Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
The best free social media listening toolsDifferent Spin
People are talking about you and your brand online, but are you really listening? Monitor online conversation around your brand using these brilliant social media listening tools. And what's more - they all have free versions!
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
The best free social media listening toolsDifferent Spin
People are talking about you and your brand online, but are you really listening? Monitor online conversation around your brand using these brilliant social media listening tools. And what's more - they all have free versions!
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
Social Intelligence: Using Social Media for Business IntelligenceIDEA
Social media can be helpful in helping companies predict consumer/customer behavior based on conversations and activities. This presentation uncovers the key functions of Social Intelligence and how businesses can employ them to better predict and optimize business and marketing strategies.
Get started with Socialfave, a complete SMM platform to manage your Tweets & likes (search, classify, analyze, share by topics, schedule) and your community (search, analyze, grow).
This SlideShare includes information I teach in Carroll Community College's non-credit Social Media Analytics class.
Why measure your social media efforts? Because it ...
- Helps with decision making.
- Helps with successful plan execution.
- Helps the plan from becoming outdated.
- Helps assess ROI.
Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen
This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
How to Create a Social Media Listening Strategy to Build & Protect Your BrandSimple Marketing Now LLC
A Social Media Listening Strategy is a systematic approach to monitoring what's being said about your business and industry online and listening from the perspective of your customers. Learn how in this presentation.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
Social Intelligence: Using Social Media for Business IntelligenceIDEA
Social media can be helpful in helping companies predict consumer/customer behavior based on conversations and activities. This presentation uncovers the key functions of Social Intelligence and how businesses can employ them to better predict and optimize business and marketing strategies.
Get started with Socialfave, a complete SMM platform to manage your Tweets & likes (search, classify, analyze, share by topics, schedule) and your community (search, analyze, grow).
This SlideShare includes information I teach in Carroll Community College's non-credit Social Media Analytics class.
Why measure your social media efforts? Because it ...
- Helps with decision making.
- Helps with successful plan execution.
- Helps the plan from becoming outdated.
- Helps assess ROI.
Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen
This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
How to Create a Social Media Listening Strategy to Build & Protect Your BrandSimple Marketing Now LLC
A Social Media Listening Strategy is a systematic approach to monitoring what's being said about your business and industry online and listening from the perspective of your customers. Learn how in this presentation.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
This workshop from the 2012 Canadian Association of Labour Media conference explores how union locals can use analytics to communicate better with their members and the public.
By Any Measure: Using Data to Take Your Social Media Strategy to the Next LevelLyndal Cairns
Notes from a webinar run by Lyndal Cairns for the Nonprofit Technology Network (NTEN) in September 2014. Covers social media data collection strategies, tools and reporting best practice.
A how-to guide to analytics for social media sites including Twitter, Facebook, Pinterest, Quora, for more effective community management. Use of these free analytics will provide insights about the preference of our audience with regards to content, and help determine the factors that are influencing it.
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
There are a ton of free tools out there...but are they any good?
Why waste the time to figure out what works and what doesn't when you can learn from the experts at Here's My Chance! From marketing to project management, social media engagement to time tracking, we'll walk you through the top tools that we love using with our clients and partnering organizations.
Join Kevin Colahan, COO of Here's My Chance, for this informative and valuable presentation. We'll explore the latest and greatest tools and resources to get a step ahead of the competition.
Whether you're using social media for fund raising, building awareness, or taking action, you'll struggle to succeed unless you have a plan. In this session, we'll be seeing how to develop a strategy that will grow your audience, enhance your reputation and ultimately convert your followers into donors and supporters.
Syed khalid Jamal, Digital communications Manager, U.S. Department of State’s Education USA Program
We all know we’re supposed to review digital metrics and make changes accordingly. But how many of us brush over metrics when we get busy? Or aren’t sure what to do with the data once we have it? Syed will review simple ways to gather meaningful metrics with mini- mal effort -- and offer suggestions on implementing actionable changes.
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
Similar to Getting Under the Hood: What Analytics and Metrics Can Show You About Your Website and Social Media Efforts (20)
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your Website and Social Media Efforts
1. Getting Under the Hood
What Analytics and Metrics Can Show
You About Your Website and Social
Media Efforts
2. Thanks for showing up early!
And, for that, you get a special treat…
What percentage of websites*
are using Google Analytics?
(*top one million websites)
Use the chat to send me your answer…
The first 5 people to who get closest to the correct answer
will win a Google Analytics Book!
3. Embolden is a full-service digital
communications group providing clients
with a tailored approach to online
strategy, web development, web design
and content management.
5. Webinar controls
• *6 to mute
• *7 to unmute
• Have a question burning question? Jump in and ask!
• Please say your name and where you are from when asking
a question or making a comment.
• Click the ―raise hand‖ button (located top left above the chat
box)
• Or type your question in the chat box – I can answer now or
after the class.
9. Today
• What good is data without great strategy? 10 mins
• Google Analytics 20 mins
• Social Media metrics 15 mins
• Q&A 15 mins
10. So, what good is data, metrics and analytics…
Without great strategy?
11. Aligned with outcomes…
think, feel, do
Think: “This foundation is credible, trustworthy & smart”
Feel: “I’m relieved and excited to have a vehicle for my
giving”
Do: “I’ll setup a DA fund”
13. Why use analytics & metrics?
• They provide a way to measure results of your
work/strategy over time.
• They help you make informed site & content
improvements (innovation, usability, content
and design).
• It’s a great way to see how you “measure
up” with other foundation sites and channels.
14. Why use analytics & metrics?
• They tell us how readers & users interact
with your website and other channels.
• They uncover which content is resonating
most…and least.
• They give us some insight into how your readers
think, feel and act.
16. Why use Google Analytics?
It is one
of the best
methods for tracking and
analyzing your online
communications strategy over
time.
17. Google
Analytics is:
A FREE tool from
Google that lets you
track detailed
statistics about:
1. who is
visiting
your
website,
2. how they
found you
and
3. what they
are doing
when they
get there.
19. The New
Version
Discontinuing old
version January
2012
Recreate
dashboards
Everything’s
there! Some of it’s
moved
PDF exporter and
email scheduler
New and improved
items
20. Three key things to remember about Google Analytics data:
Who, how and what
21. Analytics
Reports:
An overview
• Audience
(used to be
Visitors):
Who and how many
are visiting?
• Traffic
sources:
How are they
finding you?
• Content:
What are they
viewing / doing?
33. Pageviews, visits and visitors
• Pageviews: Every time someone looks at a page on
your site, it counts as one pageview.
• Visits: Every time a user comes to your site, that counts
as one visit, regardless of the number of pages the user
viewed.
• Visitors: An individual who comes to your site is
considered a visitor.
• Unique Visitors: A way to see how many unique
users are visiting your site vs. returning visitors.
35. Search, referral, direct traffic and
campaigns
• Search: Through a search engine.
• Referral: By a link on another site.
• Direct traffic: From URL typed into a browser, from a
link in an email, or from a bookmarked site.
• Campaigns: From an enewsletter campaign or
Facebook post.
57. • Sales, press, research, thought-leadership, customer
service, activism, live news and events: Twitter
• Influentials, early
adopters, entrepreneurs, journalists, activists, thought-
leaders, government officials, etc.
• Relationships, community, awareness:
Facebook, YouTube
• General appeal. 61% of Facebook users are 35 or older.
• YouTube appeals to all-ages, but skews younger than
Facebook.
• Many users still keep Facebook for personal connections
and use Twitter, LinkedIn, and others for professional
use.
• Business networking, knowledge
sharing, HR, resources: LinkedIn, Quora
• Business
professionals, entrepreneurs, executives, venture
capitalists.
58. Everything
is social
Even traditional
media and content
sites include
sharing options.
And soon many of
our online activities
will become even
more social than is
currently obvious…
59. Content that
engages will
be
displayed
Highlighted stories
will be at the top of
the wall (posts to
which users are more
aligned by
interests, connection
s, interactions).
The less users
interact with your
content the less likely
they are to see your
content at all.
Users have the ability
to unlike your
page, but now they
can also mark
content as not
valuable.
64. HootSuite
HootSuite – a
very good, free
social media
publishing and
management
tool has built in
analytics.
For a small
monthly
subscription
fee, advanced
analytics and
custom reports
are available.
66. Paid tools
are worth
consideratio
n
If you have a
large and
active social
media
presence and
free tools are
taking up too
much
time, consider
paid
dashboards
like
radian6, Sprout
, and Simply
Measured.
68. What are
you
measuring?
Some tools are
Facebook-
focused, others
include multiple
channels but
monitor
sentiment, still
others focus on
blog metrics.
70. Benchmark Your Metrics
• Benchmark metrics on your website and in existing
social media accounts.
• Benchmark non-analytics metrics as well (FAQ, press
mentions, speaking requests, etc.).
• Check current stats against benchmarks
71. Monitor Analytics
• Use Bit.ly or a tool with integrated URL shortening
like HootSuite to track clicks of your shared content.
• Use Google Analytics, Facebook Insights, third party
stats, even Excel spreadsheets to track engagement
metrics.
• Track which kinds of content, posting
times, channels, etc. receive the most interaction.
72. Keep it
Simple
Paid tools can
provide quick
charts and
graphs and can
centralize your
metrics, but a
spreadsheet
can often
provide as
much benefit if
you track your
own metrics on
a regular
schedule.
80. Facebook Insights - Terminology
• Total Likes: # of unique people who Like your page.
• Friends of Fans: is what it sounds like. The number of unique
people who are friends of your fans.
• People Talking About This: people who have interacted with
your content (likes, comments, shares, tagging your
page, mentions of your page, check-ins, etc.)
• Weekly Total Reach: # of unique people who have seen your
content including Ads.
81. Facebook Insights - Terminology
• Posts: The number of updates you've posted to your
page.
• Engaged users: # of people who have clicked your post.
• Virality: % of people who have taken an action on your
content out of the total number of people who have seen
it.
90. Monitoring
Across
Chanels
While Swix is a paid
service monitoring
your analytics on
dozens of
channels, its free
MentionBox site
checks mentions
across media and
provides a easy
signup for email
alerts.
Social Mention—
also free--provides
similar functionality
with basic metrics.
91. Social
Mention
A way to gauge /
benchmark your
social reach /
engagement around
searched-for
keywords.
Find who is saying
what about these
you / your topics.
Follow / answer
them.
Observe sentiment
and trends. How
can that help you
adjust to meet
users where they
are and answer
their needs?
92. Other monitoring tools
• Google Alerts: a handy feature that allows you to get an email every
morning (or as often as you indicate) with any new reference to a
word, phrase or URL. We recommend setting up Google Alerts to get a
good idea of who is saying what about you (and competitors).
http://www.google.com/alerts
• Bit.ly: aURL shortening account with bit.ly: http://bit.ly/ for ease of click-thru
tracking
• Facebook Hyper Alerts: notification on page activity for your own page as
well as any other page you’d like to track (including peers)
http://www.hyperalerts.no/
93. Additional tools
• Board Reader: search discussion forums across the web with this tool.
• Technorati: blog directory and search. Includes a blog authority ranking.
• Topsy: realtime search of social networks. Incudes a good search for
experts in specific areas. http://topsy.com/experts
• NameCheck: It’s a good idea to keep your username/brand consistent
across networks. Search to see whether your username is available:
http://namechk.com/ and http://knowem.com/
• TweetStats: http://TweetStats.com
• Twitalyzer – success metrics for Twitter. Integrates with Google analytics:
http://www.twitalyzer.com
• TwitterCounter – analytics: http://twittercounter.com
• TwitterReach: search for terms to get a sense of the number of people
reached
94. Desktop and Mobile Software Clients
• HootSuite – one of the most popular and most powerful business-focused
tools allows updating to multiple social networks : http://hootsuite.com
• Seesmic – integration with multiple networks and numerous plugins
(including Salesforce)
• TweetDeck – the most popular desktop client (available for iPhone
too), manages multiple accounts: http://tweetdeck.com