an Attention Wave to socialize your campaign
43. Meet up in the real world
Meetups, Tweet-ups, concerts, fund-raisers to deepen ties
44. Don’t do all the heavy lifting!
Creative Commons
photo on Flickr by
Jason Means
Don’t be like this guy!
45. The awesome power of free
Free content! Free resources!
Free photos Socialbrite.org/sharing-center
Free videos (eg, TED talks) Creativecommons.org
Free music & audio Techsoup
Free services! Free expertise!
Google Grants BarCamp
YouTube for Nonprofits PodCamp
Google Earth for Nonprofits WordCamp
Social Media
Free software & platforms! Club
WordPress & its plug-ins
Open Office, Google docs
Drupal, Joomla
46. flickr.com/creativecommons
Creativecommons.org
• Rich source of free
commercial & noncommercial
images
• Flickr: 160 million
Attribution, Noncommercial,
No Derivatives & ShareAlike
licenses
• Use them for your blog,
website, email or print
newsletter, presentations, etc.
• Don’t just take. Share!
47. I N T E G R AT E Y O U R E F F O R T S
Social media can feed your list
Be opportunistic: Take advantage of email signups on Facebook
49. Is your strategy aligned?
thehopeinstitute.us
Moving from tactics to strategy: Direct mail, events marketing
& social media working as an integrated ecosystem
50. Social media dashboards
Hootsuite Cotweet
Tweetdeck Spredfast
Threadsy Netvibes
http://bit.ly/smdash
51. Collaboration tools
Google docs
Google groups
Private group on Facebook
Project management
(SharePoint, Huddle.net)
Skype
Others?
http://bit.ly/teamcollab
55. Final thoughts
Begin with a plan, not with the tools.
Nice & easy does it. Be patient.
Get aligned & integrated, attack the silos.
Make email, events & social media work together.
Build internal & external relationships. Understand
& manage your organization’s capacity.
Go deep, not wide.
Make it super-easy for others to use your content.
Don’t forget to listen and to measure!
Evaluate, iterate, relaunch. Be flexible & nimble.
Don’t do all the heavy lifting. :~)
56. Resources & tools
What you’ll find at socialbrite.org/fc
Free tutorials on the best way to use
Facebook, Twitter & blogs
24 online fundraising sites
Top cause organizations
Free reports
Free photo, music, video directories
Collaboration tools
Geolocation tools
How to use mobile strategically
Tons more. All free & shareable.