The document presents five strategies for achieving social user experience (UX) success, emphasizing the importance of metadata, evergreen content, user-generated platforms, curation, and visual storytelling. It highlights how building a community-focused platform can elevate user engagement and drive traffic. The author, JD Lasica, also stresses the need to embrace change and innovate rather than remain complacent.

1. Social UX success
Un presentation especial at GDA,
Lima, Peru, Nov. 11, 2014
JD Lasica
Co-founder
Cruiseable
Five ideas for

2. The Great Decoupling

3. Today, a Digital Recoupling
Think individuals, not audiences

4. The connective tissue? Social UX
Social
UX
UI = UX
occurs
when
users
find
themselves
inside
a
media
experience
that
connects
users
with
other
users.
It’s
an
experience
that’s
open,
transparent,
shareable,
emo:onally
sa:sfying
and
increasingly
visual.

5. 5 ideas for Social UX success
1. Feed the all-powerful metadata gods of Google
2. Think evergreen
3. Build a platform where your users are the content
4. Use curation
5. Embrace visual storytelling & rich imagery

6. 1. Keep Google happy
Get SEO savvy, tag everything in sight!
• Articles
• Lists
• • • Photos
• Advice columns
Reviews
• Infographics
Recipes

7. 2. Think evergreen!

8. Your community is a database!
• Restaurants & nightclubs
• Schools
• Public safety /crime statistics
• Public services
• Health care providers
• People yearning to connect

9. 3. Build a co-creation platform

10. Platform? Medium did it
“We’re a platform, not a publication.”
- Ev Williams, co-founder, Medium

11. Give people access to your photos

12. 4. Use curation with gusto!
Upworthy: Built on curation & social sharing
12
months
a1er
launch:
• 70,000 Twitter followers
• 15,000 Tumblr followers
• 500,000 email subscribers
• 1.15 million Facebook fans
20
months
a1er
launch:
• 88 million monthly visitors
Bonus tool tip: Optimizely for A/B testing

13. Cruiseable’s evergreen curation

14. 5. Embrace visual storytelling

15. Visual Lists on Cruiseable

16. Tap into our passion for visuals
Pinterest

17. Don’t fight the feeling!

18. Test & get a fresh perspective!

19. Don’t settle for the status quo
If you do not change
direction, you may
end up where you are
heading.
!
!
!
— Lao Tse

20. ¡Muchas gracias, mis amigos!
JD Lasica
jdlasica@gmail.com
@jdlasica on Twitter