Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Tools and Strategies for Social BusinessesJD Lasica
A 45-slide presentation to the Girls in Tech Retreat in Santa Cruz, Calif., on Oct. 10, 2009, with sections on 6 steps to social businesses' success, best practices for the social Web, successful and unsuccessful social media campaigns, Twitter, widgets, metrics and the sharing economy.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
Social media is ALL about engagement. Your organization’s social media strategy should include an engagement strategy on every platform that adds value to your fans and creates deeper loyalty. In this webinar, we’ll take a look at Twitter, Facebook, blogs or video, and Linkedin. With deeper engagement, your supporters are much more likely to take action at your organization’s urging, share your organization’s information, donate funds, and bring their friends to your social spaces.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Tools and Strategies for Social BusinessesJD Lasica
A 45-slide presentation to the Girls in Tech Retreat in Santa Cruz, Calif., on Oct. 10, 2009, with sections on 6 steps to social businesses' success, best practices for the social Web, successful and unsuccessful social media campaigns, Twitter, widgets, metrics and the sharing economy.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
Social media is ALL about engagement. Your organization’s social media strategy should include an engagement strategy on every platform that adds value to your fans and creates deeper loyalty. In this webinar, we’ll take a look at Twitter, Facebook, blogs or video, and Linkedin. With deeper engagement, your supporters are much more likely to take action at your organization’s urging, share your organization’s information, donate funds, and bring their friends to your social spaces.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Presentation given by JD Lasica at the bootcamp "Advancing a New Vision for Youth Sexuality through New Media" given by ISIS and convened by the Ford Foundation in Oakland, fall 2011.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
On August 24, 2011, United Way South-Southwest Suburban invited me to present information about online social networking.
I benefit from www.slideshare.net tremendously and maybe this will help someone also.
Heart of America Leadership Conference Social Networking PresentationMark Michalski
This presentation was given at the SME Heart of America Leadership Conference in St Louis March 10 2012. The presentation cover uses of social media in the context of volunteer leadership. The content is based on an ASAE presentation also to be found on Slideshare.
Social Media Metrics Alchemy: Transforming Data Into Engaging Content4Good.org
Creating great, engaging content that builds your community is just a few key data points away! Knowing what social media data to track is critical to transforming raw data into content your community wants. In this webinar, we’ll focus on the five data metrics that tell you what you need to know about your community and the content it wants, and how to create personalized data dashboards using Google Analytics and Facebook Insights.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
JD Lasica, Founder of Socialbrite.org, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Presentation given by JD Lasica at the bootcamp "Advancing a New Vision for Youth Sexuality through New Media" given by ISIS and convened by the Ford Foundation in Oakland, fall 2011.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
On August 24, 2011, United Way South-Southwest Suburban invited me to present information about online social networking.
I benefit from www.slideshare.net tremendously and maybe this will help someone also.
Heart of America Leadership Conference Social Networking PresentationMark Michalski
This presentation was given at the SME Heart of America Leadership Conference in St Louis March 10 2012. The presentation cover uses of social media in the context of volunteer leadership. The content is based on an ASAE presentation also to be found on Slideshare.
Social Media Metrics Alchemy: Transforming Data Into Engaging Content4Good.org
Creating great, engaging content that builds your community is just a few key data points away! Knowing what social media data to track is critical to transforming raw data into content your community wants. In this webinar, we’ll focus on the five data metrics that tell you what you need to know about your community and the content it wants, and how to create personalized data dashboards using Google Analytics and Facebook Insights.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
JD Lasica, Founder of Socialbrite.org, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
This is 66-slide presentation about how Parent Teacher Associations can use social media to advance their goals. It covers planning, storytelling, Facebook, Twitter, Pinterest and more.
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
Mobilize your cause: 12 steps to a successful cause campaignJD Lasica
First part of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. This presentation covers:
- 12 steps to mobilize your cause
- some instructive cause campaigns, including charity:water, Tweet for a Cure, 93 Dollar Club, and the Greenpeace campaign against Nestle.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
The Social Startup: New strategies for a new worldJD Lasica
JD Lasica's talk about how to create a Social Startup. Tips on how to socialize your startup, including how to hone your core message or value proposition, how to build a community or supporters and why it's important to tell your own story.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Move the needle: Get your supporters to take actionJD Lasica
Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
A short presentation that I'll be giving at BlogWorld Expo in Las Vegas on Oct. 16, 2010. I point to several examples of social media resulting in real-world change and lay out 5 ways to mobilize your cause.
Socialbrite & social tools for social changeJD Lasica
Presentation at San Francisco State University Learning Lab on Oct. 1, 2010, highlighting the tools and resources found on socialbrite.org as well as other social tools for social change.
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
Part 2 of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. Some of the tools discussed include:
- Google Earth
- Google Earth historical layers
- Google Sidewiki
- Visualizations
- Widgets
- Google Maps
- Annotations & tagging
- Mashups
- Creative Commons
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
The New Journalist in the Age of Social MediaJD Lasica
In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit?
The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles:
• entrepreneur
• conversation facilitator
• social marketer
• futurist
• metrics & research nerd
Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media.
The focus is on how to leverage social media for Doing Good 2.0
1. 6 steps to create
a powerhouse social strategy
for your nonprofit
A Master Class for CharityHowTo
JD Lasica
Founder, Socialbrite.org
jd@socialbrite.org
2. What we’ll cover today
Social media ecosystem
1. Lay the groundwork
2. Fun with metrics!
3. Get proactive
4. Launch & tell stories
5. Use your community
6. Integrate your efforts
Bonus tools
Q&A, summary, hugs, tearful goodbyes
3. Relax!
Flickr photo “relaxation,
the maldivian way” by
notsogoodphotography
http://socialbrite.org/masterclass
(all sites in this talk have been tagged for later retrieval)
4. Today’s hashtag
Creative Commons
photo on Flickr
by Prakhar
Tweet this preso! Hashtags:
#strategy #charityhowto
5. 7 color handouts. Be happy!
Share them at http://socialbrite.org/masterclass
6. Glossary for new terms
“ Social media:
Any online technology or practice that lets us share
(content, opinions, insights, experiences, media)
and have a conversation about the ideas we care about.
”
http://socialbrite.org/glossary
8. ECOSYSTEM
Types of social media
• Blogs
• Social networks
• Microblogs (Twitter)
• Online video (YouTube,
Vimeo, Viddler)
• Widgets
• Photo sharing (Flickr,
Photobucket, etc.)
• Podcasts
• Virtual worlds
• Wikis
• Social bookmarking
• Forums
• Presentation sharing
9. Dizzying growth
77% US adults are frequent social media users.*
141 million active blogs (vs. 12,000 in 2000); almost 1 million blog
posts created per day; over 346 million people globally read blogs
6 of top 10 websites in US are social sites (YouTube, Facebook,
Wikipedia, Blogger, Craigslist, Twitter)
Flickr: 35 million people, 4 billion-plus photos
Twitter: 300,000 new users per day
YouTube: 2 billion videos streamed per day
Text messages per day: 4.5 billion
(vs. 400,000 in 2000)
Whenever someone opens a computer, 60% of time it’s for social
reasons.
*source: Nielsen Online, spring 2010
11. 1 . L AY T H E G R O U N D W O R K
Big picture reality check
Before we talk tools, technology or campaigns, do a
self-assessment with your team.
Why are you doing this?
What core values drive your
organization?
What change would you like
to see in the world?
Is there clarity about what your
organization is trying to achieve?
Why should people care?
Do you have an idea worth spreading?
12. Before you plunge in ...
Do you have a social media policy or guidelines?
Do you have a Strategic Plan in place?
Have you researched your audience/community?
Have you identified your social media team members
and are they properly trained?
Do you have buy-in from top management
Do you know how to build evergreen programs before
campaigns?
http://socialbrite.org/masterclass
for policies, best practices
13. Have you defined a clear theme?
Boil down your cause to a strong, single sentence
Vittana:
Help anyone go to college
Alter Eco:
Support fair trade
ActBlue:
Elect progressive candidates
DonorsChoose:
Support public classrooms in need
15. Strategic Plan elements
360 assessment of social
media capabilities
Spell out goals
Identify online community
Proposed use of social tools
& platforms
Recommendations on
expanded capabilities
Lay out metrics program
Competitive/peer analysis
16. Create a listening post
Set up a listening post
(monitoring dashboard)
to track what’s being
said about your
organization or cause.
Listen before engaging.
Deputize folks to do this.
Supplement with a social
media dashboard.
Engage before the Ask
Deeper dive—monitoring: socialbrite.org/masterclass
20. ‘Data is better than gut’
— George Weiner
Photos on Flickr by Emran Kassim, left, and Vee Dub (CC-BY)
21. Set goals, map metrics
Goals Metrics to measure
Grow email list of supporters # newsletter, RSS subscribers
Increase comments on blog avg. # comments/post
Increase website visibility increase in traffic or linkback #s
Increase positive mentions mentions in blogs & social
of organization or cause networks
Have visitors stick around stick rate, bounce rate
Make our content more viral # of shares
Get people to take action # of petition signatures
Get people to attend event # of registrants, year over year
Deeper dive—metrics: socialbrite.org/masterclass
22. Bread for World’s SM goals
bread.org
1. Expand and strengthen
Bread’s advocacy work for
poor and hungry people
2. Expand our membership
3. Better communicate with
existing members and target
audiences
4. Strengthen our relationships
with our members
5. Fulfill our mission to end
hunger here and abroad
23. Track your success
Track the benchmarks & goals you set down:
For ongoing social media efforts:
Web stats (Google Analytics)
Url click-throughs (Bit.ly)
Facebook fan growth & engagement
Twitter followers & engagement
Survey responses
Comments received
For integrated social media campaigns:
Monitor social media activity
Optimize content, try to make it viral
Interact with target audiences
Use customer feedback loop for
product research and development
30. Build community, not eyeballs
here’s an amazing
difference between building
an audience and building a
community. An audience
will watch you fall on a
sword. A community will fall
on a sword for you.
— Chris Brogan
Author, “Trust Agents”
31. 4. LAUNCH & TELL STORIES
Use personal storytelling
Find emotional core, use videos or photos to make us feel
invisiblepeople.tv
33. Create lightweight media
Don’t look now but you’re a content creator!
Room to Read: Winner of TechSoup Storytelling Challenge
Deeper dive—media: socialbrite.org/masterclass
35. Create a conversation hub
Where will you engage with supporters?
Your blog Community site (WiserEarth)
Facebook Social hub (Change.org)
Twitter Contest site
Deeper dive—community: socialbrite.org/masterclass
37. Your FB news feed? Bad news
Facebook rewards conversation, punishes inactivity
http://bit.ly/edgerank-checker
38. JD’s 60-30-10 Twitter rule
60% retweets, pointing to
value, sharing other voices
30% responding, connecting
10% promoting, announcing
39. Enable friction-free conversations
Make sure your site is conversation-enabled!
Lower the barriers to people talking about your
cause by using third-party authentication
services.
Left: SpokenWord.org with multiple log-in
options.
Top: The new Facebook Comments on
HowStuffWorks.com.
40. Use hashtags to join conversations
Find relevant hashtags through
Twitter Search or tagdef.com
Join (but don’t spam)
conversation threads
Start your own hashtag
Some hashtags to latch on to:
#women #health #latino
#education #democracy #politics
#Obama #news #media
At left, widget found at:
http://journchat.info
44. 5. USE YOUR COMMUNITY
Find your champions!
Find the big kahunas in your sector by using your listening
post. Then, influence the influencers.
Establish a rapport and only then reach out to try to convert
them into evangelists & ambassadors for your cause.
Scope out Twitter Lists that intersect with your organization
or social cause.
Connect with other social media influencers through their
blogs and other networks.
Deeper dive—monitoring & community: socialbrite.org/masterclass
45. Use social love handles!
Generate an Attention Wave to socialize your campaign
46. Meet up in the real world
Meetups, Tweet-ups, concerts, fund-raisers to deepen ties
47. Tap into the sharing community
Creative Commons
photo on Flickr by
Jason Means
Don’t do all the heavy lifting!
48. The awesome power of free
Free content! Free resources!
Free photos Socialbrite.org/sharing-center
Free videos (eg, TED talks) Creativecommons.org
Free music & audio Techsoup
Free services! Free expertise!
Google Grants BarCamp
YouTube for Nonprofits PodCamp
Google Earth for Nonprofits WordCamp
Social Media
Free software & platforms! Club
WordPress & its plug-ins
Open Office, Google docs
Drupal, Joomla
49. flickr.com/creativecommons
Creativecommons.org
• Rich source of free
commercial & noncommercial
images
• Flickr: 160 million
Attribution, Noncommercial,
No Derivatives & ShareAlike
licenses
• Use them for your blog,
website, email or print
newsletter, presentations, etc.
• Don’t just take. Share!
50. 6 . I N T E G R AT E Y O U R E F F O R T S
Social media can feed your list
Be opportunistic: Take advantage of email signups on Facebook
51. Is your strategy aligned?
thehopeinstitute.us
Moving from tactics to strategy: Direct mail, events marketing
& social media working as an integrated ecosystem
52. Social media dashboards
Hootsuite Cotweet
Tweetdeck Spredfast
Threadsy Netvibes
http://bit.ly/smdash
56. Final thoughts
Begin with a plan, not with the tools.
Nice & easy does it. Be patient.
Get aligned & integrated, attack the silos.
Make email, events & social media work together.
Build internal & external relationships. Understand
& manage your organization’s capacity.
Go deep, not wide.
Make it super-easy for others to use your content.
Don’t forget to listen and to measure!
Evaluate, iterate, relaunch. Be flexible & nimble.
Don’t do all the heavy lifting. :~)
57. Resources & tools
What you’ll find at socialbrite.org/masterclass
Free tutorials on the best way to use
Facebook, Twitter & blogs
24 online fundraising sites
Top cause organizations
Free reports
Free photo, music, video directories
Collaboration tools
Geolocation tools
How to use mobile strategically
Tons more. All free & shareable.