The document discusses the role of media in advertising. It defines advertising and its key objectives of creating awareness, encouraging customers, and improving recall. It then explains that advertising media are the channels used to reach customers. Different types of media are described, along with their advantages and disadvantages. The document provides an example campaign by Amit Enterprises that used various media like outdoor displays, print ads, direct mailers, radio spots, and more to effectively promote their projects. It concludes that no single media is best and companies should experiment to find the most cost-effective way to convey their message to customers.
Discusses about the different media of Advertising use, and the the kinds of Advertising. This slideshow particularly discusses Interactive advertsing, most particularly Kiosks, and Point of Purchase. It also discusses about the difference between Product and Non-Product Advertising, Commercial and Non-commercial Advertising, and Awareness Advertsing.
This session provides attendees with an opportunity to gain an understanding of the components of effective advertising and paid media campaigns; how to evaluate various types of media; learn advertising industry terminology; examine emerging advertising issues in traditional and new media, plus examples and rationales of common practices. All types of media will be explored and analyzed including, but not limited to, television, radio, magazine, newspaper, outdoor and the Internet.
This topic consists of the route or sources which a marketer may take to bring his product in the market. Media includes print media, broadcasting, online advertising.
Discusses about the different media of Advertising use, and the the kinds of Advertising. This slideshow particularly discusses Interactive advertsing, most particularly Kiosks, and Point of Purchase. It also discusses about the difference between Product and Non-Product Advertising, Commercial and Non-commercial Advertising, and Awareness Advertsing.
This session provides attendees with an opportunity to gain an understanding of the components of effective advertising and paid media campaigns; how to evaluate various types of media; learn advertising industry terminology; examine emerging advertising issues in traditional and new media, plus examples and rationales of common practices. All types of media will be explored and analyzed including, but not limited to, television, radio, magazine, newspaper, outdoor and the Internet.
This topic consists of the route or sources which a marketer may take to bring his product in the market. Media includes print media, broadcasting, online advertising.
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.
The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are:
According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization."
According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.
The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are:
According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization."
According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
This PPT gives basic over view on sales and advertising.This will be used as notes for U.G & P.G arts and management students.
Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
Advertising Media planning—Media objectives-Media strategies-Media decision-TV-Radio-Web Advertising-Advertisement Regulation
Sales promotion-Features-Importance-Types-Tools & Techniques of promotion-Organising & Evaluation of sales promotion
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. - Prakash Joshi.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. Advertising at a glance
• The world of advertising is vast and omnipresent.
• From the newspaper you read in the morning to the
television channels you watch to the social media you
browse throughout the day, you are bound to notice
the presence of advertising.
• So what exactly is advertising? What makes it an
omnipresent phenomenon and nearly indispensible,
particularly in with the level of competitiveness
progressing day by day?
3. • Advertising is defined as "the activity or profession of
producing advertisements for commercial products or
services".
• To put it simply, advertising is a way of presenting
products and services to the public in such a way that
not only attracts their attention, but maintains it and
may encourage them to try or continue buying that
product or service.
• Good advertisements inform the public about the
product, its benefits, and its value and instil a sense of
trust among the consumers about the company and its
offerings.
4. Objectives of Advertising
• Advertising has 3 main objectives:
• To Create Awareness:
– Ads are a way to make the public aware of a brand and its products or
services and increase the presence of the brand in the target market.
• To Encourage:
– Another prominent objective of advertising is to persuade the target
customers to place their faith in the brand and its products or
services.
• To Improve Recall:
– It is not enough to just raise awareness about a product or service to
the public; it is imperative that the customers are able to remember
and recall the brand and its benefits when it comes to making a
purchase decision and this is what advertising strives to achieve.
Advertising helps a brand to retain a place in the minds of the
consumers and give them an edge over the competition.
5. • Apart from these 3 primary objectives, there are
several secondary objectives of advertising including:
– Brand building
– Improving sales
– Creating customer demand
– Customer engagement and more
6. Media and its role
• Imagine the process of advertising as a car journey. In
order to carry out the journey, certain elements are
necessary; a starting point, a vehicle, a path and a
destination.
• In this scenario, you, the company and your
product/service, are the starting point. The path you
will be taking is the entire advertising process, the
actual journey that is going to lead you to your
destination - your customer. What remains is the
vehicle that is going to carry you on your journey to the
ultimate goal, and this is where the role of media lies in
advertising.
7. • In other words, advertising media are the various
channels which are going to help your product or
service reach the attention of your customers.
• Advertising media gives a company the power to build
a strong brand, create awareness and enthusiasm
about the products or services being offered and
presents the benefits the customers can avail by
placing their trust in the product or service.
8. Types of advertising media
• There are numerous types of media a company can use
in their advertising efforts, based on their objectives,
the reach, their target market and much more.
9. • Types of media used in advertising include:
– Television - Using the television platform to reach the public.
– Radio - The use of radio spots to increase awareness of the
product or service.
– Outdoor - The use of outdoor media like hoardings, sign boards,
flexes, etc.
– Print - Advertisements through printed media like newspapers,
magazines, brochures, leaflets, etc.
– Mobile - Advertisements designed to be viewed on mobiles and
other portable devices.
– Online - Promotion through a digital platform using social
media, browsing platforms, blogs, online paid advertisements
and more.
10. • To better understand how the use of media in
advertising is important, let us consider the example of
an advertising campaign carried out for real estate
company Amit Enterprises Housing Limited, to increase
awareness about their residential projects in Undri and
Ambegaon.
11. About Amit Enterprises Campaign
• Amit Enterprises Housing Limited carried out a
campaign titled "Bache Hue 10 Lakh Ka Kya Karoge?" to
promote their residential projects in Undri and
Ambegaon, Pune.
• The objective of the campaign was to inform customers
about the reduction in prices of homes thus enabling
customers to benefit from savings of 10 Lakhs on their
new homes.
12. • The campaign was aimed towards generating more
interest about the projects in the minds of the target
audience and thereby increasing the number of leads
generated for home booking.
• To run this campaign successfully, Amit Enterprises
used a number of different media, so as to get
maximum possible exposure and to reach as many of
their target customers as possible.
13. Outdoor Media
• Outdoor media, i.e. hoardings, banners, signboards,
kiosks, etc are a common method of advertising.
• This type of advertising media works well to target the
population of certain geographical areas. Most often,
an outdoor sign is the first thing a potential customer
sees.
• Outdoor signs must be attractive, eye catching and be
easily readable as these sings are usually read during
commute, so they must not be too text heavy.
14. • Amit Enterprises has made use of various outdoor
media, most notably hoardings and banners to run
their campaign of "Bache Hue 10 Lakh Ka Kya Karoge?“
• Through the use of hoardings, they targeted specific
areas in Pune where they can easily reach potential
customers and subsequently generate interest and
awareness of the campaign among the general public.
15.
16. Advantages & Disadvantages
Advantages
• Good for mass attraction. The
number of people reached is
higher.
• More cost effective than print
media.
• Scope for creativity, as hoardings
have to be eye-catching and
concise in order to draw
maximum attention.
• They have a relatively longer life.
Hoardings can be used to display
the same message for long
periods of time which in turn
improves recall value.
Disadvantages
• Can be overlooked as people may
disregard them during their
commute.
• They are stationary and thus are
limited to a certain place. Since
they cannot be circulated, in
order to transmit the message to
other areas, the number of media
has to be increased.
• The effectiveness of the
campaign cannot be directly
measured as there is no accurate
measure of how many people
have seen the advertisement.
17. Print Media
• Another effective and popular media in advertising is print
media. Print media or press media includes advertising
through the means of newspapers, magazines, journals,
etc. Print media has been widely used for commercial
advertising.
• Print media has a good reach and since newspapers are a
common find in almost every household, advertising
through print media is one of the most lucrative ways to
make your product/ service known to the target audience.
• Print media has more scope to provide detailed information
about the products and services and also has the added
advantage of reaching more people thanks to vernacular
local publications in addition to English newspapers.
18. • Amit Enterprises made good use of newspaper
advertising by releasing ads in popular news
publications like Times of India and Maharashtra Times
to promote their campaign in multiple languages.
• Through the use of print media, Amit Enterprises was
able to reach a wider audience and raise awareness
regarding their campaign.
19.
20. Advantages & Disadvantages
Advantages
• Easy medium to spread
awareness to a larger number of
people at a time.
• Immediate or quick conveyance
of message.
• The response to the
advertisement can be measured
immediately.
• It is a very flexible advertising
media due to the varying timings,
languages, regions etc.
Disadvantages
• Ads may be overlooked or
ignored.
• This type of media is not suitable
for interactive live
demonstrations or fine quality
images.
• There is a risk of the
advertisement getting lost or
overshadowed by other
advertisements in the
publication.
21. Direct or mail advertising
• According to Wikipedia, direct marketing is a form
of advertising where organizations communicate
directly to customers through a variety of media
including cell phone text messaging, email, websites,
online adverts, database marketing, fliers, catalogue
distribution, promotional letters, and more.
• This type of advertisement is most often sent
personally either through the medium of post and
courier services. In the current scenario, fax, e-mail,
and cell phone SMS, WhatsApp messages, etc are also
popular methods to directly reach the target
customers.
22. • Amit Enterprises has used direct advertising mediums
like mailers, whatsapp mailers and leaflets to promote
the "Bache Hue 10 Lakh Ka Kya Karoge?" campaign.
• This medium has given them a more direct reach to
their target customers and has also given them the
opportunity to give more detailed information ot the
customers regarding the campaign, their projects and
the benefits.
23.
24. Advantages & Disadvantages
Advantages
• Direct and personalized reach to
the target audience.
• More flexibility to adapt to the
preferences of different types of
customers.
• This media can provide detailed
information of the campaign and
explain the benefits in depth.
Disadvantages
• Costlier than other means of
advertising as the message is
personally targeted.
• The reach is limited as it is not
possible to personally contact
masses at a time.
• People have a tendency to dislike
direct advertising methods and
may disregard or ignore such
messages.
25. Audio Visual Media
• Media that makes use of visuals, sound effects, vocals,
etc are known as audio-visual media.
• These types of advertisements are typically seen/heard
and are carried by media vehicles such as radio,
television, short films, etc.
26. • In addition to the other means of advertising, Amit
Enterprises also had a radio campaign on popular radio
channels of Pune, where they promoted their
campaign by broadcasting the testimonials of their
buyers who had gained benefits from their campaign
and offer.
27. Advantages & Disadvantages
Advantages
• Cost effective and has a wide
reach among the population.
• Due to its frequency, the recall
value of the message can be
significantly increased as the
customers are exposed to the ads
at regular intervals.
• It is also a useful medium to
reach people who are unable to
read.
Disadvantages
• The message is broadcasted in a
short period of time, and since it
is not in writing the message may
be forgotten.
• Mostly, advertisements appear in
between interesting programmes,
either on radio or on TV. In this
case, people may disregard the
advertisements in their
anticipation for the programme
they are looking forward to and
may not absorb the message that
the advertisement wants to
convey.
28. Other types of media
• In addition to the media mentioned above, advertising
uses a number of media vehicles to carry messages
across to the target audience.
• Internet and online advertising is rapidly gaining
traction thanks to the increasing use of digital
platforms.
• Advertising through online channels like social media,
paid advertisement campaigns, email marketing, etc is
becoming more and more popular as people spend
majority of their time online.
29. • There are many other supplementary means of
advertising including:
– Window displays
– Trade shows
– Special displays and shows
– Showrooms
– Posters and wall paintings
– Vehicle advertising
– Specialty advertising (giveaways, merchandising, etc)
30. • Advertising media are vast and plenty. So it's
natural for the question to arise:
"Which media is best suited for my
product or service?"
31. The answer is:
• There is no one sure fire media to successfully
advertise your product or service. The trick is to find
the vehicle which will most effectively convey your
message to your customers in a cost-efficient manner.
• In order to do this it is vital to explore and experiment
with different advertising media and select the ones
that completely in sync with your product or service
and will present it to the public in the most effective
way possible.
• As David Ogilvy says, "Never stop testing and your
advertising will never stop improving".
32. About Promising Designs
• One of the most experienced agencies offering
effective and assured 360˚ advertising services,
Promising Designs Pvt. Ltd follows a unique work
process that allows them to truly get a comprehensive
understanding of their clients, working with clients
across many industries like real estate, education,
healthcare and more, and a dream team of
professionals dedicated to elevating the client's
business to the highest success. With the power of
research, planning and execution and unique "True
Story" approach, Promising Designs has all the making
of the perfect advertising partner.