Everyone is talking about social media Return on Investment but measuring social media Return on Engagement (ROE) is what matters. New case studies and analysis show that real online engagement drives results. In this workshop, we’ll define status metrics that lead to ROE and engagement metrics, what kind of social media activities give the highest ROE, why it's so important, and how to use that information to design your programs and social media implementation. We'll also look at three ROE supportive case studies.
This document summarizes a presentation about measuring return on engagement (ROE) from social media activities. It discusses defining measurable goals and designing activities to meet those goals. Status metrics like followers and likes are distinguished from engagement metrics that reflect impact and influence. Case studies show how successful brands foster advocacy and loyalty through higher-engagement activities. The presentation provides templates for tracking metrics and examples of analyzing ROE for nonprofit campaigns. Overall it provides a framework for nonprofits to measure the impact of social media in achieving their goals.
Designing Online Engagement to Collaborate with Your CommunityNTEN
This document summarizes a workshop on designing online engagement to collaborate with communities. It discusses keystones for co-creation like trust, reciprocity, and engagement funnels. Case studies from Best Friends Animal Society and Teal Cat Project show how culture of listening, community support staff, and empowering action increased returns on engagement. The workshop ties these concepts to designing own collaborative projects using a four-part engagement grid and group sharing.
Social Media For Social Good: Tips & Rules Of EngagementLynne d Johnson
Lynne d Johnson presentation Social Media For Social Good: Tips & Rules Of Engagement at the UN Social Media Bootcamp presented by Huge at Barnard November 3, 2011
The document discusses online communication and social media. It provides an overview of how organizations can establish an online presence through their website and then progress to engaging online influencers, enriching content, and online monitoring. It also discusses how journalists perform online research using tools like Google, blogs, and social media before writing articles. Finally, it addresses how non-profits have adopted social media and some best practices for social media use by organizations.
This document discusses using social media for brand building. It explains that marketing is now about engagement rather than convincing. It advises leveraging social media platforms like blogs, Twitter, LinkedIn and Facebook to build your brand through sharing content and building relationships. It provides tips for social brand building such as being generous, tracking analytics, and finding influencers on key platforms. The goal is to expand reach and influence to build social brand equity.
The document provides 5 tips for using social media to engage audiences and drive demand: 1) Listen to conversations to understand audiences; 2) Generate relevant content and engage in conversations to build relationships; 3) Invite audiences to specific events or actions; 4) Continue conversations at events through sharing; 5) Measure engagement and content effectiveness to improve strategies over time. The tips are about understanding audiences, creating and sharing valuable content, and moving conversations to action.
Streamlining Nonprofit Organizations: It's All About the CloudDebra Askanase
This presentation looks at what cloud computing is, reports on how nonprofit organizations are using the Cloud, factors for success, how to evaluate cloud technology solutions, and developing a tech plan. Includes two nonprofit case studies and a survey of cloud tools for enhancing organizational efficiencies.
Personal branding utilizing the three dominate social platforms of Facebook, Twitter and LinkedIn. This presentation is an overview directed at those who are just starting to express themselves in the digital space.
(part of a seminar series presented by bowden2bowden)
Prepared for and presented at the 7th Annual Professionals Outdoor Media Association (POMA) Conference, August 4th, Tunica, Mississippi.
NOTE: Embedded Animations Disabled for SlideShare
This document summarizes a presentation about measuring return on engagement (ROE) from social media activities. It discusses defining measurable goals and designing activities to meet those goals. Status metrics like followers and likes are distinguished from engagement metrics that reflect impact and influence. Case studies show how successful brands foster advocacy and loyalty through higher-engagement activities. The presentation provides templates for tracking metrics and examples of analyzing ROE for nonprofit campaigns. Overall it provides a framework for nonprofits to measure the impact of social media in achieving their goals.
Designing Online Engagement to Collaborate with Your CommunityNTEN
This document summarizes a workshop on designing online engagement to collaborate with communities. It discusses keystones for co-creation like trust, reciprocity, and engagement funnels. Case studies from Best Friends Animal Society and Teal Cat Project show how culture of listening, community support staff, and empowering action increased returns on engagement. The workshop ties these concepts to designing own collaborative projects using a four-part engagement grid and group sharing.
Social Media For Social Good: Tips & Rules Of EngagementLynne d Johnson
Lynne d Johnson presentation Social Media For Social Good: Tips & Rules Of Engagement at the UN Social Media Bootcamp presented by Huge at Barnard November 3, 2011
The document discusses online communication and social media. It provides an overview of how organizations can establish an online presence through their website and then progress to engaging online influencers, enriching content, and online monitoring. It also discusses how journalists perform online research using tools like Google, blogs, and social media before writing articles. Finally, it addresses how non-profits have adopted social media and some best practices for social media use by organizations.
This document discusses using social media for brand building. It explains that marketing is now about engagement rather than convincing. It advises leveraging social media platforms like blogs, Twitter, LinkedIn and Facebook to build your brand through sharing content and building relationships. It provides tips for social brand building such as being generous, tracking analytics, and finding influencers on key platforms. The goal is to expand reach and influence to build social brand equity.
The document provides 5 tips for using social media to engage audiences and drive demand: 1) Listen to conversations to understand audiences; 2) Generate relevant content and engage in conversations to build relationships; 3) Invite audiences to specific events or actions; 4) Continue conversations at events through sharing; 5) Measure engagement and content effectiveness to improve strategies over time. The tips are about understanding audiences, creating and sharing valuable content, and moving conversations to action.
Streamlining Nonprofit Organizations: It's All About the CloudDebra Askanase
This presentation looks at what cloud computing is, reports on how nonprofit organizations are using the Cloud, factors for success, how to evaluate cloud technology solutions, and developing a tech plan. Includes two nonprofit case studies and a survey of cloud tools for enhancing organizational efficiencies.
Personal branding utilizing the three dominate social platforms of Facebook, Twitter and LinkedIn. This presentation is an overview directed at those who are just starting to express themselves in the digital space.
(part of a seminar series presented by bowden2bowden)
Prepared for and presented at the 7th Annual Professionals Outdoor Media Association (POMA) Conference, August 4th, Tunica, Mississippi.
NOTE: Embedded Animations Disabled for SlideShare
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. Tools are presented and incorporating leadership, employees and social media tools into the strategy is addressed.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. It also provides examples of how nonprofits can involve leadership and employees in their social media strategies.
Great presentation by Scott Sullivan of Buzzient on Social Media Analytics, Integration, and Loyalty Management with Buzzient embedding social media in Siebel Loyalty
Practical steps towards being a social business Zipipop Freud
The document outlines 5 steps for organizations to become more social businesses. It discusses using social media internally with employees and externally with clients and partners. It emphasizes engaging with social customers and building a business to support them through improved collaboration. A key step is to establish a social media team to guide strategy and monitor conversations.
Prepared for Abderdeen's Revenue-Driven Marketign Leadership summit (#RDM2012) - October 2012. A primer on understanding and starting to identify the new influencer landscape.
This document discusses social media strategies for running organizations. It outlines how social media usage has increased, with mobile social media seeing the largest growth. It then discusses various mobile social media platforms like Foursquare and Yelp that allow location sharing and reviews. The document proposes a 3 step social media strategy of listening and learning about target audiences, planning an appropriate strategy, and actively engaging through platforms where audiences interact. It provides examples of energizing influencers by identifying bloggers to partner with and supporting them. The key is focusing on building relationships and conversations rather than just eyeballs or clicks.
1. Facebook is the most popular social media site in Puerto Rico, with 1.3 million active users who spend an average of 8 hours and 8 minutes per month on the site.
2. A social media plan outlines developing a Facebook page community, growing and engaging fans through content and promotions, and strengthening loyalty.
3. The plan details services like building a Facebook page, recruiting new fans through ads, managing fan engagement with posts, and creating a promotional application to drive word-of-mouth sharing.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.
O'Neill, an action sports company, has monetized its social relationships by collecting data from 380,000 Facebook fans. It uses this social data for targeted email campaigns, like birthday offers or targeting fans interested in yoga. The key lessons are to start small with social relationship marketing and gain full organizational buy-in. O'Neill's next steps are to continue building its social profile warehouse and evolve its use of social data across more of the business.
The document discusses how to effectively use various social media tools like Twitter, Facebook, LinkedIn, YouTube and blogs to achieve measurable goals related to engagement, awareness, sales and innovation. It provides examples of different types of social media mashups and recommends establishing an ideas calendar to address changing program needs. The document also outlines developing a social media plan with specific tools and strategies to measure progress against goals.
Social Media Sales and Marketing RevolutionRackspace
The document discusses 7 steps to get ahead in social sales: 1) get in the game by knowing your customer hangouts, 2) build your social market value, 3) first friends then leads by connecting with your pipeline on social media, 4) connect with social intelligence by getting social insights, 5) get together and sell smarter by organizing social events, 6) inject social into the demand funnel to accelerate deals, 7) make your sales team effective, social and self-reliant through social media. It provides examples from Rackspace of how engaging customers on social platforms like LinkedIn helped improve recommendations, followers, and leads.
Harness the power of Location Based Marketing and Geosocialand mobile appsDebra Askanase
What does it mean if people “check into” your business online? It means they love you! Location-Based Marketing (LBM) with Geosocial apps is the term for marketing your business using mobile location apps such as Foursquare, SVNGR, Yelp, and Foodspotting. In this workshop, we’ll review the major geosocial mobile applications, smartphone purchase decisions, usage and trends, and and how businesses are harnessing the power of users that love you enough to share it to their social networks.
Stand Out Social Marketing - Monetizing Social - FTB - ToledoMike Lewis
The document summarizes an event for Toledo businesses. It includes:
1) A breakfast buffet and check-in starting at 7:30 AM, with an introduction by the president of Fifth Third Bank at 8 AM and a keynote by speaker Mike Lewis on social media marketing.
2) A question and answer session will follow the keynote presentation.
3) Mike Lewis will be signing books after his presentation.
Stand Out Social Marketing - FTB AtlantaMike Lewis
The document outlines an event welcoming Atlanta businesses. It includes an agenda for the day with check-in at 7:30 AM, a breakfast buffet, and presentations starting at 8 AM on social media marketing and monetizing social interactions. The keynote speaker will be Mike Lewis, author of "Stand Out Social Marketing," who will discuss driving ROI with social scoring and calculating social marketing ROI.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
This document summarizes a presentation about engagement strategies on social media for nonprofits. It discusses theories of engagement like the ladder of engagement. It provides tips for designing engagement, like determining shareable content and participation opportunities. It also discusses barriers to engagement and provides examples of nonprofits that create engaging social media spaces. The presentation aims to help nonprofits understand how to use social media to meet engagement and organizational goals.
Your organization has a new Facebook page with frequent Twitter updates, a YouTube channel, and every virtual bell and whistle imaginable to build your social presence. So…how do you encourage member engagement? Discuss strategies for bringing your community to life by leveraging easy-to-use tools that will take your social platform to the next level. Walk away with ideas to recognize and reward your most engaged members, generate even more viral engagement, and ultimately improve member retention.
Andy Steggles, Chief Information Officer, Risk & Insurance Management Society, Inc. (RIMS)
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. Tools are presented and incorporating leadership, employees and social media tools into the strategy is addressed.
This document outlines strategies and best practices for nonprofits to use social media effectively. It discusses how most nonprofits now have presences on Facebook and Twitter, and shares growth statistics. The rest of the agenda covers creating a social media plan, evaluating impact, and tactics for engagement on platforms like Facebook, Twitter, Tumblr and through blog content. It also provides examples of how nonprofits can involve leadership and employees in their social media strategies.
Great presentation by Scott Sullivan of Buzzient on Social Media Analytics, Integration, and Loyalty Management with Buzzient embedding social media in Siebel Loyalty
Practical steps towards being a social business Zipipop Freud
The document outlines 5 steps for organizations to become more social businesses. It discusses using social media internally with employees and externally with clients and partners. It emphasizes engaging with social customers and building a business to support them through improved collaboration. A key step is to establish a social media team to guide strategy and monitor conversations.
Prepared for Abderdeen's Revenue-Driven Marketign Leadership summit (#RDM2012) - October 2012. A primer on understanding and starting to identify the new influencer landscape.
This document discusses social media strategies for running organizations. It outlines how social media usage has increased, with mobile social media seeing the largest growth. It then discusses various mobile social media platforms like Foursquare and Yelp that allow location sharing and reviews. The document proposes a 3 step social media strategy of listening and learning about target audiences, planning an appropriate strategy, and actively engaging through platforms where audiences interact. It provides examples of energizing influencers by identifying bloggers to partner with and supporting them. The key is focusing on building relationships and conversations rather than just eyeballs or clicks.
1. Facebook is the most popular social media site in Puerto Rico, with 1.3 million active users who spend an average of 8 hours and 8 minutes per month on the site.
2. A social media plan outlines developing a Facebook page community, growing and engaging fans through content and promotions, and strengthening loyalty.
3. The plan details services like building a Facebook page, recruiting new fans through ads, managing fan engagement with posts, and creating a promotional application to drive word-of-mouth sharing.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.
O'Neill, an action sports company, has monetized its social relationships by collecting data from 380,000 Facebook fans. It uses this social data for targeted email campaigns, like birthday offers or targeting fans interested in yoga. The key lessons are to start small with social relationship marketing and gain full organizational buy-in. O'Neill's next steps are to continue building its social profile warehouse and evolve its use of social data across more of the business.
The document discusses how to effectively use various social media tools like Twitter, Facebook, LinkedIn, YouTube and blogs to achieve measurable goals related to engagement, awareness, sales and innovation. It provides examples of different types of social media mashups and recommends establishing an ideas calendar to address changing program needs. The document also outlines developing a social media plan with specific tools and strategies to measure progress against goals.
Social Media Sales and Marketing RevolutionRackspace
The document discusses 7 steps to get ahead in social sales: 1) get in the game by knowing your customer hangouts, 2) build your social market value, 3) first friends then leads by connecting with your pipeline on social media, 4) connect with social intelligence by getting social insights, 5) get together and sell smarter by organizing social events, 6) inject social into the demand funnel to accelerate deals, 7) make your sales team effective, social and self-reliant through social media. It provides examples from Rackspace of how engaging customers on social platforms like LinkedIn helped improve recommendations, followers, and leads.
Harness the power of Location Based Marketing and Geosocialand mobile appsDebra Askanase
What does it mean if people “check into” your business online? It means they love you! Location-Based Marketing (LBM) with Geosocial apps is the term for marketing your business using mobile location apps such as Foursquare, SVNGR, Yelp, and Foodspotting. In this workshop, we’ll review the major geosocial mobile applications, smartphone purchase decisions, usage and trends, and and how businesses are harnessing the power of users that love you enough to share it to their social networks.
Stand Out Social Marketing - Monetizing Social - FTB - ToledoMike Lewis
The document summarizes an event for Toledo businesses. It includes:
1) A breakfast buffet and check-in starting at 7:30 AM, with an introduction by the president of Fifth Third Bank at 8 AM and a keynote by speaker Mike Lewis on social media marketing.
2) A question and answer session will follow the keynote presentation.
3) Mike Lewis will be signing books after his presentation.
Stand Out Social Marketing - FTB AtlantaMike Lewis
The document outlines an event welcoming Atlanta businesses. It includes an agenda for the day with check-in at 7:30 AM, a breakfast buffet, and presentations starting at 8 AM on social media marketing and monetizing social interactions. The keynote speaker will be Mike Lewis, author of "Stand Out Social Marketing," who will discuss driving ROI with social scoring and calculating social marketing ROI.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
This document summarizes a presentation about engagement strategies on social media for nonprofits. It discusses theories of engagement like the ladder of engagement. It provides tips for designing engagement, like determining shareable content and participation opportunities. It also discusses barriers to engagement and provides examples of nonprofits that create engaging social media spaces. The presentation aims to help nonprofits understand how to use social media to meet engagement and organizational goals.
Your organization has a new Facebook page with frequent Twitter updates, a YouTube channel, and every virtual bell and whistle imaginable to build your social presence. So…how do you encourage member engagement? Discuss strategies for bringing your community to life by leveraging easy-to-use tools that will take your social platform to the next level. Walk away with ideas to recognize and reward your most engaged members, generate even more viral engagement, and ultimately improve member retention.
Andy Steggles, Chief Information Officer, Risk & Insurance Management Society, Inc. (RIMS)
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
A New Paradigm for PR Measurement: The ROI of Using a Social Media Monitoring...Connie Bensen Lund
The whitepaper discusses how using a social media monitoring tool can provide public relations professionals valuable metrics to measure their efforts, including engagement, reputation/sentiment, influence, and reach. It provides examples of how to measure each of these areas and argues that with the changing PR landscape, tools are needed to benchmark and analyze social media interactions over time. Overall, the document promotes the idea that social media monitoring tools allow PR to better understand online conversations and measure the impact of their work.
This document provides a summary of a webinar on social media measurement for nonprofits. The webinar covered:
1) The five stages of social media measurement - denial, fear, confusion, delight, and acceptance/improved results.
2) Case studies of how nonprofits have measured social media success, such as tracking policy impacts and grassroots support.
3) A framework for how to develop a social media measurement plan, including defining goals, benchmarks, key performance indicators, costs, data collection tools, and using data for action.
4) Tips for nonprofits to focus on meaningful metrics, pilots for learning, and turning data into insights rather than just
This document summarizes a presentation about using social media analytics to measure and improve engagement. It discusses how Socialbakers provides analytics to track key metrics like fans, engagement, demographics and competitive benchmarking. The presentation emphasizes how understanding metrics in context can help marketers create effective strategies, identify high performing content, and maximize tools like apps and tabs. It provides advice on best practices like diverse content, calls to action and avoiding overposting or confrontation. The goal is to help more marketers leverage analytics to measure ROI and make data-driven decisions.
Knowing what social media data to track is critical to transforming data into content your community wants. In this session, we’ll focus on the important questions you need to ask, the metrics that tell you what you need to know; how to optimize your content to engage community; and how to build a social media community of content contributors and curators.
This document discusses communicating in the age of new media and social networks. It begins by explaining the differences between Web 1.0 which was about consuming information, and Web 2.0 which enables connecting, collaborating, and sharing. It then discusses how social networks work by connecting people through shared interests and friends of friends. The document also provides advice on developing a social media strategy including identifying target audiences, choosing appropriate networks and channels, establishing workflows, and experimenting to improve outreach and measurement over time.
Nonprofits are increasingly using social networks to engage with stakeholders. Key aspects of using social networks for nonprofits include:
1. Developing an online presence and profile on relevant social networks where the target audience engages.
2. Implementing a social media strategy that identifies goals, key metrics to measure, and the channels and content used to engage audiences.
3. Starting with low-risk experiments to test approaches, gather feedback, and iteratively refine strategies over time based on measured successes and challenges.
Knowing what social media data to track is critical to transforming data into content your community wants, and ultimately building a stronger online community. The presentation looks at the one metric you want to measure, what content to optimize to build community, the data metrics that tell you what you need to know about your community and the content it wants, and how to build a social media community of content contributors and curators. Practical examples support this presentation.
Key Takeaways:
a.) How to use social media metrics to better understand your online and social media communities.
b.) The top cross-channel metrics you need to track for developing and optimizing content for the community.
c.) The right content to engage and deepen online relationships within your social media spaces.
Social media is about people interacting with each other through communication technologies. There are many social media platforms like blogs, social networks, reviews, and more. In 2008, social networking surpassed email in worldwide reach. Americans spend 6% of their online time on Facebook and 70% of Twitter users joined in 2008. Social media provides value for both personal use and business use by allowing people to interact with customers, other customers, and business people. To utilize social media for business, companies should engage in dialogue with customers and prospects, be prepared to respond in real-time, and collaborate across departments. They should also plan objectives, listen to online conversations, engage in discussions, and measure results both qualitatively and quantitatively.
How to use your social networks to create impact JD Lasica
Using social networks to create impact involves laying the groundwork by defining goals and metrics, creating production processes like an editorial calendar, capturing and sharing stories, and using your community to spread ideas. Integrating social media, email lists, events, and other efforts can help nonprofits build relationships and raise awareness for their causes in an aligned strategy. Key steps include listening to supporters, enabling conversations, finding influencers, and making participation easy through free tools and user-generated content.
Using social networks to create impact involves laying the groundwork by defining goals and metrics, creating production processes like an editorial calendar, capturing and sharing stories, and using your community to spread ideas. Integrating social media, email lists, events, and other efforts can help nonprofits build relationships and raise awareness for their causes in an aligned strategy. Key steps include listening to supporters, enabling conversations, finding influencers, and making participation easy through free tools and user-generated content.
This document discusses various social media metrics and analytics that can be used to measure performance. It covers key terms like analytics, metrics, and ROI. It also discusses different types of social media measures like buzz, popularity, reach, interactions and sentiments. It provides details on tools like Google Analytics, Facebook Insights, and Twitter analytics that can track metrics like followers, traffic sources, reactions and influence. Network analysis is also discussed as a way to measure influence, centrality and prestige within social networks.
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
Getting folks to follow you isn’t enough— the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaigns with ROE in mind. In this presentation, we’ll look at the least and most effective strategies and activities and explore different ways to measurement impact.
This document discusses strategies for mixing social media and fundraising. It suggests that social media is important for fundraising because it builds trust, impacts search engine results, allows for rapid word-of-mouth sharing, and helps cultivate the next generation of donors. Both traditional and new online tools are important for fundraising, and social media should be used as part of an overall strategy to achieve specific outcomes like increasing awareness, leads, donations and more. Measurement of social media efforts is also discussed.
This document summarizes a presentation on leadership for a new era in nonprofits. It discusses how leadership needs to change to address today's complex operating environment. Some of the key points made include: leadership must be shared between the board and executive director through a strong partnership; the board needs to become more diverse, strategic, and accountable; and culture and values must be central to the organization. An effective board for the future requires clarifying roles, engaging in learning, and asking big questions about impact and sustainability.
On Today's Menu: Your Successful Grant Proposal4Good.org
How can you whip up a successful grant proposal? You’ll need just the right proportions of research, planning, drafting, and editing. And don’t forget to garnish with tasty feedback and a dash of good timing!
Foundations and corporate funders are always looking for ways to make good investments in your community. To partner with them, you have to show exactly how you can help make that happen!
Webinar participants will get a special discount on Dalya’s award-winning book, "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact."
Who should attend: This webinar is ideal for: nonprofit directors, staff, board, volunteers, and consultants who help raise money from foundations and corporations; jobseekers are also welcome.
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
Inbound Marketing & Millennial Donors: A Perfect Marriage4Good.org
The Millennial Generation does not want direct mail from your nonprofit, nor do they want generic communications. To get to these early donors, 84% of which donate or want to donate online, you'll need to earn it through transformative content that effectively tells the story of your cause.
In this webinar learn how to utilize inbound marketing techniques to attract Millennial donors who live on their smartphones, and to how incentivize their giving to your fundraising efforts.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
Most nonprofits involve volunteers in program areas and administrative areas. You might not be aware, however, of the many ways you can involve volunteers in your fundraising activities. This webinar will outline ways you can involve volunteers in fundraising, where to find volunteers, how to recruit them, and how to keep them enthused about your organization.
Could your mission statement describe any of several other organizations that are similar to yours? Do you just haul it out once a year for your annual report and 990? If you’ve been around for many years, you’re clear about your nonprofit’s value to your community, your stakeholders and/or your cause, why bother to revisit your mission statement?
The answers to these questions can make the difference between sustainable success and failure in several ways. Organizations that have a page-long mission statements and think that any effort to review it would be just empty wordsmithing may want to join us for this webinar to see what a rigorously crafted mission statement can do for marketing, fundraising, stakeholder loyalty, strategy, and managing change.
Enter your mission statement in the 4th annual What’s Your Mission? Competition, at http://bit.ly.SyPmission
Takeaways:
Why your mission statement is so important.
Why it’s worth editing your mission statement–and how to do it.
What’s in a good mission statement, and what’s not.
How a good mission statement forms the basis for strategic decisions.
How to measure your performance against your mission statement, and why that’s valuable.
e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...4Good.org
This seminar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
Key Leadership Factors for Fundraising Success4Good.org
As the CEO of your organization, you are tasked with many things from operations to quality improvement; fundraising is only one of your concerns. But did you know that everything you do affects fundraising? In fact, the most important factor in fundraising success is not the competence of your fundraiser but your own leadership and that of your Board of Trustees. Join Susan Black, CFRE to learn the six key factors for fundraising success that every nonprofit leader needs to know.
Barriers to Change: Understanding Roadblocks to Progress in Organizations and...4Good.org
We all say that we desire change yet, it seems so difficult for it to actually occur. In this webinar, learn more about the barriers to change that keep us from moving forward in our personal, professional and organizational lives.
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
Why are some nonprofits successful at attracting funding while others struggle? How do funders differentiate between the myriad of nonprofits that want their money? How has the process of successfully approaching funders changed? This cutting edge webinar, based on the practical experience of hundreds of successful funding campaigns, examines the fundraising process from the other side of the desk, that of the funders, and illustrates the techniques that work in today’s economic environment, all designed to help you earn Asking Rights™.
Four Great Hormones to Stimulate Well-Being4Good.org
Recent neuroscience research has verified that the well-being that comes from meaningful conversations depends upon four hormones that we have the ability to either stimulate or depress in ourselves and in others. This Webinar will deal with the four and explain their role in personal and interpersonal well-being.
What do you do when someone signs up for your email list or donates to your organization? Do they have to wait until your next “monthly” newsletter to learn more about who you are and what you do? If so, you are missing out on a huge opportunity to engage, inspire and motivate your supporters to take action.
One of the best ways to engage with new subscribers (or new donors for that matter) is to create what is called a “Welcome Series” of emails. These emails are set to automatically be sent to the individual over the course of a few weeks – Day 1 they get an email, day 4 they get another email, day 8 they get yet another email, etc. These emails are designed to introduce yourself and your organization to the individual, as well as show them the impact your organization is having and why they should stay connected.
Sounds like a great idea and something all nonprofits should be doing right? The problem is that most nonprofits are not currently using a Welcome Series and are missing out on this powerful tool. If this includes your organization, then join us for this jam-packed webinar where we highlight a number of successful strategies and tactics you can start using immediately including:
- Why a Welcome Series is so powerful (Its all about the relationship)
- How to create an engaging and compelling Welcome Series
- How and why you should have multiple Welcome Series’ – subscribers, donors, attendees, etc.
- How a Welcome Series can increase your donor retention
On Today's Menu: Your Successful Grant Proposal4Good.org
The document outlines steps for writing a successful grant proposal, including understanding your organization's purposes and priorities, knowing your readers at funding organizations, and refining your messages to appeal to readers. It also provides tips for grant writing such as telling impactful stories, engaging readers emotionally, and focusing on clarity and conciseness. The presentation aims to help non-profits strengthen their grant proposals.
Mission and Leadership: Work Motivation That Strikes a Chord4Good.org
Most organizations have a formalized mission statement. Too often it is merely posted on a wall in the conference room. Often, employees grow cynical and state that the organization’s mission statement is just that: an empty statement. However, other organizations follow a structured process that allows their managers to lead with integrity while using the core principles of mission-driven organizations.
In this extremely practical presentation, that Dr. Eyal Ronen has never shared in the past, he will describe the practical steps to creating a clear mission, vision, and values for the organization. He will also describe the 4 things every leader must do in order to be effective in accomplishing his or her, and the organization’s mission.
Affordable Special Events Data Tracking and Analysis4Good.org
Special events can be complex and in the process of planning a perfect event, details can be missed. Using data to track the ways in which people participated in the event can help you determine what worked, what didn't work and what people are responding to about your event.
Have You Been Sequestered?—Developing Diverse Sources of Revenue4Good.org
Many nonprofits are excessively dependent upon a single type of revenue. The classic example is the organization which is only funded through government contracts or grants. Others may be totally reliant upon one or two private foundations or local corporations. In this webinar, volunteer leaders, agency CEO's and chief development officers will learn the value of diversifying the sources of revenue so as to enhance financial sustainability.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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1. Where's the Return on Engagement?
Measuring Social Media ROE
Debra Askanase
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3. Today’s Speaker
Debra Askanase
Founder and Engagement Strategist,
Community Organizer 2.0
Hosting: Assisting with chat questions:
Sam Frank, Synthesis Partnership April Hunt, Nonprofit Webinars
4. Where’s the Return on Engagement?
Measuring Social Media ROE
Debra Askanase
Community Organizer 2.0
May 18, 2011
5. Webinar Takeaways
What is Return on
Engagement
Status and
Engagement Metrics
Designing ROE
Case studies
Tools
http://www.flickr.com/photos/52352295@N00/181354778/
7. The world of social media tools Communication
Collaboration
Multimedia
Entertainment
Reviews and Opinions
8. Return on Engagement
The metric tied to time and investment spent
participating or interacting with other social
media users, and in turn, what transpired
that's worthy of measurement*
Hat tip to Brian Solis for the inspiration
http://socialmediatoday.com/index.php?q=SMC/176801
10. Define Activities and outcomes follow
Design social media
Realize
Measurable Measurable Measurable
Goals Activities Outcomes
11. There are two types of measurements
Engagement
and activism
measurements
Status
Measurements
http://www.flickr.com/photos/55714700@N00/5383102286/ (leading to ROE)
12. Status measurements Engagement and
activism
measurements
Numbers that are not in Numbers that are in the
the context of social context of social media
media conversations, nor conversations, and often
reflect the impact of reflect the impact of
social network social network
conversations conversations
Leading to ROE Are used to measure ROE
13. Status measurements: Leading to ROE
These are status
check-ins that are
non-contextual
such as
Number of
followers, friends,
RTs, readers, Likes,
views, connections,
photos shared, etc.
But we need to do it
14. Status measurements alone do not tell
the right story
Goal: sign up to play an online game
Social media activity: Twitter
Status metric: number of Twitter followers
The Case of the 4,000 4,000 Twitter
Twitter Followers Who followers in one
Don’t Care year!
400 spammers
Only 3 followers that cared at all
Couldn’t influence people to click links!
No one playing game came from Twitter
15. Engagement and activism
measurements: foster community
These are contextual
measurements that speak
to how engaged the
community is, how willing it
is to take action, & your
influence on the
community
=>
Converts to intended action
http://www.flickr.com/photos/34086095@N05/4860818097/
16. Engagement you can measure
Participation – comments, interactions, usage of widgets,
@messages, shares, likes, posts, tags
Degree of Authority – authoritative sites linking to your
URLs, talking to about your content, organization,
campaign
Influence – size of user base subscribed to your content,
ability to influence conversation, Klout/Twitalyzer, #RTs
per post, hits to website from social sites
Sentiment – how do people feel about you, % change
Resource: http://www.beingpeterkim.com/2008/09/a-framework-for.html
17. If your social media
strategy isn’t an
engagement strategy,
then you’re
not realizing ROI
18.
19. The social media activity funnel
Move to
Action
Creates
Trust
Social Media
Engage
(and realize
ROE)
20. Case study from 22Squared:
Studied how 100 top brands used social media
http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
21. The successful brands moved people
beyond short-term impact to include
return on engagement
Objectives included
advocacy, trust, loyalty, influence
23. ROE of Social Media Actions*
Engage Contribute Participate Create
Create a
Post Become a
Visit video,
reviews fan
Watch custom
Give Friend
Download message,
feedback Follow
Read tweet,
Vote Join
Play product
Contribute Discuss
Donate for the
ideas
company
Lowest to highest Return on Engagement
* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
24. Creators talked and proactively
shared information about the
brand the most. They also
influenced buying decisions the
most.
Low-level engagement by itself did not produce
significant ROE (this activities lead to ROE)
25. It is possible to measure level of
engagement
Engagement Measurement
Total number who engage in some way with your
organization’s social media spaces or within it/
Total number of people in the same social media
spaces
Example: 1200 people from our Facebook Page and Linkedin Group engage
with those sites monthly/6,700 people who follow us on those spaces
= 18% are actually engaged with your organization online
26. It is possible to measure activism
Activism Measurement
Total number who took action from your social spaces
that you asked them to take /
Total number of people within your social media
spaces
Example: 280 people from our Facebook Page and Linkedin Group completed
a survey on your site/6,700 people who follow us on those spaces
= 4% are willing to take action for your organization
27. One type of ROE measurement chart
Goal Leading to Measure- ROE Engagement
ROE ments Activities Measure-
Activities (mostly ments
(some status)
concurrent
with ROE
activities)
Sign up for • Develop and • No. of fans • Q&A blog • FB
classes online nurture FB • No who post interviews engagement
Page • No. in group with students, • group
• create FB • Post discussion on comments
groups for impressions FB Page • poll
each class • No. who visit • Create your participants
site from own class (FB • No. who tell
social media poll) a friend and
• No. who are • Tell a friend tag on FB
engaged activity
weekly involving What is the
tagging engagement
%?
28. Goal was: sign up for online classes
• How many came from Facebook?
• How many came from the blog?
• How many came from Twitter?
• How many came from a specific bit.ly link
shared on social media?
• What is the activism measurement?
• What is the engagement measurement?
29. Sample social media metrics template
Many thanks to Amy Sample Ward for
creating this fabulous template
Follow her @amyrsward
https://spreadsheets.google.com/ccc?key=0Auim7mCKWRJsdEVHYTRHOV9oUVV0dk5rR1plbWF
yOGc&hl=en&authkey=CIGr7Y4D#gid=2
30. Overall Strategy
Platforms Website
Tactics Campaigns
Tactics
Measure ROE and Leading to ROE
31. ROE: Lily the Black Bear
http://www.facebook.com/lily.the.
black.bear
32.
33. Remembering ROE of social media actions
Engage Contribute Participate Create
Create a
Post Become a
Visit video,
reviews fan
Watch custom
Give Friend
Download message,
feedback Follow
Read tweet,
Vote Join
Play product
Contribute Discuss
Donate for the
ideas
company
Lowest to highest Return on Engagement
* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
34. Designing Lily’s Engagement on FB
Engage: Watch videos on FB and Live cam on site,
donate, read, visit site
Contribute: give opinions and feedback, vote in contests,
name the bear, etc.
Participate: Facebook Friend, follow tweets, discuss and
comment
Create: Post their own photos, tweet proactively,
comment proactively.
37. Designing TMWL Engagement
Engage: donate, visit site and FB, read
Contribute: give opinions and feedback, vote on justcoz
tweets, evaluate campaign
Participate: Facebook Friend, follow tweets, discuss and
comment on each heartspace, within FB group
Create: Create own heartspace, tweet proactively,
comment proactively, create challenges, blog posts
38.
39.
40.
41. Finding what you need to know
online
http://www.flickr.com/photos/23196822@N00/2224184085/
42. Basic (& Free) Monitoring Tools
Indexed by Google, Google Alerts*:
http://www.google.com/alerts
Tagged by Delicious or Flickr, Create Keyword RSS feeds:
http://www.delicious.com, http://www.flickr.com
Chatter in blog comments, Backtype:
http://www.backtype.com/home/alerts
Blog posts/blogs:
http://www.blogpulse.com/
43. Basic (& Free) Monitoring Tools
General search, Social Mention:
http://www.socialmention.com
Message Boards, BoardReader:
http://www.boardreader.com
Facebook and Twitter campaigns, Rowfeeder:
http://www.rowfeeder.com
Twitter mentions, SocialOomph:
www.socialoomph.com
50. Find the listings for our current season of webinars
and register at
NonprofitWebinars.com
Chris Dumas
Chris@NonprofitWebinars.com
707-812-1234
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