The document discusses the evolution of digital consumer behavior, emphasizing the importance of attention in a landscape where content is abundant yet attention is limited. It highlights key metrics and strategies for social media engagement, including the significance of social listening and analytics in understanding audience behavior. Additionally, it explores the rise of social gaming and the monetization of virtual goods in this space.

1. Digital Insights and AnalyticsMeasuring What MattersApril 2011

2. The Digital Consumer has changedTrust in media, business and government continues to decline

3. The Era of AttentionomicsContent is infinite, but your attention is finite

4. Attention is now the online currency

5. Never been easier (or cheaper) to publish content

6. Content decayAttentionomics: Twitter Data92.4% of all retweets happen within the first hour of the original tweet being published

7. 1.63% of retweets happen in the second hour

8. 0.94% take place in the third hourAttentionomics: YouTube DataA video on YouTube gets 50% of its views in the first 6 days it is on the site

9. After 20 days, a YouTube video has had 75% of its total view

10. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its viewsAttentionomics: Facebook DataEdgerank algorithm determines what content users will see from the pages they “like”

11. Sparked the “Science of Timing” movement, an analysis of the timing for when to post your emails, social media updates, and blog posts to maximizeINFINITECHOICES

12. 3 Focus Areas (SoLoMo)

13. Why? Fish Where the Fish Are!Average user has 130 friends on Facebook

14. Average user sends 8 friend requests per month

15. Average user spends an average 15 hours and 33 minutes on Facebook per month

16. Average user visits the site 40 times per month

17. Average user spends an 23 minutes (23:20 to be precise) on each visit

18. Average user is connected to 80 community pages, groups and events

19. Average user creates 90 pieces of content each month

20. 200 million people access Facebook via a mobile device each day

21. More than 30 billion pieces of content are shared each day

22. Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users

23. Facebook generates 770 billion page views per month Understand Your Audience

24. Understand Your Audience

25. Social Listening FrameworkSocial listening programs start by discovering data, synthesizing it into findings, segmenting / prioritizing, and shepherding insights internally to key company functional areas. Discover - Harvest relevant social dataAnalyze - Separate signal from noiseSegment - Segment social data by business function and/or defined categoriesStrategize & Integrate – Make listening outputs a regular input that informs the strategic planning process Execute – Informed action based on insights from strategic listening

26. Social Listening MethodologyAudience insightsSocialIntelligence

27. Social Listening Platform Types

28. Social Listening LandscapeHundreds of platforms to choose from, offering both the same and in cases very different products and services.

29. Social Listening UsesMonitoring and listening is a critical component of Social Business

30. Social Listening Examples - EnterpriseGatoradeDell Monitoring ~22k conversations per day

31. 11 Languages

32. Information used for both CRM and advertising-related measures

33. Data can be segmented based on topics of conversation, trends, geography, and language