Somerville Community Access Television, June 1, 2010. This presentation is licensed under a Creative Commons Attribution Noncommercial Share Alike 2.0 Unported license.
This presentations introduces the social networking site Facebook to business owners and shows how businesses and nonprofits in Coos Bay and North Bend are using it to reach out to their customers.
This presentation was last given at the Bay Area Chamber of Commerce's Independent Business Operators luncheon on March 24, 2010.
This is a talk I gave in March to some marketing students at the University of Montana. The topic was an overview of internet marketing/social media marketing.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Presentation given to the Human Services Coalition of Prince George's County on how nonprofits can best utilize social media. Most content is not original, but rather borrowed through social media tools, like Slideshare, Twitter, and LinkedIn!
This presentations introduces the social networking site Facebook to business owners and shows how businesses and nonprofits in Coos Bay and North Bend are using it to reach out to their customers.
This presentation was last given at the Bay Area Chamber of Commerce's Independent Business Operators luncheon on March 24, 2010.
This is a talk I gave in March to some marketing students at the University of Montana. The topic was an overview of internet marketing/social media marketing.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Presentation given to the Human Services Coalition of Prince George's County on how nonprofits can best utilize social media. Most content is not original, but rather borrowed through social media tools, like Slideshare, Twitter, and LinkedIn!
Social media engagement must be designed. This slide deck includes discussion of the social media funnel, how to design engagement, barriers to engagement, a sample engagement calendar, and examples of nonprofit organizations engaging effectively on Facebook, Twitter, and YouTube.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
There's a saying: A happy customer tells a few friends ... an unhappy one tells Google. Thanks to social media, news travels lightning fast, so businesses need to develop crisis communication plans that account for online situations and responses. This "Crisis Communication 2.0" presentation was first delivered at the Columbus Chamber of Commerce's Small Business Forum.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Using Social Media in Substance Abuse Prevention, Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Prevention, Treatment and Recovery was presented by Jennifer Barbour of another jennifer writing lab on June 18, 2012 at the New England School of Addiction and Prevention Studies.
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
Social Media 101 - Notes from Our WorkshopSam Popp
Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
Building A Successful Social Media CampaignNik Souris
Course slides from UCSD Rady Center of Development program developed for the USMC on "Building A Social Media Campaign" presented by Steve Bellach and Nik Souris on January 25, 2017 at Camp Pendleton.
Social Media to the Rescue - Facebook, Twitter and YouTube for Fire Safety Pr...Maura Neill
From my 2-hour class for the Georgia Fire Safety Symposium, July 13, 2011. Basic Facebook, Twitter and YouTube usage for fire safety professionals (fire stations, city and county fire departments, and other fire and life safety organizations).
Social media engagement must be designed. This slide deck includes discussion of the social media funnel, how to design engagement, barriers to engagement, a sample engagement calendar, and examples of nonprofit organizations engaging effectively on Facebook, Twitter, and YouTube.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Beyond the Basics: Putting Social Media to Work for School PRRichie Escovedo
Beyond the Basics: Putting Social Media to Work for School PR - presented at the Arizona School Public Relations Association Summer Conference on June 21, 2011.
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
There's a saying: A happy customer tells a few friends ... an unhappy one tells Google. Thanks to social media, news travels lightning fast, so businesses need to develop crisis communication plans that account for online situations and responses. This "Crisis Communication 2.0" presentation was first delivered at the Columbus Chamber of Commerce's Small Business Forum.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Using Social Media in Substance Abuse Prevention, Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Prevention, Treatment and Recovery was presented by Jennifer Barbour of another jennifer writing lab on June 18, 2012 at the New England School of Addiction and Prevention Studies.
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
Social Media 101 - Notes from Our WorkshopSam Popp
Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
Building A Successful Social Media CampaignNik Souris
Course slides from UCSD Rady Center of Development program developed for the USMC on "Building A Social Media Campaign" presented by Steve Bellach and Nik Souris on January 25, 2017 at Camp Pendleton.
Social Media to the Rescue - Facebook, Twitter and YouTube for Fire Safety Pr...Maura Neill
From my 2-hour class for the Georgia Fire Safety Symposium, July 13, 2011. Basic Facebook, Twitter and YouTube usage for fire safety professionals (fire stations, city and county fire departments, and other fire and life safety organizations).
Social Media is Dead. Long Live Social Media ROIStefanos Karagos
My keynote for Social Media Conference 2011.
Long Live Social Media ROI!
This Presentation Made it to TOP 5 Most Popular Business Presentations in the World for 2011 :-)
THANK YOU ALL!!!
[Go to slide #11]
http://www.slideshare.net/rashmi/slideshare-zeitgeist-2011
XPLAIN.co
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Have you met the millennial mom? Tech savvy, social and focused on quality, she's a power consumer and she knows what she wants. Understand and connect with this critical consumer segment with essential takeaways on preferences and purchasing habits courtesy of the (add)ventures insights + content teams.
8 Ways a Digital Media Platform is More Powerful than “Marketing”New Rainmaker
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
What slide dimensions should you use for your presentations?Presentitude
When PowerPoint 2013 came along, the size of the default presentation changed from 4:3 to 16:9. So – what size should you use for your slides? This is a quick guide to choosing the right size – and a brief explanation of the difference between the sizes in different versions of PowerPoint.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
The social web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
Socialxpand Reviews | How to Use Social Media in Best WaySocialXpand
Socialxpand is a digital marketing and social media marketing company, which has many positive reviews by its great work and fewer complaints with new contracts. Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
I gave this presentation to Jeff Bieber's American University COMM 567 class (which is focused on "Communications and Social Change"). The class is in the progress of mapping out a sexual assault awareness/prevention campaign targeted to the American University campus and is having a variety of guest speakers join them on their journey. As someone always interested and previously very active with this issue, the experience could have not been more meaningful. Social Media is absolutely a tool in the tool belt for Social Change.
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
Presentation given at the Strategic Internal Communications Conference in Chicago on March 15th, 2011 by Sandra Fathi. Presentation discusses effective uses and strategies for incorporating social media in internal communications initiatives
Online Presence: Developing your online presence Kate Lindsay
'Strategies for online presence' presentation given for the 'Developing your online presence' workshop provided by ITLP, IT Services, University of Oxford.
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
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Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Biological screening of herbal drugs: Introduction and Need for
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Social Media 101: Facebook, Twitter, YouTube
1. Social Media 101: Facebook, Twitter, YouTube Somerville Community Access TV June 1, 2010 Created by Vanessa and Colin Rhinesmith This presentation is licensed by Vanessa Rhinesmith (vanessarhinesmith.com) and Colin Rhinesmith (cctvcambridge.org/colin_rhinesmith) under a Creative Commons Noncommercial Attribution Share Alike 3.0 Unported license.
2. Table of Contents: Introductions Brief Review Social Media Strategy Best Practices Next Steps Resources
5. For Review: This presentation is part of a communications & social media strategy workshop for nonprofits. To download the complete presentation, please visit:http://www.slideshare.net/cctvcambridge/introduction-to-developing-a-social-media-strategy-for-cambridge-nonprofit-organizations
6. Listen Before You Engage: Listen to your audience and learn how they communicate before you engage with them Know which kind of tools your clients, and desired audience, are using Understand that not all clients maybe using the same kind of tools Identify the communication preferences and expectations of your audience (i.e., do they prefer weekly email updates or do they want to know that there will be something new on your blog each day). Don’t use tools they’re not using!
7. Before You Begin: It’s tempting to jump right into social media and set up a myriad of accounts, but before you begin be sure to: Determine your organization’s goals Develop a communications plan Know how to reach your audience
8. Create a Survey, They Work! Surveys are a quick (and easy) way to learn a more about your community. In return, they offer invaluable information prior to the creation of a social media centric strategy. Types of surveys: Phone Calls Paper Based Surveys Web-based Survey Monkey http://surveymonkey.com Basic: Free (100 responses per survey) Monthly Pro: $19.95/mo. (1000/mo.) Annual Pro: $200/year (unlimited)
9. What Are Social Media? Social media are tools that allow users to: Connect to people with similar interests Participate in online discussion and debate Be the media! You get to be the… Author Photographer Filmmaker Storyteller
10. Image courtesy of fredcavazza available on Flickr under a Creative Commons license
11. Why Would You Want to Publish on the Web: Before diving into the web, ask yourself: Why do you need an online presence? Who is your audience? What experience do you want visitors to have when they visit your website, blog or social network (i.e., Twitter or Facebook)? What are your strengths going into this project? What are your weaknesses? How much time do you intend to dedicate to social media? How many resources? How much can you afford to spend on social media as a communications channel?
12. Are You in Control of Your Digital Identity? You, and only you, should be in control of your organization’s online reputation. Here’s a few tips to help you maintain control of your web presence: What does the web say about you? Be sure to do a basic Google search to see what conversation have already taken place or are taking place as we speak How to take control? Search Google daily, better yet, set up daily Google Alerts (containing your organization’s name) and have these alert delivered to your email each day Are you part of the conversation? If someone else is talking about you, your organization and/or your cause, then you should be open to joining the conversation (i.e., contributing to a blog or forum) How to make the web work for you? Having a solid, updated website with a blog is a great place to start
13. [Best Practices] An Overview of Social Media Best Practices and Implementation Recommendations
16. Best Practices: Facebook Set-up a FacebookPage: Provides analytics Enables Fans to share your content with their Facebook friends Allow fans/supporters to create Groups Use Events to generate visibility Use Causes for donations or visibility Additional Tips: Profiles are for People Use Groups for Controlled Membership Use Events to Generate Attendance
19. Best Practices: Twitter 5 Easy Things To Do Daily: Check most recent @replies Review latest conversation thread Join the conversation, for example: Share a link Post an event Respond to a comment Search for keyword-based conversations Chat with your community (not at them)
20. Twitter Tips for Following: It’s easy to want to follow everyone and build up a large community, but quantity does not necessarily mean quality. Before you follow, review the user’s: Bio section. Is it complete? Website link. Does their website/blog look reputable? Following to follower ratio. Do they have roughly the same number (or more) of followers in comparison to the number of people they follow? Tweets. Are they offer valuable information or dialogue? Would you want to be apart of their community or would you want them to be a part of yours? Red Flag: Users who follow a high number of people (in comparison to followers) are usually spammers
21. Tips for Creating Content: Promote and talk about the issue, and Listen to community concerns Share and comment on their stories Share expertise and information Establish reputation and expertise Focus on a call to action, including: Announce events Prose questions to the community Options for volunteer involvement 70-20-10 Engagement Model: 70% sharing other voices, opinions and tools 20% responding, connecting, collaboration and co-creation 10% promoting and/or chit-chatting [70-20-10 Engagement Model courtesy of David Dombrosky’s presentation Social Media And Social Networks From Experiment To Strategy http://tinyurl.com/yzz6xre]
22. Tips for Having a Conversation: @ Reply: a comment or reply to a specific user. To do: start with @username - and insert comment specific to that user Re-tweet (RT): a comment tweeted by another user, but you would like to share. To do: start with or include RT @username - and then the users comment that you'd like to share Direct Message (DM): a private message between two users, but you must be following one another for the functionality to be enabled @ Reply v. Direct Message: to many (public), to one (private)
23. Tip: Download TweetDeck Download TweetDeckhttp://www.tweetdeck.com/beta/ It's easy to use Helps you make Twitter more time efficient and manageable Customizable columns make it easier to follow the conversation and keep track of conversations Savable search functionality let’s you stay aware of conversations that contain keywords specific to your needs PC and Mac compatible, also an iPhone version available for quick mobile use
27. Best Practices: YouTube Set-up a non-profit channel http://www.youtube.com/nonprofits Buy a Flip Mino video camera Produce member video spotlights Upload to YouTube and share on your website or social network (Facebook, Twitter, etc.) Make time to respond to comments Tag your videos with keywords
28. [Next Steps] Developing a Social Media Strategy, Measuring Success & Sample Work Flow
29. Part I: Create a Social Media Strategy Determine who will manage your online identity and accounts: Executive staff Marketing department Younger staff members Determine time and resources available to spend on social media activities Establish internal policies and procedures around social media use that are agreed upon by the organization Develop user guidelines that state your expectations when others comment and what you as an organization deem appropriate as well as inappropriate
30. Part II: Measure Success Set up Google Analytics for your website as well as other types of analytics for your blog and other social media service to measure traffic to your content Examples: FacebookPagehttp://www.facebook.com/advertising/?pages Bit.ly (URL shortner) http://bit.ly/ that tracks link analytics Google Analytics http://www.google.com/analytics/
31. Sample Social Media Workflow: Step 1: Publish an editorial, personal story or research piece to website or blog Step 2: Shorten the link to the published piece using Bit.lyhttp://bit.ly/ Step 3: Share the shorten link on Twitter Step 4: Share the link on Facebook Step 5: Measure success using Bit.ly, Facebook Insights, or Google Analytics Step 6: Note any lessons learned (i.e., was it viewed more on Twitter or on Facebook? Was the topic interesting to your online community? Was it re-tweeted or shared by others on Facebook or blogged about) Beware of Automation: Cross posting between your blog, Twitter and Facebook might seem easy, be sure to treat each space separately. Online users do not like automated content and are quick to call out offenders.
32. Step 1: Publish Your Story Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
33. Step 2: Use Bit.ly to Shorten URL Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
34. Step 3: Share Link on Twitter Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
35. Step 3 1/2: Share Link on Facebook Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
36. Step 4: Measure Success (Bit.ly) Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
37. Step 4: Measure Success (Facebook) Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
38. Step 4: Measure Success (Google)http://www.google.com/analytics/ Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
39. Time Management: Already swamped? Not sure how to fit social media into your already hectic day? Here are three time-based options: 15 – 30 min/day: respond and publish 30 min – 1 hr/day: monitor, respond, and publish 1 hr or more a day: lurk, monitor, respond, and publish
40. Option #1: 15 – 30 min Respond and publish: Respond to Facebook, Twitter and other social media messages received and find ways to engage with your constituents Publish new content: Post a link from your website to Facebook Cross‐post on Twitter Share community links from members or organizational partners
41. Option #2: 30 min – 1 hr Monitor, respond, and publish: See Option #1 and the following: Set up and monitor Google Alerts: http://www.google.com/alerts Set up RSS feeds in Google Reader: http://www.google.com/reader Google yourself and your organization!
42. Option #3: 1 hr or more Lurk, monitor, respond and publish: See Option #1 & #2 and the following: Check your Twitter feed throughout the day: Twitter tools: TweetDeck More Twitter tools on Mashable.com Spend time online where conversations are happening Spend time with content produced by your members and future constituents and respond to them
43. What Are Your Next Steps? Please take 5-10 minutes to think about 1-3 solid next steps that you will take. Share your next steps with your partner and be prepared to share them with the group.
44. Conclusion: Remember that blogs, social networks and other social media platforms are just tools – and tools are only as good as their users: Take your time learning how to use the tools effectively Identify which tools work for you and the needs of your organization Respect your capacity and the resource/time capacity of your organization Be flexible and adapt to the tools that are the most valuable to your community members and intended audience(s)
46. Resources: We Are Media – http://www.wearemedia.org/ Beth Kanter – http://beth.typepad.com/beths_blog/ Frogloop – http://www.frogloop.com/ Idealware.org – http://www.idealware.org/ Net Squared – http://www.netsquared.org/ Non-Profit Technology Network (NTEN) – http://www.nten.org/ Socialbrite – http://www.socialbrite.org/ Social Media Guide for Non-Profits – http://nonprofitsorgs.wordpress.com/ Tech Soup – http://home.techsoup.org/pages/default.aspx Zen and the Art of Nonprofit Technology | http://zenofnptech.org/
47. Resources: [Blogging] How to blog without the time sink - http://www.contentious.com/2007/09/05/how-to-blog-without-the-time-sink/ [Social Media Tips] 11 Guidelines to Social Media Success, 2007 - http://blog.searchenginewatch.com/071018-085826 [Social Media Tips] 10 Simple Steps To Social Media Success In 2008 - http://searchengineland.com/10-simple-steps-to-social-media-success-in-2008-13087 Users/Influencers]Social Media Power Users and Influencers: Part I - http://thefuturebuzz.com/2008/09/24/social-media-power-users-and-influencers-part-1/ [Community Management] Essential Skills of a Community Manager - http://www.chrisbrogan.com/essential-skills-of-a-community-manager/ [News/Information] Getting Local: The Future of the Web - http://www.fastcompany.com/blog/allyson-kapin/radical-tech/getting-local/ [Content Strategy] WeAreMedia: What's Your Social Content Strategy? - http://beth.typepad.com/beths_blog/2009/11/wearemedia-social-content-and-deep-engagement.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bethblog+%28Beth%27s+Blog%29
48. Resources: Center for Social Media | Who is doing social media training? -http://www.centerforsocialmedia.org/blogs/future_of_public_media/who_is_doing_social_media_training/ Beth Kanter | Your organization’s social networking strategy doesn’t have to be like mastercard – you don’t have to be everywhere! - http://beth.typepad.com/beths_blog/2008/11/your-organizations-social-networking-strategy-doesnt-have-to-be-like-mastercard---you-dont-have-to-be-everywhere.html [Wikis] Wikis Still Slow to Catch on internally, Externally - http://www.pbs.org/mediashift/2008/12/wikis-still-slow-to-catch-on-internally-externally344.html [Twitter] Step-by-Step: How to Set Up A Nonprofit Listening Post - http://beth.typepad.com/beths_blog/2008/12/stepbystep-how-to-set-up-a-nonprofit-listening-post-twitter-part-1-.html [ROI] Is It Worth It? An ROI Calculator for Social Network Campaigns - http://www.frogloop.com/social-network-calculator [ROI] The ROI of Social Media - http://nten.org/blog/2008/01/11/the-roi-of-social-media [Facebook] Using Facebook for Your Nonprofit - http://www.techsoup.org/community/facebook/ [Facebook] How to Build a Facebook community - http://www.socialbrite.org/2009/10/09/how-to-build-a-facebook-community-14-levers-you-need-to-be-pulling/
49. Thank you! Colin Rhinesmithhttp://colinrhinesmith.com Contact me:colin@cmediachange.net