The Ultimate Beginner's Guide to Event Management & Event PlanningHubilo
Ever wonder what goes into event management & event planning?
Ever thought how Event Management is different from Event Planning?
What work does event planners and managers do?
Well, then this piece of content is for you.
If you already liked it, share this with other #EventProfs and Follow us on LinkedIn : www.linkedin.com/company/hubilo
Have an event coming up soon?
Get free demo of our online event management software: https://ebook.hubilo.com/request-a-free-hubilo-demo
Marriage Event Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marriage Event Service Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fC1KvK
SAFFRON EVENTS- TOP EVENT MANAGEMENT COMPANYImran K
A feisty wing of Saffron Media Works
Saffron Events and Entertainment is an event management wing delivering exceptional live events in UAE and other GCC countries. Competing with a number of event companies in the UAE, our strength is in team work delivering most successful projects.
We are a service provider adept at delivering complete events services. We are an agency proficient in conceptualizing and executing events, local and international entertainment services delivering results with efficiency and precision exceeding expectations.
Saffron Media Works supports the division with marketing, advertising and interactive media ensuring our clients get a complete turnkey communication experience.
In a forever changing world where ingenious ideas are imperative to connect to audiences, Saffron Media Works successfully integrates its various platforms to deliver the best service to the client.
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
Integrated Marketing for Special Events Kathryn Hall
In peer to peer fundraising there are a number of ways that event staff can respond to variable mid-season results and introduce methods to maximize revenues.
"Fundraising without special events? No way" explores the role of special events in an organization's fundraising program and shows how events are fundamental to increased and sustainable funding.
The Ultimate Beginner's Guide to Event Management & Event PlanningHubilo
Ever wonder what goes into event management & event planning?
Ever thought how Event Management is different from Event Planning?
What work does event planners and managers do?
Well, then this piece of content is for you.
If you already liked it, share this with other #EventProfs and Follow us on LinkedIn : www.linkedin.com/company/hubilo
Have an event coming up soon?
Get free demo of our online event management software: https://ebook.hubilo.com/request-a-free-hubilo-demo
Marriage Event Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marriage Event Service Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fC1KvK
SAFFRON EVENTS- TOP EVENT MANAGEMENT COMPANYImran K
A feisty wing of Saffron Media Works
Saffron Events and Entertainment is an event management wing delivering exceptional live events in UAE and other GCC countries. Competing with a number of event companies in the UAE, our strength is in team work delivering most successful projects.
We are a service provider adept at delivering complete events services. We are an agency proficient in conceptualizing and executing events, local and international entertainment services delivering results with efficiency and precision exceeding expectations.
Saffron Media Works supports the division with marketing, advertising and interactive media ensuring our clients get a complete turnkey communication experience.
In a forever changing world where ingenious ideas are imperative to connect to audiences, Saffron Media Works successfully integrates its various platforms to deliver the best service to the client.
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
Integrated Marketing for Special Events Kathryn Hall
In peer to peer fundraising there are a number of ways that event staff can respond to variable mid-season results and introduce methods to maximize revenues.
"Fundraising without special events? No way" explores the role of special events in an organization's fundraising program and shows how events are fundamental to increased and sustainable funding.
You must plan for success! Special events tell the community who you are and why your nonprofit matters.
Always do special events to further your mission, not just to hold an event.
Managing the Event Life Cycle: Actionable Data & Email MarketingEtix
They say email marketing is making a comeback... well guess what? We say it never left! We take a closer look at how to better-manage the life cycle for your events, with a focus on using smarter tactics and strategies for email. Everyone talks about the importance of data, but what does that really mean for your event? We'll hear from industry experts about ways you can turn key customer data into measurable campaigns that drive sales and build ROI for your brand.
HOW TO DEVELOP BUSINESS STRATEGY_ICT MODEL_Dr. TALAAT REFAATDr Talaat Refaat
In the frame of the rapid growth of NGC, specially while trying to gain subcontracts with AT&T after the later had won a huge contract with the Ministry of Post, Telegraph & Telephone (PTT); now it is “Saudi Telecom Company” (STC), KSA http://www.stc.com.sa/ The contract includes Telephone Exchanges to provide 1.5 million telephone lines, Transmission and junction links, Information Systems, Subscriber radio network, Training Facilities and programs... etc. The total contract value is three billion and nine hundred fifty one million US dollars. In the frame of these circumstances the following tasks have been conducted:
A study titled "Business Strategy for Business Development Sector";
The Directors, Departments and Projects managers needs to Improve the
Decision Making Process have been identified,
The material for the following topics were prepared:
Project Awareness and Definition Course, Network Analysis Course; Project
Management & Control Tools, Quantitative Approaches to Management Awareness; Decision Support Systems (DSS) Awareness; Procurement Methodology Awareness and Writing the Wining Proposal Awareness;
A training room equipped with recent H/W , S/W, and devices had been established;
A two months courses and awareness including the mentioned topics have been taught for about 15 Directors, Departments, and Projects Managers of NGC;
Professional Presentations explaining complex concepts and ideas through highly developed communication and presentation skills have been done for NGC clients as well as NGC Projects Managers.
Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This intensive one-day course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.
What Will Students Learn?
Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
Keep your event on budget
Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
Create an atmosphere of service that delegates will remember
Select speakers and a master of ceremonies to add impact to your event
Create a diversity plan
Evaluate the process once it’s all wrapped up What Topics are Covered?
Event planning essentials
Budgeting basics and managing contracts
Using the committee approach
Connecting with partners and sponsors
Advertising and marketing
Selecting the venue
Feeding the masses and business etiquette
Celebrating diversity
Selecting speakers and a master of ceremonies
Adding the finishing touches
Event day roles
Closing the event and gathering feedback
For more details visit - http://www.globalexpertsystems.org/index.php/event/conference-and-event-management-training-workshop-2013/
How to choose the right business model? by @boardofinno - @nickdemeyBoard of Innovation
The different revenue model options, business model types and drivers why people pay. From Freemium, Broker to Razor-blade models. Ask the right questions to select your monetization strategy.
How to develop an effective Business Development StrategyHein Roth
In this presentation, the visitor is introduced to the essentiality of developing a balanced Business Development Strategy for any business. Strong focus is given to the importance of having an effective Inbound Marketing Strategy, some Outbound Marketing Strategies, all with the aim to generate better leads and to drive more business through the front door of one's business. Attention is also given on how to convert leads into actual long-term business relationships.
This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
We offer end-to-end creative concepts and solutions that are extensions of brand communication in the experiential marketing domain: event solutions, brand activation, promotions, launch, conferences, seminars, awards, retail solutions, branding solutions and films.
We serve our clients across India through our hub offices.
Specialists and generalists, focused and playful, DPEM produces events as valued and remarkable as the people who create them.
With over 50 years of combined experience in marketing communications, event design, and production, DPEM is capable of developing all facets of brand experiences and event marketing plans. DPEM features an accomplished and creative management team with a reputation for inventing sophisticated and engaging programs. Together we evaluate, develop, program, and execute all our clients' needs.
This slide is for kickoff meeting Maker Faire Singapore 2016.
MFSG2016 is 25-26/June (24 at Setup), venue is a Singapore Univercity Technology and Design.
Venue for a booth is outside, inside the darkroom, also OK.
Our appreciation opened already, until 30/April 2016.
https://makerfairesingapore.com/get-involved/makers-2/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Event Planning and Execution by Essential Werkz Pte - Nov 2015
1. Event Planning
and Execution Roger Wang
President, Marketing Institute of Singapore
Managing Director, Essential Werkz Pte Ltd
2. Roger Wang---袁伟成
• Managing Director, Essential Werkz Pte Ltd
• 26 years of Industrial Experience; 15 of which in
Marketing and Events
• Marketing Experience includes
– Development of marketing strategies
– Market research
– Creating Break-Through Ideas
– New product development
– Branding
– Media Plans
– Marketing Planning
3. Member of SACEOS
• Singapore Association of Convention and
Exhibition Organisers and Suppliers
(SACEOS)
• Honorary Treasurer in year 2013
• Currently an EXCO member
4. What to do if the client……
• is looking at an innovative way to
showcase a product
• wants to push the traditional boundaries of
events
• wants to generate a lot of hype and
eyeball
5. Who are we?
• Established for the last 16 years
• One-stop provider or turn-key Marketing
Solutions including BTL, Digital and Traditional
Marketing
• Constantly on the lookout for new and innovative
ways to enhance consumer experience
• Official event management and support service
company for M1 Limited (Telecommunications
Operator) and servicing 70% of the banking
institutions on various marketing initiatives in
Singapore
5
9. Sharing Session
Coke Valentine
https://www.youtube.com/watch?v=RjMhZFhD0tI
Bringing India and Pakistan
https://www.youtube.com/watch?v=ts_4vOUDImE
Korean Man
http://newsinfo.inquirer.net/645666/report-south-korean-manager-commits-
suicide-to-apologize-for-concert-tragedy
Shanghai Stampede
http://www.bbc.com/news/world-asia-china-30646918
13. Content
• The Event Brief
• Factors influencing the proposal
• The Look and Feel
• Planning the Event
• Marketing the Event
• Running the Event
• Post Event
14. About The Event Brief
• Key Objectives / Performance Indicators
• Source of Information
• List of Requirements / Specifications
• Details of the Event
16. If you are providing the brief
• Provide as much information as possible
– May change throughout the course
• Clear and concise requirements
• Main Objective
• List of Specifications and Requirements
17. If you are receiving the brief
• Understand the brief as much as possible
• Ask questions
• Look for hidden points
• Any existing campaigns/ideas/concepts?
• Any similar past events?
18. After receiving the brief
• Analyze the brief
• Conceptualize and brainstorm
• Drive home the key message using the
event
20. The Event Brief
• Objective: Deepavali Celebration
• Location: Soon Lee Recreation Centre
Woodland Recreation Centre
• Type of Event: Celebration Party
21. The Analysis
• Deepavali Celebration for the Migrant
Worker
• Entertained in some point of their lives
23. Theming your event
• Drives home key message
• Creates consistency for the event
• Higher recall factor for participants
24. M1 DEALER NIGHT 2014/ LG
OPTIMUS BLACK & OPTIMUS
2X LAUNCH
Case Study
25. M1 Dealers’ Nite 2014
The Brief:
• Objective: To create a Dinner and Dance
to appreciate the dealers of M1 for their
continuous support
• Create a theme for the event
26. LG Optimus Black and Optimus 2X Launch
The Brief:
• Objective: To create a launch event for 2
new mobile phones from LG
• Create a theme to link the entire event for
the media
27. Characteristics of your Audience
• Key factor in certain decisions
• Types of Audience
– General Public
– Targeted Group
– Special Interest Groups
– Closed Door Groups
• Determine activities, venue, programme,
etc.
30. Sony Ericsson Xperia Launch
The Brief:
• Objective: To launch the Sony Ericsson
Xperia Arc, Neo and Play to the Media
• Target Audience: Media Personnel
• Key Activity: To highlight the Unique
Selling Points through a memorable and
engaging event
31. The Analysis
• Needed different areas to showcase
different phones
• Ample parking spaces for media
• Location that is able to offer finger foods /
snacks and drinks
32. What We Did
• SOHO Apartment
– Created a treasure hunt game
– Highlighted the slimness of the Xperia Arc
• Disco
– Created a photography competition
– Highlighted the low light photo taking ability of the
Xperia Neo
• Gaming Area
– Created a One-on-One Gaming Area
– Allowed guests to experience the Xperia Play
33. Venue Proposed
• House @ Dempsey
• Easily identified by media
• Different rooms available to exclusively
highlight USPs of each phone
34. Visuals and Artist Impressions
• Ensure look and feel is
– Suitable for Event
– Aligned to Corporate Identity
• Space and resource planning
35. THE LOOK AND FEEL
The Visuals and Activities of the Event
37. The Brief
• To run a series of activities or events to
increase visibility and awareness of Sony
Xperia brand
• To create awareness on our new Xperia
water resistant phone
• To encourage public to experience our
new Xperia water-resistant phones
41. The Timeline
Date Description Person(s) Involved
4/6/2015 –
7/6/2015
Event Date All
2/6/2015 –
3/6/2015
Setup Period Essential Werkz Pte Ltd
23/5/2015 –
24/5/2015
Checking of Prints Essential Werkz Pte Ltd
11/5/2012 Confirmation of Colour Proof All
15/5/2012 Submission of Final Artwork M1
8/5/2012 Submission of Blueprints Essential Werlz Pte Ltd
6/5/2012 Submission of all orders to
Organizers
Essential Werkz Pte Ltd
2/5/2012 Finalization of layout plan M1
15/4/2012 Submission of show requirements M1
2/4/2012 Project Meeting All
46. The Brief:
• Objective: To launch the LG Secret phone
to industry partners
• Audience: Industry Partners from the
Telecommunications Industry
LG Secret Launch Event
47. Activities / Performances / Ideas
• Emphasize the theme of the event
• Involve the Audience
– Higher recall factor
49. What We Did
• Centered around Secret Agents
• Planted actors with real guns amongst
Audience
• Actors pretend to hold hostage of guests
and host to hijack the phone
• Director of LG Singapore rescues the day
by killing the bad guys
51. Timeline
• Critical to the execution of Event
• Detailed milestones and deadlines
• Enables contingency and reaction time
during the run up
• Client and Vendors understand
requirements and responsibilities in detail
• Work backwards from event date
53. The Brief:
• Objective: Manage the International
Karate Competition and Dinner
• Scope includes:
– Management of VIP
– Timekeeping for Competition
– Management of Officials, Participants and
Staff
– Management of Dinner and Dance
Singapore Open Invitational Karate
Competition and Dinner
54. Task List
No. Item Person In Charge
Pre-Event
1 Logistical Arrangements Logistics Supervisor
2 Timeline Event Executive
3 Sourcing of Performers / Emcee Event Executive
4 Liaison with Organizing Committee / Hotel Event Manager
Event Day
5 Management of Sound Technician Event Executive
6 Time Keeper Project Coordinator
7 Performers / Emcee Liaison Event Executive
8 Overall Management of Event Event Manager
55. Contingency Plans
• Ensures smooth running of event
regardless of
– Act of God
– Last Minute Changes
– Cancellations
– Unforeseen Changes to Environment
• Murphy’s Law: What will go wrong will
definitely go wrong
57. Programme Timeline
• Ensures event runs on time
• Ensures that performers/speakers arrive
on time
• Smooth execution of the event
58. Contingency Plans
• Rain
– Take Shelter
– Execute Activation at Sheltered Areas
• Battery life
– Keep spare batteries and charger in a parked
vehicle near location
• Prevention by authorities
– Alternative locations identified
60. Wondergirls Appearances
The Brief:
• Objective: To schedule appearances of
Wondergirls at SingTel ComCentre, M1
Paragon, Starhub Plaza Singapura and Iluma
Bugis over a 4 hour period
• Requirements:
– Transportation
– Crowd Control
– Artist Management
61. Lee Hom Appearance
The Brief:
• Objective: To schedule a 1 day stop over
appearance at Clarke Quay, Novena Square
and Golden Village Vivocity for movie promotion
• Requirements:
– Transportation
– Crowd Control
– Artist Management
62. Why is Timeline Important
• Showcase at various locations within a
day
– Allows control of the event
– Provides contingency plans
– Standby for arrival and departure
– Crowd Control measure
• Ensures appearances are on time
– Media Coverage
– Fans Appearance
64. Importance of Marketing your Event
• Lets people know about your event
• Ability to leave an impression
• Attract crowd; increase chances of
reaching key target objective
65. Ways to Market Events
• Social Media
– Tie in activities with social media
• Traditional Media
– Public Relations, Electronic Mailers,
Advertisements
• Smartphone / Tablet Applications
66. Other Media
• Radio Interview on Capital 95.8FM
• Articles on Today, Sin Ming Daily News,
MyPaper
• Online Articles on Today Online, Channel
News Asia Online, Cnet Asia, Associated
Press, Yahoo News, etc.
67. Effects of Public Relations
• Non-solicited coverage of phones around
the region
• Increased enquiries of phones during
CommunicAsia 2012 with enquiries
ranging from distributorship to sales
68. Smartphone / Tablet Apps
• Singapore MICE Forum 2012
• App allows participants to interact with
each other
• Interaction can carry on after event to
allow networking
70. Effects of App
• Participants able to interact with each
other during and after the forum
• Reduces barrier of networking
• Added incentive for event as participants
are able to network with a wider group of
people
71. Running the Event
• Always be on your toes
• Anticipate problems before they arise
• Give solutions, not problems
• Flexibility is key
• Remember, The Show Must Go On!
76. The Brief:
• Objective: To plan a launch event for M1’s
Nationwide 4G Network
• Requirements
– 2 “Mini Launches” and 1 “Main Launch”
– To showcase to the public the potential of 4G
• Faster Streaming of Movies and Music on Mobile
Devices
– Create hype and awareness of the event
M1 Nationwide 4g Launch
77. What We Did
• Created an event whereby movie
characters and a well-known band
“emerges” from a “tablet”
• To showcase the faster streaming of
movies and music using the 4G network
• Movie characters to walk down Orchard
Road to draw hype and eyeball with
talents with balloons to flood the place with
orange
79. Problems and Issues
• Each Event = New and Unique Problems
and Issues
• Anticipate Potential Problems and Issues
• Mission Focused: The Event needs to be
completed
81. Problems and Issues Faced
• Limited setup and recovery time
– 2 hours for setup; 1 hour for recovery
• Limited time for execution of event
– Had to be done before Universal Studios
Opens to public
• Higher than expected turn out / Venue did
not restrict entry
– Created bottle neck at redemption
82. Resolution
• Increased manpower to cope with limited
time
• Stopped Redemption before event
– Created new redemption area away from
venue
• Assistance from venue for crowd control
83. Evaluation of the Event
• Objective Achieved?
• Different forms of measures
– Sales
– Brand Awareness
– Recall Factor
• What tools to measure?
– Especially for intangible returns
87. THANK YOU
87
This proposal and all its contents are strictly private and confidential. All information and views expressed are property of Essential Werkz Pte Ltd. No part of this proposal may be replicated or
disclosedwithoutthe prioragreementof EssentialWerkzPte Ltd.
Roger Wang +65 9858 1232(HP) roger@essentialwerkz.com
31 BUKIT BATOK CRESCENT #01-08 THE SPLENDOUR SINGAPORE 658070
TEL: +65 6289 8852 FAX: +65 6289 5546
http://www.essentialwerkz.com
Wei Seng, Roger Wang
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