http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
In this world full of clutter breakthrough the minds of your consumers and make yourself etched with effective Sponsorship & Event marketing Program. Discover how !
Events differ from other products. It is a combination of services and goods. This ppt takes you through different facets of event marketing channels, motivation involved and marketing mix involved in Event Marketing.
In this world full of clutter breakthrough the minds of your consumers and make yourself etched with effective Sponsorship & Event marketing Program. Discover how !
Events differ from other products. It is a combination of services and goods. This ppt takes you through different facets of event marketing channels, motivation involved and marketing mix involved in Event Marketing.
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
Characteristics Categories and Typology of EventWanpynsuk Makri
Characteristics,categories and typologies of Events,
-Definition of event
-Characteristic of Event
-Classification of Event
-Typologies of Event
-Conclusion
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
Characteristics Categories and Typology of EventWanpynsuk Makri
Characteristics,categories and typologies of Events,
-Definition of event
-Characteristic of Event
-Classification of Event
-Typologies of Event
-Conclusion
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
Get the Mobile Commerce Playbook: www.psfk.com/report/mobile-commerce-playbook
The Mobile Commerce Playbook is intended to help businesses take a forward looking approach to leveraging mobile as a core part of their offerings to deliver personalization, relevancy and convenience to every consumer at key moments in this commerce journey. Created in partnership with Braintree, the report offers recommendations that are designed to inspire startups, brands and retailers as they look to create best-in-class mobile commerce experiences that sync with the reality of today’s consumer lifestyles.
- Featured within the 40+ page report, readers can find:
- 11 strategies to redefine mobile commerce
- Unique user experience paths built for brands, agencies, and startups to follow
- Perspectives from leading mobile commerce experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 1 | Published January 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
We spend more time working than doing anything else in life. Yet for too many people, the experience of work is demotivating and dehumanizing.
I don’t think it has to be this way, and I’m willing to bet you don’t either.
At Google, we’ve learned a ton about what makes for an enjoyable and productive workplace. We’re not alone – lots of other companies, ranging from grocers (e.g., Wegmans) to textile companies (e.g., the Brandix Group) to Brooklyn delis (e.g., Russ & Daughters), as well as academics and scientists, have learned the same simple truth: there are straightforward things we can do to make work better.
My new book, "Work Rules!", is an attempt to bring this together and offer you practical tools to improve work, no matter what you do. Check out this visual preview of the book and visit www.workrules.net if you’d like to pick up a copy or learn more!
As marketers, we all have one thing in common - stock photos. So we put together a list of tips and resources that will help you choose the perfect photo, every time. For more from IMPACT, visit http://www.impactbnd.com
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
1. Marketing ObjectivesOverviewHaving a date and venue sec.docxjackiewalcutt
1. Marketing Objectives
Overview
Having a date and venue secured, Identify Sponsors and beginning publicity and marketing campaigns reviewing Venue and date options in order Begin budget setup and understanding the expense process as well as Checking the ticketing page to ensure accuracy and functionality are the activities that are yet to be handled. For people to attend the event we need to get them excited enough about it so as to attract them out into the venue. This is to be done by providing event content that is exciting enough and simply should not be missed. Given the complexity of the event, it is impossible to do everything one’s self and we have the right sort of people available with the right sort of skills, therefore delegating the implementation of the various aspects of the event to will be effective.
Positioning
In the soccer world, the content of a soccer event may well be a base that has been covered before to a certain extent. But if, in the process of this event’s management, we opted to think outside the square, apply maximum creativity and present the content in a way no one has seen before such that the attendees will be talking about this event for weeks afterwards. We will concentrate on creativity and unique focus so as to help make the impact needed. This will be done through creative designs, event styling, and the application of project management skills and practices as well as face-to-face marketing. Another important factor to keep in mind is our timeline. The goal is to put together a successful tournament with thousands of people. This will need time to successfully organize the. One of the things the event patrons will be looking forward to is good food. The venue provides catering of a sufficiently high standard and the style of food and presentation will perfectly suit the mood of the event. Risk management and insurance are especially important in running soccer events and the event space is covered under the general SW Insurance Policy. The policy does not cover the serving of alcohol or aggressive activities with many activities going on simultaneously; there are many details to be checked. Major areas to consider and plan for include: size of space or building used, utility support needed, setup of tables and chairs. Tents, portable toilets, parking, signage, coordination, cleanup, emergency plans. Transportation and public services such as police and fire departments. Promoting such kind of an event requires creative thinking balanced with practicality. The primary objective is to publicize the event, but secondary objectives have also been considered and include the following be.
Main objective is to entertain
We will Build a base support from a specific audience i.e. soccer fans
Facilitate good community relations?
All the available media in including marquees, school newsletters, church announcements, and cable and commercial stations will be deployed to attract the most number of atten ...
Basic Steps to a Successful Event. This presentation will guide you through three main stages to a successful event including Pre-Event, The Event & Post Event
“Don’t plan your event without knowing your Show-Stoppers…”
Looking to get kids interested in engineering? Host a Discover Engineering Family Day at an area museum or school. This presentation will walk you through all of the steps involved.
Springfield Association for Women in Communications January 2011 Program: Event Planning presented by Karen Sanders, Executive Director of the LLCC Foundation
This notes will helps to get basic knowledge on event management and the various type of events. this will explain the steps of event process and checklist. importance and the step by step process also explained in this notes.
Tips for hosting the most engaging, professional, and successful virtual eventsJohn Peterson
The present-day virtual events must be engaging, professional, and have high success rates to meet their demands. Here are a few tips for hosting impactful events. Read more https://bit.ly/3IcTuju
MAGsus - Home of the Magnificent Minds pitch for Cetaphil's print ad campaign.
Mock simulation for De La SAlle University Master of Marketing Communications - Advertising Class
http://www.niccotan.com/2011/04/blind-taste-test-marketing-research.html
Results of the blind taste test for two unpopular spaghetti brands in the Philippines.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
3. Designing or developing a 'live' themed activity, occasion,
display, or exhibit (such as a sporting event, music festival,
fair, or concert) to promote a product, cause,
or organization.
Events Marketing
4. Event sponsorships include supporting athletic events,
entertainment tours and attractions, arts and cultural
institutions and festivals, fairs and annual events.
Events Sponsorship
5.
6. Advantages of Event Marketing and
Sponsorship
Minimizes clutter in advertising media
Helps companies respond to consumers’ changing media
habits
Sponsorships help companies gain approval of its
stakeholders.
Enhance brand equity and image, increase consumer
awareness
Better chances of tapping target market of specific
segments, regions or lifestyles.
7. Factors to Consider in Creating and
Sponsoring Events
Image Match-up
TargetAudience fit
Sponsor Misidentification
Clutter
Alignment to other marcom elements
EconomicViability
8. Advantages of CreatingCustomized
Event
Customized event provides a brand total control over the
event
Customized event is sometimes less costly but more
effective.
9.
10. Ambushing Events
Takes place when companies that are not official sponsors of an
event undertake marketing efforts to convey impression that
they are.
11.
12. Cause Sponsorships
Involves supporting causes deemed to be of interest to some
facet of society such as environment protection and wildlife
preservation,fund raising campaign and rights promotion.
13. Benefits of Cause Sponsorship
Enhances corporate brand or image
Generate incremental sales
Thwart negative publicity
Increase brand awareness
Broaden customer base
Increase brands retail merchandising activity
14. ADVANTAGESAND DISADVANTAGES of
TRADE shows
Advantages Disadvantages
1.Access to a large number of potential
buyers at one time and in one place
2.Instant feedback on products and
pricing
3.Learn about markets, products,
trends and product competition
4.Identify new market opportunities
5.Experience the market in the country
where the show is held
6.Learn about booth display
techniques
1.Expensive
2.Time consuming
3.Very competitive
4.May not be cost-effective
5.Takes time to become established at a
show
6.No instant results or guarantees
7.Difficult to assess if benefits outweigh
costs
8.If you are unprepared, you could lose
buyer's confidence
16. Creating the event concept
5Ws
WHY is the event being held?
WHO will be the stakeholders of the
event?
WHEN will the event be held?
WHERE will the event be staged?
WHAT is the event content or product?
18. This Is It (2009)
The movie showed
the pre-production of
what was supposed
to be Michael
Jackson’s comeback
concert tour
19. The making ofT-Mobile Big Dance
Led by the Mayor of London in
partnership with Arts Council
England, plus hundreds of other
organizations, it featured 9 days of
dance events in unusual places
throughout the city - shops, parks,
galleries and museums - showcasing
the diversity of dance styles, as well
as cultural attractions in the capital
from 3 - 11 July.
20. Purpose,Vision and Mission
PURPOSE STATEMENT
Required to provide sufficient
direction and focus
Mission Statement for Brain Awareness Week:
“BrainAwarenessWeek is a worldwide celebration of the brain
that grows more successful every year. It is an opportunity to let
people know what is being done to diagnose, treat and prevent
disorders o the brain such as Alzheimer’s, Parkinson’s, stroke,
schizophrenia and depression, which affects the lives of millions
of people.”
21. Purpose,Vision and Mission
VISION STATEMENT
– What the event seeks to become and
to achieve in a longer term
Vision statement for Liverpool’s International Music
Festival:
“be a festival that will celebrate diversity, tolerance, tradition,
history and story-telling; by women through music and song…”
22. Purpose,Vision and Mission
MISSION STATEMENT
– Describes in the broadest terms the tasks that the event
organization has for itself
– If the event has established a vision, then the mission
needs to be viewed in terms of fulfilling the vision.
– acts as the basis upon which goals and objectives can be
set and strategies established
– tool for establishing a common direction in a team, and
promoting unity among its members
23. Purpose,Vision and Mission
Mission Statement for Boscombe Arts
Festival:
“Boscombe Arts Festival works
to promote participation,
enjoyment and creativity for all
Bournermouth residents
through an annual Boscombe
based festival.”
24. Goals and objectives
Goals
broad statements that seek to provide direction to
those engaged to the organization of the event
Objectives
used to quantify progress towards an event’s goals
and as such set performance benchmarks and allow
event organizations to assess what aspects of their
planning have succeeded or failed (on post
production).
Goals and Objectives are often used interchangeably
but they are really distinct concepts.
25. BEZEQ – Live 3DTransatlantic
Performance
For the first time in the world, a
live performance, broadcasted
in 3D on a fixed line, between
two continents.The
performance was screened in
Israel in front of the general
public. Bezeq, Israel's largest
telecommunications company,
wanted to show the public the
capabilities of its new
broadband: the "next
generation network", or in
short: "NGN".
27. Functional Structure
• Departmentalizes,encourages specialization of labor
• Avoids overlap of responsibilities
• Includes employing multi-skilling strategies that require
rotation of staff
• Regular meetings and communications
28. Programme-based Matrix Structure
• Treats various aspects of an event programme as separate
(but related) entity
• Ex: Multi-venue sporting event
29. Multi-organizational or Network
- enlists services of
variety of other firms
and organizations
- creates ‘virtual
organizations’ which
disappear
immediately after the
event has finished
31. Programme
How long should the event run for?
Do you need to produce a programme for your event?
Do you need an emcee – if so, who would be
appropriate?
Is entertainment required / appropriate, what sort of
entertainment is appropriate, can you afford to provide
entertainment?
Should you leave time for networking?
32. Programme
Gifts or acknowledgement for presenters or
entertainment
Bump in and bump out – who’s going to set up your
event and who’s going to do the clean up?
Will you sell tickets, who’s doing ticket sales, how much?
Equipment requirements for entertainers
Parking forVIP’s Sponsors and entertainers
Do you need to provide transport?
33. Facilities and equipment / Logistics
Will it be indoors, outdoors or both?
If an outdoor activity, will you need to ensure there is
adequate shade from the sun or from possible rain?
If outdoors, do you need power?
Site decorations?
Traffic management and reserved parking?
Site layout, what will the floor plan look like?
34. Facilities and equipment / Logistics
Waste management, are there adequate toilets for the
number of people attending, clean up of the site, are
there enough bins?
What equipment do you need for the event e.g.
microphones and amplifier tent, podium, audio visual
etc?
Seating requirements?
Will you require security on the day of the event? Do
you require any Council Permits for your event?
35. Marketing and promotions
Do you need to advertise your event more broadly than
your organisation?
Do you want the media at your event?
Do you require media prior to the event, on the day,
post the event or all of the above?
Do you want to consider selling merchandise e.g. t-
shirts, badges etc?
Invitations, who gets invited, who do you want to
attend,VIP’s special guests?
36. Catering
Do you provide catering for this event?
Do you provided a full meal or finger food?
Will you have to hire crockery and cutlery if you’re
providing catering?
Is it appropriate to have alcohol?
Vegetarian’s special dietary requirements
Will you require catering staff to serve?
Will you require a kitchen?
37. Finance and budget
Assign a person to take responsibility for the budget
Details on budget elsewhere in this guide
Ensure all committee members that are responsible for
tasks are aware of their budgets
Ticket sales, how much?
Sponsorship – can you get some form of sponsorship?
Ensure people keep receipts
38. Risk management / Contingency
Do you have / require public liability insurance?
Does your public liability cover you for this event?
Do you need to do a risk assessment for this event
(information on risk assessment later in this guide?)
Do you have contingency plans if things go wrong?
39. Volunteer management
Will you require extra volunteers above and beyond the
event committee both in preparation for the event and
on the day?
If so, how will you recruit volunteers?
Ensure your insurance policy cover volunteers
How will you recognise and thank them?
41. Post-Event Evaluation
Evaluation of your event is an important tool to
assist you in planning and running future
events. It is also important to get feedback from
participants when it comes to event format and
content that can be provided to any partners
and sponsors who have contributed to the event
taking place.
42. Post-Event Evaluation
Questions to keep in mind concerning event
evaluation:
1. How effective was the event?To what extent did the
event impact the target public in the desired manner?
2. Did the event change the targeted public in unexpected
ways, whether desirable or undesirable?
3. How cost effective was the event?
4. What was learned that will help improve future events?
43. Publicity after an event
Post-event press releases extend “buzz” about a
recent event and provide the brand with
additional media mileage
Newspapers
Magazines
TV show features
Blogs
Website releases
46. Other things to do after an event
Final accounting – review expenses, allocated
budget vs. actual amount spent
Inventory of materials
Documentation – clippings of press releases,
receipts from suppliers, compile photos/videos