Protouch Staffing is a leading healthcare staffing company that has specialized in temporary nursing and therapy staffing since 1989. An analysis of Protouch's social media presence found they have limited online engagement and visibility across major social media platforms like Facebook, Twitter, LinkedIn and Google+. The document provides recommendations on developing a comprehensive 12-month social media strategy and marketing plan to increase Protouch's online brand awareness, engagement, and reputation. The plan involves establishing a presence on key channels in the first 3 months, engaging customers and growing followers in months 3-6, and focusing on ROI through lead generation and revenue campaigns from months 6-12.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
The document provides an overview of a social media boot camp. It discusses topics like search engine optimization, page rank, the state of search and the internet, search and reputation on social networks, keywords for discovery, secret formulas for SEO, blogging photos and videos, podcasting, online audio and video, and social networking. Case studies are presented on topics like LA Opera using podcasting, APM music on podcasting, Starbucks use of podcasting, and PSNH's use of social media. Recommendations are provided for building communities through social software.
Social Search - Social Media Week PresentationBen Romberg
Ben Stirling
TUG Agency
30+ digital media professionals
Established in 2006
Specialists in PPC, SEO, SMM, affiliate marketing and display advertising
Global campaign experience
Language skills include English, Spanish, Italian, French, German, Russian, Cantonese & Korean
Search For Buzz Sc Bilbao 2010, Massimo Burgiosearch congress
This document discusses the case study of Dialogo Assicurazioni and how they improved their online brand reputation through search optimization, social media engagement, and building their own brand reputation management platform using RSS feeds and WordPress. It outlines the steps taken, which included engaging with online audiences, listening to conversations, and creating a platform to filter, browse, tag, search, moderate, and report on brand mentions. The document emphasizes that with the right tools and approach, companies can manage their online reputation themselves in a cost-effective way.
Protouch Staffing is a leading healthcare staffing company that has specialized in temporary nursing and therapy staffing since 1989. An analysis of Protouch's social media presence found they have limited online engagement and visibility across major social media platforms like Facebook, Twitter, LinkedIn and Google+. The document provides recommendations on developing a comprehensive 12-month social media strategy and marketing plan to increase Protouch's online brand awareness, engagement, and reputation. The plan involves establishing a presence on key channels in the first 3 months, engaging customers and growing followers in months 3-6, and focusing on ROI through lead generation and revenue campaigns from months 6-12.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
The document provides an overview of a social media boot camp. It discusses topics like search engine optimization, page rank, the state of search and the internet, search and reputation on social networks, keywords for discovery, secret formulas for SEO, blogging photos and videos, podcasting, online audio and video, and social networking. Case studies are presented on topics like LA Opera using podcasting, APM music on podcasting, Starbucks use of podcasting, and PSNH's use of social media. Recommendations are provided for building communities through social software.
Social Search - Social Media Week PresentationBen Romberg
Ben Stirling
TUG Agency
30+ digital media professionals
Established in 2006
Specialists in PPC, SEO, SMM, affiliate marketing and display advertising
Global campaign experience
Language skills include English, Spanish, Italian, French, German, Russian, Cantonese & Korean
Search For Buzz Sc Bilbao 2010, Massimo Burgiosearch congress
This document discusses the case study of Dialogo Assicurazioni and how they improved their online brand reputation through search optimization, social media engagement, and building their own brand reputation management platform using RSS feeds and WordPress. It outlines the steps taken, which included engaging with online audiences, listening to conversations, and creating a platform to filter, browse, tag, search, moderate, and report on brand mentions. The document emphasizes that with the right tools and approach, companies can manage their online reputation themselves in a cost-effective way.
This document provides an overview of social search optimization strategies. It discusses how social media content now impacts organic search engine results and how companies must incorporate social media into their SEO strategies. Key topics covered include how Google+ and Google Search Plus Your World have changed search to favor social profiles, the factors that influence placement in the Google Plus Box on search results, and best practices for social search optimization including frequently updating fresh content across social media properties.
This document provides an overview of Day Two of the New Media PR Boot Camp taught by instructor Eric Schwartzman. It covers various topics related to the changing media landscape including social media platforms like Facebook, Twitter, Flickr and more. Case studies are presented on using these tools for communications. Live demos are given on optimizing sites, blogs and more for search engines. The importance of video, podcasting and other new media is discussed. Measurement of impact across these channels is also covered. The goal is to leverage new media content to better engage audiences and drive business objectives.
The document summarizes Day 2 of a New Media PR boot camp. It covers various topics discussed including media and democracy, social media analytics tools like Radian6, predictions about the future of media like the growth of social networking, and case studies on search engine optimization and measuring blogger influence. Live demos were also given on tools like site meter, feedburner, and tagging blog posts for SEO.
Universal Search Optimization - SearchFest 2011 by John ShehataJohn Shehata
60+ Slides presentation on Universal Search Optimization presented at searchFest Portland 2011. It includes Images and Videos Optimization, blog optimization, news optimization and Products / Shopping optimization. presented by John Shehata (http://john-shehata.com)
Social Media PR Boot Camp - Los Angeles, Aug. 27, 2009 - Day TwoEric Schwartzman
The document summarizes the topics covered on day two of a new media PR boot camp. The instructor discussed media and democracy, living breathing mediascapes using examples like Facebook and Flickr, reactions to the Iranian elections, prediction about changes in media like the growth of social networks and news, and case studies on search engine optimization, measurement and analytics tools. The document also covered best practices for tools like blogs, videos, podcasts and social media and their role in PR.
Using social networks to create impact involves laying the groundwork by defining goals and metrics, creating production processes like an editorial calendar, capturing and sharing stories, and using your community to spread ideas. Integrating social media, email lists, events, and other efforts can help nonprofits build relationships and raise awareness for their causes in an aligned strategy. Key steps include listening to supporters, enabling conversations, finding influencers, and making participation easy through free tools and user-generated content.
Social Media and New Media Workshop (FSI) PY363 - Day 2Eric Schwartzman
The second day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 16, 2009.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
"Activating the Social-Search Dynamic." Presenting at the SES Conference, Nick Beck, Managing Director of Tug, explained how brands that seek performance from social media must embrace the dynamic between social and search.
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
This document provides an overview of social media and search engine optimization techniques. It discusses key concepts like keywords, links, blogs, videos and podcasts. Case studies are presented on topics like Greenpeace attacking Nestle on Facebook and BP's communications around the Deepwater Horizon oil spill. Guidelines are provided for social networking platforms like Facebook, LinkedIn and developing internal communities. The document emphasizes building relationships, transparency and responding quickly to engage audiences.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
In this webinar presentaion, we delve into what Pinterest is, the SEO benefits of Pinterest to utilize, and 25 plus ways to use Pinterest for your company.
Nick Garner & James Daly - Google+ & Unibet - ionSearch 2012ionSearch Conference
This document discusses Unibet's strategy for using Google+ for marketing purposes. It introduces Nick Garner as Head of Search at Unibet and James Daly as their new Online PR Executive focused on Google+. Several metrics for engagement on Google+ are listed, and the document outlines Unibet's current approach, including setting up a Google+ page and page circles. Both Nick and James provide concluding thoughts, with Nick saying engagement is important regardless of the platform and James noting potential but also current limitations of Google+.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
Social Media Boot Camp SF April 29, 2010guest3b9e35d
The document provides an overview of day two of a new media PR boot camp. It discusses the state of search and the internet, with over 3 billion daily Google searches. It covers search engine optimization, including the objective to leverage content to generate transactions. Other topics include optimization versus marketing, pro bono SEM for non-profits, acting like a publisher, getting other sites to link to you, and case studies on blog and link optimization, tracking links, and evaluating links.
iCrossing UK: The Future of SEO is Content, Social and PPCiCrossing
As the search landscape continues to develop, brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are your digital marketing efforts? iCrossing UK CSO, Mark Iremonger and Head of SEO, Adam Skalak present at iStrategy London, November 2012.
The document is Goodyear Tire & Rubber Company's quarterly report (Form 10-Q) filed with the SEC for the quarter ended September 30, 2008. It includes their consolidated financial statements and notes. Some key details:
- Net sales for the quarter were $5.2 billion, up slightly from the prior year.
- Income from continuing operations was $31 million for the quarter, down from $159 million in the prior year.
- Total assets as of September 30, 2008 were $17 billion, unchanged from the prior year.
- Cash flows from operating activities were negative $1.4 billion for the nine months ended September 30, 2008.
The document discusses ways for individuals to get involved with and contribute to the WordPress community. It outlines that there are two types of community members - subscribers and contributors. While there is nothing wrong with only being a subscriber, the document encourages people to become contributors by sharing their knowledge, skills and time. Specific opportunities mentioned for contributing include translating, creating videos, improving accessibility, testing beta releases, volunteering at events, applying to speak at events, and participating in local meetup groups. Common myths about not having enough skills, being an introvert, or not having enough time are addressed and dismissed. The overall message is that everyone has something valuable to offer the WordPress community.
This document provides an overview of social search optimization strategies. It discusses how social media content now impacts organic search engine results and how companies must incorporate social media into their SEO strategies. Key topics covered include how Google+ and Google Search Plus Your World have changed search to favor social profiles, the factors that influence placement in the Google Plus Box on search results, and best practices for social search optimization including frequently updating fresh content across social media properties.
This document provides an overview of Day Two of the New Media PR Boot Camp taught by instructor Eric Schwartzman. It covers various topics related to the changing media landscape including social media platforms like Facebook, Twitter, Flickr and more. Case studies are presented on using these tools for communications. Live demos are given on optimizing sites, blogs and more for search engines. The importance of video, podcasting and other new media is discussed. Measurement of impact across these channels is also covered. The goal is to leverage new media content to better engage audiences and drive business objectives.
The document summarizes Day 2 of a New Media PR boot camp. It covers various topics discussed including media and democracy, social media analytics tools like Radian6, predictions about the future of media like the growth of social networking, and case studies on search engine optimization and measuring blogger influence. Live demos were also given on tools like site meter, feedburner, and tagging blog posts for SEO.
Universal Search Optimization - SearchFest 2011 by John ShehataJohn Shehata
60+ Slides presentation on Universal Search Optimization presented at searchFest Portland 2011. It includes Images and Videos Optimization, blog optimization, news optimization and Products / Shopping optimization. presented by John Shehata (http://john-shehata.com)
Social Media PR Boot Camp - Los Angeles, Aug. 27, 2009 - Day TwoEric Schwartzman
The document summarizes the topics covered on day two of a new media PR boot camp. The instructor discussed media and democracy, living breathing mediascapes using examples like Facebook and Flickr, reactions to the Iranian elections, prediction about changes in media like the growth of social networks and news, and case studies on search engine optimization, measurement and analytics tools. The document also covered best practices for tools like blogs, videos, podcasts and social media and their role in PR.
Using social networks to create impact involves laying the groundwork by defining goals and metrics, creating production processes like an editorial calendar, capturing and sharing stories, and using your community to spread ideas. Integrating social media, email lists, events, and other efforts can help nonprofits build relationships and raise awareness for their causes in an aligned strategy. Key steps include listening to supporters, enabling conversations, finding influencers, and making participation easy through free tools and user-generated content.
Social Media and New Media Workshop (FSI) PY363 - Day 2Eric Schwartzman
The second day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 16, 2009.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
"Activating the Social-Search Dynamic." Presenting at the SES Conference, Nick Beck, Managing Director of Tug, explained how brands that seek performance from social media must embrace the dynamic between social and search.
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
This document provides an overview of social media and search engine optimization techniques. It discusses key concepts like keywords, links, blogs, videos and podcasts. Case studies are presented on topics like Greenpeace attacking Nestle on Facebook and BP's communications around the Deepwater Horizon oil spill. Guidelines are provided for social networking platforms like Facebook, LinkedIn and developing internal communities. The document emphasizes building relationships, transparency and responding quickly to engage audiences.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
In this webinar presentaion, we delve into what Pinterest is, the SEO benefits of Pinterest to utilize, and 25 plus ways to use Pinterest for your company.
Nick Garner & James Daly - Google+ & Unibet - ionSearch 2012ionSearch Conference
This document discusses Unibet's strategy for using Google+ for marketing purposes. It introduces Nick Garner as Head of Search at Unibet and James Daly as their new Online PR Executive focused on Google+. Several metrics for engagement on Google+ are listed, and the document outlines Unibet's current approach, including setting up a Google+ page and page circles. Both Nick and James provide concluding thoughts, with Nick saying engagement is important regardless of the platform and James noting potential but also current limitations of Google+.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
Social Media Boot Camp SF April 29, 2010guest3b9e35d
The document provides an overview of day two of a new media PR boot camp. It discusses the state of search and the internet, with over 3 billion daily Google searches. It covers search engine optimization, including the objective to leverage content to generate transactions. Other topics include optimization versus marketing, pro bono SEM for non-profits, acting like a publisher, getting other sites to link to you, and case studies on blog and link optimization, tracking links, and evaluating links.
iCrossing UK: The Future of SEO is Content, Social and PPCiCrossing
As the search landscape continues to develop, brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are your digital marketing efforts? iCrossing UK CSO, Mark Iremonger and Head of SEO, Adam Skalak present at iStrategy London, November 2012.
The document is Goodyear Tire & Rubber Company's quarterly report (Form 10-Q) filed with the SEC for the quarter ended September 30, 2008. It includes their consolidated financial statements and notes. Some key details:
- Net sales for the quarter were $5.2 billion, up slightly from the prior year.
- Income from continuing operations was $31 million for the quarter, down from $159 million in the prior year.
- Total assets as of September 30, 2008 were $17 billion, unchanged from the prior year.
- Cash flows from operating activities were negative $1.4 billion for the nine months ended September 30, 2008.
The document discusses ways for individuals to get involved with and contribute to the WordPress community. It outlines that there are two types of community members - subscribers and contributors. While there is nothing wrong with only being a subscriber, the document encourages people to become contributors by sharing their knowledge, skills and time. Specific opportunities mentioned for contributing include translating, creating videos, improving accessibility, testing beta releases, volunteering at events, applying to speak at events, and participating in local meetup groups. Common myths about not having enough skills, being an introvert, or not having enough time are addressed and dismissed. The overall message is that everyone has something valuable to offer the WordPress community.
F101 - Behaviors, Configuration, and RuntimeJosh Arnold
I’m going to drill our entire architecture into your head. I’ll explain this magic BehaviorGraph and Behavior idea that we always talk. By the end of this, you should understand what makes FubuMVC different.
Basic Computer & Internet Programs for Transitional Living facilitiesMickey Bryant
The goal of the programs is to provide a redirecting option to under privileged youth to get them off the street. And to provide the necessary techno-tools to individuals in treatment programs and shelters prior to them re-entering into society.
The Millau Viaduct in France is under construction and will be the highest bridge in the world at 343 meters tall, crossing the Tarn River as part of the A75 motorway linking Paris and Barcelona. It will be 2.5 km long with two lanes in each direction supported by 7 pylons instead of the usual two, and cost around 310 million euros to complete by December 2004.
Raytheon reported financial results for Q4 2005 and full year 2005. Key highlights included 9% revenue growth in Q4 and 8% for the full year. Free cash flow was $1 billion for Q4 and $2.1 billion for the full year. Raytheon also provided financial guidance for 2006, forecasting revenue between $23.1-23.6 billion and GAAP EPS between $2.45-2.55. The company expects continued growth in bookings and backlog while further reducing debt levels.
The document provides a recipe for a peanut butter and strawberry jam sandwich, including a list of ingredients, tools needed, and directions for assembly. Additional sections explain why strawberry jam was selected over other spread options based on a survey, and list various occasions when peanut butter and jelly sandwiches are commonly eaten, such as school lunches, birthday parties, and picnics. The recipe aims to create a simple yet enjoyable snack for different scenarios.
Raytheon Reports 2003 First Quarter Resultsfinance12
Raytheon Company reported first quarter earnings on April 22, 2003. The company delivered 31 commercial aircraft in the first quarter of 2003, down from 43 in the first quarter of 2002. Raytheon had 268 financed commercial aircraft and 136 aircraft in inventory as of March 30, 2003. Raytheon expects total sales to increase 6-7% in 2003 and earnings per share to be between $1.70-$1.80 for the year.
Raytheon Reports 2008 Third Quarter Resultsfinance12
Raytheon reported third quarter 2008 earnings. Sales increased 12% to $5.9 billion and operating income rose 19% to $680 million. Earnings per share increased 17% to $1.01. Strong bookings of $5.8 billion resulted in a backlog of $37.0 billion. Raytheon increased full-year 2008 guidance for sales, earnings per share, and return on invested capital.
This document provides an overview of the WordPress REST API. It defines what a REST API is and the key principles it follows, including being stateless and using standard HTTP methods. It describes the CRUD operations and their mappings to HTTP methods. It then introduces the WordPress REST API plugin and demonstrates how to work with posts, pages, media and authentication via the API. It also provides examples of building plugins and applications using the WordPress REST API and AJAX.
Raytheon reported strong financial results for the fourth quarter and full year 2006. Quarterly sales increased 12% to $5.7 billion due to growth at Integrated Defense Systems, Missile Systems, and Network Centric Systems. Earnings per share from continuing operations increased 27% to $0.65 for the quarter. For the full year, sales increased 7% to $20.3 billion and earnings per share from continuing operations increased 37% to $2.46. Raytheon also provided guidance for 2007, forecasting earnings per share from continuing operations between $2.85 to $3.00 on sales between $21.4 to $21.9 billion.
The document provides guidelines for composition using a rule of threes structure with three options for size, value, line thickness, planes, and depth when composing an image or design. Small, light, thin, overhead, and foreground represent one option while large, dark, thick, vertical, and background represent the opposite option with a middle option in between.
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Blogs are one of the most trusted forms of content for recommendations on the web and brands can improve reach and engagement by optimizing and socializing for customers.
This presentation outlines key strategies and tactics for companies to incorporate social media optimization and SEO to create more customer centric content that readers are inspired to share and link to.
Presentation by Lee Odden, CEO of TopRank Online Marketing.
This document discusses social search optimization (SSO) and how to maximize marketing efforts through social media and search engine optimization (SEO). It provides an overview of key social media platforms like Facebook, LinkedIn, Twitter, Pinterest and Google+, and how SEO can be enhanced through social media. The presentation emphasizes how search engines are now integrating social content and Google+ into search results, especially through the new "Google Search Plus Your World" and "Plus Box" features. It offers best practices for social media management and content optimization to improve search rankings and visibility.
This document discusses how Google+ can benefit marketers by enhancing the relationship between search and social media. It explains that Google+ is focused on creating a social layer across Google products to provide a more customized user experience. This allows content and social signals to impact search results and drive greater synergy between paid, earned, and owned media. The document provides best practices for marketers to engage on Google+ through high-quality, frequently published content and community building to improve search performance.
This document discusses how social media can enhance search engine optimization efforts. It notes that search queries and traffic have increased massively in recent years. It explains that search results are influenced not only by traditional SEO factors like links and content but also by social signals from likes, shares and follows. The document provides tips for optimizing social media properties and content with keywords, increasing social sharing and measuring social metrics to improve search rankings.
This document discusses how Google+ can benefit marketers by strengthening the relationship between search and social media. It explains that Google+ is focused on building a social web by creating a social layer across Google products. This will allow for a more customized user experience. The document also outlines how content and the +1 social signal on Google+ can help improve natural search performance by becoming active on the platform. It provides best practices for content, community management, and leveraging bought, earned and owned media synergies through Google+.
Social Optimization for Small/Medium BusinessJason Loehr
This document discusses social media optimization strategies for LinkedIn, Twitter, Google+, and Facebook. It provides tips for using each platform to engage users, drive traffic, and measure engagement. Key recommendations include connecting profiles and pages across networks, creating high-quality content, using hashtags and groups for discovery, and personalizing the social experience for users. The overall message is that social media is most effective when all channels are well-integrated and content is optimized for each network.
thetalkingcircle @ NisH - social media workshop 17122011thetalkingcircle
Social media is revolutionizing how companies connect with customers and build relationships. New media allows for deeper insights, direct two-way connections, and faster message spread. Companies must monitor conversations, engage on social platforms, and talk to get involved in discussions to reach business goals. Case studies show how Nationale Loterij and Ordina successfully implemented social media strategies through community management, content planning, and monitoring tools.
thetalkingcircle for JCI Mechelen @NiSH - Social media workshop 10122011thetalkingcircle
The document discusses how social media can be used to build meaningful relationships with customers, clients, and peers to achieve business and personal goals. It provides tips on listening to conversations on various social media platforms, engaging in discussions, and using content to help potential clients and employees find your business online. Specific platforms like Twitter, LinkedIn, Facebook, Google+, and SlideShare are examined in terms of how they can be leveraged for professional and business purposes. Case studies are presented showing how companies have benefited from social media presences.
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...R2integrated
This document summarizes a presentation by R2integrated about using social media to build online communities. R2integrated is a full-service digital marketing agency with over 90 employees specializing in social media, websites, and technology. The presentation discusses challenges non-profits face, the importance of social media, best practices for social media use, and how to measure social media effectiveness. Key recommendations include using social media for insights, distribution, community building, and bridging owned and unowned platforms through analytics.
The Strategic Intersection of Search, Email and Social - Blue Sky Factory Web...Blue Sky Factory
Email marketing. Social media. Search. All three can – and sometimes do – live on their own. However, when combined into an integrated strategy, they are an unstoppable force. Email marketing feeds social media. Social media feeds email marketing. Both feed search and search feeds both.
Confused yet?
In our webinar, "The Strategic Intersection of Search, Email and Social"; DJ Waldow, Director of Community at Blue Sky Factory and David Reske, Founder & Managing Director of Nowspeed, provided the following insights:
A brief background on email, social, and search as well as their current state.
An understanding of how each channel (email, social, search) powers each other.
Actionable steps that you can take (now) to begin integrating email, social, and search.
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Paid, Earned & Owned: Social Media OpportunitiesDustin Jacobsen
The document summarizes key aspects of social media, including paid, earned, and owned media. It discusses major social platforms like Facebook and Twitter, and how brands can leverage them. It also covers metrics for evaluating social media performance and provides examples of brand campaigns on different platforms.
Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program. #contentnow Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com
In this piece Rich Kirk presents a UK-based correlation study highlighting the correlation between social media equity and seo visibility for many b2c sites.
Benedict Hayes - Search Engine Marketing Meetup in Chennai 2013. Get the Latest Digital Marketing tips/tricks and get the useful information. Read Read Read!!!!!!! - Get Updated
Similar to iCrossing UK: Social Signals Training (20)
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
- Mobile apps have seen tremendous growth in recent years, with over 100 billion apps downloaded in 2013 alone, driven by changes in user behavior and the rise of robust app ecosystems.
- Google is well-positioned in mobile with the Google Play Store and large user base, and sees opportunity to help app developers and advertisers unlock the potential of mobile through its app promotion and monetization solutions.
- Google's mobile app solutions help advertisers acquire high-quality app users through in-app display ads, measure app install performance and user lifetime value, then remarket to those users to drive re-engagement and purchases through the app.
Managing your data: How to move from gathering data to processing and applyin...iCrossing
This document discusses how Google is well positioned for mobile apps. It notes that mobile app revenue grew significantly from 2009 to 2013 due to changes in mobile use, scale, and app ecosystems. Google's Play revenue doubled year-over-year, showing opportunity to diversify beyond ads. While over a billion apps have been downloaded, most are only used once, presenting an opportunity to improve app discovery and engagement. The document outlines Google's cross-product approach for mobile apps, including in-app display, YouTube, and search to help advertisers acquire and engage users.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
This document summarizes how to make money from paid social media. It discusses fundamentals of client/agency relationships, examples of successful social campaigns, and how to keep accountants happy. It covers the buying cycle and how paid social fits in at each stage: awareness, retention, and direct response. Key advice includes thinking beyond likes to business goals, aligning channels and goals, targeting specifically, understanding the buying cycle, and experimenting with paid social to make money.
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment.
Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Scoring Inside and Outside The Box: World Cup Insights in Search MarketingiCrossing
This document provides search marketing insights from the 2010 FIFA World Cup. It analyzes search trends for topics like travel, teams, players, merchandise and information. Fixtures and schedules were the most searched for information. Key moments like matches and results saw spikes in search volume. The document also compares countries by population, internet users, World Cup search interest and factors like Facebook penetration to determine promising marketing opportunities for the 2014 World Cup in Brazil.
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
The document summarizes key findings from a Facebook smartphone study and provides best practices for location-based marketing on Facebook. It finds that local search and Facebook usage are popular mobile activities. It also discusses opportunities to engage local customers through hyper-local content on local Facebook pages. Finally, it offers a five-step approach for companies to pilot and optimize a local page strategy, including community guidelines, content calendars, and measurement.
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
Let Me Tell You a Visual Story - iCrossingiCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Building a Global Brand in the Digital AgeiCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
10. INTRODUCTION TRADITIONAL SEO PILLARS
Can search
engines find it?
Architecture
Become a
Useful and engaging
reputable source
content to address the
for your content
user in their language
Content Reputation
10
11. SEARCH &
DEVELOPING SIGNALS OF SEARCH
SOCIAL
“The theory is that search results are more
relevant when they take into account one’s
social connections. Social search is paradigm
shifting. It means that who you know changes
what you get (WYKCWYG)”.
Guy Kawasaki
18. SOCIAL SIGNALS PLATFORM SIGNIFICANCE
Search engine market share
SEO
SOCIAL MEDIA
Social media market share
18
19. The question for marketers:
Can you improve your short- and long-
term search performance by becoming
active in Google+?
20. Search ads with +1 annotations have
a 5-10% uplift in click through rate (Google)
TIP: Link up your AdWords account with your Google+ account
21. Organic listings with +1 annotations can have
a 5-20% uplift in click through rate (Search Engine Watch)
TIP: Create a Google+ Page for your business and then link your website
to your Google+ Page. Add a +1 button to your pages.
22. Organic listings with Google+ signals can increase
rankings by 20% (Search Engine Watch)
TIP: Become active in Google+ and promote your content to increase your SEO
rankings, traffic and conversions
23. The answer:
Yes - becoming highly active in Google+
is already one of many factors in natural
and paid search performance
TIP: Test, test and test
26. CONTENT SEGMENT BY LOCATION
CONTENT
ONSITE OFFSITE
26
27. CONTENT SEGMENT BY TYPE
ESSENTIAL VS SHARABLE
– Product/Service descriptions – How-to’s – Reports
– Company info – Informational articles – White papers
– News, press releases and blog – Blog posts – PowerPoint
content – Interviews – Video
– Ebooks – Apps
– Infographics
TIP: Create useful, unique and interesting content
TIP: Analyse competing websites to identify popular content and topics
27
28. ANALYSIS OPEN SITE EXPLORER.ORG
Roller Coaster
Ad
28
33. CONTENT SEGMENT BY AUDIENCE
INFORMATION VS PROMOTION
– Existing customers – Which sites will share your content
– New customers – Who will share your content
33 TIP: Check the target sites link out and promote content socially
34. CONTENT AUTHOR CREDIBILITY SIGNALS
> Google recognises and credits the original
author
– Connect authors’ profiles to Google+
through rel=author tag
– The higher the authority, the higher articles
rank
> 1 in 5 searches already displays authorship
(Search Engine Land)
Tip: Set up your Google Author profiles and start building up authority
34
40. IMPORTANCE THE TRUTH IS SOMEWHERE AROUND
1. The percentage of your customers with a GMAIL/GOOGLEMAIL address
2. The percentage of signed-in visitors entering your site as “not provided”
All customers
Gmail
customers
“not
provided”
40 TIP: Monitor the monthly number of visitors as “not provided”
41. IMPORTANCE BY INDIVIDUAL
4,291 CONNECTIONS !
41
42. IMPORTANCE BY INDUSTRY
Source: http://simplymeasured.com
42
43. IMPORTANCE BY BRAND
Source: http://simplymeasured.com
43
45. SEARCH &
FUTURE OF SEACH AND SOCIAL
SOCIAL
> Facebook to launch a search engine
> Links will remain the main factor for few more
years
– Financial services and B2B
> If Google+ fails, Google will acquire a social
networking platform
45
47. TIP 1 SOCIAL SHARING BUTTONS TIP
> Add social sharing buttons
– AddThis (http://www.addthis.com/)
– ShareThis (http://sharethis.com/)
> Customise your buttons to increase
sharing and promoting
47