The document summarizes information about events and sponsorship from an MM Group presentation. It discusses the definition of events, types of events, and defines sponsorship. Sponsorship is described as financially supporting an event in exchange for commercial opportunities. The benefits of sponsorship for companies are explained as raising brand awareness, creating positive PR, and building brand positioning. Examples of sponsorship for career events, Olympics, and FIFA World Cups are provided, along with case studies on the effects of sponsorship and "ambush marketing".
In this world full of clutter breakthrough the minds of your consumers and make yourself etched with effective Sponsorship & Event marketing Program. Discover how !
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
I would like to share some knowledge about understanding sponsorship in marketing. Definitions of sponsorship and process life cycle.
By reading this, I hope the readers might get a little guidance into this.
In this world full of clutter breakthrough the minds of your consumers and make yourself etched with effective Sponsorship & Event marketing Program. Discover how !
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
I would like to share some knowledge about understanding sponsorship in marketing. Definitions of sponsorship and process life cycle.
By reading this, I hope the readers might get a little guidance into this.
Get an in-depth understanding and learn about the stories from both the sides involved in Event Sponsorship; why you need sponsorship and what your sponsors are looking for!
How To Get Sponsored: Create A Sponsorship Proposal That Rockssponsormomentum
How to get sponsored: Create Sponsorship Proposals That Rock
Whether you are just starting with event sponsorship campaigns or have "been there, done that" this presentation can help you. Inside is a top secret skill to sponsorship, how to get sponsored and how to create effective sponsorship proposals.
This is THE most simple overview to sponsorship proposal creation. However, there's much more to sponsorship development than a pretty slide show(Thank you haikudeck.com). Finding sponsorship for your event is a complex process that is very fulfilling, but requires a very specific strategy each time you approach a potential supporter. You have to be sponsor centered in your approach, rather than a traditional approach to sponsorship that begins and ends with your details, needs and goals.
For more help, visit http://www.sponsormomentum.com. Follow us on Twitter at http://www.twitter.com/sponsormomentum and Facebook at http://www.facebook.com/sponsormomentum.
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
Sponsorship Proposal For Nonprofit Organization PowerPoint Presentation SlideSlideTeam
The best way to receive sponsorship is to create a great proposal. If you are running an NGO, we have content-ready sponsorship proposal for non-profit organization PowerPoint presentation slide. This event sponsorship PPT design will help you demonstrate clear, thoughtful objectives for your proposal and highlight the benefits of partnership with your nonprofit organization. The ideas presented here enable you to create a document which includes event flow, sponsorship opportunities, target audience, benefits to sponsors and sponsorship forms. In order to get acquainted with sponsorship package, event sponsorship proposal, corporate sponsorship proposal, and other sponsorship proposal strategies, this presentation deck is highly useful. If you are planning to sponsor your next big event, then our PowerPoint templates can help you craft a great proposal for nonprofits. Download our readymade sponsorship proposal for non-profit organization presentation and convince your sponsor about the worthiness of your project.Our Sponsorship Proposal For Nonprofit Organization PowerPoint Presentation Slide make it a done deal. Your achievements will be a foregone conclusion.
Corporate Sponsorship and Cause Marketing at the Club and District LevelsRotary International
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
Corporate Sponsorship and Cause Marketing at the Club and District LevelsElizabeth Toms
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
Get an in-depth understanding and learn about the stories from both the sides involved in Event Sponsorship; why you need sponsorship and what your sponsors are looking for!
How To Get Sponsored: Create A Sponsorship Proposal That Rockssponsormomentum
How to get sponsored: Create Sponsorship Proposals That Rock
Whether you are just starting with event sponsorship campaigns or have "been there, done that" this presentation can help you. Inside is a top secret skill to sponsorship, how to get sponsored and how to create effective sponsorship proposals.
This is THE most simple overview to sponsorship proposal creation. However, there's much more to sponsorship development than a pretty slide show(Thank you haikudeck.com). Finding sponsorship for your event is a complex process that is very fulfilling, but requires a very specific strategy each time you approach a potential supporter. You have to be sponsor centered in your approach, rather than a traditional approach to sponsorship that begins and ends with your details, needs and goals.
For more help, visit http://www.sponsormomentum.com. Follow us on Twitter at http://www.twitter.com/sponsormomentum and Facebook at http://www.facebook.com/sponsormomentum.
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
Sponsorship Proposal For Nonprofit Organization PowerPoint Presentation SlideSlideTeam
The best way to receive sponsorship is to create a great proposal. If you are running an NGO, we have content-ready sponsorship proposal for non-profit organization PowerPoint presentation slide. This event sponsorship PPT design will help you demonstrate clear, thoughtful objectives for your proposal and highlight the benefits of partnership with your nonprofit organization. The ideas presented here enable you to create a document which includes event flow, sponsorship opportunities, target audience, benefits to sponsors and sponsorship forms. In order to get acquainted with sponsorship package, event sponsorship proposal, corporate sponsorship proposal, and other sponsorship proposal strategies, this presentation deck is highly useful. If you are planning to sponsor your next big event, then our PowerPoint templates can help you craft a great proposal for nonprofits. Download our readymade sponsorship proposal for non-profit organization presentation and convince your sponsor about the worthiness of your project.Our Sponsorship Proposal For Nonprofit Organization PowerPoint Presentation Slide make it a done deal. Your achievements will be a foregone conclusion.
Corporate Sponsorship and Cause Marketing at the Club and District LevelsRotary International
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
Corporate Sponsorship and Cause Marketing at the Club and District LevelsElizabeth Toms
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
Presentation for a paper to discuss sponsorship and its development and a short case study on how sponsorship can work for a Malaysian company outside of its main industry as well as worldwide.
Reading Express Indoor Pro Football hosted a Sports Marketing 101 Seminar on October 19, 2010. The class was instructed by Express General Manager Tim Glase, who brought a decade of experience in the sports industry, in particular motorsports, to the discussion.
An overview of the practice of Ambush Marketing - a practice of growing popularity and controversy. Is it innovative, clever, cool or just plain wrong? The recently concluded London 2012 Olympics provided many examples of the phenomenon, even with the enhanced laws and regulations governing Olympic advertising. Can it ever be stopped? Perhaps not. This presentation provides looks at both sides of the Ambush Marketing debate.
LoyaltyGames 2014 - Finals Game Plan - Brian VenutiLoyaltyGames
This Social Innovation Game Plan was produced by Brian Venuti as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
Ambush Marketing has become a viral topic in the marketing sector.It becomes necessary for us to analyze the concept in brief.A blink of examples would help you to grasp the content properly.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...
Event and sponsorship
1. MM Group Presentation
“Events and Sponsorship”
Presented by:
Himanshu Tyagi
Suket Gupta
Anjali Agrawal
Ravi Khedar
Tarun Vasnani
Prateek Chitranshi
2.
3. What is an Event..??
• Something that happens or is regarded as happening; an oc
currence,
especially one of some importance.
• It can not take place without any human efforts.
• Best place for marketeers.
4. Types of Events
1) Social / life–cycle events
2) Education and career events
3) Sports events
4) Entertainment events
5) Political events
6) Corporate events
7) Religious events
8) Fund raising/ cause related events
8. Sponsorship
• To sponsor something is to support an event, activity, person,
or organization financially or through the provision of products
or services. A sponsor is the individual or group that provides
the support, similar to a benefactor.
• Sponsorship is a cash and/or in-kind fee paid to a property
(typically in sports, arts, entertainment or causes) in return for
access to the exploitable commercial potential associated with
that property, according to IEG.
9. WHY
• Sponsorship can deliver increased awareness, brand building
and propensity to purchase, it is different from advertising.
Unlike advertising, sponsorship can not communicate specific
product attributes. Nor can it stand alone, as sponsorship
requires support elements.
11. BENEFITS
• Raise brand awareness and create preference
• Create positive PR and raise awareness of the organisation as a
whole
• Provide attractive content for a range of products and services
• Build brand positioning through associative imagery
• Support a sales promotion campaign
• Create internal emotional commitment to the brand
• Act as corporate hospitality that promotes good relations with
clients.
12. Disadvantages of sponsorships
• Negative image association
• Lack of control
• Sponsorship clutter
• Ambush marketing
13. Case Study : OLYMPIC SPONSORSHIP vs. "AMBUSH" MARKETING
WHO GETS THE GOLD?
14. Case Study : OLYMPIC SPONSORSHIP vs. "AMBUSH" MARKETING WHO
GETS THE GOLD?
Objective: The main purpose of the study reported in this
article was to investigate the effectiveness of special-event
sponsorship in the presence of ambush marketing and
determine if official sponsors are achieving consumer
awareness of their sponsorship status.
15. • In 1987, 3,700 companies spent over $1.75 billion just for sponsoring sports events,
which represents a 500 percent increase from 1982.
• Companies as diverse as Wrangler Jeans and Marriott Corporation had full-time
special- events managers to select, plan, and administer sponsored activities.
• Organizations are now becoming interested in obtaining and measuring the tangible
return for their special-event sponsorship. This is partially due to the dramatic
increase in cost for sponsoring major events (e.g., Coca- Cola spent more than $22
million for the Olympic Games in 1988).
16. What Is "Sponsorship“ and "Ambush Marketing": ?
• Sponsorship is defined as: “The provision of resources (e.g., money,
people, equipment) by an organization directly to an event or activity in
exchange for a direct association to the event or activity.”
• "Ambush marketing" is defined as: “A planned effort (campaign) by an
organization to associate themselves indirectly with an event in order to
gain at least some of the recognition and benefits that are associated
with being an official sponsor.”
17. Results:
• The large drawing power of the Olympics was evidenced by the fact
that 82 percent of the sample watched some part of the Olympic
telecast. Subjects were classified into 3 viewer groups based on the
number of days they reported they watched the Games:
• 1 Light viewers (watched 1 to 4 days),
• 2 Moderate viewers (5 to 9 days), and
• 3 Heavy viewers (10 to 16 days).
• Of our respondents, 41.4 percent were light viewers; 27.2 percent
were moderate viewers; and 31.3 percent were heavy viewers.
18. • Men watched significantly more of the Games than women,
7.26 days versus 5.9 days, respectively .
• Almost 60 percent of viewers found the broadcast either
interesting or very interesting; however, over half (55 percent)
felt that there were more commercial breaks during the
Olympics as compared to regular TV programming.
19. • The study showed that official sponsors were able to achieve
significantly higher levels of awareness than non-sponsors who
attempted an ambush strategy.
20. Sponsorship Linked Marketing
Journal of Business & Industrial Marketing
Volume 26, Issue 8
Authors:
David Nickell (University of West Georgia, Carrollton, Georgia, USA)
T. Bettina Cornwell (University of Oregon, Eugene, Oregon, USA)
Wesley J. Johnston (Georgia State University, Atlanta, Georgia, USA)
21. Purpose
– The purpose of this paper is to review the existing literature
on sponsorship‐linked marketing and to present a set of
research propositions.
Design/methodology/approach
– The approach to the research propositions was to explore
the existing literature to discover areas where opportunities
for further research exist.
22. Balance theory
Fritz Heider (1946)
- Need for individuals to sustain stability in their attitudes
towards an object, person, or idea
- When a person compares two concepts that are linked
through sponsorship and one is viewed favourably and
one is not, then there is a lack of balance in attitudes.
23. # Which of the relationship is greater decides the tilt of the event
attendee towards sponsorship.
24. Sponsorship Expectations
• Difficult to detect and measure effects of a sponsorship.
• There is a forming consensus that positive changes to buyer
attitudes are the most desired outcome (Speed and Thompson,
2000).
• Three desired factors (Pyun, 2006):
1. Product information.
2. Building image.
3. Positioning.
25. Research Propositions
• The longer the relationship between the sponsor and the
sponsored property, the stronger will be the effect on
buyer/Consumer.
• Sponsors with some mid‐level brand attitudes should expect to
see the greatest immediate impact from sponsorship.
• A brand with little to no congruence with the sponsor will be
just as effective at building brand cognition as brands.
• The presence of ambush marketers will decrease the buyer's
cognition of the sponsor's brand.
27. PRE-EVENT ANALYSIS
• Bidding for the host nation- Egypt, Morocco, South Africa and a joint bid from Libya and Tunisia.
South Africa won the bid with 9350 TUSD
• Sponsors- adidas, coca cola, emirates, hyundai, sony play station, visa, EA sports, etc.
• Preparations- stadiums- 10 (260 million usd)
broadcasting- ESPN Star Sports, sky Italia, etc (2408 million)
accommodation- The Fairway Hotel and others, (29 million)
• Marketing- FIFA fan fests, advertisements etc. (204 million)
• All major companies try to capture the buzz of WC and launch new products in the markets. Sony
launched its new high end televisions etc.
29. • TRP-14.8 million viewers have switched on to ESPN star sports to
watch the games.
• Popularity of sport and players- 24% increase in the popularity of
football.
Thomas Mueller was awarder golden boot, which increased his
transfer valuation by 40 million euro.
• EA Sports- 16 million copies of the game FIFA 11 have been sold
across all platforms.
• Airtel rising star- program was launched to promote soccer talent
in India.
• Tourism- around 3.8 million people visited south africa during the
world cup, which brought $3.03 billion to the tourism industry.
31. PRE-EVENT STRATEGIES
• NIKE always comes up with innovative and technically improved shoe
range before World Cup.
• These shoes are endorsed by the most famous players.
(Nike boots also delivered the most goals, with 55 of the 147 goals
scored coming off a
boot bearing the Nike swoosh.)
• They have also been innovative in their marketing strategies
• 1998- Airport Ad
• 2002- Football.com served as Nike’s first interactive
marketing website
•2006- Viral marketing via YouTube (‘Touch of gold’ video)
• Joga.com- Virtual interaction among fans
34. References
• http://www.conferenceboard.ca/conf/sponsorship/default.aspx
• http://www.straightmarketing.co.uk/2013/03/sponsorship-pros-cons/
• David Nickell, T. Bettina Cornwell, Wesley J. Johnston, (2011)
"Sponsorship‐linked marketing: a set of research propositions",
Journal of Business & Industrial Marketing, Vol. 26 Iss: 8, pp.577 – 589
• Sandler, D. M., & Shani, D. (1989). OLYMPIC SPONSORSHIP VS. 'AMBUSH' MARKETING: WHO GETS THE GOLD?. Journal Of
Advertising Research, 29(4), 9-14.
• Annual report of Fifa world cup.
• Wikipedia
• Case study of ‘Nike football: world cup 2010, South Africa.
• http://Airtel.in
• http://blabla.co.za/
• FIFA.com