This document summarizes a discussion on using social media for advocacy campaigns. It includes an agenda for the event, lists of participants from different organizations, and overviews of key social media platforms like Facebook, Twitter, and Google Plus. Breakout sessions were held to discuss using these platforms for campaigns. Challenges discussed included coordinating local and global actions, focusing on facts for public education, and training staff on social media strategies. Tips included developing a social media strategy, engaging supporters to become champions, and delivering messages across multiple platforms.
This is a refined presentation based on ideas that I have been kicking around with friends, colleagues and audiences from St. Louis to Spain. I will continue to refine the presentation as new ideas, platforms and opportunities surface.
Link Building com auxilio das Mídias SociaisPablo Augusto
Com integrar o processo de Link Building com o planejamento das estratégias Sociais e aproveitar ao máximo as oportunidades de obtenção de links, aumento de tráfego e conversão (ROI).
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
This is a refined presentation based on ideas that I have been kicking around with friends, colleagues and audiences from St. Louis to Spain. I will continue to refine the presentation as new ideas, platforms and opportunities surface.
Link Building com auxilio das Mídias SociaisPablo Augusto
Com integrar o processo de Link Building com o planejamento das estratégias Sociais e aproveitar ao máximo as oportunidades de obtenção de links, aumento de tráfego e conversão (ROI).
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
14 января Сергей Довгань из Progrestar выступил перед членами Social Media Club Moscow.
Тезисы:
- Product Placement в социальные медиа. Когда появился такой инструмент. Западные примеры и их особенности
- Product Placement в российских социальных сетях, первые пробы, успехи и неудачи. Особенности российских кейсов
- Эффективность и потенциал данного инструмента продвижения бренда. Что должен помнить и знать заказчик
- Принципы успешной интеграции
What are some key performance indicators (KPIs) that startups and small businesses should be tracking on a regular basis?
Well in this Slideshare, we share 7 startup metrics that you must track.
These 7 include:
1) Revenue run rate
2) Revenue per user
3) Cost per acquisition
4) Churn rate
5) Burn rate
6) Gross margins
7) Conversion rate
Barely 6-months into its roll-out since July 2011, The CHAMPIONS has made significant impact in the lives of more than 10,000 youth in Kuching, Sarawak. The CHAMPIONS Impact Report 2011 showcases the 4 Key Outcomes achieved in less than 6-months, the impact within the social environment of the youth and the sustainable Accelerator Strategic Plans for 2012. This report is free for download. Any reference made from this report must be given due credits to its owner. For more information, get in touch with Ms Foo Zhen Cui at zcf.zen@youthworks.asia
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
These are slides for a workshop on restructuring student media organizations for a digital-first approach. The workshop is part of the Journalism, Leadership & Management Conference at Iowa State University.
This is 66-slide presentation about how Parent Teacher Associations can use social media to advance their goals. It covers planning, storytelling, Facebook, Twitter, Pinterest and more.
As 10 maiores tendências em business intelligence para 2014Tableau Software
A inovação nos dados e nas análises continua agilizando as coisas, transformando o setor de business intelligence mais sério, antigo, em uma fonte importante para a empresa. O resultado tem sido dados nas mãos de mais pessoas e a possibilidade de tomada de decisões melhores. E a onda de inovação não está sequer próxima de terminar.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
The Social Startup: New strategies for a new worldJD Lasica
JD Lasica's talk about how to create a Social Startup. Tips on how to socialize your startup, including how to hone your core message or value proposition, how to build a community or supporters and why it's important to tell your own story.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
14 января Сергей Довгань из Progrestar выступил перед членами Social Media Club Moscow.
Тезисы:
- Product Placement в социальные медиа. Когда появился такой инструмент. Западные примеры и их особенности
- Product Placement в российских социальных сетях, первые пробы, успехи и неудачи. Особенности российских кейсов
- Эффективность и потенциал данного инструмента продвижения бренда. Что должен помнить и знать заказчик
- Принципы успешной интеграции
What are some key performance indicators (KPIs) that startups and small businesses should be tracking on a regular basis?
Well in this Slideshare, we share 7 startup metrics that you must track.
These 7 include:
1) Revenue run rate
2) Revenue per user
3) Cost per acquisition
4) Churn rate
5) Burn rate
6) Gross margins
7) Conversion rate
Barely 6-months into its roll-out since July 2011, The CHAMPIONS has made significant impact in the lives of more than 10,000 youth in Kuching, Sarawak. The CHAMPIONS Impact Report 2011 showcases the 4 Key Outcomes achieved in less than 6-months, the impact within the social environment of the youth and the sustainable Accelerator Strategic Plans for 2012. This report is free for download. Any reference made from this report must be given due credits to its owner. For more information, get in touch with Ms Foo Zhen Cui at zcf.zen@youthworks.asia
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
These are slides for a workshop on restructuring student media organizations for a digital-first approach. The workshop is part of the Journalism, Leadership & Management Conference at Iowa State University.
This is 66-slide presentation about how Parent Teacher Associations can use social media to advance their goals. It covers planning, storytelling, Facebook, Twitter, Pinterest and more.
As 10 maiores tendências em business intelligence para 2014Tableau Software
A inovação nos dados e nas análises continua agilizando as coisas, transformando o setor de business intelligence mais sério, antigo, em uma fonte importante para a empresa. O resultado tem sido dados nas mãos de mais pessoas e a possibilidade de tomada de decisões melhores. E a onda de inovação não está sequer próxima de terminar.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
The Social Startup: New strategies for a new worldJD Lasica
JD Lasica's talk about how to create a Social Startup. Tips on how to socialize your startup, including how to hone your core message or value proposition, how to build a community or supporters and why it's important to tell your own story.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Presentation given by JD Lasica at the bootcamp "Advancing a New Vision for Youth Sexuality through New Media" given by ISIS and convened by the Ford Foundation in Oakland, fall 2011.
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Move the needle: Get your supporters to take actionJD Lasica
Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
A short presentation that I'll be giving at BlogWorld Expo in Las Vegas on Oct. 16, 2010. I point to several examples of social media resulting in real-world change and lay out 5 ways to mobilize your cause.
Socialbrite & social tools for social changeJD Lasica
Presentation at San Francisco State University Learning Lab on Oct. 1, 2010, highlighting the tools and resources found on socialbrite.org as well as other social tools for social change.
Mobilize your cause: 12 steps to a successful cause campaignJD Lasica
First part of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. This presentation covers:
- 12 steps to mobilize your cause
- some instructive cause campaigns, including charity:water, Tweet for a Cure, 93 Dollar Club, and the Greenpeace campaign against Nestle.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
3. Participants
Socialbrite.org Human Rights Watch
JD Lasica Jim Murphy, Emma Daly, Enrique
jd@socialbrite.org Piraces murphyj@hrw.org
Bolo Bhi Global Poverty Project
Sana Saleem d'Arcy Lunn
sanasaleemmalik@gmail.com darcy@globalpovertyproject.com
Euro RSCG Worldwide Facebook
Oscar Morales Matt Perault
oscar@oamg.co matthewperault@fb.com
Google Plus
Jason Karsh
jkarsh@google.com
4. What we’ll discuss today
1. Overview of campaign strategies & platforms
(30 minutes)
2. Breakout sessions (two 25-minute sessions)
Facebook
Twitter
Google Plus
Other tools & tactics for campaigns
3. Report back (general session, 10 minutes)
Hugs, tearful goodbyes
6. THE ECOSYSTEM
Types of social media
• Blogs
• Social networks
• Microblogs (Twitter)
• Online video
• Curation (Pinterest)
• Widgets
• Photo sharing
• Podcasts
• Virtual worlds
• Wikis
• Social bookmarking
• Forums
• Presentation sharing
7. Staggering growth
• 150 million active blogs; 1 million blog posts created per day
• YouTube, Facebook, Wikipedia, VEVO, Twitter are among top
sites in world
• Hundreds of social networks unique to countries/regions
• Twitter: 150 million active users, 250 million+ tweets per day
• Google+: On track to 400 million users
• YouTube: 3 billion videos watched per day
• 8 trillion text messages sent in 2011
8. A D V O C A C Y C A M PA I G N S
3 keys to success
1. Message
Begin with a strategy and a plan — not with the tools.
Inspire people with stories, craft shareable content
2. Messengers
Build community, not audiences
Turn supporters into champions for your cause
3. Media
Deliver your message across multiple platforms:
Email, Facebook, Twitter, YouTube, G+, mobile, etc.
Try to get pick-up by traditional media
9. FACEBOOK
Facebook: The social network
900 million members worldwide —
57% of global members use it every day
900
600
300
2004
2005
2006
2007
2008
2009 0
2010
2011
Today
Facebook’s global growth rate, 2004-2012, in millions
13. TWITTER
Comes in 22 languages
हि"दी English 日本語
Filipino
简体中文 Bahasa Melayu
한국어
Português Svenska
français Dansk
Bahasa Indonesia
繁體中文 Norsk
Italiano
Español Nederlands Polski
Türkçe Русский Suomi
Deutsch
14. TWITTER
1 in 5 heads of state use Twitter
GREENLAND
Stephen Harper ICELAND FINLAND
@pmharper NORWAY
R U S S I A
SWEDEN
C A N A D A
ESTONIA
U. K. DENMARK LATVIA
LITHUANIA
NETH.
IRELAND POLAND BYELARUS
BELGIUM
GERMANY
Dmitry Medvedev
LUX.
CZECH
SLOVAKIA UKRAINE KAZAKHSTAN
AUSTRIA MOLDOVA
HUNGARY
SWITZERLAND SLOVENIA ROMANIA
FRANCE ITALY CROATIA RUSSIA
MONGOLIA
10 Downing St @MedvedevRussiaE
BOSNIA
and
HERZ.
YUGOSLAVIA
BULGARIA
GEORGIA
UZBEKISTAN
MACEDONIA KYRGYZSTAN
ALBANIA ARMENIA
PORTUGAL AZERBAIJAN
TURKMENISTAN NORTH KOREA
@number10gov
GREECE
AZORES SPAIN TURKEY TAJIKISTAN
U. S. A.
MALTA SOUTH KOREA
CYPRUS SYRIA C H I N A
TUNISIA LEBANON AFGHANISTAN
ISRAEL IRAQ JAPAN
MOROCCO IRAN
JORDAN
The White House
Canary Islands ALGERIA KUWAIT
NEPAL
PAKISTAN BHUTAN
WESTERN EGYPT BAHRAIN
THE BAHAMAS SAHARA LIBYA QATAR BANGLADESH
MEXICO
@whitehouse
(occupied by Morocco) U. A. E.
Benjamin Netanyahu
INDIA TAIWAN
CUBA SAUDI ARABIA MYANMAR
DOM. REP. MAURITANIA LAOS
JAMAICA CAPE OMAN
BELIZE HAITI VERDE MALI NIGER CHAD
YEMEN
HONDURAS
@netanyahu
ERITREA THAILAND
SENEGAL VIETNAM
GUATEMALA GAMBIA CAMBODIA PHILIPPINES
EL SALVADOR BURKINA SUDAN
NICARAGUA GUINEA BISSAU FASO NIGERIA DJIBOUTI
Hugo Chavez
GUINEA
PANAMA BENIN
GHANA SOMALIA SRI LANKA
COSTA VENEZUELA GUYANA COTE TOGO
CENTRAL
RICA D'IVOIRE
SURINAME SIERRA LEONE
CAMEROON
AFRICAN
ETHIOPIA
@chavexcandanga
REPUBLIC MALAYSIA
FRENCH GUIANA LIBERIA
BRUNEI
COLOMBIA EQUATORIAL GUINEA UGANDA MALAYSIA
SAO TOME & PRINCIPE
KENYA SINGAPORE
CONGO
ECUADOR GABON RWANDA
DEM. REP.
OF CONGO BURUNDI
ANGOLA TANZANIA
I N D O N E S I A NEW
BRAZIL
EAST TIMOR
PERU BOLIVIA ANGOLA
ZAMBIA
MALAWI
Paul Kagame
@PaulKagame
Dilma Rousseff
ZIMBABWE
NAMIBIA
PARAGUAY BOTSWANA MOZAMBIQUE
CHILE
@DilmaBR SWAZILAND
MADAGASCAR A U S T R A L I A
ARGENTINA LESOTHO
SOUTH AFRICA
URUGUAY
Julia Gillard
@JuliaGillard
FALKLAND
18. GOOGLE PLUS
Of interest to campaigns
• Private or public Hangouts
• Share photos & campaign information
• Set up targeted circles
• Give your content a search boost
20. BOLO BHI
Advocacy is personal
Do the research
• Avoid knee-jerk reactions
• Engage and collaborate
• Engage most with those who disagree
• Make time & space for group discussions
• Listen more, talk less
24. H U M A N R I G H T S WAT C H
Social media will save us! Or not?
• Social media: important component of modern advocacy
plan — but you need to consider strategy & staffing
• We were seduced by its grassroots vibe and got burnt —
so we refocused on traditional targets: policy-makers &
journalists just in time for the Arab Spring
• Devise a SM strategy you can apply to different platforms
• Rather than enlist our followers, we trained our staff
@HRW
on Twitter
25. H U M A N R I G H T S WAT C H
Social media platforms
Arabic Facebook
30,000 fans – Primary outlet in Libya
@hrw 100,000 new followers since January
YouTube 2 million views
Tumblr 1,000 followers
StumbleUpon Content partnership
Pinterest
Trying to wrest ‘hrw’ from a 17-year-old
26. H U M A N R I G H T S WAT C H
Social media advocacy
• Twitter emerged as seamless fit to our traditional advocacy tools
• Noticed journalists were using Twitter to aggregate content,
source stories (and promote selves)
• Easy to identify journalists
• Policy makers engage – Durbin’s office requested @hrw to RT
• Effective way to cross promote with partner NGOs
27. H U M A N R I G H T S WAT C H
Some successes
• Arab Spring: In addition to mainstream coverage,
Twitter & a general shift to short-form writing fed
into live blogs (NY Times, Guardian, Al Jazeera)
• Following big enough to influence most popular
algorithms on other websites
• @KenRoth listed in Foreign Policy’s 2012 Top 100
Twitterati list – Shape the story as it breaks
28. H U M A N R I G H T S WAT C H
Foreign Policy’s Twitterati 100
Who's who of the foreign-policy Twitterverse in 2011—Pundits:
• Jackson Diehl (@JacksonDiehl): Deputy editorial page editor
at Washington Post.
• David Frum (@davidfrum): Canadian pundit and former
speechwriter for George W. Bush; sort of coined the phrase
“Axis of Evil.”
• Nicholas Kristof (@NickKristof): Crusading columnist for NY
Times; has traveled to every member of the Axis of Evil at
least twice.
• Kenneth Roth (@KenRoth): Outspoken executive director of
Human Rights Watch.
29. H U M A N R I G H T S WAT C H
Twitter tips
• Encourage staff, decentralize, social flow
• Messaging: Interesting stats, hand crafted, Q&A
style, active audiences
• Most clicked:
• Which country tried more than 12,000 civilians, including
o
children, by military tribunal in 2011?
• #Bahrain: Doctor sentenced to 15 years in prison. Her
"crime," setting up a medical tent to treat protesters
• Most retweeted:
• Here's how Charles Taylor's conviction on war crimes charges
changes the world
• Mississippi, 50% testing positive for #HIV not receiving treatment,
rate comparable to Botswana, Ethiopia, Rwanda
30. H U M A N R I G H T S WAT C H
Challenges
• Social media often lack official channels to report
human rights concerns
• Getting advice from Twitter – best practices,
search engine optimization, other?
• Training staff and defending the time investment
• Internally some are still nervous as tweets are not
vetted
32. Let’s get to the breakouts!
4 Shared Learning breakouts:
Share your experiences, ask your questions
1. Google Plus for good 2. Twitter for good
4. Other tools & tactics
3. Facebook for good
for successful campaigns