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Business Model Canvas 101
The document outlines a workshop agenda focused on business model canvases, including their creation and analysis. It explains the components of a business model, such as customer segments, value propositions, and revenue streams, along with examples like lemonade stands and VoIP calls. The workshop emphasizes validating model assumptions with customers and includes instructions for group activities and discussions.
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Business Model Canvas 101
- 1. Nov 8th 2011 Createdby: Emad Saif www.emadsaif.com Canvas Based on THE
- 2. Agenda 6:30 7:30 Business ModelCanvas & Examples 8:00 8:30 Group Workshop Presentations & Discussion 7:00 9:00 2 7:20 8:10 8:20
- 3. Lease $25/month + 4¢/copy (min of$49/month) 3 TOO EXPENSIVE! to sell to customers! Easy to use No risk on originals Low operating cost Use plain paper First Plain Paper Photocopier - 1950
- 4. business model “A business modeldescribes the rationale of how an organization creates, delivers, and captures value” 4
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- 7. tool to create& analyze business models... 7
- 8. YOU CAN • Createnew business models easily • Analyze & update your existing business model 8
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- 10. Customer Segments which customersand users are you serving? which jobs do they really want to get done? 10
- 11. Value Proposition what areyou offering them? what is that getting done for them? do they care? 11
- 12. Channels how does eachcustomer segment want to be reached? through which interaction points? 12
- 13. Customer Relationships what relationshipsare you establishing with each segment? personal? automated? acquisitive? retentive? 13
- 14. Revenue Streams what arecustomers really willing to pay for? how? are you generating transactional or recurring revenues? 14
- 15. Key Resources which resourcesunderpin your business model? which assets are essential? 15
- 16. Key Activities which activitiesdo you need to perform well in your business model? what is crucial? 16
- 17. Key Partners which partnersand suppliers leverage your model? who do you need to rely on? 17
- 18. Cost Structure what isthe resulting cost structure? which key elements drive your costs? 18
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- 20. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOSTSTRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Your Business Model Canvas 20
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- 22. Example 2 Affordable VOIPcalls Example 1 Refreshing lemonade to joggers at public parks 22
- 23. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOSTSTRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Kelly’s Lemonade Stand: Refreshing Lemonade 23
- 24. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOSTSTRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Skype 24
- 25. Example 3 Example4 Photo sharing online Smooth shave for men & women 25
- 26. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOSTSTRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Flickr: Photo Sharing 26
- 27. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOSTSTRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Gillette: Razors & Blades 27
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- 30. WORKSHOP 1. Assemble inteams 2. Create canvas 3. Write key words on sticky notes 4. Place sticky notes on the canvas 5. Present your canvas 30
- 31. Create a CANVAS ofyour enterprise project 31
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- 35. so what’s beyondthe CANVAS? 35
- 36. you need tovalidate your model assumptions with the customers until you get it right! 36
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- 40. $10 TAKE THE ONLINECOURSE NOW DISCOUNT COUPON: special_10Claim Now