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Advertisement
Introduction
• An advertisement, otherwise known as an advert
or ad, is generally considered a public
communication that promotes a product, service,
brand or event. To some the definition can be even
broader than that, extending to any paid
communication designed to inform or influence.
Importance
• Advertising helps educate consumers about how
your products or services help them and what your
brand stands for. You can use ad campaigns to
improve your brand building and generate a deeper
understanding of your brand—from your company
mission to the value of what you sell.
Sources
• Traditional mediums used for advertising
are newspapers, magazines, television and radio
programs, direct mail, billboards, posters, transit
advertising, and miscellaneous media. In the 21st
century advertisers have increasingly used digital
technology to call greater attention to products and
causes.
Advantages
• Helpful in Generating More Employment:
ADVERTISEMENTS: ...Helpful in Improving the
Standard of Living: ...Helpful in Survival of
Communication Media: ...Helpful in Creating
Healthy Competition: ...Helpful in the Economic
Development of the

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Advertisement.pptx

  • 2. Introduction • An advertisement, otherwise known as an advert or ad, is generally considered a public communication that promotes a product, service, brand or event. To some the definition can be even broader than that, extending to any paid communication designed to inform or influence.
  • 3. Importance • Advertising helps educate consumers about how your products or services help them and what your brand stands for. You can use ad campaigns to improve your brand building and generate a deeper understanding of your brand—from your company mission to the value of what you sell.
  • 4. Sources • Traditional mediums used for advertising are newspapers, magazines, television and radio programs, direct mail, billboards, posters, transit advertising, and miscellaneous media. In the 21st century advertisers have increasingly used digital technology to call greater attention to products and causes.
  • 5. Advantages • Helpful in Generating More Employment: ADVERTISEMENTS: ...Helpful in Improving the Standard of Living: ...Helpful in Survival of Communication Media: ...Helpful in Creating Healthy Competition: ...Helpful in the Economic Development of the