Event promotion aims to increase awareness of an event and boost attendance through registration or ticket sales. Promotional techniques include advertising, public relations, and street promotions. Advertising uses print, broadcast, and online mediums to promote events. Public relations utilizes various communications outlets to disseminate messages about events. Street promotion directly engages customers in public places. Promotional tools span print, electronic, and social media to publicize events before, during, and after they occur.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
Characteristics Categories and Typology of EventWanpynsuk Makri
Characteristics,categories and typologies of Events,
-Definition of event
-Characteristic of Event
-Classification of Event
-Typologies of Event
-Conclusion
The presentation talks about the role of the media in delivering the objectives of the event to the public. it talks about the developing strong message, guide you how to holding the press conference etc....
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
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Characteristics Categories and Typology of EventWanpynsuk Makri
Characteristics,categories and typologies of Events,
-Definition of event
-Characteristic of Event
-Classification of Event
-Typologies of Event
-Conclusion
The presentation talks about the role of the media in delivering the objectives of the event to the public. it talks about the developing strong message, guide you how to holding the press conference etc....
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
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Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
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what exactly is advertising? What makes it an omnipresent phenomenon and nearly indispensible, particularly in with the level of competitiveness progressing day by day?
Lecture 7 for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
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Introduction to digital marketing elerningLavanya Sharma
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2. DEFINITION OF EVENT PROMOTION
Event promotion “encompasses all the efforts
made to successfully market an event. The
aim of event promotion is to widen the
number of people that are aware of the event
and consequently to increase attendance in
terms of the number of registrations or ticket
sales”.
4. ADVERTISING
• Advertising Is One of the most predominant and traditional
event promotion technique.
• most think of advertising in print form, involving newspapers
magazines, brochures etc..
• Advances in electronic and broadcast technologies provide a
platform for advertising on television and radio, and over the
Internet through ads and even on the big screen in movie
theaters.
5. PUBLIC RELATION
• Public relations consider virtually all communications outlets
in order to disseminate the message.
• Newspapers remain a staple outlet, as do radio and television
broadcasters, magazines, newsletters, the Internet, and other
online services.
• There are a number of tools available for the public relations
effort: Press releases, press kits, media alerts (“requests for
coverage”), flyers (also called “single sheets”), photos, and
brochures.
6. STREET PROMOTION
• Street marketing is marketing or promoting products or
services in an unconventional way in public places/streets.
• Ambient Marketing uses other public places, such as shopping
centers Unlike typical public marketing campaigns that
utilize billboards, street marketing involves the application of
multiple techniques and practices in order to
establish direct contact with the customers.
7. EVENT PROMOTIONAL TOOLS
Letters
Flyers (“single sheets”)
Brochures
Mailing inserts
Posters
Speeches
Postcards
Radio and television
E-mail
Press kits
Registration Website
Blog
Press Release
9. EVENT PROMOTIONAL TOOLS
Print Media
Print media is one of the oldest and basic forms of communication.
It includes;
o Newspapers
o Magazines
o Banners
o Posters
o Letters
o Flyers (“single sheets)
o Brochures
o Postcards
It is essential for pre-event publicity and also for post –event recall by
reporting or covering the events.
The pre-event publicity which aids in increasing reach is usually paid for or
bartered with the media owners as the media sponsors.
10. Electronic Media
• Radio
It is an audio media.
it is mainly used for pre-event publicity.
The programme profile, listening audience profile, and time
slots for airing the commercials are the major decision making
criteria.
It is expensive.
11. Cntd….
• Television
It can provide pre-event, during event and post event coverage.
Depending on the reach desired , satellite channel or
government controlled terrestrial channels can be used.
Apart from other medias the main advantage of television is
the ability to cover the events live.
12. Social media
• Facebook – You can share event updates, engage
followers, and create event pages. You can also target
your messaging to specific groups using paid promotion.
• Instagram – Brands get the most engagement on this
image-laden social platform.
• Twitter – Use posts and an event hashtag to build
excitement before and during your event.
• Snapchat — Appeal to young audiences by building a
presence on Snapchat.
13. Email marketing
• It is the act of sending a commercial message, typically to a
group of people, using email.
• In its broadest sense, every email sent to a potential or
current customer could be considered email marketing.
• It usually involves using email to send advertisements, request
business, or solicit sales and is meant to build loyalty, trust,
or brand awareness
14. Internet
Multi media which integrates print, audio, visual, media.
And it is mainly used for ;
online registration for events
dispensing information, both pre and post event in the form of
data base.
It comprises social media, websites, email marketing, etc..
15. Event registration websites
• Online event registration is the process by which an event
planner uses systems like an event website to organize an
experience for one or more attendees.
• The online event registration process can be as simple as an
email, or a more advanced event registration system like Event
Smart that can give attendees multiple ticket options, collect
detailed information using registration forms, process
payments, scan and validate registrations or tickets,
communicate with attendees automatically, and track
attendance.
• E.g., event brite, moncofe etc..