SlideShare a Scribd company logo
Nov 8th 2011
Created by: Emad Saif
www.emadsaif.com
Canvas
Based on
THE
Agenda
6:30 7:30
Business Model Canvas
&
Examples
8:00 8:30
Group
Workshop
Presentations
&
Discussion
7:00 9:00
2
7:20 8:10 8:20
Lease
$25/month
+
4¢/copy (min of $49/month)
3
TOO EXPENSIVE!
to sell to customers!
 Easy to use
 No risk on originals
 Low operating cost
 Use plain paper
First Plain Paper Photocopier - 1950
business
model
“A business model describes the
rationale of how an organization
creates, delivers, and captures value”
4
CustomersOrganization
Product/Service
Revenue ($)
Create
Deliver
Capture
BUSINESS MODEL
5
business
model
canvas
6
tool to create & analyze
business models...
7
YOU CAN
• Create new business
models easily
• Analyze & update your
existing business model
8
building
blocks
9
Customer Segments
which customers and users are you serving?
which jobs do they really want to get done?
10
Value Proposition
what are you offering them? what is that
getting done for them? do they care?
11
Channels
how does each customer segment want to be reached?
through which interaction points?
12
Customer Relationships
what relationships are you establishing with each segment?
personal? automated? acquisitive? retentive?
13
Revenue Streams
what are customers really willing to pay for? how?
are you generating transactional or recurring revenues?
14
Key Resources
which resources underpin your business model?
which assets are essential?
15
Key Activities
which activities do you need to perform well in
your business model? what is crucial?
16
Key Partners
which partners and suppliers leverage your model?
who do you need to rely on?
17
Cost Structure
what is the resulting cost structure?
which key elements drive your costs?
18
Business Model Canvas
19
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Your Business Model Canvas
20
EXAMPLES
EXAMPLES
21
Example 2
Affordable VOIP calls
Example 1
Refreshing lemonade to joggers
at public parks
22
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Kelly’s Lemonade Stand: Refreshing Lemonade
23
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Skype
24
Example 3 Example 4
Photo sharing online Smooth shave for men & women
25
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Flickr: Photo Sharing
26
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Gillette: Razors & Blades
27
Break...
28
WORKSHOP
29
WORKSHOP
1. Assemble in teams
2. Create canvas
3. Write key words on sticky notes
4. Place sticky notes on the canvas
5. Present your canvas
30
Create a CANVAS
of your enterprise project
31
Break...
32
Presentations
minute
1
33
Discussion
34
so what’s beyond the
CANVAS?
35
you need to validate your model
assumptions with the customers
until you get it right!
36
BUSINESS PLAN
37
www.BusinessModelGeneration.com
38
THANK
YOU!
Emad Saif
www.emadsaif.com
39
$10
TAKE THE ONLINE COURSE NOW
DISCOUNT COUPON: special_10Claim Now

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