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How to Build and Sustain Buzz Online

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Leslie Bradshaw
Leslie Bradshaw

The document discusses strategies for building and sustaining online buzz through social media. It recommends establishing clear goals, team roles, and branding. Key platforms discussed include blogs, Facebook, Twitter, YouTube, and Flickr. Tactics include engaging bloggers, using hashtags on Twitter, setting up profiles and creating optimized content, managing brands, and displaying impact. The document provides resources for video hosting, community management, advertising, crowdsourcing, and monitoring brands.

Education
1 of 32
Communications Manager American University // Communication & Social Change // January 27, 2009 Building and Sustaining Online Buzz
How To Scale What You Already Know and Do Friends, Families, Colleagues You Your COMM 567 Team Target Audience(s)
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What My Company Does (and So Should/Can You) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? (The “Duh” Question) ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],You Need to Be Able to Answer These Two Questions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Not All Videos are Capable of “Going Viral”
Be Aware of the Options, but Don’t Over-Commit http://theconversationprism.com/
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Why Social Media is a Must: In General, for Business and Life ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Social Media is a Must: Specifically, Your Campaign ,[object Object],[object Object]
[object Object],[object Object]
The 6 Steps to Planning and Executing a Digital Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#1 – What Does a Win Look Like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#1 – Quantitative Tools to Gauge Success
#2 – Establish Team Roles ,[object Object],[object Object],[object Object],[object Object],[object Object]
#3 – Brand and Integrate On/Offline Efforts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#4 – Scope, Research, Understand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#5 – Evaluate and Select Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#5 – Evaluate and Select Platforms (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#6 – Document Everything You Do ,[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Outreach Tactic: Engaging Bloggers to Build Base, Buzz
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Outreach Tactics (cont’d)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter Tactics: Twitter Tools and Lingo
[object Object],[object Object],[object Object],Twitter Tactic: Start a Hashtag Movement
Optimization Tactic: Setting-Up Profiles, Creating Content Descriptive title Tag, tag, tag, tag Use keywords in titles Don’t forget to set the Categories, Date and Location. Allow embedding! Similar tactics apply to blog posts, Flickr photos, etc.
Brand Tactic: Managing & Monitoring Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.wethecitizens.com/ http://my.barackobama.com Community Management Tactic: Display Impact http://rnc08.c-span.org (also: ‘dnc08’ and ‘debatehub’)
Advertising Tactic: Nano & Microtarget on Facebook http://www.facebook.com/advertising/ http://lesliebradshaw.com/?p=179
Design and Development Tactic: Crowdsource http://www.crowdspring.com/ http://www.geniusrocket.com/ http://www.appsfordemocracy.org/ http://www.istrategylabs.com/
New Media Strategies, Inc. Web: www.newmediastrategies.net Address: 1100 Wilson Blvd Suite 1400 Arlington, VA 22209 ,[object Object],[object Object],[object Object],[object Object]

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How to Build and Sustain Buzz Online

  • 1. Communications Manager American University // Communication & Social Change // January 27, 2009 Building and Sustaining Online Buzz
  • 2. How To Scale What You Already Know and Do Friends, Families, Colleagues You Your COMM 567 Team Target Audience(s)
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  • 8. Be Aware of the Options, but Don’t Over-Commit http://theconversationprism.com/
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  • 27. Optimization Tactic: Setting-Up Profiles, Creating Content Descriptive title Tag, tag, tag, tag Use keywords in titles Don’t forget to set the Categories, Date and Location. Allow embedding! Similar tactics apply to blog posts, Flickr photos, etc.
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  • 29. http://www.wethecitizens.com/ http://my.barackobama.com Community Management Tactic: Display Impact http://rnc08.c-span.org (also: ‘dnc08’ and ‘debatehub’)
  • 30. Advertising Tactic: Nano & Microtarget on Facebook http://www.facebook.com/advertising/ http://lesliebradshaw.com/?p=179
  • 31. Design and Development Tactic: Crowdsource http://www.crowdspring.com/ http://www.geniusrocket.com/ http://www.appsfordemocracy.org/ http://www.istrategylabs.com/
  • 32.