Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
Mobilize your cause: 12 steps to a successful cause campaignJD Lasica
First part of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. This presentation covers:
- 12 steps to mobilize your cause
- some instructive cause campaigns, including charity:water, Tweet for a Cure, 93 Dollar Club, and the Greenpeace campaign against Nestle.
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
Tools and Strategies for Social BusinessesJD Lasica
A 45-slide presentation to the Girls in Tech Retreat in Santa Cruz, Calif., on Oct. 10, 2009, with sections on 6 steps to social businesses' success, best practices for the social Web, successful and unsuccessful social media campaigns, Twitter, widgets, metrics and the sharing economy.
Social networks: 8 ways to engage users with newsJD Lasica
Here's a slightly revised version of the "Social Networks: Engaging Users With News" webinar I gave to a few hundred virtual attendees when I flew out to the Poynter Institute in May. It was part of the News University course I taught under the Knight Digital Media Center leadership series.
The slideshow offers 8 different areas of social networking that news publishers (anyone from a single individual to a full newsroom) can leverage to engage people around news events in a more robust, interactive way.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Mobilize your cause: 12 steps to a successful cause campaignJD Lasica
First part of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. This presentation covers:
- 12 steps to mobilize your cause
- some instructive cause campaigns, including charity:water, Tweet for a Cure, 93 Dollar Club, and the Greenpeace campaign against Nestle.
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
Tools and Strategies for Social BusinessesJD Lasica
A 45-slide presentation to the Girls in Tech Retreat in Santa Cruz, Calif., on Oct. 10, 2009, with sections on 6 steps to social businesses' success, best practices for the social Web, successful and unsuccessful social media campaigns, Twitter, widgets, metrics and the sharing economy.
Social networks: 8 ways to engage users with newsJD Lasica
Here's a slightly revised version of the "Social Networks: Engaging Users With News" webinar I gave to a few hundred virtual attendees when I flew out to the Poynter Institute in May. It was part of the News University course I taught under the Knight Digital Media Center leadership series.
The slideshow offers 8 different areas of social networking that news publishers (anyone from a single individual to a full newsroom) can leverage to engage people around news events in a more robust, interactive way.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media for social change workshopMia Northrop
This workshop introduces participants to social media sites and tools that can be used to engage new audiences about diversity and human rights. The presentation focuses on Facebook, Twitter and Youtube. Readers will learn the basics of social media strategy, what the various sites offer and how social media activities can be measured. This is aimed towards people who are moderate users of the internet and new to social media.
Part 2 of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. Some of the tools discussed include:
- Google Earth
- Google Earth historical layers
- Google Sidewiki
- Visualizations
- Widgets
- Google Maps
- Annotations & tagging
- Mashups
- Creative Commons
Social journalism: Community building through social networksJD Lasica
A presentation to the Pacific Northwest Newspaper Association Summit in Seattle on 10 ways to use social networks and social media to engage local readers.
The 10 ideas for building local community:
1. Be first with breaking news
2. Leverage Twitter
3. Enable conversations
4. Get widget-happy!
5. Community video
6. Geocoding & citizen photography
7. Create local map mashups
8. Hook up with Facebook
9. Tap into sharing economy
10. Study, borrow, steal
Social Media 101: Classroom Collaboration after the Bell
Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)
Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.
by Patrick Crispen
A guide to talking to learners about advanced learning loans, The Pathway Group
Guide on advanced learning loans, Guide on 24 plus loans, A guide for learners, 24+ loans for studying, Career development loan, career development programmes, advanced learning loans providers, 24 plus loans providers, 24 plus loans funding, 24+ loans funding
You can tweak, expand, cut, or even present it using a different perspective or add something new to it to make it a fresh piece of content altogether.
Social media for social change workshopMia Northrop
This workshop introduces participants to social media sites and tools that can be used to engage new audiences about diversity and human rights. The presentation focuses on Facebook, Twitter and Youtube. Readers will learn the basics of social media strategy, what the various sites offer and how social media activities can be measured. This is aimed towards people who are moderate users of the internet and new to social media.
Part 2 of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. Some of the tools discussed include:
- Google Earth
- Google Earth historical layers
- Google Sidewiki
- Visualizations
- Widgets
- Google Maps
- Annotations & tagging
- Mashups
- Creative Commons
Social journalism: Community building through social networksJD Lasica
A presentation to the Pacific Northwest Newspaper Association Summit in Seattle on 10 ways to use social networks and social media to engage local readers.
The 10 ideas for building local community:
1. Be first with breaking news
2. Leverage Twitter
3. Enable conversations
4. Get widget-happy!
5. Community video
6. Geocoding & citizen photography
7. Create local map mashups
8. Hook up with Facebook
9. Tap into sharing economy
10. Study, borrow, steal
Social Media 101: Classroom Collaboration after the Bell
Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)
Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.
by Patrick Crispen
A guide to talking to learners about advanced learning loans, The Pathway Group
Guide on advanced learning loans, Guide on 24 plus loans, A guide for learners, 24+ loans for studying, Career development loan, career development programmes, advanced learning loans providers, 24 plus loans providers, 24 plus loans funding, 24+ loans funding
You can tweak, expand, cut, or even present it using a different perspective or add something new to it to make it a fresh piece of content altogether.
Comparison of the 2017 permanent and contract salary trends in technology so far - Brought to you by the North Starr publication - Starr Tech Enterprise - www.thenorthstarr.com #starrtech
A short presentation that I'll be giving at BlogWorld Expo in Las Vegas on Oct. 16, 2010. I point to several examples of social media resulting in real-world change and lay out 5 ways to mobilize your cause.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
#AdrenalinSessions - Harnessing the power of UXJenni Hayward
This is a summary of the presentations given by Sheilah Hogan from Objective Experience and Dan Johnston from Domain at the #AdrenalinSessions event held on 8th March 2017 hosted by Adrenalin. This session was part of a series of events which exists to encourage knowledge-sharing among the digital community in Sydney.
6 Most Important Benefits of Repurposing Old ContentJayden Chu
You can tweak, expand, cut, or even present it using a different perspective or add something new to it to make it a fresh piece of content altogether.
What Creatives Need To Know About Where Google Is HeadedPhil Buckley
Without exception, creatives today need to satisfy Google with their work. Writers, designers and artists all look to the web for traffic and revenue. Knowing how to make your work stand out within Google should be a top priority. Here's how to make sure Google loves your work.
Making Writing Real: James Egerton Skyteach Conference 2017James Egerton
Senior Teacher at IH Riga, James Egerton talks about how to make writing in EFL courses more interesting and motivating for both teachers and students.
policy bazar.com journey its foundation Prince Kumar
how policy bazar.com is started . history about its founders, what it is all about ,its business idea , its revenue model , marketing strategies , current scenario & its finacial performance .
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
JD Lasica, Founder of Socialbrite.org, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
Presentation given by JD Lasica at the bootcamp "Advancing a New Vision for Youth Sexuality through New Media" given by ISIS and convened by the Ford Foundation in Oakland, fall 2011.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
The Social Startup: New strategies for a new worldJD Lasica
JD Lasica's talk about how to create a Social Startup. Tips on how to socialize your startup, including how to hone your core message or value proposition, how to build a community or supporters and why it's important to tell your own story.
This is 66-slide presentation about how Parent Teacher Associations can use social media to advance their goals. It covers planning, storytelling, Facebook, Twitter, Pinterest and more.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
Socialbrite & social tools for social changeJD Lasica
Presentation at San Francisco State University Learning Lab on Oct. 1, 2010, highlighting the tools and resources found on socialbrite.org as well as other social tools for social change.
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
The New Journalist in the Age of Social MediaJD Lasica
In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit?
The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles:
• entrepreneur
• conversation facilitator
• social marketer
• futurist
• metrics & research nerd
Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media.
The focus is on how to leverage social media for Doing Good 2.0
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Move the needle: Get your supporters to take action
1. Move the Needle!
How to mobilize your
supporters to take action
A Socialbrite Bootcamp
JD Lasica Sloane Berrent
@jdlasica
@sloane
Sustainatopia April 4, 2011
2. What we’ll cover today
Part 1: Social media ecosystem
Part 2: Advocacy campaigns with impact
Part 3: 12 steps to activate your supporters
Part 4: Community tools for social change
Wrapup: Summary & next steps
3. Relax!
Creative Commons
photo on Flickr
by Nattu
resources: http://bit.ly/movetheneedle
4. Today’s hashtag
Creative Commons
photo on Flickr
by Prakhar
Tweet this talk! Hashtag: #moveneedle
5. Glossary for new terms
“ Social media:
Any online technology or practice that lets us share
(content, opinions, insights, experiences, media)
and have a conversation about the ideas we care about.
”
http://socialbrite.org/glossary
7. 1. ECOSYSTEM
Types of social media
• Blogs
• Social networks
• Microblogs (Twitter)
• Online video (YouTube,
Vimeo, Viddler)
• Widgets
• Photo sharing (Flickr,
Photobucket, etc.)
• Podcasts
• Virtual worlds
• Wikis
• Social bookmarking
• Forums
• Presentation sharing
8. Social media: Dizzying growth
77% US adults are frequent social media users.*
141 million active blogs (vs. 12,000 in 2000); almost 1 million blog
posts created per day; over 346 million people globally read blogs
6 of top 10 websites in US are social sites (YouTube, Facebook,
Wikipedia, Blogger, Craigslist, Twitter)
Flickr: 35 million people, 4 billion-plus photos
Wikipedia: 10 million users have contributed
18 million articles
YouTube: 2 billion videos streamed per day
Text messages per day: 4.5 billion
(vs. 400,000 in 2000)
Whenever someone opens a computer, 60% of time it’s for social
reasons.
*source: Nielsen Online, spring 2010
9. Revolutionizing revolutions
Egypt: 18 days from Facebook-organized protest to Mubarak’s fall
Facebook group One Million Voices Against FARC mobilized 10 million
people to march against FARC in hundreds of cities in Colombia
Different outcome in Iran & Myanamar
10. Facebook: The social network
Nearly 600 million members worldwide —
71.2% of US Internet users are on Facebook
11. Twitter: Steady growth
295% annual growth rate in U.S., 300,000 new users/day
— and 30 billion tweets
12. Search your heart & soul
Before we talk tools, technology or campaigns, do a
self-assessment with your team.
Why are you doing this?
What core values drive your
organization?
What change would you like
to see in the world?
Is there clarity about what your
organization is trying to achieve?
Why should people care?
Do you have an idea worth spreading?
13. 2 . A D V O C A C Y C A M PA I G N S
Types of cause campaigns
1. Raise awareness, build authority for
your cause or enterprise
2. Sign up new members
3. Raise funds, solicit micro-loans
4. Sign online petitions
5. Spur offline action: enlist people to
attend an event or call Congress
6. Find new volunteers or ambassadors
7. Grow a mailing/newsletter list
8. Attract new Facebook or Twitter
followers
9. Ask people to create content for you
14. CASE STUDY
No on 8 Wedding Registry
1,700 couples raised $1 million+ for Equality California
15. CASE STUDY
SMA: Tweet for a Cure
2,907 people have tweeted reaching 1.6 million followers
http://gwendolynstrongfoundation.org/twitter
19. CASE STUDY
Crisis mapping
Members of the Japanese OpenStreetMap community
launched an Ushahidi platform for Japan just hours after
the devastating earthquake struck the country.
24. Other dream campaigns
National Wildlife Federation raised $100,000
using social media after Gulf Oil Spill. Concert
fundraisers raised nearly $50,000.
Red Cross’s Text Haiti campaign raised $32
million. Oxfam UK received $50,000 via link in
YouTube video posted day after Haiti quake.
Salvation Army text2give donations in 2010:
$17,000. Mobile donations in 7 days after
Japan quake: $130,000.
25. 3 . 1 2 S T E P S T R AT E G Y
12 steps to mobilize your cause
1. First, listen and observe
2. Set clear goals & define metrics
3. Define a clear theme
4. Frame it with a personal story
5. Create lightweight media
6. Create a simple call to action
7. Create a conversation hub for participants
8. Generate an Attention Wave
9. Find your champions! Turn influencers into evangelists
10. Use immediacy & urgency: Headlines & deadlines
11. Consider a mobile component
12. Create real-world events
26. 1. Create a listening post
Set up a listening post
(monitoring dashboard)
to track what’s being
said about your
organization or cause.
Listen before engaging.
Deputize folks to do this.
Supplement with a social
media dashboard.
Engage before the Ask
Deeper dive—monitoring: http://bit.ly/movetheneedle
27. 2. Set goals, map metrics
Goals Metrics to measure
Grow email list of supporters # newsletter, RSS subscribers
Increase comments on blog avg. # comments/post
Increase website visibility increase in traffic or linkback #s
Increase positive mentions mentions in social networks
of brand or cause
Have visitors stick around stick rate, bounce rate
Make our content more viral # of shares
Get people to take action # of petition signatures
Get people to attend event # of registrants, year over year
Deeper dive—metrics: http://bit.ly/movetheneedle
28. 3. Define a clear theme
Boil down your cause to a strong, single sentence
Vittana:
Help anyone go to college
Alter Eco:
Support fair trade
ActBlue:
Elect progressive candidates
DonorsChoose:
Support public classrooms in need
29. Break!
Creative Commons
BY photo on Flickr
by Tom@HK
30. 4. Find the emotional center
Tell a personal story — use videos or photos to make us feel
invisiblepeople.tv
31. Stories of hope
Credit: Skid Row Housing Trust / Project 50, Los Angeles
Ed Givens, 30 years on Skid Row ... ... and today.
100khomes.org from Common Ground
32. 100,000 Homes
Credit: Project H3, Phoenix
Donna, on the streets ... ... on now on her apt’s coop board.
33. 5. Create lightweight media
Room to Read: Winner of TechSoup Storytelling Challenge
Deeper dive—media: http://bit.ly/movetheneedle
34. 6. Create conversation hub
Where will you engage with supporters?
Your blog Community site (WiserEarth)
Facebook Social hub (Change.org)
Twitter Contest site
Deeper dive—community: http://bit.ly/movetheneedle
35. Enable conversation anywhere
Avoid BugMeNot Syndrome!
Lower the barriers to people talking about your
cause by using third-party authentication
services.
Left: SpokenWord.org with multiple log-in
options.
Top: The new Facebook Comments on
HowStuffWorks.
37. 7. Create a call to action
Inspire people to act with clear, motivating steps
38. 8. Generate an Attention Wave
Use social love handles to socialize your campaign
39. 9. Find your champions!
Use your listening post to identify high-value influencers in
your subject area. Then, influence the influencers
Establish a rapport and only then reach out to try to convert
them into evangelists & ambassadors for your cause
Scope out Twitter Lists that intersect with your organization
or social cause
Connect with other social media influencers through their
blogs and other networks
Deeper dive—community: http://bit.ly/movetheneedle
40. 10. Use urgency & immediacy
Headlines & deadlines: Play off the news & use a hard stop date
41. EXERCISE
11. Consider mobile
Mobile lists: Text 'JUSTICE' to 69866
Fair Immigration Reform Movement
Calls to action
Alerts
Feedback loop
44. 12. Meet up in the real world
Meetups, Tweet-ups, concerts, fund-raisers to deepen ties
45. Build an active community
here’s an amazing
difference between building
an audience and building a
community. An audience
will watch you fall on a
sword. A community will fall
on a sword for you.
— Chris Brogan
Author,“Trust Agents”
46. 4. COMMUNITY TOOLS
Use your community!
Flickr photo by
Jason Means
Don’t do all the heavy lifting!
Partner with smart people. Use volunteers.
Use free: Twitter, Flickr, YouTube, Creative Commons
Use open source: WordPress (and its plug-ins), etc.
47. Tap into the sharing economy
Free content! Free resources!
Free photos Socialbrite.org/sharing-center
Free videos (eg, TED talks) Creativecommons.org
Free music & audio Techsoup
Free services! Free expertise!
Google Grants BarCamp
YouTube for Nonprofits PodCamp
Google Earth for Nonprofits WordCamp
Social Media
Free software & platforms! Club
WordPress & its plug-ins
Open Office, Google docs
Drupal, Joomla
48. EXERCISE
flickr.com/creativecommons
Creativecommons.org
• Rich source of free
commercial & noncommercial
images
• Flickr: 156 million Attribution,
Noncommercial, No Derivatives
& ShareAlike licenses
• Use them for your blog,
website, email or print
newsletter, presentations, etc.
• Don’t just take. Share!
49. T O O L S
Community video at events
Video + chat = engagement
This is the University of Nevada, Las Vegas, student journalism channel.
50. T O O L S
Grassroots ambassadors
100x100: Estrella Rosenberg & Big Love Little Hearts used
Foursquare & social media to raise $25,000 in 24 hours to give
life-saving screenings to 12 newborns with congenital heart defects
51. T O O L S
The power of 1-to-1 giving
vittana.com, jolkona.com
kiva.com, donorschoose.org
52. T O O L S
Foursquare & nonprofits
Waze integrated check-in functionality from Foursquare to benefit hunger-relief
charity Feeding America during Thanksgiving 2010.
61. T O O L S
Social action hubs
Citizen Effect
Care2
TakePart
WiserEarth
Change.org
Meetup.com
Kickstarter
Idealist
DoSomething
Download 12 Social Action Hubs flyer: http://bit.ly/12socialhubs
62. T O O L S
Do-good widgets
Create a widget on Causes.com or create your own
63. T O O L S
Other tools you can use
Social Actions: Open API enables organizations & bloggers
to volunteer or take action on the causes they support, can
tailor it to your cause.
The Extraordinaries: Use the power of community for micro-
volunteerism in people’s spare time.
Word visualizations: Free at-a-glance visualizations from
Wordle.net & ManyEyes (manyeyes.alphaworks.ibm.com)
OpenStreetMap: Open source “Wikipedia of maps”;
community builds own maps using GPS & donated satellite
imagery.
64. Open data, open APIs
Illustration by Mike Lemanski for Google
65. T O O L S
Use open gov data
Data tools, data sets at data.ed.gov
66. Data visualization & transparency
Indianapolis Museum of Art
http://dashboard.imamuseum.org/
67. Innovate!
"Rocket Man" on Flickr
by Dave-F
“We have to change our entire corporate-industry behavior.
We’ve got to stop overplanning and over-analyzing and turn
our battleship into a speedboat.”
—J. Todd Foster, managing editor, Bristol (VA) Herald Courier
Dare to fail. If you’re not failing at something, you’re doing
something wrong. (“Fail often, fail fast.”)
68. T O O L S
Move the Needle toolkit
What you’ll find at bit.ly/movetheneedle
24 online fundraising sites
Top cause organizations
Free reports
Free photo, music, video directories
Collaboration & project management tools
Geolocation tools
Free tutorials on the best way to use
Facebook, Twitter & blogs
How to use mobile strategically
Tons more. All free & shareable.