TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
Fmp pre proposal
1. Tell me in no more than20 words, what is yourFMP
idea?
For my FMP I will be producinga promotionalcampaign
for a musicalartist that I created.
Why have youdecided to makeit? The reason why I decided tomake it is because I’m
startingto become a lot more interested in Marketing,
especially advertising. I think that thisis a perfect
opportunity forme to experience and get a goodidea of
what it is like to work in thisfield.
What aboutyourproject makesit importanttoyou? This project will be my first time creating something
surroundingMarketing. I’llbe able to explore different
advertisingand marketingmethodsthatcouldpotentially
help me in the future which is somethingI’mlooking
forward to.
Outline someof the initial influences onyouridea/work
andsome potentialresearch targets (remember,
research isn’t justa paperbased activity)
My research interest hasever been in the area of music.
The choice of my target audience was influenced by my
personality as a youthandmy involvementwith children,
teenagers and youth.
Furthermore, my increasing interest in Marketing
influenced the choice of my project topic. Workingin the
field of MarketingI will be focusingon Marketresearch
which will include new Trends, cost of production,..
What effect do youwant to haveon youraudience when
they see yourproject?
My primary aim is to producea poster thatwill draw my
audience’sattentionwhich will lead them to want to
purchasemy product.
Describe the tone/mood/styleofyourproject [which
productiontechniques/characteristicsare you
employing?]
I’mthinkingof producinga posterthat will be bright and
colourful as it’s somethingmostteenage girls are
interested in. However, duringmy research I will be doing
a survey to help me get a better idea on the typeof
posterI shouldgo for.
Why have youdecided to makeyour project in this style? Initially I wanted to produce analbum commercial.
However, this couldbe time consumingconsideringthe
16 weeks’ time frame allocated for this project.
I decided to go for a poster as it will be on a advertising
billboard which is more likely to attract even more
audience.