The document discusses social media measurement and metrics. It covers tying metrics to organizational goals, using keyword analysis tools like SEMRush and Google's Keyword Planner to understand traffic drivers, and diving into analytics from Google Analytics and Facebook Insights. The presentation also discusses visualizing metrics and showcases examples like a museum's open data dashboard. Resources like Metricly and Socialbrite's sharing center are provided for additional metrics tools.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
Social Media Marketing: Tips and TricksRipple6, Inc.
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
Social Media Marketing: Tips and TricksRipple6, Inc.
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team dynamics, collaboration, and real-time communication. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs. This keynote will walk through the levels of SharePoint and Yammer integration available today, providing some real-world example and guidance to help attendees make more informed choices and develop the right social strategy for their organizations.Keynote presentation from SharePoint Connect 2014 in Amsterdam, presented Nov 19th, 2014.
This panel discussion will be moderated by Chris Kovac, Director of Social Influence at Nicholson Kovac (Kansas City, MO) and will feature examples of how you can integrate your offline advertising efforts with your online marketing strategies.
Speakers:
Lindsay Jacaman, Director Multi Media Sales The Wall Street Journal (Dallas, TX)
Jim David, Vice President, Ussery Printing (Dallas,TX)
David Young, VP Account Services, Slingshot/David & Goliath (Dallas, TX)
At Intelligent Content 2011 in Palm Springs, I presented about the importance of developing content strategies for your company's social media marketing initiatives.
JD Lasica, Founder of Socialbrite.org, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
Presentation given by JD Lasica at the bootcamp "Advancing a New Vision for Youth Sexuality through New Media" given by ISIS and convened by the Ford Foundation in Oakland, fall 2011.
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team dynamics, collaboration, and real-time communication. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs. This keynote will walk through the levels of SharePoint and Yammer integration available today, providing some real-world example and guidance to help attendees make more informed choices and develop the right social strategy for their organizations.Keynote presentation from SharePoint Connect 2014 in Amsterdam, presented Nov 19th, 2014.
This panel discussion will be moderated by Chris Kovac, Director of Social Influence at Nicholson Kovac (Kansas City, MO) and will feature examples of how you can integrate your offline advertising efforts with your online marketing strategies.
Speakers:
Lindsay Jacaman, Director Multi Media Sales The Wall Street Journal (Dallas, TX)
Jim David, Vice President, Ussery Printing (Dallas,TX)
David Young, VP Account Services, Slingshot/David & Goliath (Dallas, TX)
At Intelligent Content 2011 in Palm Springs, I presented about the importance of developing content strategies for your company's social media marketing initiatives.
JD Lasica, Founder of Socialbrite.org, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
Presentation given by JD Lasica at the bootcamp "Advancing a New Vision for Youth Sexuality through New Media" given by ISIS and convened by the Ford Foundation in Oakland, fall 2011.
A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Knowing what social media data to track is critical to transforming data into content your community wants, and ultimately building a stronger online community. The presentation looks at the one metric you want to measure, what content to optimize to build community, the data metrics that tell you what you need to know about your community and the content it wants, and how to build a social media community of content contributors and curators. Practical examples support this presentation.
Key Takeaways:
a.) How to use social media metrics to better understand your online and social media communities.
b.) The top cross-channel metrics you need to track for developing and optimizing content for the community.
c.) The right content to engage and deepen online relationships within your social media spaces.
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Social Networking Strategies Internet Research Tools Ccm 6 Dec11steveallen
Intermediate to advanced level presentation on social networking, career search, competitive intelligence, market research, personal branding and other related topics for job seekers and career changers.
Knowing what social media data to track is critical to transforming data into content your community wants. In this session, we’ll focus on the important questions you need to ask, the metrics that tell you what you need to know; how to optimize your content to engage community; and how to build a social media community of content contributors and curators.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
The Social Startup: New strategies for a new worldJD Lasica
JD Lasica's talk about how to create a Social Startup. Tips on how to socialize your startup, including how to hone your core message or value proposition, how to build a community or supporters and why it's important to tell your own story.
This is 66-slide presentation about how Parent Teacher Associations can use social media to advance their goals. It covers planning, storytelling, Facebook, Twitter, Pinterest and more.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Move the needle: Get your supporters to take actionJD Lasica
Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
A short presentation that I'll be giving at BlogWorld Expo in Las Vegas on Oct. 16, 2010. I point to several examples of social media resulting in real-world change and lay out 5 ways to mobilize your cause.
Socialbrite & social tools for social changeJD Lasica
Presentation at San Francisco State University Learning Lab on Oct. 1, 2010, highlighting the tools and resources found on socialbrite.org as well as other social tools for social change.
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
Mobilize your cause: 12 steps to a successful cause campaignJD Lasica
First part of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. This presentation covers:
- 12 steps to mobilize your cause
- some instructive cause campaigns, including charity:water, Tweet for a Cure, 93 Dollar Club, and the Greenpeace campaign against Nestle.
7. ‘Data is better than gut’
Gather, analyze, act
Photo on Flickr by Vee Dub (CC-BY)
8. Set goals, map metrics
Goals Metrics to measure
Grow email list of supporters # newsletter, RSS subscribers
Increase comments on blog avg. # comments/post
Increase website visibility increase in traffic or linkback #s
Increase positive mentions of mentions in blogs & social
organization or cause networks
Have visitors stick around stick rate, bounce rate
Make our content more viral # of shares
Get people to take action # of petition signatures
Get people to attend event # of registrants, year over year
17. M E T R I C S A S D ATA V I S U A L I Z AT I O N
Data visualization
Transparency from the Indianapolis Museum of Art
http://dashboard.imamuseum.org/
18. M E T R I C S A S S H A R E A B L E D ATA
Map mashups with open data
Broadband speeds at schools & colleges in Miami
19. Other metrics tools
Metricly.com (metrics dashboard)
Crowdbooster.com (Twitter)
Klout.com (influence score)
Socialbrite roundup of Twitter tools