The document outlines the essential components of event planning, including the motivations of both attendees and exhibitors. It covers venue evaluation, event design, budgeting, safety contingencies, and marketing strategies. Additionally, it highlights the importance of collaboration and operational planning for a successful event execution.

1. BEHIND THE
TENTS AND THE
BEER

2. PURPOSE
Reasons to event
Research
Event aims and objectives

3. PLACE
Choosing your venue and venue
evaluation
“Understanding the motivations of
event attendees and event exhibitors is
important in developing an
appropriate festival that aligns with
community values” - Sustainable
Tourism Online.

4. PRESENTATION
Event design and creation
Themes
Types and kinds of major events

5. EVENT PLANNING
Strategic plan
budgeting
contingency
planning for safety
multi-agency planning meetings

6. SITE
Design
Plans
Event timings
Staffing including security

7. PROGRAM
Designing your event program

8. PARTICIPATION
Encouraging involvement
Volunteers
Sponsors

9. PROMOTING
Event marketing
Promotional media
Promotional objectives
Promotional plans

10. PRODUCTION
Coordinating the delivery of your
event
Managing your contractors
Operational plans
Act management and requirements

11. HEALTH AND SAFTEY
Crowd management; transport;
performers; structures; fire safety;
catering; trade; communications;
medical; electrical and sanitary
arrangements; licenses; Event Risk
and Fire Assessments