Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
On August 24, 2011, United Way South-Southwest Suburban invited me to present information about online social networking.
I benefit from www.slideshare.net tremendously and maybe this will help someone also.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
On August 24, 2011, United Way South-Southwest Suburban invited me to present information about online social networking.
I benefit from www.slideshare.net tremendously and maybe this will help someone also.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
Social media is ALL about engagement. Your organization’s social media strategy should include an engagement strategy on every platform that adds value to your fans and creates deeper loyalty. In this webinar, we’ll take a look at Twitter, Facebook, blogs or video, and Linkedin. With deeper engagement, your supporters are much more likely to take action at your organization’s urging, share your organization’s information, donate funds, and bring their friends to your social spaces.
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Presentation given at Children England's Virtually Ready conference, 24 January 2013.
**CREDITS**
This presentation is remixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent Social Media Decision Guide which informs some of the slides on which social media to use.
All images are from iStockphoto.com unless otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Lecture for the Fundamentals of Advertising course for the Advertising Agencies Association of Myanmar. Complete with case studies on integrated activation campaigns, and samples of ad models.
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
Social media is ALL about engagement. Your organization’s social media strategy should include an engagement strategy on every platform that adds value to your fans and creates deeper loyalty. In this webinar, we’ll take a look at Twitter, Facebook, blogs or video, and Linkedin. With deeper engagement, your supporters are much more likely to take action at your organization’s urging, share your organization’s information, donate funds, and bring their friends to your social spaces.
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Presentation given at Children England's Virtually Ready conference, 24 January 2013.
**CREDITS**
This presentation is remixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent Social Media Decision Guide which informs some of the slides on which social media to use.
All images are from iStockphoto.com unless otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Lecture for the Fundamentals of Advertising course for the Advertising Agencies Association of Myanmar. Complete with case studies on integrated activation campaigns, and samples of ad models.
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
After years of grappling between teachers and students on use of smartphones in school, new educational swings actually encourage the use of these devices.
Cashing in on the cricket fever: helping ad cross the million markGreedyGame
Starting February 24, we're looking at over three months of cricket madness that will have the majority of India's population hooked. This is the one time in the year where your ad is guaranteed millions of eyeballs.
But do you think the TV or print ad, or even the OOH hoarding will actively and directly engage your target demographic? Or will you be left praying that the right people notice your ad?
Online Advertising: 25 Stats and Facts that Break it All DownWishpond
Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage?
2014 will be the year in which small businesses find success with online advertising. It’ll be the year that the little guy really notices and takes advantage of the fact they can get a better ROI with online ads than they can with TV spots or flyers. A lot better.
Here are 25 online statistics, starting with the field of online advertising as a whole and moving on to Youtube, Facebook, Twitter, Google Ads and the new Instagram Ads.
A short presentation that I'll be giving at BlogWorld Expo in Las Vegas on Oct. 16, 2010. I point to several examples of social media resulting in real-world change and lay out 5 ways to mobilize your cause.
Comparison of the 2017 permanent and contract salary trends in technology so far - Brought to you by the North Starr publication - Starr Tech Enterprise - www.thenorthstarr.com #starrtech
A guide to talking to learners about advanced learning loans, The Pathway Group
Guide on advanced learning loans, Guide on 24 plus loans, A guide for learners, 24+ loans for studying, Career development loan, career development programmes, advanced learning loans providers, 24 plus loans providers, 24 plus loans funding, 24+ loans funding
You can tweak, expand, cut, or even present it using a different perspective or add something new to it to make it a fresh piece of content altogether.
Move the needle: Get your supporters to take actionJD Lasica
Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
This is 66-slide presentation about how Parent Teacher Associations can use social media to advance their goals. It covers planning, storytelling, Facebook, Twitter, Pinterest and more.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
JD Lasica, Founder of Socialbrite.org, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
Presentation given by JD Lasica at the bootcamp "Advancing a New Vision for Youth Sexuality through New Media" given by ISIS and convened by the Ford Foundation in Oakland, fall 2011.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
The Social Startup: New strategies for a new worldJD Lasica
JD Lasica's talk about how to create a Social Startup. Tips on how to socialize your startup, including how to hone your core message or value proposition, how to build a community or supporters and why it's important to tell your own story.
How NGOs can use social media to create impactJD Lasica
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Socialbrite & social tools for social changeJD Lasica
Presentation at San Francisco State University Learning Lab on Oct. 1, 2010, highlighting the tools and resources found on socialbrite.org as well as other social tools for social change.
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
Mobilize your cause: 12 steps to a successful cause campaignJD Lasica
First part of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. This presentation covers:
- 12 steps to mobilize your cause
- some instructive cause campaigns, including charity:water, Tweet for a Cure, 93 Dollar Club, and the Greenpeace campaign against Nestle.
Part 2 of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. Some of the tools discussed include:
- Google Earth
- Google Earth historical layers
- Google Sidewiki
- Visualizations
- Widgets
- Google Maps
- Annotations & tagging
- Mashups
- Creative Commons
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
The New Journalist in the Age of Social MediaJD Lasica
In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit?
The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles:
• entrepreneur
• conversation facilitator
• social marketer
• futurist
• metrics & research nerd
Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media.
The focus is on how to leverage social media for Doing Good 2.0
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
1. Communicating in
a networked world
Facebook, Twitter & more: Hoo boy!
JD Lasica
Founder, Socialbrite.org
jd@socialbrite.org
California State PTA 5/11/12
2. What we’ll cover today
Lay the foundation
Facebook tactics
Twitter tactics
Other platforms
Storytelling
Use your community
Q&A
Hugs, tearful goodbyes
3. Relax!
http://socialbrite.org/pta
Creative Commons
BY photo on Flickr
by Tom@HK
4. Today’s Twitter hashtag
Tweet this preso! Hashtag: #CAPTA12
(Thank you Brad Waller.) I’m @jdlasica
Creative Commons
photo on Flickr
by Prakhar
7. Glossary for new terms
http://socialbrite.org/glossary
“ Social media:
Any online technology or practice that lets us share
(content, opinions, insights, experiences, media)
and have a conversation about the ideas we care about.
”
8. THE ECOSYSTEM
Types of social media
Blogs
Social networks
Microblogs (Twitter)
Online video
Curation (Pinterest)
Widgets
Photo sharing
Podcasts
Virtual worlds
Wikis
Social bookmarking
Forums
Presentation sharing
9. Staggering growth
77% of online US adults use social media on regular basis.
150 million active blogs; 1 million blog posts created per day
Social sites embedded atop traffic rankings: YouTube,
Facebook, Wikipedia, VEVO, Craigslist, Twitter, LinkedIn, Yelp
Twitter: 100+ million active users, 250 million tweets per day
Flickr: 35 million people, 4 billion+ photos
YouTube: 3 billion videos watched per day
8 trillion text messages sent in 2011
10. N AT I O N A L P TA
Put social media to work
Communications among members
of the PTA family have undergone a
major revolution. PTA leaders,
members, and others interested in
education and child welfare can
connect and mobilize through online
social media.
11. Why use social media?
1. Enhance educational experience at your school
2. Promote your PTA, school or school district
3. Involve the community in decision-making
4. Feedback loop with community
5. Enlist volunteers
6. Build online community of supporters
7. Raise funds for a cause or campaign
8. Get people to attend your events
9. Enhance existing communications programs
10. Connect with peers at other PTAs
12. L AY T H E G R O U N D W O R K
Before you plunge in ...
Understand that social media is a series of stages
Do you have buy-in from top management?
Do you have a social media policy that addresses privacy?
Do you have a Social Media Action Plan in place?
Are you listening to your community?
Have you built a program before you turn to a campaign?
Have you identified and trained your team members? Do
they have the capacity to keep it up?
Have you done outreach to head teachers/influencers?
13. Start with an Action Plan
Spell out goals: What do you
want to achieve?
Who are you trying to reach?
What are the best tools for
the job?
Who’s going to do it?
Metrics: How do you know
if it’s working?
What are those other guys
doing?
14. L AY T H E G R O U N D W O R K
Possible channels for your plan
Newsletter (print, online), email updates
Website
Blog
Facebook
Twitter
YouTube, live streaming
Calendar of events
Campaigns (legislative, fundraising)
Curation: Storify, Scoop.it, CoverItLive
15. Create a listening post
Set up a listening post
(monitoring dashboard)
to track what’s being
said about your
organization. Listen
before engaging.
Engage before an Ask.
Supplement with a social
media dashboard.
Monitoring resources:
socialbrite.org/pta
16. SOCIAL MEDIA DASHBOARDS
Pace yourself, don’t stress!
HootSuite ThinkUp
Tweetdeck Netvibes
Crowdbooster Salsa
roundup:
Spredfast http://bit.ly/smdash
17. FACEBOOK
Facebook: The social network
900 million members worldwide —
76% of US Internet users are on Facebook
900
600
300
2004
2005
2006
2007
2008
2009 0
2010
2011
Today
Facebook’s global growth rate, 2004-2012, in millions
18. Why do Facebook?
Remind parents of upcoming events.
Answer questions from parents & public.
Solicit feedback on events & programs.
Build community among parents.
Enlist volunteers.
Mobilize parents on legislative issues.
Educate parents on how the PTA benefits the school.
Discuss news & important issues. Tons of public education
officials are on Facebook & Twitter.
19. Setting up a Facebook page
Assign responsibilities, share tasks, appoint admins
Find some good photos of your school or students for the cover
image
Use school logo as your profile pic
Fill in profile info, including links to
school website
Create a friendly url:
facebook.com/LincolnElementaryPTA
Get traction before you publicize
Cross-promote in other channels
Monitor updates, comments on your page
Use Facebook Insights to recalibrate, set up auto-email
20. Get into those news feeds!
Facebook rewards conversation, punishes ‘bullhorn updates’
http://bit.ly/edgerank-checker
21. KEYS TO SUCCESS ON FACEBOOK
Use a cover image
Don’t do this:
25. How to succeed on Facebook
Update 1 to 2 times a day, more during events.
Be interesting. Use photos & video.
Share posts you spot elsewhere.
Answer or Like all comments.
Ask questions, stoke conversations.
Create Events pages, invite people.
Rotate your Timeline.
Post polls.
Be civil. Almost never delete negative posts.
Cross-promote your Facebook Page in other channels/sites.
Link to your blog, videos, Flickr pages.
30. TWITTER
Getting set up on Twitter
Identify your Twitter team
Name the account the school name
+ PTA but keep it short
Make your Twitter profile keyword rich,
include a link to your Facebook page
Use the school logo as the profile image
For gosh sake, use a unique background image
For gosh sake, don’t make it private
Find parents or staffers who use Twitter & follow them.
Brand your newsletters, emails, flyers with your Twitter url
31. TWITTER
Make Twitter work for you
Staff should be trained on how to use Twitter.
Not a broadcasting medium.
Start by listening & observing.
Be conversational, not officious.
Tweet several times a day.
Use it to solicit ideas, show support
for students, announce events, mobilize action, educate public &
students about current events, point to articles, identify experts.
#1 traffic driver: retweets. Use ‘Please RT’ strategically.
Tweets with a URL are 3x more likely to be retweeted.
Twitter drives 4%+ of traffic to NY Times, 12% to AOL, Yahoo.
39. LINKEDIN
LinkedIn for nonprofits
http://learn.linkedin.com/nonprofits/
Get found in Google search. Integrate keywords into your
organization profile.
Recruit staff or board members.
Host fundraising events.
Create community vibrancy.
Generate viral awareness.
Find connections & expert advice through Groups.
40. C O N T E N T & C O N V E R S AT I O N
The power of storytelling
Awareness > Influence > Action > Impact
Cave drawing, Lascaux, France, 17,000 years ago
41. STORYTELLING
Create lightweight media
Don’t look now but you’re a content creator! Using Animoto
42. Find your internal storytellers
List staffers’ skills
Who’s good at photos?
Video?
Writing?
Facebook or Twitter?
Create a Blog Squad
Who’s good at campaigns?
Open your blog to guest posts
43. USE YOUR COMMUNITY
Don’t do all the heavy lifting!
Creative Commons
photo on Flickr by
Jason Means
Don’t be like this guy!
44. Build community, not eyeballs
here’s an amazing
difference between building
an audience and building a
community. An audience
will watch you fall on a
sword. A community will fall
on a sword for you.
— Chris Brogan
Author, “Trust Agents”
45. Find your champions!
Find the big kahunas in your sector by using your listening
post. Then, influence the influencers.
Establish a rapport and only then reach out to try to convert
them into evangelists & ambassadors for your cause.
Scope out Twitter Lists that intersect with your organization
or social cause.
Connect with other social media influencers through their
blogs and other networks.
46. Use social love handles!
Generate an Attention Wave to socialize your campaign
47. The awesome power of free
Free content! Free resources!
Free photos Socialbrite.org/sharing-center
Free videos (eg, TED talks) Creativecommons.org
Free music & audio Techsoup
Free services! Free expertise!
Google Grants BarCamp
YouTube for Nonprofits PodCamp
Google Earth for Nonprofits WordCamp
Social Media
Free software & platforms! Club
WordPress & its plug-ins
Open Office, Google docs
Drupal, Joomla
48. flickr.com/creativecommons
Creativecommons.org
Rich source of free
commercial &
noncommercial images
Flickr: 220+ million
licenses
Use them for your blog,
website, email or print
newsletter, presentations,
etc.
Don’t just take. Share!
49. LIVE STREAMING
Community video
Video + chat =
engagement
Streaming video tools:
Livestream.com,
Ustream.tv and
Qik.com.
The University of Nevada, Las Vegas, student journalism channel.
50. MOBILE
Create a mobile calling card
Text 'jdlasica' to 50500
Create your own at http://contxts.com
51. Is your site mobile-ready?
WPtouch Pro for mobile phones, Onswipe for iPad
52. Integrate social into the culture
Create teams of participants.
Knock down the silos.
Get people using the tools.
Use ‘reverse mentoring.’
Share monthly metrics reports.
Photo on Flickr by lanuiop
Provide evidence of how social
media moved the needle.
Shine a light on examples of
employees doing social media
well — reward best practices. Convert the skeptics
53. Key takeaways
Begin with an aligned strategy,
not with the tools.
Listen & measure! Evaluate,
iterate, relaunch.
Tell stories!
Use your community — your
biggest resource: your supporters!
54. Don’t settle for the status quo
If you do not change
direction, you may
end up where you
are heading.
— Lao Tse
55. Thank you!
JD Lasica, founder
Socialbrite: Social tools for social change
email: jd@socialbrite.org
Twitter: @jdlasica
@socialbrite
Tons of resources at
http://socialbrite.org/pta